Practice and Theory

Author: Jost Hochuli,Robin Kinross

Publisher: N.A

ISBN: 9780907259237

Category: Design

Page: 166

View: 1282

Newly revised and expanded, this classic in book design argues for a non-dogmatic approach, one open to traditional and modern, and symmetrical and assymetrical solutions. Jost Hochuli's work of over 30 years as a book designer is showcased, along with detailed comments by noted designer and critic Robin Kinross."As a designer, Hochuli's main concern is to work out individual solutions for individual books. This book is sure to help anyone who is seeking to develop a considered attitude toward the design and production of the book as a codex." -Fernand Baudin, Logos
Read More

Drucksachen, vor allem Bücher

Author: Jost Hochuli,J. Christoph Bürkle

Publisher: Braun Pub Ag

ISBN: 9783721203998

Category: Art

Page: 210

View: 477

Jost Hochuli has been working since 1959 as a freelance graphic designer. Although book design forms only a small part of his activity, he has become well known particularly through this work. If several of his commercial artwork pieces and typefaces cut
Read More

Design Thinking fürs Leben

Author: Bill Burnett,Dave Evans

Publisher: Ullstein eBooks

ISBN: 3843713634

Category: Self-Help

Page: 288

View: 8655

Design Thinking hilft, kreative Lösungen für komplexe Probleme zu finden. Die Autoren übertragen dieses Prinzip auf das Leben und die Berufswahl. Denke wie ein Designer: Stelle Fragen, suche Verbündete, mache Fehler, baue Prototypen, denke interdisziplinär – und werde zum Designer deines eigenen Lebens! Diese Ideen präsentieren die beiden Professoren seit sieben Jahren an der Stanford University,was zu chronisch überbuchten Kursen führt.
Read More

Books, Magazines, Catalogs, and More

Author: Altitude Associates

Publisher: Rockport Publishers

ISBN: 1610602285

Category: Design

Page: 224

View: 4140

You can't judge a book by its cover, or so the saying goes. We beg to differ. Each of us is exposed to several thousand messages a day. To be successful, covers not only have to stand out amongst all the clutter, but they also need to make an instant connection with viewers. Designing covers isn't an easy task. It's a minefield of requirements, constraints, and subjective opinions, oftentimes resulting in what we like to call the “design-by-committee pit of despair.” Make the logo bigger. The CEO's daughter doesn't like orange; change it. The sales team begins art directing. Welcome to the land of mediocrity. We've all been there, and it requires ninja-like skills to traverse and emerge in one piece. Despite the challenges, some covers clearly rise to the top. You can't help but pick up the magazine, open the brochure, or buy the book. They draw you in through their cleverness, simplicity, or boldness. These are the covers contained herein. Of the more than 2,000 covers received, the authors had the dubious task of selecting about 350 to be featured in The Best of Cover Design. The chosen covers were selected based on their initial visual impact and effectiveness in conveying the message within. It is an inspiration feast for the eyes.
Read More

Author: Richard Hendel

Publisher: Yale University Press

ISBN: 9780300075700

Category: Art

Page: 210

View: 7556

How is a book designed? What do book designers think about as they turn manuscripts into printed books? In this unique and appealing volume, the award-winning book designer Richard Hendel and eight other talented book designers discuss their approaches and working methods. They consider the problems posed by a wide range of projects--selection of a book's size and shape, choice of typeface for text and display, arrangement of type on the page, and determination of typographic details for all parts of the book within manufacturing and budget limitations. As omnipresent as books are, few readers are aware of the "invisible" craft of book designing. The task a book designer faces is different from that faced by other designers. The challenge, says Hendel, isn't to create something different or pretty or clever but to discover how to best serve the author's words. Hendel does not espouse a single philosophy of design or offer a set of instructions; he shows that there are many ways to design a book. In detailed descriptions of the creative process, Hendel and the eight other designers, who represent extensive experience in trade and scholarly publishing in the United States and Great Britain, show how they achieve the most effective visual presentation of words, offering many examples to illustrate their choices. Written not only for seasoned and novice book designers, this book will fascinate others in publishing as well as all readers and authors who are curious to know how books end up looking the way they do.
Read More

Author: Ilise Benun

Publisher: HOW Books

ISBN: 9781581803013

Category: Design

Page: 143

View: 1682

An excellent resource for all emerging and established Web designers, this book provides detailed analysis about what works and what doesn't when it comes to usability. More than 20 examples of well-known Web sites are profiled to illustrate good and bad design and functionality, outlining clear guidelines for meeting the end user's needs.
Read More

Best Drafting Techniques

Author: Ritu Jindal

Publisher: Mittal Publications

ISBN: 9788170996934

Category: Costume design

Page: 142

View: 3512

Read More

Author: G. J. Sumathi

Publisher: New Age International

ISBN: 9788122413717

Category: Clothing and dress

Page: 224

View: 7014

The Book Is Designed To Provide Uninitiated Readers With The Background Necessary For An Understanding And Appreciation Of Fashion And Apparel Designing Theory. Topics Are Systematically Divided Into Two Sections; Origin Of Fashion, Elements And Principles Of Designing, The Biographies Of International Designers And Their Famous Labels And Fashion In Chinese Revolution Are Covered In Section I. The Second Section Has Been Devoted To The Treatment Of Prints And Basic Silhouettes, Knowledge Of Which Is Essential Before A More Comprehensive Study Of Fashion Concepts Can Be Undertaken.I Hope That This Work Would Be Useful For Students, Both At Degree And Diploma Levels, As Well As General Readers. It Should Stimulate, Inspire And Encourage Further Study.The Presentation Is Profusely Illustrated With A Large Number Of Suitable Figures And Sketches To Provide A Graphics Treatment Of The Subject.
Read More

Author: CTI Reviews

Publisher: Cram101 Textbook Reviews

ISBN: 1490248528

Category: Education

Page: 72

View: 5464

Facts101 is your complete guide to The Business of Fashion, Designing, Manufacturing, and Marketing. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.
Read More

The New Paradigm

Author: Selwyn Goldsmith

Publisher: Routledge

ISBN: 0750634421

Category: Architecture

Page: 426

View: 2519

Designing for the Disabled is concerned with architecturally disabled people, those who when using or attempting to use buildings can find themselves confronted by impediments.
Read More

Author: N.A

Publisher: Stanford University Press

ISBN: 0804767432

Category: Business & Economics

Page: 298

View: 7388

The premise of this book is that managers should act not only as decision makers, but also as designers. In a series of essays from a multitude of disciplines, the authors develop a theory of the design attitude in contrast to the more traditionally accepted and practiced decision attitude.
Read More

Patterns for Effective Interaction Design

Author: Jenifer Tidwell

Publisher: "O'Reilly Media, Inc."

ISBN: 9781449302733

Category: Computers

Page: 578

View: 7410

Despite all of the UI toolkits available today, it's still not easy to design good application interfaces. This bestselling book is one of the few reliable sources to help you navigate through the maze of design options. By capturing UI best practices and reusable ideas as design patterns, Designing Interfaces provides solutions to common design problems that you can tailor to the situation at hand. This updated edition includes patterns for mobile apps and social media, as well as web applications and desktop software. Each pattern contains full-color examples and practical design advice that you can use immediately. Experienced designers can use this guide as a sourcebook of ideas; novices will find a roadmap to the world of interface and interaction design. Design engaging and usable interfaces with more confidence and less guesswork Learn design concepts that are often misunderstood, such as affordances, visual hierarchy, navigational distance, and the use of color Get recommendations for specific UI patterns, including alternatives and warnings on when not to use them Mix and recombine UI ideas as you see fit Polish the look and feel of your interfaces with graphic design principles and patterns "Anyone who's serious about designing interfaces should have this book on their shelf for reference. It's the most comprehensive cross-platform examination of common interface patterns anywhere."--Dan Saffer, author of Designing Gestural Interfaces (O'Reilly) and Designing for Interaction (New Riders)
Read More

Author: Jim Postell

Publisher: John Wiley & Sons

ISBN: 1118353188

Category: Architecture

Page: 416

View: 3923

The comprehensive guide to furniture design— expandedand updated Furniture designers draw on a range of knowledge and disciplinesto create their work. From history to theory to technology,Furniture Design offers a comprehensive survey of theessential craft- and practice-related aspects of furnituredesign. Generously illustrated with photographs anddrawings—including a new color section—this SecondEdition features updated coverage of material specifications,green design, digital design, and fabrication technologies. It alsofeatures twenty-five case studies of furniture design thatrepresent a broad selection of works, designers, and techniques,including recent designs produced within the last decade. The book explores: Furniture function and social use Form, spatial organization, and typological orders Structural integrity and composition Accessibility, universal design, human factors, andergonomics The design process, from schematics through fabrication Materials, processes, and methods of fabrication Professional practice and marketing The history of furniture design, from prehistory to the digitalage Complete with a glossary of terms and a comprehensivebibliography, Furniture Design, Second Edition is a one-stopresource that furniture designers will turn to regularly for theadvice, guidance, and information needed to perform theircraft.
Read More

The Best of Non-Profit and Cause-Related Marketing and Nonprofit Design

Author: Peleg Top,Jonathan Cleveland

Publisher: Harper Collins

ISBN: 0062041401

Category: Design

Page: 288

View: 6499

This first-ever book of its kind, Designing for the Greater Good, features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns. A comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, this book showcases work from a variety of sectors including Family and Community, Animal Causes, Health, Human Rights, Environmental Awareness, Spirituality, and the Arts. The 24 case studies feature interviews with the designers for such campaigns as the Avon Walk for Breast Cancer, The Hurricane Katrina Poster Project and Get London Reading. Materials presented in Designing for the Greater Good include: cause-specific campaigns and case studies; logos and branding for nonprofits; websites, posters, brochures, advertising, and marketing materials for cause-related events and nonprofits; packaging; invitations for fundraisers and events.
Read More

Layout and Typography for Beginners

Author: Lisa Graham

Publisher: Cengage Learning

ISBN: 9780766813625

Category: Art

Page: 280

View: 8573

This heavily illustrated guide is ideal for those with little or no graphic design or art background who need to create first-rate visual page designs. Its unique conversational tone and "before and after" examples provide everything needed to create professional quality work.
Read More

Play with Blocks & Color to Create Quilts You Love

Author: Wayne Kollinger

Publisher: C&T Publishing Inc

ISBN: 157120783X

Category: Crafts & Hobbies

Page: 79

View: 1086

This book is for quilters who love the look of traditional block quilts, and who want the freedom to create unique designs. You'll gain new confidence as you watch the author's quilts develop in a step-by-step process. An inspirational photo gallery throughout the book helps you visualize design concepts in a new light.
Read More

Creating Dynamic Web Pages

Author: Nick Heinle,Bill Peña

Publisher: "O'Reilly Media, Inc."

ISBN: 9781565923607

Category: Computers

Page: 216

View: 1950

A guide for beginners offers an overview of JavaScript basics and explains how to create Web pages, identify browsers, and integrate sound, graphics, and animation into Web applications
Read More

Author: Andrew Haslam

Publisher: Laurence King Publishing

ISBN: 9781856694735

Category: Book design

Page: 256

View: 8776

A comprehensive and practical guide for students and experienced designers alike, this carefully structured text is illustrated throughout with photographs and diagrams. Featuring examples from various kinds of book, it takes the reader through every aspect of the subject. In addition, there is information on styling the text, an extensive glossary defining editorial, design and production terms, and a further reading list.
Read More

Author: Marta Aymerich

Publisher: Index Books S L

ISBN: 9788496309876

Category: Design

Page: 389

View: 3706

Examines graphics for restaurants using examples from around the world. It uses strategic design elements in everything from signs, menus, tableware, logos and name cards to uniforms and interior design, showcasing ways in which appealing graphics, attention to detail and function in design can be used to transcend the ordinary and create a unique experience for the patron.
Read More