Author: Simon Veksner

Publisher: N.A

ISBN: 9781780675565

Category: Advertising

Page: 216

View: 1025

A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever- changing and fast-moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of brandin g, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural economics. Illustrated with hundreds of examples of adverts and explaining their power to inspire, delight and annoy, but above all, to make us buy, the book is an absorbing guide to a turbulent, highly-creative industry.
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Author: Jim Boulton

Publisher: Laurence King Publishing

ISBN: 9781780673707

Category: Design

Page: 216

View: 720

This innovative title looks at the history of the Web from its early roots in the research projects of the US government to the interactive online world we know and use today. Fully illustrated with images of early computing equipment and the inside story of the online world's movers and shakers, the book explains the origins of the Web's key technologies, such as hypertext and mark-up language, the social ideas that underlie its networks, such as open source, and creative commons, and key moments in its development, such as the movement to broadband and the Dotcom Crash. Later ideas look at the origins of social networking and the latest developments on the Web, such as The Cloud and the Semantic Web. Following the design of the previous titles in the series, this book will be in a new, smaller format. It provides an informed and fascinating illustrated history of our most used and fastest-developing technology.
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Author: Jheni Osman

Publisher: Random House

ISBN: 1446417484

Category: Science

Page: 416

View: 2039

Every once in a while, an idea comes along that makes the entire world sit up and take notice. From the earliest understandings of our place in the solar system, via Darwinism, DNA, neutrons and quarks, right up to the theories that are pushing the boundaries of our knowledge today, we are forever propelled forward by our most gifted scientific minds. In this fascinating book, former BBC Focus magazine editor Jheni Osman explores 100 of the most forward thinking, far-reaching and downright inspired ideas and inventions in history, each nominated by experts from all fields of science and engineering. With selections from established authorities such as Brian Cox, Patrick Moore, Richard Dawkins and Marcus du Sautoy, Osman covers topics as diverse as the Big Bang, vaccination, computing, radioactivity, human genomes, the wheel and many more. Each essay looks at the logic behind these great inventions, discoveries, theories and experiments, studying the circumstances that brought them into being and assessing the impact that they had on the world at large. An intriguing and thought-provoking collection, 100 Ideas that Changed the World offers us a glimpse into the minds behind history's greatest eureka moments.
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Author: Steven Heller,Veronique Vienne

Publisher: Laurence King Publishing

ISBN: 9781786273895

Category: Design

Page: 216

View: 1811

This accessible book demonstrates how ideas influenced and defined graphic design. Lavishly illustrated, it is both a great source of inspiration and a provocative record of some of the best examples of graphic design from the last hundred years. The entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation).
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Author: Simon Veksner

Publisher: Laurence King Publishing

ISBN: 9781856696579

Category: Design

Page: 160

View: 3330

This book is aimed at anyone who is considering becoming an advertising creative, is studying to become one, or would like to become a better one. Packed with invaluable advice and insights from the author and other industry insiders, the book explains everything you need to know about working as an advertising creative but dont get taught at college. Its engaging, straight-talking text explains the diverse set of skills that you need to make it as an advertising creative above-and-beyond the ability to write good adverts, and demonstrates: how to get a placement/internship and turn it into a full-time job; how to get the best out of the people you work with; how to present your work to clients; how to manage your career; even how to start your own agency. Getting a job as an advertising creative is not easy. This book teaches you the intangible skills that are essential to get a job, survive, thrive, and ultimately make it big in one of the most exciting industries on the planet.
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Author: David Parkinson

Publisher: Laurence King Publishing

ISBN: 9781856697934

Category: Performing Arts

Page: 216

View: 1011

This inspiring book chronicles the most influential ideas that have shaped film since its inception. Entertaining and intelligent, it is both a concise history and a fascinating resource. Each idea is presented through informed text and arresting visuals paying homage to the medium's great classics. We learn why and how the ideas first evolved and what their impact has been up to the present day.
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The Century's Most Groundbreaking Advertising and how it Changed Us All

Author: James B. Twitchell

Publisher: Broadway Books

ISBN: 0609807234

Category: Social Science

Page: 229

View: 6482

The author analyzes the century in advertising, focusing on the great "campaigns," from P.T. Barnum to Nike's "Just do it."
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Author: Josh Sims

Publisher: Laurence King Publishing

ISBN: 9781780673417

Category: Design

Page: 216

View: 3407

100 Ideas that Changed Street Style is a look-by-look dissection of the key ideas that changed the way we dress – from the middle of the 20th century to the present day – explaining the most iconic items of clothing and how they were worn, what the look was born of, its cultural background, how it was received, and how it still resonates in fashion today. The modern wardrobe owes its development not just to fashion designers in Paris or Milan but also to gangs and movements brought together by a shared appreciation of music, sport or a particular underground culture, and a certain style that defines membership. These styles have rocked establishments, created stereotypes, expressed social division as much as they have united people, entered the language, spread around the world, and, above all, transformed dress for a wider public.
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Author: Michael Bird

Publisher: Laurence King Publishing

ISBN: 9781856697958

Category: Art

Page: 216

View: 7140

From the earliest cave paintings through to the internet and street art, this inspiring book chronicles the 100 most influential ideas that have shaped the world of art. Arranged in broadly chronological order, it provides a source of inspiration and a fascinating resource for the general reader to dip into. Lavishly illustrated with historical masterpieces and packed with fascinating contemporary examples, this is an inspirational and wholly original guide to understanding the forces that have shaped world art.
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Author: Mary Warner Marien

Publisher: Laurence King Publishing

ISBN: 9781856697965

Category: Photography

Page: 216

View: 9936

This compelling book chronicles the most influential ideas that have shaped photography from the invention of the daguerreotype in the early 19th century up to the digital revolution and beyond. Entertaining and intelligent, it provides a fascinating resource to dip into. Arranged in a broadly chronological order to show the development of photography, the ideas that comprise the book include innovative concepts, cultural and social incidents, technologies, and movements. Each idea is presented through lively text and arresting visuals, and explores when the idea first evolved and its subsequent impact on photography.
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Author: David Ogilvy

Publisher: Vintage

ISBN: 0804170053

Category: Social Science

Page: 224

View: 4503

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
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Why it Had to Die, and the Creative Resurrection to Come

Author: Andrew Essex

Publisher: N.A

ISBN: 0399588515

Category: Business & Economics

Page: 240

View: 9586

"One of the most successful admen of recent years throws down the ultimate challenge to his profession: innovate or perish. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Advertising as we know it is over. In this short, bound-to-be controversial manifesto, Essex offers both a wake-up call and a road map to the future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed, to the cheers of advertisers and consumers alike"--
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Author: Richard Weston

Publisher: Laurence King Publishing

ISBN: 9781856697323

Category: Architecture

Page: 216

View: 1525

This inspiring book chronicles the most influential ideas that have shaped architecture. Entertaining and intelligent, it provides a concise history of the subject, and is also a fascinating resource to dip into. Arranged in a broadly chronological order to show the development of architecture, the ideas that comprise the book include innovative and influential concepts, technologies, techniques and movements. Each idea is presented through interesting text and arresting visuals, and explores when the idea first evolved and the subsequent impact it has had up to the present day.
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Author: Peter Fiell,Charlotte Fiell

Publisher: Laurence King Publishing

ISBN: 9781786273437

Category: Design

Page: 216

View: 4252

This inspiring book chronicles the most influential ideas that have shaped industrial and product design. Written by two experts on modern design, it provides a concise history of the subject, and offers a fascinating resource to dip into for the general reader. From the origins of modern design in the craft movements of the 19th and early 20th century, and the changes brought about by mass production, the book traces the most important ideas in design through the modern movement and post-war consumer society to more recent ideas such as Open-Source Design and Biomimicry.
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Author: Robert Arp

Publisher: Simon and Schuster

ISBN: 1476705720

Category: History

Page: 960

View: 7050

Presented chronologically and accompanied by more than 900 full-color illustrations, this new addition to the 1001 series presents the important thoughts and big ideas from the most brilliant minds of the past 3,000 years. 25,000 first printing.
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History's Greatest Breakthroughs, Inventions, and Theories

Author: The Editors of TIME

Publisher: Time

ISBN: 9781603201704

Category: Social Science

Page: 128

View: 5660

From the light bulb, automobile and computer to vaccinations and tectonic theory, TIME reports on the most significant scientific and technological breakthroughs — in the form of ideas, inventions and discoveries — that have driven human progress. This book is both mentally and visually stimulating, showcasing beautiful and illuminating photographs, illustrations and graphics. Taking a look back through the most influential ideas that have changed the course of history, this book will take readers on an inspiring journey. From the early telescopes of Galileo to the forefront of American industry with Henry Ford's assembly line, TIME explores the worlds of those bright thinkers that shaped the future.
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Author: John Hegarty

Publisher: Thames & Hudson

ISBN: 050077398X

Category: Business & Economics

Page: 232

View: 6056

Anyone interested in learning about advertising throughout the world will enjoy reading this book. —Choice What makes a great idea? How do you make the best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever. The book is both an advertising credo and a brilliantly entertaining memoir, divided into two parts. The first offers John Hegarty’s personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo. This essential addition to any advertising executive’s shelf is now fully revised and ready to inspire a new generation of marketers.
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Are You a Manager or a Movement Starter?

Author: Jennifer Dulski

Publisher: Penguin

ISBN: 0735211388

Category: Business & Economics

Page: 272

View: 5168

Wall Street Journal Bestseller Managers accept the world as it is; movement starters push the boundaries to make it more just, compassionate, and even joyful. We all need to decide: Are we managers or movement starters? Jennifer Dulski, the head of Groups at Facebook, and former president of Change.org, explains how you can turn your mission into a movement that creates change--whether you're at a startup or a political campaign, at a Fortune 500 company or a local community group, or an intern or a CEO. Anyone can spark change if they believe in the power of taking action, no matter where, or how small, they start. Dulski explains how to create a clear vision, inspire supporters, persuade decision makers, navigate criticism, and more. She pairs her own experience as a startup founder, tech executive, and social change leader with powerful stories of movement leaders from both business and activism. Our world needs movement starters more than ever. Packed with practical advice and the inspiring true stories of movement starters from all walks of life, Purposeful will empower you to start your own movement and make your mark on the world.
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Author: Harriet Worsley

Publisher: Laurence King Publishing

ISBN: 9781786273901

Category: Design

Page: 216

View: 7215

Charting the movements, developments, and ideas that transformed the way women dress, this book gives a unique perspective on the history of twentieth-century fashion. From the invention of the bias cut and the stiletto heel to the designers who changed the way we think about clothes, the book is entertaining, intelligent, and a visual feast.
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