Measuring Audiences, Reactions and Impact

Author: Barrie Gunter

Publisher: SAGE

ISBN: 9780761956594

Category: Language Arts & Disciplines

Page: 314

View: 712

In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this
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Qualitative and Quantitative Methodologies

Author: Klaus Bruhn Jensen

Publisher: Routledge

ISBN: 1136597646

Category: Language Arts & Disciplines

Page: 448

View: 7612

A Handbook of Media and Communication Research presents qualitative as well as quantitative approaches to the study of media and communication, integrating perspectives from both the social sciences and the humanities. Taking methodology as a strategic level of analysis that joins practical concerns with theoretical issues, the Handbook offers a comprehensive and in-depth review of the field and a set of guidelines for how to think about, plan, and carry out media and communication studies in different social and cultural contexts. The second edition has been thoroughly updated with reference to the development of the internet, mobile, and other digital media. Each chapter addresses shifting configurations of established media organizations, media discourses, and media users in networked practices of communication. The introduction and one further chapter probe changing conceptions on mass and interpersonal, online and offline communication – in research as in everyday life. Three new chapters have been added to exemplify different forms of research employing multiple methods to study multiple media in multiple contexts. List of contributors: Klaus Bruhn Jensen, Barrie Gunter, Rasmus Helles, Annette Hill, Stig Hjarvard, Peter Larsen, Amanda Lotz, Graham Murdock, Horace Newcomb, Paddy Scannell, Lynn Schofield Clark, Kim Christian Schrøder
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Press, Public, and Other Opinions

Author: Raghuvendra Tanwar

Publisher: N.A

ISBN: N.A

Category: Punjab (India)

Page: 622

View: 398

The Study Is A Novel Attempt That Chronicles The Punjab`S Partition While Dealing With `Partition Itself`. The Narrative Weaves Disparate Local And National Events, Taking The Reader Back To 1947 In Dimensions Large In Numbers And Scope. Almost A Day To Day Report Of The Punjab Through 1947, It Restores The Human Dimension To A Story That Was Essentially A Story Of Human Misery. Based Mainly On 15 Regional And National Newspapers It Closely Examines The Punjab And Its Partition Through Letters, Opinion Columns, Editorials, Classifieds And Photographs. This Book Is Exceedingly Relevant To Our Present Times, More So In View Of The Thawing Process Of Relations Between India And Pakistan. It Is An Essential Reading For Those With Interest In Punjab, Both East And West.
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The Essential Resource

Author: Philip Rayner,Peter Wall,Stephen Kruger

Publisher: Psychology Press

ISBN: 9780415291736

Category: Language Arts & Disciplines

Page: 285

View: 9035

This text is a comprehensive collection of primary source material for those studying the media at university and pre-university level. Extracts include a range of texts from academic and non-academic works including journalism and writings on film, television and popular culture.
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Author: Tracey Bowen,Mary-Lou Nemanic

Publisher: Cambridge Scholars Publishing

ISBN: 1443818364

Category: Social Science

Page: 220

View: 4547

Cultural Production in Virtual and Imagined Worlds foregrounds how the two important fields of visual culture and Internet culture interact. This collection of essays explores the intersections, overlaps and disparities in terms of how the two discourses illuminate our everyday negotiations as we become increasingly dependent on the Internet and virtual/visual imaginings for constructing who we are. What is being examined here are the ways in which we use visual/virtual lenses to see the world both individually and collectively. This book represents a transnational effort that began as a series of conversations during the Mid Atlantic Popular/American Culture conferences from 2005–2009. The editors, a Canadian and an American, have included contributors across national and geographic contexts. Cultural Production is aimed at raising questions, crossing borders and presenting points of departure for future scholarship in the relatively new and very rapidly changing disciplines of visual and virtual cultures. Our critical approach to this study includes viewing Internet images as contested sites of cultural activity and also as sites that advance ideologies related to cultural transformation.
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a global perspective

Author: Mark Balnaves,Stephanie Donald,Brian Shoesmith

Publisher: Palgrave MacMillan

ISBN: 9780230551619

Category: Political Science

Page: 339

View: 4654

This is a manageable introduction to all the theories and approaches that make up media studies. The book is accompanied by extensive textual and online resources to give readers guidance at every step. Offering a truly global approach, this is a cutting edge text for today’s students seeking to understand worldwide media, past and present.
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Author: Jane Stokes

Publisher: SAGE Publications Limited

ISBN: N.A

Category: Language Arts & Disciplines

Page: 198

View: 9758

Providing a student guide to the process of research and writing for media and cultural studies, the author covers both quantitative and qualitative methods and includes a list of useful library resources and essential Web sites.
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Evidence and Methods in Empirical Research

Author: Fiona Devine,Sue Heath

Publisher: Palgrave MacMillan

ISBN: N.A

Category: Social Science

Page: 216

View: 5968

Each chapter in this book takes a cutting-edge empirical study and uses it to explore and explain key theoretical and methodological concepts. The text gives students invaluable insight into the constraints, issues and possibilities of doing real social research. This is essential reading for all students of social science.
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Author: N.A

Publisher: N.A

ISBN: N.A

Category: Mass media

Page: N.A

View: 6732

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Author: Günter M. Ziegler

Publisher: Springer Science & Business Media

ISBN: 9780387943657

Category: Mathematics

Page: 370

View: 7301

Based on a graduate course at the Technische Universität, Berlin, this book presents a wealth of material on the modern theory of convex polytopes. With linear algebra as a prerequisite, the text moves quickly from the basics to topics of recent research.
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Author: Paddy Scannell

Publisher: VS Verlag für Sozialwissenschaften

ISBN: 9783531165943

Category: Social Science

Page: 361

View: 9776

Paddy Scannells Buch bietet eine faszinierende, erhellende und sehr gut verständliche Einführung in die Medien- und Kommunikationstheorie. Scannell entwickelt anhand der historischen Entwicklungen in Nordamerika und Europa eine sehr zugängliche, systematische und gleichzeitig differenzierte Analyse der verschiedenen Zugänge der Beschäftigung mit Medien- und Kommunikation. Immer wieder schöpft er aus verschiedenen Disziplinen und fordert so insgesamt die Leserinnen und Leser heraus, sich mit Kommunikation und Medien in ihren Gesamtzusammenhängen auseinander zu setzen. Das international vielfach beachtete Werk des bekannten britischen Wissenschaftlers und Professors für Kommunikationswissenschaft an der University of Michigan liegt nun endlich in deutscher Sprache vor.
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Author: Bernd H. Matzat

Publisher: Springer-Verlag

ISBN: 3540479783

Category: Mathematics

Page: 294

View: 2674

This volume is based on a lecture course on constructive Galois Theory given in Karlsruhe by the author. The purpose of the course was to introduce students to the methods developed in the past few years for the realisation of finite groups as Galois groups over Q or over abelian number fields. Thus the book is addressed primarily to students with algebraic interests, as seminar material. Specialiists also will find in it a multitude of examples of polynomials with special Galois groups, which can of course also be used for the usual algebra courses.
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Papers from the Studia Logica conference Trends in Logic IV

Author: David Makinson,Jacek Malinowski,Heinrich Wansing

Publisher: Springer Science & Business Media

ISBN: 1402090846

Category: Mathematics

Page: 344

View: 9782

area and in applications to linguistics, formal epistemology, and the study of norms. The second contains papers on non-classical and many-valued logics, with an eye on applications in computer science and through it to engineering. The third concerns the logic of belief management,whichis likewise closely connected with recent work in computer science but also links directly with epistemology, the philosophy of science, the study of legal and other normative systems, and cognitive science. The grouping is of course rough, for there are contributions to the volume that lie astride a boundary; at least one of them is relevant, from a very abstract perspective, to all three areas. We say a few words about each of the individual chapters, to relate them to each other and the general outlook of the volume. Modal Logics The ?rst bundle of papers in this volume contains contribution to modal logic. Three of them examine general problems that arise for all kinds of modal logics. The ?rst paper is essentially semantical in its approach, the second proof-theoretic, the third semantical again: • Commutativity of quanti?ers in varying-domain Kripke models,by R. Goldblatt and I. Hodkinson, investigates the possibility of com- tation (i.e. reversing the order) for quanti?ers in ?rst-order modal logics interpreted over relational models with varying domains. The authors study a possible-worlds style structural model theory that does not v- idate commutation, but satis?es all the axioms originally presented by Kripke for his familiar semantics for ?rst-order modal logic.
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Author: H. G. Wells

Publisher: Jazzybee Verlag

ISBN: 384964958X

Category: Fiction

Page: 380

View: 3506

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Simulation of combustion and pollutant formation for engine-development

Author: Günter Merker,Christian Schwarz,Gunnar Stiesch,Frank Otto

Publisher: Springer Science & Business Media

ISBN: 3540306269

Category: Technology & Engineering

Page: 402

View: 8515

The numerical simulation of combustion processes in internal combustion engines, including also the formation of pollutants, has become increasingly important in the recent years, and today the simulation of those processes has already become an indispensable tool when - veloping new combustion concepts. While pure thermodynamic models are well-established tools that are in use for the simulation of the transient behavior of complex systems for a long time, the phenomenological models have become more important in the recent years and have also been implemented in these simulation programs. In contrast to this, the thr- dimensional simulation of in-cylinder combustion, i. e. the detailed, integrated and continuous simulation of the process chain injection, mixture formation, ignition, heat release due to combustion and formation of pollutants, has been significantly improved, but there is still a number of challenging problems to solve, regarding for example the exact description of s- processes like the structure of turbulence during combustion as well as the appropriate choice of the numerical grid. While chapter 2 includes a short introduction of functionality and operating modes of internal combustion engines, the basics of kinetic reactions are presented in chapter 3. In chapter 4 the physical and chemical processes taking place in the combustion chamber are described. Ch- ter 5 is about phenomenological multi-zone models, and in chapter 6 the formation of poll- ants is described.
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Problems and Approaches

Author: Friedrich Vogel,Gunter Vogel,Arno G. Motulsky,Departments of Medicine and Gerome Sciences Arno G Motulsky

Publisher: Springer Science & Business Media

ISBN: 9783540602903

Category: Science

Page: 851

View: 8695

The third edition of Vogel and Motulskys classic presents a cohesive and up-to-date compendium of the concepts, results, and problems underlying theory and practice in human medical genetics. In addition to important information on the molecular basis of human genetics, the book describes the principles of other epigenetic processes that together create the phenotype of a human being.
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Einführung in Theorie, Methode und Praxis

Author: Klaus Merten

Publisher: Springer-Verlag

ISBN: 3663103536

Category: Social Science

Page: 408

View: 3661

Dieser Band versteht sich als umfassende Einführung in Theorie, Methode und Praxis der Inhaltsanalyse. Historische Entwicklung, theoretische Fundierung und methodologische Probleme werden ebenso behandelt wie praktische Probleme bei der Durchführung von Inhaltsanalysen oder zukünftige Entwicklungen. Kernstück dieses Bandes ist die Vorstellung von 35 verschiedenen Verfahren der Inhaltsanalyse aus Soziologie, Psychologie, Psychiatrie und Politologie, die anhand einer geschlossenen Typologie verortet und nach einheitlichem Schema dargestellt werden. Zahlreiche Hinweise für den praktischen Gebrauch sowie viele aktuelle Beispiele machen diesen Band zu einem wichtigen Arbeitsmittel für Kommunikationswissenschaftler, Linguisten, Pädagogen, Politologen, Psychiater, Psychologen und Soziologen.
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Supporting International Peace and Security

Author: Bhupendra Jasani,Martino Pesaresi,Stefan Schneiderbauer,Gunter Zeug

Publisher: Springer Science & Business Media

ISBN: 9781402084843

Category: Technology & Engineering

Page: 297

View: 4257

David Stevens Space-based information, which includes earth observation data, is increasingly becoming an integral part of our lives. We have been relying for decades on data obtained from meteorological satellites for updates on the weather and to monitor weather-related natural disasters such as hurricanes. We now count on our personal satellite-based navigation systems to guide us to the nearest Starbucks Coffee and use web-based applications such as Google Earth and Microsoft Virtual Earth to study the area of places we will or would like to visit. At the same time, satellite-based technologies have experienced impressive growth in recent years with an increase in the number of available sensors, an increase in spatial, temporal and spectral resolutions, an increase in the availability of radar satellites such as Terrasar-X and ALOS, and the launching of specific constellations such as the Disaster Monitoring Constellation (DMC), COSMO- SkyMed (COnstellation of small Satellites for the Mediterranean basin Observation) and RapidEye. Even more recent are the initiatives being set-up to ensure that space-based information is being accessed and used by decision makers, such as Sentinel Asia for the Asia and Pacific region and SERVIR for the Latin America and Caribbean region.
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