Concepts, Techniques, and Applications with JMP Pro

Author: Galit Shmueli,Peter C. Bruce,Mia L. Stephens,Nitin R. Patel

Publisher: John Wiley & Sons

ISBN: 1118877527

Category: Mathematics

Page: 464

View: 1620

Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro® presents an applied and interactive approach to data mining. Featuring hands-on applications with JMP Pro®, a statistical package from the SAS Institute, the book uses engaging, real-world examples to build a theoretical and practical understanding of key data mining methods, especially predictive models for classification and prediction. Topics include data visualization, dimension reduction techniques, clustering, linear and logistic regression, classification and regression trees, discriminant analysis, naive Bayes, neural networks, uplift modeling, ensemble models, and time series forecasting. Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro® also includes: Detailed summaries that supply an outline of key topics at the beginning of each chapter End-of-chapter examples and exercises that allow readers to expand their comprehension of the presented material Data-rich case studies to illustrate various applications of data mining techniques A companion website with over two dozen data sets, exercises and case study solutions, and slides for instructors www.dataminingbook.com Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro® is an excellent textbook for advanced undergraduate and graduate-level courses on data mining, predictive analytics, and business analytics. The book is also a one-of-a-kind resource for data scientists, analysts, researchers, and practitioners working with analytics in the fields of management, finance, marketing, information technology, healthcare, education, and any other data-rich field.
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Concepts, Techniques, and Applications in R

Author: Galit Shmueli,Peter C. Bruce,Inbal Yahav,Nitin R. Patel,Kenneth C. Lichtendahl, Jr.

Publisher: John Wiley & Sons

ISBN: 1118879333

Category: Mathematics

Page: 574

View: 4393

Data Mining for Business Analytics: Concepts, Techniques, and Applications in R presents an applied approach to data mining concepts and methods, using R software for illustration Readers will learn how to implement a variety of popular data mining algorithms in R (a free and open-source software) to tackle business problems and opportunities. This is the fifth version of this successful text, and the first using R. It covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, recommender systems, clustering, text mining and network analysis. It also includes: • Two new co-authors, Inbal Yahav and Casey Lichtendahl, who bring both expertise teaching business analytics courses using R, and data mining consulting experience in business and government • Updates and new material based on feedback from instructors teaching MBA, undergraduate, diploma and executive courses, and from their students • More than a dozen case studies demonstrating applications for the data mining techniques described • End-of-chapter exercises that help readers gauge and expand their comprehension and competency of the material presented • A companion website with more than two dozen data sets, and instructor materials including exercise solutions, PowerPoint slides, and case solutions www.dataminingbook.com Data Mining for Business Analytics: Concepts, Techniques, and Applications in R is an ideal textbook for graduate and upper-undergraduate level courses in data mining, predictive analytics, and business analytics. This new edition is also an excellent reference for analysts, researchers, and practitioners working with quantitative methods in the fields of business, finance, marketing, computer science, and information technology.
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Concepts, Techniques, and Applications with XLMiner

Author: Galit Shmueli,Peter C. Bruce,Nitin R. Patel

Publisher: John Wiley & Sons

ISBN: 1118729242

Category: Mathematics

Page: 560

View: 1017

Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner®, Third Edition presents an applied approach to data mining and predictive analytics with clear exposition, hands-on exercises, and real-life case studies. Readers will work with all of the standard data mining methods using the Microsoft® Office Excel® add-in XLMiner® to develop predictive models and learn how to obtain business value from Big Data. Featuring updated topical coverage on text mining, social network analysis, collaborative filtering, ensemble methods, uplift modeling and more, the Third Edition also includes: Real-world examples to build a theoretical and practical understanding of key data mining methods End-of-chapter exercises that help readers better understand the presented material Data-rich case studies to illustrate various applications of data mining techniques Completely new chapters on social network analysis and text mining A companion site with additional data sets, instructors material that include solutions to exercises and case studies, and Microsoft PowerPoint® slides https://www.dataminingbook.com Free 140-day license to use XLMiner for Education software Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner®, Third Edition is an ideal textbook for upper-undergraduate and graduate-level courses as well as professional programs on data mining, predictive modeling, and Big Data analytics. The new edition is also a unique reference for analysts, researchers, and practitioners working with predictive analytics in the fields of business, finance, marketing, computer science, and information technology. Praise for the Second Edition "…full of vivid and thought-provoking anecdotes... needs to be read by anyone with a serious interest in research and marketing."– Research Magazine "Shmueli et al. have done a wonderful job in presenting the field of data mining - a welcome addition to the literature." – ComputingReviews.com "Excellent choice for business analysts...The book is a perfect fit for its intended audience." – Keith McCormick, Consultant and Author of SPSS Statistics For Dummies, Third Edition and SPSS Statistics for Data Analysis and Visualization Galit Shmueli, PhD, is Distinguished Professor at National Tsing Hua University’s Institute of Service Science. She has designed and instructed data mining courses since 2004 at University of Maryland, Statistics.com, The Indian School of Business, and National Tsing Hua University, Taiwan. Professor Shmueli is known for her research and teaching in business analytics, with a focus on statistical and data mining methods in information systems and healthcare. She has authored over 70 journal articles, books, textbooks and book chapters. Peter C. Bruce is President and Founder of the Institute for Statistics Education at www.statistics.com. He has written multiple journal articles and is the developer of Resampling Stats software. He is the author of Introductory Statistics and Analytics: A Resampling Perspective, also published by Wiley. Nitin R. Patel, PhD, is Chairman and cofounder of Cytel, Inc., based in Cambridge, Massachusetts. A Fellow of the American Statistical Association, Dr. Patel has also served as a Visiting Professor at the Massachusetts Institute of Technology and at Harvard University. He is a Fellow of the Computer Society of India and was a professor at the Indian Institute of Management, Ahmedabad for 15 years.
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Concepts, Techniques, and Applications with JMP Pro

Author: Galit Shmueli,Peter C. Bruce,Mia L. Stephens,Nitin R. Patel

Publisher: John Wiley & Sons

ISBN: 1118956621

Category: Mathematics

Page: 464

View: 2707

Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro® presents an applied and interactive approach to data mining. Featuring hands-on applications with JMP Pro®, a statistical package from the SAS Institute, the book uses engaging, real-world examples to build a theoretical and practical understanding of key data mining methods, especially predictive models for classification and prediction. Topics include data visualization, dimension reduction techniques, clustering, linear and logistic regression, classification and regression trees, discriminant analysis, naive Bayes, neural networks, uplift modeling, ensemble models, and time series forecasting. Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro® also includes: Detailed summaries that supply an outline of key topics at the beginning of each chapter End-of-chapter examples and exercises that allow readers to expand their comprehension of the presented material Data-rich case studies to illustrate various applications of data mining techniques A companion website with over two dozen data sets, exercises and case study solutions, and slides for instructors www.dataminingbook.com Data Mining for Business Analytics: Concepts, Techniques, and Applications with JMP Pro® is an excellent textbook for advanced undergraduate and graduate-level courses on data mining, predictive analytics, and business analytics. The book is also a one-of-a-kind resource for data scientists, analysts, researchers, and practitioners working with analytics in the fields of management, finance, marketing, information technology, healthcare, education, and any other data-rich field.
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Author: Ron Klimberg,B. D. McCullough

Publisher: SAS Institute

ISBN: 1629608017

Category: Computers

Page: 406

View: 9889

Written for students in undergraduate and graduate statistics courses, as well as for the practitioner who wants to make better decisions from data and models, this updated and expanded second edition of Fundamentals of Predictive Analytics with JMP(R) bridges the gap between courses on basic statistics, which focus on univariate and bivariate analysis, and courses on data mining and predictive analytics. Going beyond the theoretical foundation, this book gives you the technical knowledge and problem-solving skills that you need to perform real-world multivariate data analysis. First, this book teaches you to recognize when it is appropriate to use a tool, what variables and data are required, and what the results might be. Second, it teaches you how to interpret the results and then, step-by-step, how and where to perform and evaluate the analysis in JMP . Using JMP 13 and JMP 13 Pro, this book offers the following new and enhanced features in an example-driven format: an add-in for Microsoft Excel Graph Builder dirty data visualization regression ANOVA logistic regression principal component analysis LASSO elastic net cluster analysis decision trees k-nearest neighbors neural networks bootstrap forests boosted trees text mining association rules model comparison With today’s emphasis on business intelligence, business analytics, and predictive analytics, this second edition is invaluable to anyone who needs to expand his or her knowledge of statistics and to apply real-world, problem-solving analysis. This book is part of the SAS Press program.
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Author: Jim Grayson,Sam Gardner,Mia Stephens

Publisher: SAS Institute

ISBN: 1629599565

Category: Mathematics

Page: 352

View: 6121

This book provides an example-based introduction to business analytics, with a proven process that guides you in the application of modeling tools and concepts. It gives you the "what, why, and how" of using JMP Pro for building and applying analytic models. It will greatly benefit faculty members who teach any of the following subjects at the lower to upper graduate level: predictive modeling, data mining, and business analytics. Novice to advanced users in business statistics, business analytics, and predictive modeling will find that it provides a peek inside the black box of algorithms and the methods used. Topics include: regression, logistic regression, classification and regression trees, neural networks, model cross-validation, model comparison and selection, and data reduction techniques. --
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A Resampling Perspective

Author: Peter C. Bruce

Publisher: John Wiley & Sons

ISBN: 1118881354

Category: Business & Economics

Page: 312

View: 3241

"Developed by the founder of Statistics.com, one of the first online e-learning companies in the discipline, and class-tested there for over ten years, this intuitive book provides a brief but essential introduction to statistics for those with little or no prior exposure to basic probability and statistics. Its simulation/resampling approach (drawing numbers or data from a hat) demystifies traditional formulas and demonstrates the fundamental basis for statistical inference. Topics covered include probability, the Normal distribution, hypothesis testing, independence, conditional probability, Bayes Rule, 2-way tables, random sampling, and confidence intervals. Special connections to statistical distance, recommender systems, predictive modeling, and general analytics are systematically woven throughout the text. The aim is to apply statistically valid designs to basic studies, and test hypotheses regarding proportions and means. The goal is real understanding, not cookbook learning. Even the most anxious novice (as well as the expert) will benefit. The book meets all of the Guidelines for Assessment and Instruction in Statistics Education (GAISE) for the introductory statistics course, as developed in 2005 by a group of noted educators and with funding from the American Statistical Association. Excel and StatCrunch are the software systems of choice. R subroutines are available on an author-maintained web site. The book is available in print and online"--
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Optimize Performance, Process, and Decisions Through Big Data

Author: Thomas H. Davenport

Publisher: FT Press

ISBN: 0133039463

Category: Business & Economics

Page: 304

View: 762

Normal 0 false false false MicrosoftInternetExplorer4 The Definitive Guide to Enterprise-Level Analytics Strategy, Technology, Implementation, and Management Organizations are capturing exponentially larger amounts of data than ever, and now they have to figure out what to do with it. Using analytics, you can harness this data, discover hidden patterns, and use this knowledge to act meaningfully for competitive advantage. Suddenly, you can go beyond understanding “how, when, and where” events have occurred, to understand why – and use this knowledge to reshape the future. Now, analytics pioneer Tom Davenport and the world-renowned experts at the International Institute for Analytics (IIA) have brought together the latest techniques, best practices, and research on analytics in a single primer for maximizing the value of enterprise data. Enterprise Analytics is today’s definitive guide to analytics strategy, planning, organization, implementation, and usage. It covers everything from building better analytics organizations to gathering data; implementing predictive analytics to linking analysis with organizational performance. The authors offer specific insights for optimizing supply chains, online services, marketing, fraud detection, and many other business functions. They support their powerful techniques with many real-world examples, including chapter-length case studies from healthcare, retail, and financial services. Enterprise Analytics will be an invaluable resource for every business and technical professional who wants to make better data-driven decisions: operations, supply chain, and product managers; product, financial, and marketing analysts; CIOs and other IT leaders; data, web, and data warehouse specialists, and many others.
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Concept, Strategy, and Tools

Author: V. Kumar,Werner Reinartz

Publisher: Springer

ISBN: 3662553813

Category: Business & Economics

Page: 411

View: 9681

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.
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Author: Gary Miner

Publisher: Academic Press

ISBN: 012386979X

Category: Mathematics

Page: 1053

View: 3210

The world contains an unimaginably vast amount of digital information which is getting ever vaster ever more rapidly. This makes it possible to do many things that previously could not be done: spot business trends, prevent diseases, combat crime and so on. Managed well, the textual data can be used to unlock new sources of economic value, provide fresh insights into science and hold governments to account. As the Internet expands and our natural capacity to process the unstructured text that it contains diminishes, the value of text mining for information retrieval and search will increase dramatically. This comprehensive professional reference brings together all the information, tools and methods a professional will need to efficiently use text mining applications and statistical analysis. The Handbook of Practical Text Mining and Statistical Analysis for Non-structured Text Data Applications presents a comprehensive how- to reference that shows the user how to conduct text mining and statistically analyze results. In addition to providing an in-depth examination of core text mining and link detection tools, methods and operations, the book examines advanced preprocessing techniques, knowledge representation considerations, and visualization approaches. Finally, the book explores current real-world, mission-critical applications of text mining and link detection using real world example tutorials in such varied fields as corporate, finance, business intelligence, genomics research, and counterterrorism activities. -Extensive case studies, most in a tutorial format, allow the reader to 'click through' the example using a software program, thus learning to conduct text mining analyses in the most rapid manner of learning possible -Numerous examples, tutorials, power points and datasets available via companion website on Elsevierdirect.com -Glossary of text mining terms provided in the appendix
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Experimental Design with Applications in Marketing and Service Operations

Author: Johannes Ledolter,Arthur J. Swersey

Publisher: Stanford University Press

ISBN: 9780804756129

Category: Business & Economics

Page: 300

View: 2917

This book gives students, practitioners, and managers a set of practical and valuable tools for designing and analyzing experiments, emphasizing applications in marketing and service operations such as website design, direct mail campaigns, and in-store tests.
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Making Data Analysis Lean

Author: Ian Cox,Marie A. Gaudard,Philip J. Ramsey,Mia L. Stephens,Leo Wright

Publisher: John Wiley & Sons

ISBN: 1118905687

Category: Business & Economics

Page: 576

View: 8015

Visual Six Sigma Second Edition will include a new chapter on data quality and its preparation for analysis, which is perhaps the greatest challenge to analysts. It consists of six case studies that will be updated and streamlined to include new features available in JMP 11 and JMP 11 Pro. All screen captures will reflect the new JMP interface and to improve their quality and presentation.
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Data Science and Analytics Tools and Techniques

Author: Daniel A. McGrath, Ph.D.

Publisher: Technics Publications

ISBN: 1634624254

Category: Computers

Page: 294

View: 6187

As data holdings get bigger and questions get harder, data scientists and analysts must focus on the systems, the tools and techniques, and the disciplined process to get the correct answer, quickly! Whether you work within industry or government, this book will provide you with a foundation to successfully and confidently process large amounts of quantitative data. Here are just a dozen of the many questions answered within these pages: What does quantitative analysis of a system really mean? What is a system? What are big data and analytics? How do you know your numbers are good? What will the future data science environment look like? How do you determine data provenance? How do you gather and process information, and then organize, store, and synthesize it? How does an organization implement data analytics? Do you really need to think like a Chief Information Officer? What is the best way to protect data? What makes a good dashboard? What is the relationship between eating ice cream and getting attacked by a shark? The nine chapters in this book are arranged in three parts that address systems concepts in general, tools and techniques, and future trend topics. Systems concepts include contrasting open and closed systems, performing data mining and big data analysis, and gauging data quality. Tools and techniques include analyzing both continuous and discrete data, applying probability basics, and practicing quantitative analysis such as descriptive and inferential statistics. Future trends include leveraging the Internet of Everything, modeling Artificial Intelligence, and establishing a Data Analytics Support Office (DASO). Many examples are included that were generated using common software, such as Excel, Minitab, Tableau, SAS, and Crystal Ball. While words are good, examples can sometimes be a better teaching tool. For each example included, data files can be found on the companion website. Many of the data sets are tied to the global economy because they use data from shipping ports, air freight hubs, largest cities, and soccer teams. The appendices contain more detailed analysis including the 10 T’s for Data Mining, Million Row Data Audit (MRDA) Processes, Analysis of Rainfall, and Simulation Models for Evaluating Traffic Flow.
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Strategy, Copy, and Design

Author: Tom Altstiel,Jean Grow

Publisher: SAGE Publications

ISBN: 1506315402

Category: Language Arts & Disciplines

Page: 488

View: 738

Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.
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Insightful Decision-Making

Author: David Roi Hardoon,Galit Shmueli

Publisher: CRC Press

ISBN: 1439896534

Category: Business & Economics

Page: 190

View: 6425

Assuming no prior knowledge or technical skills, Getting Started with Business Analytics: Insightful Decision-Making explores the contents, capabilities, and applications of business analytics. It bridges the worlds of business and statistics and describes business analytics from a non-commercial standpoint. The authors demystify the main concepts and terminologies and give many examples of real-world applications. The first part of the book introduces business data and recent technologies that have promoted fact-based decision-making. The authors look at how business intelligence differs from business analytics. They also discuss the main components of a business analytics application and the various requirements for integrating business with analytics. The second part presents the technologies underlying business analytics: data mining and data analytics. The book helps you understand the key concepts and ideas behind data mining and shows how data mining has expanded into data analytics when considering new types of data such as network and text data. The third part explores business analytics in depth, covering customer, social, and operational analytics. Each chapter in this part incorporates hands-on projects based on publicly available data. Helping you make sound decisions based on hard data, this self-contained guide provides an integrated framework for data mining in business analytics. It takes you on a journey through this data-rich world, showing you how to deploy business analytics solutions in your organization.
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A Practical, Step-by-Step Guide to Learning Business Analytics

Author: Subhashini Sharma Tripathi

Publisher: Apress

ISBN: 1484210018

Category: Computers

Page: 219

View: 6934

Apply analytics to business problems using two very popular software tools, SAS and R. No matter your industry, this book will provide you with the knowledge and insights you and your business partners need to make better decisions faster. Learn Business Analytics in Six Steps Using SAS and R teaches you how to solve problems and execute projects through the "DCOVA and I" (Define, Collect, Organize, Visualize, Analyze, and Insights) process. You no longer need to choose between the two most popular software tools. This book puts the best of both worlds—SAS and R—at your fingertips to solve a myriad of problems, whether relating to data science, finance, web usage, product development, or any other business discipline. What You'll Learn Use the DCOVA and I process: Define, Collect, Organize, Visualize, Analyze and Insights. Harness both SAS and R, the star analytics technologies in the industry Use various tools to solve significant business challenges Understand how the tools relate to business analytics See seven case studies for hands-on practice Who This Book Is For This book is for all IT professionals, especially data analysts, as well as anyone who Likes to solve business problems and is good with logical thinking and numbers Wants to enter the analytics world and is looking for a structured book to reach that goal Is currently working on SAS , R, or any other analytics software and strives to use its full power
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Author: John E. Hanke,Dean Wichern

Publisher: Pearson Higher Ed

ISBN: 1292036184

Category: Business & Economics

Page: 512

View: 1789

For undergraduate and graduate courses in Business Forecasting. Written in a simple, straightforward style, Business Forecasting 9/e presents basic statistical techniques using practical business examples to teach students how to predict long-term forecasts.
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A Hands-On Guide

Author: Galit Shmueli

Publisher: N.A

ISBN: 9780991576661

Category:

Page: N.A

View: 8257

PRACTICAL TIME SERIES FORECASTING is a hands-on introduction to quantitative forecasting of time series. Quantitative forecasting, known as forecasting analytics, is an important component of decision making in a wide range of areas and across many business functions including economic forecasting, workload projections, sales forecasts, and transportation demand. Forecasting is also widely used in automated applications such as forecasting flight delays, web keyword search volume, and weather. Forecasting is heavily used in many areas outside of business, such as in demography and climatology. This book introduces readers to the most popular statistical models and data mining algorithms used in practice. It covers issues relating to different steps of the forecasting process, from goal definition through data collection, visualization, pre-processing, modeling, performance evaluation to implementation and communication. The third edition offers improved organization, updated software screenshots, and additional material.PRACTICAL TIME SERIES FORECASTING is suitable for courses on forecasting at the upper-undergraduate and graduate levels, and in professional business analytics and data science programs. It offers clear explanations, examples, end-of-chapter problems and cases. Methods are illustrated using XLMiner®, an Excel® add-on. However, any software that has time series forecasting capabilities can be used with the book. For R users, an R edition of this textbook is also available.
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A Guide to Statistics and Data Analysis Using JMP, Sixth Edition

Author: John Sall,Mia L. Stephens,Ann Lehman,Sheila Loring

Publisher: SAS Institute

ISBN: 1629608769

Category: Computers

Page: 660

View: 5192

This book provides hands-on tutorials with just the right amount of conceptual and motivational material to illustrate how to use the intuitive interface for data analysis in JMP. Each chapter features concept-specific tutorials, examples, brief reviews of concepts, step-by-step illustrations, and exercises. Updated for JMP 13, JMP Start Statistics, Sixth Edition includes many new features, including: The redesigned Formula Editor. New and improved ways to create formulas in JMP directly from the data table or dialogs. Interface updates, including improved menu layout. Updates and enhancements in many analysis platforms. New ways to get data into JMP and to save and share JMP results. Many new features that make it easier to use JMP.
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Author: Glenn J. Myatt

Publisher: Wiley

ISBN: 9781118395141

Category: Mathematics

Page: 991

View: 3065

Making Sense of Data: A Practical Guide to Exploratory Data Analysis and Data Mining by Glenn J. Myatt (978-0-470-07471-8), Making Sense of Data II: A Practical Guide to Data Visualization, Advanced Data Mining Methods, and Applications by Glenn J. Myatt and Wayne P. Johnson (978-0-470-22280-5), and Making Sense of Data III: A Practical Guide to Designing Interactive Data Visualizations by Glenn J. Myatt and Wayne P. Johnson (978-0-470-53649-0)
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