An Introduction to Design Concepts in Everyday Experience

Author: Meredith Davis,Jamer Hunt

Publisher: Bloomsbury Publishing

ISBN: 1350031836

Category: Design

Page: 224

View: 8378

Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world. This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.
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Principles, Methods, and Practice

Author: Jorge Frascara

Publisher: Allworth Communications, Inc.

ISBN: 1581153651

Category: Design

Page: 207

View: 2445

This unique, comprehensive work will give students a firm grasp of the theory and practice of communication design. It will inspire them to look beyond aesthetic concerns and develop an integrated, multidimensional understanding of this everchanging field. Complete with practical examples, case studies, and cutting-edge research, this eloquent primer is a springboard to integrated, contemporary communication design. Book jacket.
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Insights from the Creative Industries

Author: Derek Yates,Jessie Price

Publisher: Bloomsbury Publishing

ISBN: 1474239250

Category: Design

Page: 208

View: 1763

The success of a piece of communication has always been dependent on the connection between content, form, audience and context – what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice. Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.
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Author: Thea van der Geest

Publisher: John Benjamins Publishing

ISBN: 9781588110107

Category: Computers

Page: 165

View: 1856

"Web Site Design is Communication Design" is written for practitioners, trainers, and students of Communication, Business, Information Science and Media Design. This book is based on a series of case studies of web-site design processes in smaller and larger organizations, including Amazon and Microsoft. It offers a well-researched, reflective and thorough analysis of the activities undertaken, in combination with practical, real-life experiences of web-site designers and producers. It pays attention to the often complicated organizational context that web designers and producers have to work in, while they serve both bosses and target groups to their best intents. The importance of careful evaluation is stressed throughout the book and in the concluding checklists, which guide the practitioner through the design process, from initial idea through site maintenance and re-design.
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A Guide to Visual Communication Design

Author: Jacinta Patterson,Joanne Saville

Publisher: Cambridge University Press

ISBN: 1107688299

Category: Juvenile Nonfiction

Page: 336

View: 5788

VISCOMM has been developed by experienced and knowledgeable teachers who understand what works in the Visual Communication Design classroom, to offer a complete and flexible resource package for the new study design. Contemporary design practise and trends are showcased along with examples of student work and both local and global designers to demonstrate current skills, methods and techniques at a variety of levels. Step-by-step visual guides and instructional diagrams cater for visual learners and help students understand and apply design elements and principles. Assessment tasks include a wide variety of individual, group work and extended tasks. These tasks can be matched to the outcomes of the study design, cater to different learning styles and provide opportunities to build up assessable folios. A strong focus on historical and contemporary typographic practice ensures a comprehensive coverage of the new study design. Many chapters rely on minimal prior knowledge, allowing for a flexible course structure that suits the needs and interests of teachers and students. If you order this product you will receive the following components: Print Textbook: delivered in full colour print. PDF Textbook: a downloadable PDF version of the student text that enables students to take notes and bookmark pages. The PDF textbook can be used in class or as a reference at home. To access the PDF textbook, simply register for a Cambridge GO account and enter the 16 character access code found in the front inside cover of your textbook.
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Author: Juliette Cezzar

Publisher: Bloomsbury Publishing USA

ISBN: 1501323679

Category: Design

Page: 224

View: 4984

What graphic design is, what designers need to know, and who becomes a designer have all evolved as the computer went from being a tool to also becoming our primary medium for communication. How jobs are advertised and how prospective candidates communicate with prospective employers have changed as well, as has the culture and context for many workplaces, requiring new approaches for how to find your first (and last) position. Through clear prose, a broad survey of contexts where designers find themselves in the present day, and interviews with designers, The AIGA Guide to Careers in Graphic and Communication Design is an invaluable resource for finding your place in this quickly changing and growing field. The book includes interviews with over 40 designers at all levels working in-house and out-of-house in studios, consultancies, or alone, including: Nicholas Blechman, The New Yorker; Rob Giampietro, Google; Njoki Gitahi, IDEO; Hilary Greenbaum, Whitney Museum; Holly Gressley, Vox Media; Cemre Güngör, Facebook; Natasha Jen, Pentagram; Renda Morton, The New York Times; and Alisa Wolfson, Leo Burnett Worldwide.
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Ideogram, Graphic Design, Typography, Advertising, Public Relations, Writer, Multimedia, Desktop Publishing, Eric Gill, Web Desi

Author: Source Wikipedia


ISBN: 9781230641058


Page: 172

View: 2304

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Pages: 171. Chapters: Ideogram, Graphic design, Typography, Advertising, Public relations, Writer, Multimedia, Desktop publishing, Eric Gill, Web design, Lithography, Jan Tschichold, Instructional design, Logo, Visual arts, Laszlo Moholy-Nagy, El Lissitzky, Brand, Poster, List of Baseline magazine issues, Central Saint Martins College of Art and Design, Edward Tufte, Trailer, Eye, Paul Rand, Johanna Drucker, List of Emigre magazine issues, List of style guides, Royal College of Art, Graphic communication, Edutainment, Airline liveries and logos, Neville Brody, Creative writing, Information design, David Carson, Peter Saville, Graphic design occupations, History of public relations, List of AIGA medalists, April Greiman, Typographica, Brand architecture, Designit, Cartographic generalization, Illustration, Alan Fletcher, Ellen Lupton, Tango Desktop Project, Modern typography, George Edward Pendray, Persuasion design, The Association of Registered Graphic Designers of Ontario, Direct response television, Viewshed Analysis, Copywriting, Rick Poynor, Distinguishable interfaces, Graphex, Bad apples excuse, Page layout, Volvelle, Jaymie Scotto & Associates, Graphic arts, Icograda, Alston Purvis, Dynamic Diagrams, Grapus, James Hilton, Malcolm Garrett, Bob Gill, Brand Preference, Business report writing, Barry Deck, Warren Dayton, Communication Arts, Brash Brands, Edward Johnston, E-Types, Video design, Stuart Bailey, Creative director, Bradbury Thompson, Grid, Visual communication, Brand implementation, Jannuzzi Smith, Ken Garland, Wolfgang Weingart, Senior media creative, Corita Kent, Kerry William Purcell, Exhibit design, NABA - Nuova Accademia di Belle Arti Milano, Lester Beall, Desktop Publishing Magazine, Celestino Piatti, Multimedia artist, Motion graphic design, Vaughan Oliver, Will Holder, Arcis Communications, Domus Academy, ..
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Author: Kristen Guthrie

Publisher: N.A

ISBN: 9780170401784

Category: Victorian Certificate of Education examination

Page: 330

View: 1782

Nelson Visual Communication Design VCE Units 1 ' 4 covers all key knowledge and skills of the 2018'2022 Study Design.
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A Guide to Communication Design

Author: Patrick O. Marsh

Publisher: Educational Technology

ISBN: 9780877781844

Category: Business & Economics

Page: 458

View: 3046

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Web Communication Design

Author: Raymond Pirouz

Publisher: New Riders Publishing


Category: Computers

Page: 255

View: 5198

This volume aims to provide design solutions to increase traffic to a site and keep viewers there. It is a tutorial and guide to solving fundamental problems of Website design. Advice is given on colour, file-size limitations, animation, loadtime, and looping restrictions.
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Creativity, Strategies, and Solutions

Author: Pamela Angell

Publisher: Irwin Professional Pub

ISBN: 9780073223582

Category: Business & Economics

Page: 612

View: 5236

Business Communication Design by Pamela Angell focuses on pragmatic design techniques that are easy to use, understand, and teach. The text allows instructors to integrate their course materials and ideas into flexible and comfortable business communication content. Innovative topics include useful and necessary applications of listening, culture, collaborative, and visual communication. The text presents these topics concisely in its 17 chapters, a manageable number to cover over an average college term. The text emphasizes the role of critical and creative thinking in the communication process. Students learn a systematic approach to designing messages for every business communication situation. The author offers a simple yet effective model for message design that focuses on the needs of the people involved in the communication and the circumstances of the message. Business Communication Design addresses the variety of communication options that modern workers face.
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Conceptual Graphic Design Basics

Author: Elizabeth Resnick

Publisher: John Wiley & Sons

ISBN: 9780471418290

Category: Design

Page: 264

View: 9557

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Author: Peter Zec

Publisher: N.A

ISBN: 9783899392081

Category: Architecture

Page: 1200

View: 5163

* Year after year, the International Yearbook Communication Design edited by Peter Zec, one of the best design experts in the world, shows powerful communication-centered works and projects by design studios and companies focused on communication campaigns* The International Yearbook Communication Design 2018/2019 - consisting of two volumes - collects the more classical categories such as corporate design, annual reports, advertising, magazines, packaging and typography as well as the digital and multimedia disciplines, including e-commerce, spots and image films, websites, apps, computer games and interface and sound design The International Yearbook Communication Design shows powerful communication-centered works and projects by design studios and companies focused on communication campaigns. Volume 1 contains projects from the more classical categories such as corporate design, annual reports, advertising, magazines, packaging and typography. Volume 2 is dedicated to the digital and multimedia disciplines, including e-commerce, spots and image films, websites, apps, computer games as well as interface and sound design. The creative brains behind the best product ideas are the winners of the honorary titles, 'Red Dot: Agency of the Year' and 'Red Dot: Brand of the Year' and are given a special place in the design yearbook.
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Mass Communication And Social Change

Author: Jorge Frascara,Bernd Meurer,Jan van Toorn,Dietmar Winkler

Publisher: CRC Press

ISBN: 9780748406722

Category: Technology & Engineering

Page: 147

View: 311

This text presents the important contribution that visual communication design can make to society, beyond its usual commercial applications. It identifies successful socially orientated projects, demonstrating the human and economic benefits that can be achieved through good communication design. The book also discusses a user-centred approach to Design, Including Notions Of Social Marketing, Design Methods And different information-gathering techniques.; The book closes with a discussion of a new professional profile for the graphic designer which reflects the complex cultural, psychological and often political issues that in turn affect, construct and contextualize our daily communications.
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2003/2004 Red Dot Award

Author: Peter Zec

Publisher: Birkhauser

ISBN: 3929638819

Category: Architecture

Page: 280

View: 7451

A documentation of the annual prize for Communication Design awarded by the Design Centre North-Rhine Westphalia (Germany), one of the most significant design awards in Europe. This publication contains a broad selection of international pieces of work which have won awards in the categories of the Grand Prix and the Junior Prize as well as honorary awards for High Design Quality and the Highest Design Quality in the fields of advertising, company and product communication, financial communication, television and electronic media, culture and sport, public areas, publishing, and multi-media.
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Author: Jacinta Patterson

Publisher: Cambridge University Press

ISBN: 9781107641198

Category: Juvenile Nonfiction

Page: 128

View: 4331

Guiding students to VCE success, year after year...Victoria's most popular study guides, Cambridge Checkpoints VCE, are updated regularly to incorporate recent official exams and changes to the VCE study design, providing you with the most-up-to-date exam preparation available.
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Theory and Research in Graphic Design

Author: Audrey Bennett,Andrea Bennett

Publisher: Princeton Architectural Press

ISBN: 9781568985862

Category: Architecture

Page: 464

View: 2016

In an age of globalization and connectivity, the idea of "mainstream culture" has become quaint. Websites, magazines, books, and television have all honed in on ever-diversifying subcultures, hoping to carve out niche audiences that grow savvier and more narrowly sliced by the day. Consequently,the discipline of graphic design has undergone a sea change. Where visual communication was once informed by a designer's creative intuition, the proliferation of specialized audiences now calls for more research-based design processes. Designers who ignore research run the risk of becoming mere tools for communication rather than bold voices. Design Studies, a collection of 27 essays from an international cast of top design researchers, sets out to mend this schism between research and practice. The texts presented here make a strong argument for performing rigorous experimentation and analysis. Each author outlines methods in which research has aided their designwhether by investigating how senior citizensreact to design aesthetics, how hip hop culture can influence design, or how design for Third World nations is affected by cultural differences. Contributors also outline inspired ways in which design educators can teach research methods to their students. Finally, Design Studies is rounded out by five annotated bibliographies to further aid designers in their research. This comprehensive reader is the definitive reference for this new direction in graphic design, and an essential resource for both students and practitioners.
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