Visionaries who Shaped Modern Graphic Design
Author: John Clifford
Publisher: Pearson Education
"In this fun, fast-paced introduction to the most iconic designers of our time, author John Cliffor takes you on a visual history tour that's packed with the posters, ads, logos, typefaces, covers, and multimedia work that have made these designers great."--Publisher's description.
Visionaries Who Shaped Modern Graphic Design
Author: John Clifford
Publisher: Peachpit Press
Who are history's most influential graphic designers? In this fun, fast-paced introduction to the most iconic designers of our time, author John Clifford takes you on a visual history tour that’s packed with the posters, ads, logos, typefaces, covers, and multimedia work that have made these designers great. You’ll find examples of landmark work by such industry luminaries as El Lissitzky, Alexander Rodchenko, A.M. Cassandre, Alvin Lustig, Cipe Pineles, Paul Rand, Saul Bass, Milton Glaser, Wim Crouwel, Stefan Sagmeister, John Maeda, Paula Scher, and more. Who coined the term graphic design? Who turned film titles into an art? Who pioneered information design? Who was the first female art director of a mass-market American magazine? In Graphic Icons: Visionaries Who Shaped Modern Graphic Design, you start with the who and quickly learn the what, when, and why behind graphic design's most important breakthroughs and the impact their creators had, and continue to have, on the world we live in. Your favorite designer didn't make the list? Join the conversation at www.graphiciconsbook.com .
Author: Steve Caplin
Though design for computer applications is a relatively new phenomenon, the boom in the home computer marketplace means that this is now the fastest-growing area of design. While providing boundless creative opportunities for the graphic designer, the challenge of designing interface icons - the symbols that represent applications, documents, functionality, and any other facet of the software that gives it a graphic identity - has often been underestimated. icon design offers practical, comprehensible, jargon-free advice for designing cutting-edge icons, and includes an inspirational showcase of contemporary icon designs.
Designing and Creating Effective Visual Symbols
Author: Felix Sockwell
Publisher: Rockport Publishers Incorporated
Learn to speak the textless language of icons with Thinking in Icons. From the most refined corporate visual systems to the ubiquitous emoji, icons have become an international language of symbols as well as a way to make a wholly unique statement. Without even realizing it, billions of people interpret the language of icons each day, this is the designer’s guide to creating the next great statement. In Thinking in Icons, artist and designer Felix Sockwell--logo developer for Apple and other high-profile companies, as well as GUI creator for the New York Times app--takes you through the process of creating an effective icon. You will cover many styles and visual approaches to this deceptively complex art. Sockwell also offers examples of his collaborations with Stefan Sagmeister, Debbie Millman, and other luminary designers. Thinking in Icons also features the work Sockwell has done with an impressive roster of blue-chip international brands, including Facebook, Google, Hasbro, Sony and Yahoo.
Author: Steven Heller,Mirko Ilić
Traces a century's worth of design history through the examples of one hundred of the industry's most influential designs and designers, in a lavishly illustrated account that offers insight into the inspirations that contributed to the works of such artists as Toulouse-Lautrec, Milton Glaser, and Art Chantry. Original.
Author: Ralph E. Griswold,Clinton L. Jeffery,Gregg M. Townsend
Publisher: Peer to Peer Communications
No publisher description provided for this product.
Music That Changed the World
Author: Robbie Robertson,Jim Guerinot,Jared Levine,Sebastian Robertson
Publisher: Tundra Books (NY)
Music industry veterans Robbie Robertson, Jim Guerinot, Jared Levine, and Sebastian Robertson invite young readers to celebrate the lives of 27 musical legends. Short profiles chronicle personal stories and achievements of extraordinarily talented artists whose innovations changed the landscape of music for generations to come. From Ray Charles to Johnny Cash, Chuck Berry to Bob Dylan, Robertson shares anecdotes about these artists and the influence they had on his own musical journey.
A Guide to Information Graphics
Author: Rayan Abdullah,Roger Hübner
Publisher: W. W. Norton
An indispensable sourcebook for designers everywhere, a keystone for non-verbal communication. Outlines the history of pictograms and icons and how they have been applied in commercial and creative fields over the past century. Included top tips and background information from successful pictogram designers, as well as detailed discussion of icons, the silent servants of online communities.
100 Icons of Graphic Design
Author: Steven Heller,Mirko Ilić
The art of graphic design is in constant state of change, progressing dramatically, reinterpreting the past to create the future. This outstanding collection showcases the previous century's most innovative designs, highlighting the influences, and inventiveness that manifest themselves in each work.Oragnized chronologically, examples include works from both famous and anonymous graphic artists throughout the Century---from Toulouse Lautrec to Milton Glaser to Art Chantry---visually juxtaposing each example to related designs from the past and future. Authors Steven Heller and Mirko Illic illuminate every design with revealing commentary on the graphic styles, devices and influences working together to reach new heights of effectiveness and orginality.
Beyond the Basics
Author: Lisa Jahred
Publisher: New Riders
FrameMaker 6 solutions and best practices for the user who wants to make the most of FrameMaker's features. The only book available to help intermediate to advanced users improve their FrameMaker skills. Straightforward and practical in its approach, this book helps its readers out of difficult spots and teaches them to leverage the full capabilities of the software. Lisa Jahred has extensive experience with the ways the program meets and fails users requirements. A member of the Los Angeles FrameMaker User Group Board of Directors from 1994-1996, a power user since 1991, and a technical documentation creator for numerous national and international companies. This book discusses holistic approaches that save time, solve problems globally, and make creative uses of FrameMaker's features. Since FrameMaker is intended for large document creation, this approach is advantageous, even critical. Through real-world scenarios, the book explores typical tasks technical document creators perform daily. Each chapter provides principles and techniques needed to perform each task, along with tips on best practices and how to achieve repeatable outcomes. Rather than covering everything about the software, the book focuses on the challenges FrameMaker users face, helping them apply efficient, innovative solutions. An Adobe Certified FrameMaker expert, Lisa Jahred has been a FrameMaker power user since 1991. She has developed and conducted customized FrameMaker training to corporate clientele, carried out multi-language publishing projects nationally and internationally, developed hundreds of FrameMaker templates for various companies, and created interior book designs and templates for technical and creative nonfiction titles. Her clients include Epson, Martin Marietta, Apria Healthcare, HealthNet, AirTouch Cellular International, IRS, TRW, Qlogic Corporation, and leading book publishers. A member of the Los Angeles FrameMaker User Group Board of Directors from 1994-1996, she worked closely with Frame Technology Corporation (original developer of FrameMaker) to establish the FrameMaker User Group in the Los Angeles area.
Author: Charlotte Fiell,Peter Fiell
Covering a vast range of cutting-edge graphics, with politically charged anti-commercial work placed in the same context as Nike's latest ads, this book presents a sweeping look at today's most progressive graphic currents - from signage at packaging to branding and web design.
Alan Mulally and the Fight to Save Ford Motor Company
Author: Bryce G. Hoffman
Publisher: Crown Business
Category: Business & Economics
THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America's last great industrial dynasty—could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround. On the verge of collapse, Ford went outside the auto industry and recruited Mulally—the man who had already saved Boeing from the deathblow of 9/11—to lead a sweeping restructuring of a company that had been unable to overcome decades of mismanagement and denial. Mulally applied the principles he developed at Boeing to streamline Ford's inefficient operations, force its fractious executives to work together as a team, and spark a product renaissance in Dearborn. He also convinced the United Auto Workers to join his fight for the soul of American manufacturing. Bryce Hoffman reveals the untold story of the covert meetings with UAW leaders that led to a game-changing contract, Bill Ford's battle to hold the Ford family together when many were ready to cash in their stock and write off the company, and the secret alliance with Toyota and Honda that helped prop up the American automotive supply base. In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meetings to drive change and force Ford to deal with the painful realities of the American auto industry. Hoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.
Literacy Enhancing Tools in Early Childhood
Author: Eva Teubal,Ainat Guberman
The message of the book is straightforward and easy to apply: it derives from the interweaving of long years of field work with a solid theoretical background. The practice advocated presents children with the opportunity to confront contents and situations which are only too often considered inaccessible for them. The abundant examples presented show that when provided with an adequate toolkit composed of graphic texts, children are inherently motivated by the challenges surrounding them and can make the most out of them as valuable learning opportunities. Drawings, icons, photographs, maps and calendars are incorporated into the tool-kit while they are being used in circumstances in which they are required: children appropriate them while exposed to their use and experience their affordances. Children realize how the graphic texts empower their performance. The fact that this toolkit is multimodal (involves several sensory modalities) implies that those for whom language is not the most readily available means of communication and processing are not discriminated against: on the one hand, it facilitates conceptualization and its expression by alternative means, and on the other it supports both the comprehension and production of verbal language.
The Principles of Cultural Branding
Author: D. B. Holt
Publisher: Harvard Business Press
Category: Business & Economics
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.
The Only Primer You’ll Ever Need
Author: Margaret Fletcher
Publisher: Taylor & Francis
Constructing the Persuasive Portfolio helps you learn the art of designing a compelling and effective architectural portfolio. Margaret Fletcher categorizes the architectural portfolio design process into a step-by-step method that you can manage and understand. The full-color book includes 400 portfolio examples from 55 designers, along with more than 50 diagrams, and a set of 48 design actions that are marked throughout. You will learn how to: -Identify your readership -Collect, document, and catalog your work -Organize your portfolio -Visually structure your portfolio -Design your layout -Manage both printed and digital portfolio formats As your ultimate persuasive tool, your portfolio is the single most important design exercise of your academic and professional career. Constructing the Persuasive Portfolio shows you everything you need to know to create your portfolio and is the only portfolio design book you will ever need!
Author: John Arnold
Publisher: John Wiley & Sons
Category: Business & Economics
Updated to reflect the hottest new trends, technologies, and strategies! Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself. Helps you map out an e-mail marketing strategy with reachable objectives Simplifies the process of list-building, message-creation, and results-tracking Offers legal guidance, so you stay compliant with anti-spam laws Shows you how to deliver your message and incorporate social media Explains how to track and interpret results Includes the top ten things you should not put in your messages, and much more Get more out of your e-mail marketing campaigns with this easy-to-follow guide.
Author: Alistair Cockburn
Publisher: Addison-Wesley Professional
Writing use cases as a means of capturing the behavioral requirements of software systems and business processes is a practice that is quickly gaining popularity. Use cases provide a beneficial means of project planning because they clearly show how people will ultimately use the system being designed. On the surface, use cases appear to be a straightforward and simple concept. Faced with the task of writing a set of use cases, however, practitioners must ask: "How exactly am I supposed to write use cases?" Because use cases are essentially prose essays, this question is not easily answered, and as a result, the task can become formidable. In Writing Effective Use Cases, object technology expert Alistair Cockburn presents an up-to-date, practical guide to use case writing. The author borrows from his extensive experience in this realm, and expands on the classic treatments of use cases to provide software developers with a "nuts-and-bolts" tutorial for writing use cases. The book thoroughly covers introductory, intermediate, and advanced concepts, and is, therefore, appropriate for all knowledge levels. Illustrative writing examples of both good and bad use cases reinforce the author's instructions. In addition, the book contains helpful learning exercises--with answers--to illuminate the most important points. Highlights of the book include: A thorough discussion of the key elements of use cases--actors, stakeholders, design scope, scenarios, and more A use case style guide with action steps and suggested formats An extensive list of time-saving use case writing tips A helpful presentation of use case templates, with commentary on when and where they should be employed A proven methodology for taking advantage of use cases With this book as your guide, you will learn the essential elements of use case writing, improve your use case writing skills, and be well on your way to employing use cases effectively for your next development project.
Author: Mao Lin Huang,Quang Vinh Nguyen,Kang Zhang
Publisher: Springer Science & Business Media
Visual communication through graphical and sign languages has long been conducted among human beings of different backgrounds and cultures, and in recent decades between human and machine. In today's digital world, visual information is typically encoded with various metaphors commonly used in daily life to facilitate rapid comprehension and easy analysis during the communication process. Visual information communication generally encompasses information visualization, graphical user-interfaces, visual analytics, visual languages and multi-media processing. It has been successfully employed in knowledge discovery, end-user programming, modeling, rapid systems prototyping, education, and design activities by people of many disciplines including architects, artists, children, engineers, and scientists. In addition, visual information is increasingly being used to facilitate human-human communication through the Internet and Web technology, and electronic mobile devices. This manuscript provides the cutting-edge techniques, approaches and the latest ongoing researches in the context of visual information communication. It is a collection of 24 chapters selected from more than 60 submissions to the VINCI'09 - 2009 Visual Information Communications International Conference, that is held in Sydney Australia, September 2009. These chapters were selected through a stringent review process to ensure their high standard in quality, significance and relevance. Each chapter was reviewed by at least two international Program Committee members of VINCI’09. The book covers a broad range of contents in five key sub-areas of visual information communication, including.
Author: Gina McIntyre
Publisher: Insight Editions
Category: Performing Arts
Discover the incredible story behind the creation and legacy of one of Star Wars’ most beloved characters with Star Wars Icons: Han Solo. Smuggler. Rogue. Hero of the Rebellion. Scruffy-looking nerf herder. Han Solo has been called all these things and more since making his debut in the original Star Wars film back in 1977. Four decades later, the irrepressible Solo continues to be one of the most iconic and enduring elements of the saga. Star Wars Icons: Han Solo covers the character’s entire journey, from his genesis in George Lucas’s first drafts of Star Wars to Harrison Ford’s iconic performances in the original three films and The Force Awakens, and the character’s rebirth in Solo: A Star Wars Story. The book also takes an in-depth look at Solo’s role in the Star Wars expanded universe, through novels, comics, video games, and more, and the indelible impression the character has made on pop culture. Illustrated with a treasure trove of rare and previously unseen imagery, including candid on-set photography and stunning concept art, this deluxe volume also features exclusive new interviews with Harrison Ford, Alden Ehrenreich, Mark Hamill, Billy Dee Williams, Peter Mayhew, Ron Howard, J. J. Abrams, Lawrence Kasdan, Jonathan Kasdan, and many more key creatives. Comprehensive and revelatory, this is the definitive book for Han Solo fans across the galaxy.
20th Century American Advertising Icons
Author: Warren Dotz,Jim Morton
Publisher: Chronicle Books (CA)
Category: Business & Economics
From Mr. Clean to Mr. Bubble, from the wholesome Quaker Oats Man to the mischievous Trix Rabbit, advertising characters are as much a part of twentieth-century America as the familiar products they symbolize. Illustrated with vivid, full-color photographs, and accompanied by a fascinating text, this fanciful volume offers an entertaining look at the history and design of these pop culture icons, with their timeless appeal for consumers of all ages.