Readings from the Field

Author: Helen Armstrong

Publisher: Chronicle Books

ISBN: 1616891238

Category: Design

Page: 152

View: 503

Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.
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Author: Meredith Davis

Publisher: N.A

ISBN: 9780500290491

Category: Commercial art

Page: 256

View: 9812

Meredith Davis draws on her many years' experience teaching graphic design students to explain complex theories with total clarity, encouraging readers to evaluate existing design work critically, and to use theoretical frameworks to enhance their own studio practice
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Theory and Research in Graphic Design

Author: Audrey Bennett,Andrea Bennett

Publisher: Princeton Architectural Press

ISBN: 9781568985862

Category: Architecture

Page: 464

View: 4851

In an age of globalization and connectivity, the idea of "mainstream culture" has become quaint. Websites, magazines, books, and television have all honed in on ever-diversifying subcultures, hoping to carve out niche audiences that grow savvier and more narrowly sliced by the day. Consequently,the discipline of graphic design has undergone a sea change. Where visual communication was once informed by a designer's creative intuition, the proliferation of specialized audiences now calls for more research-based design processes. Designers who ignore research run the risk of becoming mere tools for communication rather than bold voices. Design Studies, a collection of 27 essays from an international cast of top design researchers, sets out to mend this schism between research and practice. The texts presented here make a strong argument for performing rigorous experimentation and analysis. Each author outlines methods in which research has aided their designwhether by investigating how senior citizensreact to design aesthetics, how hip hop culture can influence design, or how design for Third World nations is affected by cultural differences. Contributors also outline inspired ways in which design educators can teach research methods to their students. Finally, Design Studies is rounded out by five annotated bibliographies to further aid designers in their research. This comprehensive reader is the definitive reference for this new direction in graphic design, and an essential resource for both students and practitioners.
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Readings from the Field

Author: Helen Armstrong

Publisher: Chronicle Books

ISBN: 1616894954

Category: Design

Page: 152

View: 5827

Digital Design Theory bridges the gap between the discourse of print design and interactive experience by examining the impact of computation on the field of design. As graphic design moves from the creation of closed, static objects to the development of open, interactive frameworks, designers seek to understand their own rapidly shifting profession. Helen Armstrong's carefully curated introduction to groundbreaking primary texts, from the 1960s to the present, provides the background necessary for an understanding of digital design vocabulary and thought. Accessible essays from designers and programmers are by influential figures such as Ladislav Sutnar, Bruno Munari, Wim Crouwel, Sol LeWitt, Muriel Cooper, Zuzana Licko, Rudy VanderLans, John Maeda, Paola Antonelli, Luna Maurer, and Keetra Dean Dixon. Their topics range from graphic design's fascination with programmatic design, to early strivings for an authentic digital aesthetic, to the move from object-based design and to experience-based design. Accompanying commentary assesses the relevance of each excerpt to the working and intellectual life of designers.
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Understanding Theory and Application

Author: John Bowers

Publisher: John Wiley & Sons

ISBN: 1118157516

Category: Design

Page: 144

View: 3203

A concise, visually based introduction to graphic designmethodologies Graphic design has emerged as a discipline complete with a bodyof scholarly literature devoted to its underlying theory.Introduction to Graphic Design Methodologies and Processescontributes to this expanding discourse by illustrating the valueof qualitative and quantitative methodologies in guiding conceptualdevelopment in ways beyond those based on taste, style, andpersonal preference. Introduction to Graphic DesignMethodologies and Processes: Introduces a range of practical methodologies pertinent to theinterpreting, targeting, and creating of forms and messages Furthers the ability of designers by showing them how to designcreatively, collaboratively, and strategically, and as a result,helps them move from form-makers to cultural participants—atransformative trend for design professionals Includes case studies with questions and answers contributed bya diverse group, including Second Story and Sol Sender As professional designers play more strategic roles, the needfor material on design methodologies is growing. This concise,visually based introduction to the topic is the designer'sdefinitive resource for defining their purpose, and producing workthat is original, appropriate, responsible—and inspiring.
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A Semiotic Theory for Graphic Design

Author: Steven Skaggs

Publisher: MIT Press

ISBN: 026203543X

Category: Design

Page: 296

View: 1700

Semiotics concepts from a design perspective, offering the foundation for a coherent theory of graphic design as well as conceptual tools for practicing designers.
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A Foundation Course in Principles and Practice

Author: David Dabner,Sheena Calvert,Anoki Casey

Publisher: John Wiley & Sons

ISBN: 1118174801

Category: Design

Page: 192

View: 3396

The principles and practice of graphic design Graphic Design School is a foundation course for graphic designers working in print, moving image, and digital media. Practical advice on all aspects of graphics design-from understanding the basics to devising an original concept and creating successful finished designs. Examples are taken from all media-magazines, books, newspapers, broadcast media, websites, and corporate brand identity. Packed with exercises and tutorials for students, and real-world graphic design briefs. This revised, fourth edition contains specific advice on how to adapt designs to suit different projects, including information on digital imaging techniques, motion graphics, and designing for the web and small-screen applications.
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Evolving Theories, Ideologies, and Processes of Visual Communication

Author: Henry Kim

Publisher: Chronicle Books

ISBN: 1616896728

Category: Design

Page: N.A

View: 9819

If the aim of graphic design is to communicate meaning clearly, there's an irony that the field itself has struggled between two contradictory opposites: rote design resulting from a rigorous, fixed set of rules, and eccentric design that expresses the hand of the artist but fails to communicate with its audience. But what if designers focused on process and critical analysis over visual outcome? Through a carefully selected collection of more than seventy-five seminal texts spanning centuries and bridging the disciplines of art, architecture, design history, philosophy, and cultural theory, Graphic Design Discourse: Evolving Theories, Ideologies, and Processes of Visual Communication establishes a new paradigm for graphic design methodologies for the twenty-first century. This illuminating anthology is essential reading for practicing designers, educators, and students trying to understand how to design in a singular, expressive way without forgoing clear and concise visual communication.
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Author: Jonathan Baldwin,Lucienne Roberts

Publisher: AVA Publishing

ISBN: 2940373094

Category: Art

Page: 192

View: 1157

Visual Communication presents a series of theoretical essays that explore themes in graphic design, and work from a number of designers in response to these themes.
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Second Edition, Revised and Expanded

Author: Ellen Lupton,Jennifer Cole Phillips

Publisher: Chronicle Books

ISBN: 1616894555

Category: Design

Page: 264

View: 7024

Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency. This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.
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Author: Robin Landa

Publisher: Cengage Learning

ISBN: 111178423X

Category: Education

Page: 480

View: 7378

This best-selling text remains the most comprehensive, how-to reference on graphic design and advertising for print and interactive media, intended to serve as a foundation for a graphic design and advertising design education. Theory and applications are stressed with an instructive approach. Known for its thorough treatment of theory and major graphic design applications, this text concentrates on the integration of design principles and elements, providing hundreds of meaningful examples of their interaction throughout. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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50 Graphic Experiments for Exploring Color Design Principles

Author: Richard Mehl

Publisher: Rockport Pub

ISBN: 1592538088

Category: Art

Page: 192

View: 3853

Playing with Color is a highly accessible, fun approach to learning color application and principles. This hands-on book begins with an introduction to the philosophy of learning through the process of play. It then leads to a series of experimental design projects with an emphasis on color, providing the reader with a “toolkit” of ideas and skills. The awareness and sensitivity to form, color, material and craft gained through these visual experiments will increase the designer’s confidence in their personal and professional design work. This book can be used in the classroom or independently, and readers can go directly to exercises that appeal to them.
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An Introduction to Research Methods in Graphic Design

Author: Russell Bestley,Ian Noble

Publisher: Bloomsbury Publishing

ISBN: 1474260055

Category: Design

Page: 224

View: 4247

Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics. Each chapter features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. The third edition features new case studies in each chapter, updated design exercises and a new chapter on design-led tools and information design methods, in relation to both print and on-screen design.
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Author: Amy E. Arntson

Publisher: Cengage Learning

ISBN: 0495912077

Category: Education

Page: 272

View: 4893

GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader's interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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a guide to the literature

Author: Ellen Mazur Thomson,American Institute of Graphic Arts

Publisher: Greenwood Pub Group

ISBN: N.A

Category: Art

Page: 282

View: 4684

Graphic design is broadly interpreted in this annotated topical bibliography, covering both scholarly and applied literature focusing on graphics printed commercially for mass consumption in the United States from colonial times to the present. Materials extend from historical studies of design to textbooks and manuals of professional practice to theoretical works relating to design drawn from disciplines such as psychology and communication theory. The 1100 entries include reference sources, books, periodical articles, catalogs, films, and electronic data. Among the topics covered are general reference, design theory and history, education and career guides, professional practice, production and layout, typography, calligraphy, color reproduction, caricature, and photo illustrations as well as applications in advertising, publication design, corporate identity programs, information graphics, package design, posters and signs. Literature on computer technology as used in desktop publishing and computer graphics is also included. Appendixes provide annotated listings of almost 200 relevant annuals and serials as well as a directory of associations and organizations in the field. Access to titles, authors, and a finer breakdown of subjects is facilitated by thorough indexing. This work should be a valuable resource for professional designers, scholars and students of design, and librarians interested in collection development.
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Graphic Design and Postmodernism

Author: Rick Poynor

Publisher: Yale University Press

ISBN: 9780300100341

Category: Art

Page: 192

View: 336

"The past twenty years have seen profound changes in the field of graphic communication. One by one, old certainties about the techniques and purposes of graphic design have been questioned and collapsed. No More Rules is the first critical survey to offer a complete overview of the graphic revolution during the postmodern period." "According to design critic Rick Poynor, changes in graphic work were already well underway by the early 1980s, even before the computer became a ubiquitous tool. With the international embrace of new electronic technologies in the 1990s, these developments began to accelerate. An explosion of creativity in graphic design took place as designers and typographers reassessed their roles, jettisoned existing rules, and forged experimental new approaches. Graphic work became more self-expressive, idiosyncratic, and occasionally extreme." "Poynor tells this story in detail, breaking down a broad, multifaceted, and sometimes confusing field of graphic design activity into key developments and themes: the origins of postmodern design; deconstructionist design and theory; issues of appropriation; the revolution in digital type; questions of authorship; and critiques of postmodern graphic design. Each theme is illustrated by spectacular and significant examples of work produced between 1980 and 2000 that have changed the way in which designers and their audiences think about graphic communication. This generously illustrated book is a vital reference for design professionals and educators as well as for students of graphic design, image-making, advertising, and the visual arts."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
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Principles, Methods, and Practice

Author: Jorge Frascara

Publisher: Allworth Communications, Inc.

ISBN: 1581153651

Category: Design

Page: 207

View: 1152

This unique, comprehensive work will give students a firm grasp of the theory and practice of communication design. It will inspire them to look beyond aesthetic concerns and develop an integrated, multidimensional understanding of this everchanging field. Complete with practical examples, case studies, and cutting-edge research, this eloquent primer is a springboard to integrated, contemporary communication design. Book jacket.
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Author: Malcolm Barnard

Publisher: Routledge

ISBN: 1136477225

Category: Design

Page: 208

View: 6516

What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication. Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and Barthes, and taking examples from advertising, magazines, illustration, website design, comics, greetings cards and packaging, Graphic Design as Communication looks at how graphic design contributes to the formation of social and cultural identities. Malcolm Barnard discusses the ways in which racial/ethnic groups, age groups and gender groups are represented in graphic design, as well as how images and texts communicate with different cultural groups. He also explores how graphic design relates to both European and American modernism, and its relevance to postmodernism and globalisation in the twenty-first century and asks why, when graphic design is such an integral part of our society and culture, it is not acknowledged and understood in the same way that art is.
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Author: Victor Margolin,Richard Buchanan,Richard H. Buchanan,Professor of Design Management & Information Systems George Richard Buchanan

Publisher: MIT Press

ISBN: 9780262631662

Category: Art

Page: 285

View: 9930

An anthology of essays addressing the nature and practice of contemporary product and graphic design, selected from volumes four through nine of the international journal Design Issues. Themes include reflection on the nature of design, the meaning of products, and the place of design in world culture. Includes b & w photos and illustrations. c. Book News Inc.
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