Evolving Theories, Ideologies, and Processes of Visual Communication

Author: Henry Kim

Publisher: Chronicle Books

ISBN: 1616896728

Category: Design

Page: N.A

View: 2810

If the aim of graphic design is to communicate meaning clearly, there's an irony that the field itself has struggled between two contradictory opposites: rote design resulting from a rigorous, fixed set of rules, and eccentric design that expresses the hand of the artist but fails to communicate with its audience. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication establishes a new paradigm for graphic design methodologies for the twenty-first century. This illuminating anthology is essential reading for practicing designers, educators, and students trying to understand how to design in a singular, expressive way without forgoing clear and concise visual communication.
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Inspiration von 50 Meistern ihres Fachs

Author: Steven Heller,Gail Anderson

Publisher: Stiebner Verlag GmbH

ISBN: 3830714351

Category: Architecture

Page: 128

View: 7720

Gutes Grafikdesign basiert neben eigenen Ideen und Kreativität auf Schlüsselelementen, die durchaus erlernt und trainiert werden können. Hierfür analysieren Steven Heller und Gail Anderson herausragende Arbeiten der weltweit renommiertesten Gestalter mit: Von Michael Bierut, Jan Tschichold, Anton Stankowski, Neville Brody und Jessica Hische über Fons Hickmann, Paul Rand und Stefan Sagmeister bis hin zu Seymour Chwast, Otl Aicher, Paul Sahre und Christopher Niemann – erstklassige Projekte von fünfzig Kreativen werden hinsichtlich Kreativität und Techniken beleuchtet. Wie lassen sich Informationen klarer visualisieren? Wie können Lösungen emotional aufgeladen werden? Schließlich bringen die Autoren Handwerk und Konzeption zusammen, erklären, wie sich die Form auf unterschiedliche Art und Weise um den Content schmiegen kann – humorvoll, typografisch oder aber mit dem Spiel von Perspektiven. Last, but not least widmet sich ein ausführliches Kapitel dem Storytelling. Ein umfassendes Arbeitsbuch also, das gerade Newcomer bestens durch ihre Ausbildung begleiten wird.
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History, Theory, Criticism

Author: Victor Margolin

Publisher: University of Chicago Press

ISBN: 9780226505145

Category: Art

Page: 291

View: 3375

Although design infuses every object in the material world and gives form to immaterial processes as well, it is only recently that design itself has become the focus of intellectual debate. In Design Discourse, Victor Margolin gathers together a body of new writing in the emerging field of design studies. The contributors argue in different ways for a rethinking of design in light of its cultural significance and its powerful position in today's society.
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Proceedings of the 2008 Annual International Conference of the Design History Society (UK)

Author: Jonathan Glynne,Fiona Hackney,Minton, Viv

Publisher: Universal-Publishers

ISBN: 1599429063

Category: Art

Page: 574

View: 8143

Networks of Design maps a new methodological territory in design studies, conceived as a field of interdisciplinary inquiry and practice informed by a range of responses to actor network theory. It brings together a rich body of current work by researchers in the social sciences, technology, material culture, cultural geography, information technology, and systems design, and design theory and history. This collection will be invaluable to students and researchers in many areas of design studies and to design practitioners receptive to new and challenging notions of what constitutes the design process. Over ninety essays are thematically organised to address five aspects of the expanded notions of mediation, agency, and collaboration posited by network theory: Ideas, Things, Technology, Texts, and People. The collection also includes an important new essay on rethinking the concept of design by Bruno Latour, one of the most influential figures in the philosophy and sociology of science and technology and a pioneer of actor network theory, and essays deriving from forum discussions involving designers and designer-makers responsive to actor network theory. Rather than an anthology of previously-published essays, Networks of Design presents work in progress on design theory and its applications. It is the outcome of a live and vigorous debate on the possibilities and actualities offered by actor network led conceptualisations of the relationships and processes constituting design. All the essays, many collaborative, derive from papers presented at the international conference of the Design History Society held at University College Falmouth, UK in the Autumn of 2008.
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eine Einführung in die wissenschaftliche Methodologie des Graphik-Design

Author: Ian Noble,Russell Bestley

Publisher: N.A

ISBN: 9783830713081

Category:

Page: 192

View: 1208

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Author: Culadasa John Yates

Publisher: Arkana

ISBN: 3641201853

Category: Health & Fitness

Page: 560

View: 976

Das universale Standardwerk zur Meditation. Die Meditation ist der Königsweg zum Erwachen. Sie erlaubt uns, mit zunehmender Übung immer tiefere Zustände der Glückseligkeit, des Friedens und der Erkenntnis zu erreichen, die schließlich in der endgültigen und dauerhaften Befreiung vom Leiden gipfeln. Der Meditationslehrer und promovierte Neurowissenschaftler Culadasa John Yates zeigt in dieser universalen Meditationsanleitung, wie wir Schritt für Schritt unsere Praxis vertiefen können. Das an Erfahrungstiefe und Kenntnisreichtum über die Stufen der Meditation einzigartige Handbuch gestattet es sowohl Einsteigern als auch erfahrenen Meditierenden, allseits bekannte Hindernisse und Probleme – beispielsweise Gedankenwandern, Unachtsamkeit oder Langeweile – zu überwinden, indem die Ursachen erklärt und eingängige Lösungsmethoden vorgestellt werden. Hierbei werden auch aktuelle neurowissenschaftliche Erkenntnisse genutzt. Das neue Standardwerk zur Meditation führt anhand vieler Übungen und Beispiele in erleuchtete Dimensionen des Bewusstseins.
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Wie Bildung mir die Welt erschloss

Author: Tara Westover

Publisher: Kiepenheuer & Witsch

ISBN: 3462316680

Category: Biography & Autobiography

Page: 448

View: 9931

Von den Bergen Idahos nach Cambridge – der unwahrscheinliche »Bildungsweg« der Tara Westover. Tara Westover ist 17 Jahre alt, als sie zum ersten Mal eine Schulklasse betritt. Zehn Jahre später kann sie eine beeindruckende akademische Laufbahn vorweisen. Aufgewachsen im ländlichen Amerika, befreit sie sich aus einer ärmlichen, archaischen und von Paranoia und Gewalt geprägten Welt durch – Bildung, durch die Aneignung von Wissen, das ihr so lange vorenthalten worden war. Die Berge Idahos sind Taras Heimat, sie lebt als Kind im Einklang mit der grandiosen Natur, mit dem Wechsel der Jahreszeiten – und mit den Gesetzen, die ihr Vater aufstellt. Er ist ein fundamentalistischer Mormone, vom baldigen Ende der Welt überzeugt und voller Misstrauen gegenüber dem Staat, von dem er sich verfolgt sieht. Tara und ihre Geschwister gehen nicht zur Schule, sie haben keine Geburtsurkunden, und ein Arzt wird selbst bei fürchterlichsten Verletzungen nicht gerufen. Und die kommen häufig vor, denn die Kinder müssen bei der schweren Arbeit auf Vaters Schrottplatz helfen, um über die Runden zu kommen. Taras Mutter, die einzige Hebamme in der Gegend, heilt die Wunden mit ihren Kräutern. Nichts ist dieser Welt ferner als Bildung. Und doch findet Tara die Kraft, sich auf die Aufnahmeprüfung fürs College vorzubereiten, auch wenn sie quasi bei null anfangen muss ... Wie Tara Westover sich aus dieser Welt befreit, überhaupt erst einmal ein Bewusstsein von sich selbst entwickelt, um den schmerzhaften Abnabelungsprozess von ihrer Familie bewältigen zu können, das beschreibt sie in diesem ergreifenden und wunderbar poetischen Buch. » Befreit wirft ein Licht auf einen Teil unseres Landes, den wir zu oft übersehen. Tara Westovers eindringliche Erzählung — davon, einen Platz für sich selbst in der Welt zu finden, ohne die Verbindung zu ihrer Familie und ihrer geliebten Heimat zu verlieren — verdient es, weithin gelesen zu werden.« J.D. Vance Autor der »Hillbilly-Elegie«
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Author: Rudy VanderLans

Publisher: Princeton Architectural Press

ISBN: 9781568984674

Category: Architecture

Page: 128

View: 1681

In his essay "Style is Not a Four Letter Word," Mr. Keedy looks at the continuing feud in design between style and content, form and function, and even pleasure and utility, and tries to pin down how style got such a bad reputation, and how restoring its value may save design. Kenneth FitzGerald in "Buzz Kill" continues to be amazed at the gyrations designers will go through to try and place themselves beyond criticism. His essay tries to drive a stake through the common techniques used by designers to neutralize criticism. Anthony Inciong mourns the fact that design no longer leads but answers to the market and how this coincides with the dumbing down of design education. He recommends an increase in theory, history, and research as a way for young designers to build an awareness of the culture in which they and their objects will live. Michael Schmidt and Katherine McCoy, in two separate essays, explore the role of graphic design in the age of globalization. Randy Nakamura looks at the continuing attempt by graphic designers to raise design above its middlebrow pedigree. David Cabianca reviews Fred Smeijer's book "Type now: a manifesto, plus work so far." Cabianca, who studies at the University of Reading (UK), looks at what a student of type design may take away from this book. Rudy VanderLans interviews Peter Bilak, the designer of the popular Fedra type family and co-publisher of "DotDotDot" magazine, as well as Dmitri Siegel, a recent Yale graduate who has a knack for writing original and insightful design critiques. Max Kisman lends us a few pages from his ongoing illustrated diary which currently contains over 15,000 pages. Plus, the Readers Respond, featuring letters in response to past issues of Emigre magazine.
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Readings from the Field

Author: Helen Armstrong

Publisher: Chronicle Books

ISBN: 1616891238

Category: Design

Page: 152

View: 7536

Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.
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Author: Ellen Lupton

Publisher: N.A

ISBN: 9781568987507

Category: Design

Page: 196

View: 7797

Sind sie unzufrieden mit den neuen T-Shirts, die in Ihrem Artlichen Kaufhaus angeboten werden? Vielleicht hAtten Sie gerne eine Hochzeitseinladung, die Ihre eigene Vorstellung ausdrA1/4ckt und nicht die Ihres Eventmanagers? Oder wie wAre es mit individuell gestaltetem Briefpapier? Eine AufrA1/4stung Ihrer Webseite? Eine Visitenkarte? Ein Poster fA1/4r Ihre politische Kampagne? Eine CD Verpackung fA1/4r Ihre Band? Kreieren Sie Ihre eigene Marke. Ellen Lupton, Autorin des Bestsellers Thinking with Type, zeigt Ihnen wiea (TM)s geht. In diesem Buch finden Sie einfache Methoden wie Sie a žwie ein Designer denken" kAnnen klare und schlA1/4ssige ErklArungen von Designtechniken, vom Siebdruck bis hin zum Webdesign welche Materialien Sie brauchen und wo Sie diese kaufen kAnnen wieviel Zeit und Erfahrung das jeweilige Projekt verlangt Diagramme, die zeigen wie man komplizierte Aufgaben bewAltigt grundlegende typografische Dos and Dona (TM)ts anregende Interviews mit Top-Designern die Geschichte und Theorie der do-it-yourself Bewegung hunderte innovative und schAne Designs, die zum Selbermachen inspirieren
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Author: Malcolm Barnard

Publisher: Routledge

ISBN: 1136477225

Category: Design

Page: 208

View: 2128

What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication. Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and Barthes, and taking examples from advertising, magazines, illustration, website design, comics, greetings cards and packaging, Graphic Design as Communication looks at how graphic design contributes to the formation of social and cultural identities. Malcolm Barnard discusses the ways in which racial/ethnic groups, age groups and gender groups are represented in graphic design, as well as how images and texts communicate with different cultural groups. He also explores how graphic design relates to both European and American modernism, and its relevance to postmodernism and globalisation in the twenty-first century and asks why, when graphic design is such an integral part of our society and culture, it is not acknowledged and understood in the same way that art is.
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Author: Rudy VanderLans,David Barringer

Publisher: Princeton Architectural Press

ISBN: 9781568985923

Category: Design

Page: 144

View: 9843

"Everything must come to an end, and after publishing Emigre magazine for over 21 years we're both relieved and just a little bit sad to announce that #69 will be our final issue. Inside is a look back on some great years in graphic design, while our contributors and colleagues bid us farewell. It was quite an experience. Thank you for reading Emigre."--Back cover.
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Author: Rudy VanderLans

Publisher: Princeton Architectural Press

ISBN: N.A

Category: Design

Page: 144

View: 2497

Kenneth FitzGerald proposes that the objective of design, to create a class of expert professional practitioners, can - and should - only lead to its demise as a specialist profession. Lorraine Wild and Sam Potts respond, separately, to the publication of Rick Poynor's recent book "No More Rules: Graphic Design and Postmodernism." Eric Heiman urges designers to "think wrong" and refocus their creative energies to solving non-commercial, more socially motivated problems. Jeffery Keedy gives us a list of some of the most popular but dumb ideas in design. Ben Hagon warns that without a significant change in the method by which we create work, Joe Client will, in time, do our graphic design work for us. Kali Nikitas and Louise Sandhaus respond to the criticism levelled at their conversation "Visitations" which was published in Emigre #64. And Emigre interviews Armin Vit, the founder of Speak Up, design's most successful blog, and David Cabianca who discusses the value of design theory and criticism. Plus, the Readers Respond, featuring letters from around the world in response to past issues of Emigre magazine.
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Author: Daniel M. Herbert

Publisher: John Wiley & Sons

ISBN: 9780471285021

Category: Architecture

Page: 136

View: 1568

Study drawings play a key role in the exploration and development of architecture in the early stages of design. Yet, these principal tools for graphic thinking have been largely taken for granted in the design professions. This guide brings study drawings into the foreground by analyzing actual drawings used by architects past and present. Architectural Study Drawings is the first source to provide a basis for understanding the primary means of graphic thinking used in the creation of these drawings. It also explains versatile applications of these drawings in architectural practice, teaching, and research. Evaluations of more than 80 drawings and diagrams demonstrate how study drawings are active participants in—rather than passive records of—the designer’s graphic thinking. The author probes characteristics and properties of study drawings, in addition to how graphic and cognitive processes combine to guide design decision-making. Drawings of great past architects ranging from Leonardo da Vinci and Le Corbusier to Carlo Scarpa are analyzed. Excerpts are included from recent interviews with five contemporary architects—Joseph Esherick, Helmut Jahn, Robert Stern, Stanley Tigerman, and Peter Eisenman. Readers will learn from these masters how to enhance the value of study drawings in various design situations. Throughout, the author clarifies how theoretical aspects of study drawings relate to actual design practice. Detailed chapters discuss key topics such as: The theoretical structure of study drawings Applications for handmade drawings How to make better use of current computer-aided design (CAD) systems Examples of drafting room dialogue in practice that help improve design working processes Architectural Study Drawings offers valuable insights that can be applied on the drawing board in the school and office, in teaching of both media and design, and in research and development for CAD systems.
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Author: Robert Harland

Publisher: Bloomsbury Publishing

ISBN: 1472597761

Category: Design

Page: 152

View: 3360

Graphic Design in Urban Environments introduces the idea of a category of designed graphic objects that significantly contribute to the functioning of urban systems. These elements, smaller than buildings, are generally understood by urban designers to comprise such phenomena as sculpture, clock towers, banners, signs, large screens, the portrayal of images on buildings through "smart screens,†? and other examples of what urban designers call "urban objects.†?The graphic object as it is defined here also refers to a range of familiar things invariably named in the literature as maps, street numbers, route signs, bus placards, signs, architectural communication, commercial vernacular, outdoor publicity, lettering, banners, screens, traffic and direction signs and street furniture. One can also add markings of a sports pitch, lighting, bollards, even red carpets or well dressings. By looking at the environment, and design and deconstructing form and context relationships, the defining properties and configurational patterns that make up graphic objects are shown in this book to link the smallest graphic detail (e.g. the number 16) to larger symbolic statements (e.g. the Empire State Building). From a professional design practice perspective, a cross section through type, typographic, graphic and urban design will provide a framework for considering the design transition between alphabets, writing systems, images (in the broadest sense) and environments.
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Understanding Theory and Application

Author: John Bowers

Publisher: John Wiley & Sons

ISBN: 1118157516

Category: Design

Page: 144

View: 2316

A concise, visually based introduction to graphic design methodologies Graphic design has emerged as a discipline complete with a body of scholarly literature devoted to its underlying theory. Introduction to Graphic Design Methodologies and Processes contributes to this expanding discourse by illustrating the value of qualitative and quantitative methodologies in guiding conceptual development in ways beyond those based on taste, style, and personal preference. Introduction to Graphic Design Methodologies and Processes: Introduces a range of practical methodologies pertinent to the interpreting, targeting, and creating of forms and messages Furthers the ability of designers by showing them how to design creatively, collaboratively, and strategically, and as a result, helps them move from form-makers to cultural participants—a transformative trend for design professionals Includes case studies with questions and answers contributed by a diverse group, including Second Story and Sol Sender As professional designers play more strategic roles, the need for material on design methodologies is growing. This concise, visually based introduction to the topic is the designer's definitive resource for defining their purpose, and producing work that is original, appropriate, responsible—and inspiring.
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from technology to style

Author: Ronald Labuz

Publisher: Van Nostrand Reinhold Company

ISBN: N.A

Category: Design

Page: 212

View: 4201

This unique book documents the brief yet exciting history of the computer in graphic design and goes on to examine the work and working practices of designers who are leading the way in the use of this technology. As an alternative to design annuals, Ronald Labuz's The Computer in Graphic Design offers a serious examination of the nature of computer-generated graphic design and suggests to design professionals and students the unlimited possibilities this technology permits. The book charts four distinct ways in which graphic designers have used computers over the past 15 years, including two visible methods ("primitive" and "sophisticated") and two invisible methods ("hidden" and "allusive"). The international group of graphic designers and design firms whose work is vividly and colorfully highlighted in the book reflect these differing philosophies. This original format allows for comparisons and contrasts and helps to frame the ongoing debate as to where computer graphic design is headed. After an opening chapter on the evolution of computer design style. The Computer in Graphic Design focuses on those designers whose work has obviously been created by the computer, including such "new primitives" as Rudy VanderLans, Max Kisman, John Hersey, and Zuzana Licko. In the next section, the book details the work of designers who see technology as a participatory vehicle in high art and design. Topics here include the hybrid imagery of April Greiman, and the relationship of color value to the computer as mirrored in the work of Kazumasa Nagai. Juxtaposed with these two related movements are those designers whose use of the computer is far less obvious. Members of one group, which includessuch prominent designers as Nancy Skolos, Kenneth Hiebert, and Lance Hidy, take advantage of the computer's speed and control while forging individual styles that are not compromised by a reliance on new technology. The final group also uses the computer but, for individual reasons, does not allow it to visually emerge. Among the individuals and firms whose work is profiled here are Johnee Bee, Michael Weymouth Design, and IIT/Institute of Design. The final section of The Computer in Graphic Design takes a look at today's typography and type design and the computer's impact on these fields, discusses the inevitable conflict between classicists of form and the advocates of primitive type design, and examines the radical changes that may come in the near future. The Computer in Graphic Design is required reading - and viewing - for every professional and student excited by the possibilities of the collaboration between the graphic designer and the computer. The book will help readers resolve how they will use the computer in their own designs, taking their cue from the work and actual words of the diverse designers presented. This unique volume will also prompt readers to explore for themselves whether technology is little more than a tool to make production easier or faster or whether it will forever change the practice of graphic design.
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Buchstabe, Buchstabenabstand, Wort, Wortabstand, Zeile, Zeilenabstand, Kolumne ; [eine kurz gefasste, prägnante Erörterung jener Fragen, die sich mit der Lesbarkeit von Texten befassen]

Author: Jost Hochuli

Publisher: N.A

ISBN: 9783721205473

Category:

Page: 63

View: 1240

Der Schweizer Typograf und Buchgestalter Jost Hochuli gibt in dieser Broschüre eine knapp gefasste, informative Einführung in die Mikro- oder Detailtypografie. Es geht um die grundlegenden Einheiten: Buchstabe, Buchstabenabstand, Wort, Wortabstand, Zeile, Zeilenabstand, Kolumne. Ausgehend von den hysiologischen und psychologischen Bedingtheiten des Lesevorgangs entfaltet der Autor die Grundelemente von Buchstaben und gesetzter Schrift, weckt den Sinn für die hier oft alles entscheidende Nuance anhand einer Fülle von Beispielen. Eine prägnante Darstellung all dessen, was jeder über die Grundlagen unserer Schrift und Lesekultur wissen sollte.
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