Author: Karen Cheng

Publisher: Laurence King Publishing

ISBN: 9781856694452

Category: Graphic design (Typography)

Page: 232

View: 9879

'Designing Type' brings insight to the art and process of developing a typeface. Illustrated with type specimens and diagrams demonstrating visual principles and letter construction, this book is useful for both experienced professionals and novice designers.
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Author: Neil Macmillan

Publisher: Yale University Press

ISBN: 9780300111514

Category: Art

Page: 200

View: 7219

Review: "This illustrated A-Z features outstanding type designers from around the world, from Gutenberg to the present day. Arranged alphabetically by designer's name, the book contains over 260 biographical profiles. Entries are illustrated by key typefaces taken from a wide range of sources, including type specimens, original posters, private press editions and magazine covers, and also give a list of work and, where applicable, further reading references and a website address. An essential reference for typographers, graphic designers and students, the book also features a full index and eight short texts by leading typographers - Jonathan Barnbrook, Erik van Blokland, Clive Bruton, John Downer, John Hudson, Jean Francois Porchez, Erik Spiekermann and Jeremy Tankard - that cover a variety of different aspects of type design, including typeface revivals, font piracy, designing fonts for corporate identities and the role of nationality in type design."--BOOK JACKET
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The Essential Guide to Typography

Author: James Craig,Irene Korol Scala

Publisher: Watson-Guptill

ISBN: 0823085600

Category: Design

Page: 176

View: 7937

The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers. From the Trade Paperback edition.
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Buchstabe, Buchstabenabstand, Wort, Wortabstand, Zeile, Zeilenabstand, Kolumne ; [eine kurz gefasste, prägnante Erörterung jener Fragen, die sich mit der Lesbarkeit von Texten befassen]

Author: Jost Hochuli

Publisher: N.A

ISBN: 9783721205473

Category:

Page: 63

View: 594

Der Schweizer Typograf und Buchgestalter Jost Hochuli gibt in dieser Broschüre eine knapp gefasste, informative Einführung in die Mikro- oder Detailtypografie. Es geht um die grundlegenden Einheiten: Buchstabe, Buchstabenabstand, Wort, Wortabstand, Zeile, Zeilenabstand, Kolumne. Ausgehend von den hysiologischen und psychologischen Bedingtheiten des Lesevorgangs entfaltet der Autor die Grundelemente von Buchstaben und gesetzter Schrift, weckt den Sinn für die hier oft alles entscheidende Nuance anhand einer Fülle von Beispielen. Eine prägnante Darstellung all dessen, was jeder über die Grundlagen unserer Schrift und Lesekultur wissen sollte.
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Author: Bruce Willen,Nolen Strals

Publisher: Princeton Architectural Press

ISBN: 9781568987651

Category: Architecture

Page: 129

View: 8702

A guide to type design and lettering that includes relevant theory, history, explanatory diagrams, exercises, photographs, and illustrations, and features interviews with various designers, artists, and illustrators.
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A Practical Guide for Students and Designers

Author: Richard Poulin

Publisher: Design School

ISBN: 163159320X

Category: Design

Page: 240

View: 5895

Design School: Type is an instructive guide for students, recent graduates, and self-taught designers. You'll get a comprehensive introduction to typography, a crucially important skill that underpins practically every aspect of graphic design These guided lessons offer in-depth analysis of all the major areas of theory and practice used by experienced professional designers. Each section is interspersed with tests designed to help you retain the information they've covered, and a selection of relevant support files in popular design software formats so you can test yourself with provided demos. This guide to the rules and practices of typography avoids the temptation to stray into other areas of design technique, preferring to cover the essential skills of the professional typographer in the detail required to arm students and graduates with the knowledge needed for a successful start to their chosen career.
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A Basic Course in Typography

Author: James Craig

Publisher: Watson-Guptill

ISBN: 9780823013470

Category: Art

Page: 176

View: 9846

The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.
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Author: Oscar Castillo,Patricia Melin

Publisher: Springer Science & Business Media

ISBN: 3642289568

Category: Computers

Page: 90

View: 5155

This book reviews current state of the art methods for building intelligent systems using type-2 fuzzy logic and bio-inspired optimization techniques. Combining type-2 fuzzy logic with optimization algorithms, powerful hybrid intelligent systems have been built using the advantages that each technique offers. This book is intended to be a reference for scientists and engineers interested in applying type-2 fuzzy logic for solving problems in pattern recognition, intelligent control, intelligent manufacturing, robotics and automation. This book can also be used as a reference for graduate courses like the following: soft computing, intelligent pattern recognition, computer vision, applied artificial intelligence, and similar ones. We consider that this book can also be used to get novel ideas for new lines of re-search, or to continue the lines of research proposed by the authors.
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A Manual for Designing with Type

Author: Will Hill

Publisher: Prentice Hall

ISBN: 9780131344457

Category: Language Arts & Disciplines

Page: 192

View: 5641

This hands-on design guide helps readers build a foundation for the development of an individual typographic sensibility by providing a brief outline of the evolution of type, an introduction to the language and terminology of type and type setting, fundamental rules and conventions of professional practice, and key decisions on type selection and page layout. More typefaces are now readily available to a wider public than at any time in the past–this book presents a basis for the confident and informed exploration of a rich and vivid medium that continues to play a fundamental role in human communication.A directory of typefaces places the major type categories and typefaces into their historical context, introducing some key examples of excellence in contemporary type design as well as identifying the fundamental values that have sustained the continued use of classic typefaces over the last 500 years of print history.A guide for aspiring designers, typographers, graphic artists, desktop publishers, and advertising production people who want to sharpen their attention to detail and develop a sensitive typographical eye.
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Author: Oscar Castillo,Patricia Melin,Witold Pedrycz,Janusz Kacprzyk

Publisher: Springer

ISBN: 3319051709

Category: Computers

Page: 721

View: 3848

This book describes recent advances on hybrid intelligent systems using soft computing techniques for diverse areas of application, such as intelligent control and robotics, pattern recognition, time series prediction and optimization complex problems. Soft Computing (SC) consists of several intelligent computing paradigms, including fuzzy logic, neural networks and bio-inspired optimization algorithms, which can be used to produce powerful hybrid intelligent systems. The book is organized in five main parts, which contain a group of papers around a similar subject. The first part consists of papers with the main theme of type-2 fuzzy logic, which basically consists of papers that propose new models and applications for type-2 fuzzy systems. The second part contains papers with the main theme of bio-inspired optimization algorithms, which are basically papers using nature-inspired techniques to achieve optimization of complex optimization problems in diverse areas of application. The third part contains papers that deal with new models and applications of neural networks in real world problems. The fourth part contains papers with the theme of intelligent optimization methods, which basically consider the proposal of new methods of optimization to solve complex real world optimization problems. The fifth part contains papers with the theme of evolutionary methods and intelligent computing, which are papers considering soft computing methods for applications related to diverse areas, such as natural language processing, recommending systems and optimization.
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Author: Tova Rabinowitz

Publisher: Cengage Learning

ISBN: 1305464818

Category: Design

Page: 480

View: 5229

Showcasing the latest in best practices across print and digital media, EXPLORING TYPOGRAPHY, 2e provides a well-researched, authoritative introduction to typography that explores the varied uses of type in visual communications. Coverage begins with a history of type and a survey of how type is classified before advancing to the physical components of letters and the rules of legibility, readability, and style. The text surveys the creative use of emphasis, designing effective layouts, using grids, and developing original type styles. Examining contemporary challenges in type, it also introduces terminology and concepts relevant to designing with type in a digital environment and includes coverage of designing type for mobile devices. . More Designer at Work boxes and new Designer Processes and Typography for Social Change features provide insight into professional designers' work and processes. With a large new format, EXPLORING TYPOGRAPHY, 2e is packed with dynamic illustrations that bring chapter concepts to life. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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Wie man in nur fünf Tagen neue Ideen testet und Probleme löst

Author: Jake Knapp,Braden Kowitz,John Zeratsky

Publisher: Redline Wirtschaft

ISBN: 3864149061

Category: Business & Economics

Page: 256

View: 9504

Unternehmer, Gründer und Teams stehen täglich vor der Herausforderung: Womit soll man zuerst anfangen, worauf sich am meisten fokussieren? Und wie viele Diskussionen und Meetings sind nötig, bevor man ganz sicher die garantiert richtige Lösung hat? Die Folge ist, dass allzu oft das Projekt auf der Stelle tritt und man überhaupt nicht vorwärtskommt. Dafür gibt es eine geniale Lösung: Sprint. Die ist ein einzigartiger, innovativer und narrensicherer Prozess, mit dem sich die härtesten Probleme in nur fünf Tagen lösen lassen – von Montag bis Freitag. Der Entwickler Jake Knapp entwarf diesen Prozess bei und für Google, wo er seither in allen Bereichen genutzt wird. Zusammen mit John Zeratsky und Braden Kowitz hat er darüber hinaus bereits mehr als 100 Sprints in Firmen aus unterschiedlichen Bereichen durchgeführt. Der Sprint-Prozess bietet praktische Hilfe für Unternehmen aller Größen, vom kleinen Start-up bis hin zum Fortune-100-Unternehmen. Die Methode ist auch für alle anderen bewährt, die vor einem großen Problem stehen, schnell eine Idee testen oder einfach eine Möglichkeit schnell ergreifen wollen.
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Author: Jan Middendorp

Publisher: 010 Publishers

ISBN: 9789064504600

Category: Caractères d'imprimerie - Pays-Bas - Histoire

Page: 320

View: 834

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Psychologie und Design der alltäglichen Dinge

Author: Norman Don

Publisher: Vahlen

ISBN: 3800648105

Category: Business & Economics

Page: 320

View: 5214

Apple, Audi, Braun oder Samsung machen es vor: Gutes Design ist heute eine kritische Voraussetzung für erfolgreiche Produkte. Dieser Klassiker beschreibt die fundamentalen Prinzipien, um Dinge des täglichen Gebrauchs umzuwandeln in unterhaltsame und zufriedenstellende Produkte. Don Norman fordert ein Zusammenspiel von Mensch und Technologie mit dem Ziel, dass Designer und Produktentwickler die Bedürfnisse, Fähigkeiten und Handlungsweisen der Nutzer in den Vordergrund stellen und Designs an diesen angepasst werden. The Design of Everyday Things ist eine informative und spannende Einführung für Designer, Marketer, Produktentwickler und für alle an gutem Design interessierten Menschen. Zum Autor Don Norman ist emeritierter Professor für Kognitionswissenschaften. Er lehrte an der University of California in San Diego und der Northwest University in Illinois. Mitte der Neunzigerjahre leitete Don Norman die Advanced Technology Group bei Apple. Dort prägte er den Begriff der User Experience, um über die reine Benutzbarkeit hinaus eine ganzheitliche Erfahrung der Anwender im Umgang mit Technik in den Vordergrund zu stellen. Norman ist Mitbegründer der Beratungsfirma Nielsen Norman Group und hat unter anderem Autohersteller von BMW bis Toyota beraten. „Keiner kommt an Don Norman vorbei, wenn es um Fragen zu einem Design geht, das sich am Menschen orientiert.“ Brand Eins 7/2013 „Design ist einer der wichtigsten Wettbewerbsvorteile. Dieses Buch macht Spaß zu lesen und ist von größter Bedeutung.” Tom Peters, Co-Autor von „Auf der Suche nach Spitzenleistungen“
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Author: Charles Conover

Publisher: John Wiley & Sons

ISBN: 111813088X

Category: Design

Page: 256

View: 5510

This book is a single-source guide to planning, designing and printing successful projects using the Adobe Creative Suite. Packed with real-world design exercises, this revised edition is fully updated to align with CS. Dozens of sidebars and step-by-step descriptions walk readers through the design process in the same order actual projects are implemented Content progresses from planning through execution
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Author: Ronald R Yager,Ali M. Abbasov,Marek Z. Reformat,Shahnaz N Shahbazova

Publisher: Springer

ISBN: 3642349226

Category: Computers

Page: 318

View: 913

This book is a tribute to Lotfi A. Zadeh, the father of fuzzy logic, on the occasion of his 90th Birthday. The book gathers original scientific contributions written by top scientists and presenting the latest theories, applications and new trends in the fascinating and challenging field of soft computing.
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Verstehe deine Vergangenheit, ordne deine Gegenwart, gestalte deine Zukunft

Author: Ryder Carroll

Publisher: Rowohlt Verlag GmbH

ISBN: 3644403228

Category: Self-Help

Page: 352

View: 9030

Der Erfinder der bahnbrechenden Bullet-Journal-Methode Ryder Carroll zeigt in diesem Buch, wie Sie endlich zum Pilot Ihres Lebens werden und nicht länger Passagier bleiben. Seine Methode hilft mit einer strukturierteren Lebensweise achtsamer und konzentrierter zu werden. Inzwischen lassen sich Millionen Menschen von ihm inspirieren. In diesem Buch erklärt er seine Philosophie und zeigt, wie Sie Klarheit ins Gedankenchaos bringen, wie Sie Ihre täglichen Routinen entwickeln und vage Vorhaben in erreichbare Ziele verwandeln. Mit nur einem Stift und einem Notizblock und Carrolls revolutionärer Technik werden Sie produktiver, fokussierter und lernen, was wirklich zählt - bei der Arbeit und im Privaten.
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Ein Buch über Schriften

Author: Simon Garfield

Publisher: N.A

ISBN: 9783550088797

Category: Calligraphy

Page: 368

View: 4195

Schriftnamen kennt jeder aus seiner Textverarbeitungssoftware. Was aber verbirgt sich hinter den gegenwärtig genutzten Schriften? Woher kommen sie, wie wirken sie, wo tauchen sie auf? Unterhaltsam und lehrreich!
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