Author: Meta S. Brown

Publisher: John Wiley & Sons

ISBN: 1118893174

Category: Computers

Page: 408

View: 9940

Offers information on how to search through large amounts of computerized business data to find useful patterns or trends, including creation and validity testing of a data model, effective communication of findings, and available tools.
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Author: Meta S. Brown

Publisher: John Wiley & Sons

ISBN: 1118893166

Category: Computers

Page: 408

View: 6408

Delve into your data for the key to success Data mining is quickly becoming integral to creating value and business momentum. The ability to detect unseen patterns hidden in the numbers exhaustively generated by day-to-day operations allows savvy decision-makers to exploit every tool at their disposal in the pursuit of better business. By creating models and testing whether patterns hold up, it is possible to discover new intelligence that could change your business's entire paradigm for a more successful outcome. Data Mining for Dummies shows you why it doesn't take a data scientist to gain this advantage, and empowers average business people to start shaping a process relevant to their business's needs. In this book, you'll learn the hows and whys of mining to the depths of your data, and how to make the case for heavier investment into data mining capabilities. The book explains the details of the knowledge discovery process including: Model creation, validity testing, and interpretation Effective communication of findings Available tools, both paid and open-source Data selection, transformation, and evaluation Data Mining for Dummies takes you step-by-step through a real-world data-mining project using open-source tools that allow you to get immediate hands-on experience working with large amounts of data. You'll gain the confidence you need to start making data mining practices a routine part of your successful business. If you're serious about doing everything you can to push your company to the top, Data Mining for Dummies is your ticket to effective data mining.
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Author: Dr. Anasse Bari,Mohamed Chaouchi,Tommy Jung

Publisher: John Wiley & Sons

ISBN: 1119267013

Category: Business & Economics

Page: 456

View: 2609

Use Big Data and technology to uncover real-world insights You don't need a time machine to predict the future. All it takes is a little knowledge and know-how, and Predictive Analytics For Dummies gets you there fast. With the help of this friendly guide, you'll discover the core of predictive analytics and get started putting it to use with readily available tools to collect and analyze data. In no time, you'll learn how to incorporate algorithms through data models, identify similarities and relationships in your data, and predict the future through data classification. Along the way, you'll develop a roadmap by preparing your data, creating goals, processing your data, and building a predictive model that will get you stakeholder buy-in. Big Data has taken the marketplace by storm, and companies are seeking qualified talent to quickly fill positions to analyze the massive amount of data that are being collected each day. If you want to get in on the action and either learn or deepen your understanding of how to use predictive analytics to find real relationships between what you know and what you want to know, everything you need is a page away! Offers common use cases to help you get started Covers details on modeling, k-means clustering, and more Includes information on structuring your data Provides tips on outlining business goals and approaches The future starts today with the help of Predictive Analytics For Dummies.
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Author: Lillian Pierson

Publisher: John Wiley & Sons

ISBN: 1118841522

Category: Computers

Page: 408

View: 5654

Discover how data science can help you gain in-depth insight into your business – the easy way! Jobs in data science abound, but few people have the data science skills needed to fill these increasingly important roles. Data Science For Dummies is the perfect starting point for IT professionals and students who want a quick primer covering all areas of the expansive data science space. With a focus on business cases, the book explores topics in big data, data science, and data engineering, and how these three areas are combined to produce tremendous value. If you want to pick-up the skills you need to begin a new career or initiate a new project, reading this book will help you understand what technologies, programming languages, and mathematical methods on which to focus. While this book serves as a wildly fantastic guide through the broad aspects of the topic, including the sometimes intimidating field of big data and data science, it is not an instructional manual for hands-on implementation. Here’s what to expect in Data Science for Dummies: Provides a background in big data and data engineering before moving on to data science and how it’s applied to generate value. Includes coverage of big data frameworks and applications like Hadoop, MapReduce, Spark, MPP platforms, and NoSQL. Explains machine learning and many of its algorithms, as well as artificial intelligence and the evolution of the Internet of Things. Details data visualization techniques that can be used to showcase, summarize, and communicate the data insights you generate. It’s a big, big data world out there – let Data Science For Dummies help you get started harnessing its power so you can gain a competitive edge for your organization.
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Author: Alan Anderson

Publisher: John Wiley & Sons

ISBN: 1118940024

Category: Computers

Page: 384

View: 6698

The fast and easy way to make sense of statistics for big data Does the subject of data analysis make you dizzy? You've come to the right place! Statistics For Big Data For Dummies breaks this often-overwhelming subject down into easily digestible parts, offering new and aspiring data analysts the foundation they need to be successful in the field. Inside, you'll find an easy-to-follow introduction to exploratory data analysis, the lowdown on collecting, cleaning, and organizing data, everything you need to know about interpreting data using common software and programming languages, plain-English explanations of how to make sense of data in the real world, and much more. Data has never been easier to come by, and the tools students and professionals need to enter the world of big data are based on applied statistics. While the word "statistics" alone can evoke feelings of anxiety in even the most confident student or professional, it doesn't have to. Written in the familiar and friendly tone that has defined the For Dummies brand for more than twenty years, Statistics For Big Data For Dummies takes the intimidation out of the subject, offering clear explanations and tons of step-by-step instruction to help you make sense of data mining—without losing your cool. Helps you to identify valid, useful, and understandable patterns in data Provides guidance on extracting previously unknown information from large databases Shows you how to discover patterns available in big data Gives you access to the latest tools and techniques for working in big data If you're a student enrolled in a related Applied Statistics course or a professional looking to expand your skillset, Statistics For Big Data For Dummies gives you access to everything you need to succeed.
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Author: Judith Hurwitz,Alan Nugent,Fern Halper,Marcia Kaufman

Publisher: John Wiley & Sons

ISBN: 1118644174

Category: Computers

Page: 336

View: 9326

Find the right big data solution for your business or organization Big data management is one of the major challenges facing business, industry, and not-for-profit organizations. Data sets such as customer transactions for a mega-retailer, weather patterns monitored by meteorologists, or social network activity can quickly outpace the capacity of traditional data management tools. If you need to develop or manage big data solutions, you'll appreciate how these four experts define, explain, and guide you through this new and often confusing concept. You'll learn what it is, why it matters, and how to choose and implement solutions that work. Effectively managing big data is an issue of growing importance to businesses, not-for-profit organizations, government, and IT professionals Authors are experts in information management, big data, and a variety of solutions Explains big data in detail and discusses how to select and implement a solution, security concerns to consider, data storage and presentation issues, analytics, and much more Provides essential information in a no-nonsense, easy-to-understand style that is empowering Big Data For Dummies cuts through the confusion and helps you take charge of big data solutions for your organization.
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Author: Stephen McDaniel,Chris Hemedinger

Publisher: John Wiley & Sons

ISBN: 9781118044018

Category: Computers

Page: 408

View: 5160

Created in partnership with SAS, this book explores SAS, a business intelligence software that can be used in any business setting or enterprise for data delivery, reporting, data mining, forecasting, statistical analysis, and more SAS employee and technologist Stephen McDaniel combines real-world expertise and a friendly writing style to introduce readers to SAS basics Covers crucial topics such as getting various types of data into the software, producing reports, working with the data, basic SAS programming, macros, and working with SAS and databases
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Author: Swain Scheps

Publisher: John Wiley & Sons

ISBN: 1118051416

Category: Computers

Page: 388

View: 4049

You're intelligent, right? So you've already figured out that Business Intelligence can be pretty valuable in making the right decisions about your business. But you’ve heard at least a dozen definitions of what it is, and heard of at least that many BI tools. Where do you start? Business Intelligence For Dummies makes BI understandable! It takes you step by step through the technologies and the alphabet soup, so you can choose the right technology and implement a successful BI environment. You'll see how the applications and technologies work together to access, analyze, and present data that you can use to make better decisions about your products, customers, competitors, and more. You’ll find out how to: Understand the principles and practical elements of BI Determine what your business needs Compare different approaches to BI Build a solid BI architecture and roadmap Design, develop, and deploy your BI plan Relate BI to data warehousing, ERP, CRM, and e-commerce Analyze emerging trends and developing BI tools to see what else may be useful Whether you’re the business owner or the person charged with developing and implementing a BI strategy, checking out Business Intelligence For Dummies is a good business decision.
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Author: Thomas C. Hammergren

Publisher: John Wiley & Sons

ISBN: 9780470482926

Category: Computers

Page: 384

View: 1983

Data warehousing is one of the hottest business topics, and there’s more to understanding data warehousing technologies than you might think. Find out the basics of data warehousing and how it facilitates data mining and business intelligence with Data Warehousing For Dummies, 2nd Edition. Data is probably your company’s most important asset, so your data warehouse should serve your needs. The fully updated Second Edition of Data Warehousing For Dummies helps you understand, develop, implement, and use data warehouses, and offers a sneak peek into their future. You’ll learn to: Analyze top-down and bottom-up data warehouse designs Understand the structure and technologies of data warehouses, operational data stores, and data marts Choose your project team and apply best development practices to your data warehousing projects Implement a data warehouse, step by step, and involve end-users in the process Review and upgrade existing data storage to make it serve your needs Comprehend OLAP, column-wise databases, hardware assisted databases, and middleware Use data mining intelligently and find what you need Make informed choices about consultants and data warehousing products Data Warehousing For Dummies, 2nd Edition also shows you how to involve users in the testing process and gain valuable feedback, what it takes to successfully manage a data warehouse project, and how to tell if your project is on track. You’ll find it’s the most useful source of data on the topic!
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Author: John Paul Mueller,Luca Massaron

Publisher: John Wiley & Sons

ISBN: 1118843983

Category: Computers

Page: 432

View: 5322

Unleash the power of Python for your data analysis projects with For Dummies! Python is the preferred programming language for data scientists and combines the best features of Matlab, Mathematica, and R into libraries specific to data analysis and visualization. Python for Data Science For Dummies shows you how to take advantage of Python programming to acquire, organize, process, and analyze large amounts of information and use basic statistics concepts to identify trends and patterns. You’ll get familiar with the Python development environment, manipulate data, design compelling visualizations, and solve scientific computing challenges as you work your way through this user-friendly guide. Covers the fundamentals of Python data analysis programming and statistics to help you build a solid foundation in data science concepts like probability, random distributions, hypothesis testing, and regression models Explains objects, functions, modules, and libraries and their role in data analysis Walks you through some of the most widely-used libraries, including NumPy, SciPy, BeautifulSoup, Pandas, and MatPlobLib Whether you’re new to data analysis or just new to Python, Python for Data Science For Dummies is your practical guide to getting a grip on data overload and doing interesting things with the oodles of information you uncover.
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Author: John Paul Mueller

Publisher: John Wiley & Sons

ISBN: 1119330491

Category: Computers

Page: 320

View: 858

Algorithms For Dummies addresses people who are interested in algorithms without requiring them to pursue a PhD on the subject. The idea is that we already live in a world where algorithms are behind most of the technology we use, so we need to understand them better. In order to make this happen, the book would present the major areas comprising algorithms (optimization, sort, graph, hash, string, dynamic programming) telling the history behind algorithms, presenting actual applications, simply explaining the nuts and bolts of the algorithm. For readers who are interested, the book presents an implementation in Python and some experiments with them, so they can get hands on experience developing an algorithm from start to finish. The goal is to create an accessible introduction to algorithms, so that the reader can understand how the key algorithms work and how to benefit from algorithms when working on projects and implementing them in business strategy.
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Author: Dirk deRoos

Publisher: John Wiley & Sons

ISBN: 1118652207

Category: Computers

Page: 408

View: 3676

Let Hadoop For Dummies help harness the power of your data and rein in the information overload Big data has become big business, and companies and organizations of all sizes are struggling to find ways to retrieve valuable information from their massive data sets with becoming overwhelmed. Enter Hadoop and this easy-to-understand For Dummies guide. Hadoop For Dummies helps readers understand the value of big data, make a business case for using Hadoop, navigate the Hadoop ecosystem, and build and manage Hadoop applications and clusters. Explains the origins of Hadoop, its economic benefits, and its functionality and practical applications Helps you find your way around the Hadoop ecosystem, program MapReduce, utilize design patterns, and get your Hadoop cluster up and running quickly and easily Details how to use Hadoop applications for data mining, web analytics and personalization, large-scale text processing, data science, and problem-solving Shows you how to improve the value of your Hadoop cluster, maximize your investment in Hadoop, and avoid common pitfalls when building your Hadoop cluster From programmers challenged with building and maintaining affordable, scaleable data systems to administrators who must deal with huge volumes of information effectively and efficiently, this how-to has something to help you with Hadoop.
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Author: David Semmelroth

Publisher: John Wiley & Sons

ISBN: 1118616014

Category: Business & Economics

Page: 312

View: 564

Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data Driven Marketing For Dummies helps companies use all the data at their disposal to make current customers more satisfied, reach new customers, and sell to their most important customer segments more efficiently. Identifying the common characteristics of customers who buy the same products from your company (or who might be likely to leave you) Tips on using data to predict customer purchasing behavior based on past performance Using customer data and marketing analytics to predict when customers will purchase certain items Information on how data collected can help with merchandise planning Breaking down customers into segments for easier market targeting Building a 360 degree view of a customer base Data Driven Marketing For Dummies assists marketing professionals at all levels of business in accelerating sales through analytical insights.
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Author: Michael Alexander,Mico Yuk,Stephanie Diamond

Publisher: John Wiley & Sons

ISBN: 1118502892

Category: Computers

Page: 256

View: 4861

Provides information on effectively analyzing and displaying data.
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Author: John Paul Mueller,Luca Massaron

Publisher: John Wiley & Sons

ISBN: 1119245516

Category: Computers

Page: 432

View: 4728

Machine learning is an exciting new way to use computers to perform tasks that require the ability to learn from experience. In order to make machine learning a reality, programmers rely on special languages, such as Python and R, and new types of tools. Machine Learning For Dummies helps the reader understand what machine learning is, when it can help perform a new class of computer tasks, and how to implement machine learning using Python and R, along with the required tools. Unlike most machine learning books, Machine Learning For Dummies does not assume that the reader has years of experience using programming languages. This book provides the much-needed entry point for people who really could use machine learning to accomplish practical tasks, but dont necessarily have the skills required to use on more advanced books. This book will cover the entry level materials required to get readers up and running faster, how to perform practical tasks, how to perform useful work without getting overly involved in the underlying math principles, fun ways to play with new tools and learn as a result, and how to separate facts from myth to see how machine learning is useful in todays world. --
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Author: Arthur Griffith

Publisher: John Wiley & Sons

ISBN: 9780470599990

Category: Mathematics

Page: 384

View: 3188

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Author: Bernard Marr

Publisher: John Wiley & Sons

ISBN: 1119027586

Category: Business & Economics

Page: 256

View: 6577

Capitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is—and how you can analyse and use it to improve your business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business. Business data has been around for a long time. Unfortunately, it was trapped away in overcrowded filing cabinets and on archaic floppy disks. Now, thanks to technology and new tools that display complex databases in a much simpler manner, small businesses can benefit from the big data that's been hiding right under their noses. With the help of this friendly guide, you'll discover how to get your hands on big data to develop new offerings, products and services; understand technological change; create an infrastructure; develop strategies; and make smarter business decisions. Shows you how to use big data to make sense of user activity on social networks and customer transactions Demonstrates how to capture, store, search, share, analyse and visualise analytics Helps you turn your data into actionable insights Explains how to use big data to your advantage in order to transform your small business If you're a small business owner or employee, Big Data For Small Business For Dummies helps you harness the hottest commodity on the market today in order to take your company to new heights.
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Author: Ken Withee

Publisher: John Wiley & Sons

ISBN: 9780470606346

Category: Computers

Page: 432

View: 8708

Learn to create an effective business strategy using Microsoft's BI stack Microsoft Business Intelligence tools are among the most widely used applications for gathering, providing access to, and analyzing data to enable the enterprise to make sound business decisions. The tools include SharePoint Server, the Office Suite, PerformancePoint Server, and SQL Server, among others. With so much jargon and so many technologies involved, Microsoft Business Intelligence For Dummies provides a much-needed step-by-step explanation of what's involved and how to use this powerful package to improve your business. Microsoft Business Intelligence encompasses a broad collection of tools designed to help business owners and managers direct the enterprise effectively This guide provides an overview of SharePoint, PerformancePoint, the SQL Server suite, Microsoft Office, and the BI development technologies Explains how the various technologies work together to solve functional problems Translates the buzzwords and shows you how to create your business strategy Examines related technologies including data warehousing, data marts, Online Analytical Processing (OLAP), data mining, reporting, dashboards, and Key Performance Indicators (KPIs) Simplifies this complex package to get you up and running quickly Microsoft Business Intelligence For Dummies demystifies these essential tools for enterprise managers, business analysts, and others who need to get up to speed.
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Author: Prypto

Publisher: John Wiley & Sons

ISBN: 1119076137

Category: Computers

Page: 208

View: 682

"Learn to understand the ins and outs of the Bitcoin market, set up your Bitcoin wallet and get started, [and] protect yourself against fraud and theft"--Cover.
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Author: Tiana Laurence

Publisher: John Wiley & Sons

ISBN: 1119365597

Category: Computers

Page: 240

View: 7586

"Get to know the potential of blockchain -- Find ways to improve your business -- Get tips on enhancing data security with blockchain"--Cover.
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