Measuring Audiences, Reactions and Impact

Author: Barrie Gunter

Publisher: SAGE

ISBN: 9780761956594

Category: Language Arts & Disciplines

Page: 314

View: 6550

In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this
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Qualitative and Quantitative Methodologies

Author: Klaus Bruhn Jensen

Publisher: Routledge

ISBN: 1134590008

Category: Language Arts & Disciplines

Page: 352

View: 9736

A Handbook of Media and Communications Research presents qualitative as well as quantitative approaches to the analysis and interpretation of media, covering perspectives from both the social sciences and the humanities. The Handbook offers a comprehensive review of earlier research and a set of guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts. Divided into sections on the history, systematics and pragmatics of research, and written by internationally acknowledged specialists in each area, the Handbook will be a standard reference work for students and researchers.
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Press, Public, and Other Opinions

Author: Raghuvendra Tanwar

Publisher: N.A


Category: Punjab (India)

Page: 622

View: 3824

The Study Is A Novel Attempt That Chronicles The Punjab`S Partition While Dealing With `Partition Itself`. The Narrative Weaves Disparate Local And National Events, Taking The Reader Back To 1947 In Dimensions Large In Numbers And Scope. Almost A Day To Day Report Of The Punjab Through 1947, It Restores The Human Dimension To A Story That Was Essentially A Story Of Human Misery. Based Mainly On 15 Regional And National Newspapers It Closely Examines The Punjab And Its Partition Through Letters, Opinion Columns, Editorials, Classifieds And Photographs. This Book Is Exceedingly Relevant To Our Present Times, More So In View Of The Thawing Process Of Relations Between India And Pakistan. It Is An Essential Reading For Those With Interest In Punjab, Both East And West.
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The Essential Resource

Author: Philip Rayner,Peter Wall,Stephen Kruger

Publisher: Psychology Press

ISBN: 9780415291736

Category: Language Arts & Disciplines

Page: 285

View: 4240

This text is a comprehensive collection of primary source material for those studying the media at university and pre-university level. Extracts include a range of texts from academic and non-academic works including journalism and writings on film, television and popular culture.
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Author: Tracey Bowen,Mary-Lou Nemanic

Publisher: Cambridge Scholars Publishing

ISBN: 1443818364

Category: Social Science

Page: 220

View: 1500

Cultural Production in Virtual and Imagined Worlds foregrounds how the two important fields of visual culture and Internet culture interact. This collection of essays explores the intersections, overlaps and disparities in terms of how the two discourses illuminate our everyday negotiations as we become increasingly dependent on the Internet and virtual/visual imaginings for constructing who we are. What is being examined here are the ways in which we use visual/virtual lenses to see the world both individually and collectively. This book represents a transnational effort that began as a series of conversations during the Mid Atlantic Popular/American Culture conferences from 2005–2009. The editors, a Canadian and an American, have included contributors across national and geographic contexts. Cultural Production is aimed at raising questions, crossing borders and presenting points of departure for future scholarship in the relatively new and very rapidly changing disciplines of visual and virtual cultures. Our critical approach to this study includes viewing Internet images as contested sites of cultural activity and also as sites that advance ideologies related to cultural transformation.
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a global perspective

Author: Mark Balnaves,Stephanie Donald,Brian Shoesmith

Publisher: Palgrave MacMillan

ISBN: 9780230551619

Category: Political Science

Page: 339

View: 5945

This is a manageable introduction to all the theories and approaches that make up media studies. The book is accompanied by extensive textual and online resources to give readers guidance at every step. Offering a truly global approach, this is a cutting edge text for today’s students seeking to understand worldwide media, past and present.
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Einführung in Theorie, Methode und Praxis

Author: Klaus Merten

Publisher: Springer-Verlag

ISBN: 3663103536

Category: Social Science

Page: 408

View: 5191

Dieser Band versteht sich als umfassende Einführung in Theorie, Methode und Praxis der Inhaltsanalyse. Historische Entwicklung, theoretische Fundierung und methodologische Probleme werden ebenso behandelt wie praktische Probleme bei der Durchführung von Inhaltsanalysen oder zukünftige Entwicklungen. Kernstück dieses Bandes ist die Vorstellung von 35 verschiedenen Verfahren der Inhaltsanalyse aus Soziologie, Psychologie, Psychiatrie und Politologie, die anhand einer geschlossenen Typologie verortet und nach einheitlichem Schema dargestellt werden. Zahlreiche Hinweise für den praktischen Gebrauch sowie viele aktuelle Beispiele machen diesen Band zu einem wichtigen Arbeitsmittel für Kommunikationswissenschaftler, Linguisten, Pädagogen, Politologen, Psychiater, Psychologen und Soziologen.
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Evidence and Methods in Empirical Research

Author: Fiona Devine,Sue Heath

Publisher: Palgrave MacMillan


Category: Social Science

Page: 216

View: 5209

Each chapter in this book takes a cutting-edge empirical study and uses it to explore and explain key theoretical and methodological concepts. The text gives students invaluable insight into the constraints, issues and possibilities of doing real social research. This is essential reading for all students of social science.
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Author: N.A

Publisher: N.A


Category: Mass media

Page: N.A

View: 6400

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Eine Einführung für die Forschungspraxis

Author: Franz Breuer,Petra Muckel,Barbara Dieris

Publisher: Springer-Verlag

ISBN: 3658222190

Category: Social Science

Page: 439

View: 2213

Wir geben eine gründliche Anleitung für die Arbeit unter diesem qualitativ-sozialwissenschaftlichen Forschungsstil – eine Fortentwicklung der von Anselm Strauss und Barney Glaser begründeten Methodologie. Das Buch basiert auf ca. 30-jähriger Erfahrung mit dem Ansatz. Wir stellen die Geschichte, die erkenntnistheoretischen Grundlagen, die Denkweise und die zirkuläre Schritte-Abfolge des Forschungsprozesses vor. Die Idee der datenbegründeten Theoriebildung bekommt eine neue Akzentuierung: Wir heben die begleitende reflexive Selbst-Aufmerksamkeit der Forschenden als Leitlinie und Erkenntnisheuristik hervor. Gütekriterien und ethische Fragen des Forschungsstils werden besprochen. Beispiele der Arbeit mit dem Ansatz, der Anwendung seines Instrumentariums sowie seiner Aneignung im Studium runden die Darstellung ab.
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A Project of the Association for Educational Communications and Technology

Author: David H. Jonassen

Publisher: Macmillan Library Reference


Category: Communication en éducation - Recherche - Guides, manuels, etc

Page: 1267

View: 5065

Examines the use of technologies to facilitate teaching and learning as well as the design of instruction and learning environments. Outlines the breadth of issues, theories, and methods that define the field of education, educational communications, and technology; describes the theoretical and intellectual foundations for the methods and models that researchers and designed use to develop and criticize the research and products; and summarizes and critiques the base of research studies on hard technologies. Annotation copyright by Book News, Inc., Portland, OR
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Author: Günter M. Ziegler

Publisher: Springer Science & Business Media

ISBN: 9780387943657

Category: Mathematics

Page: 370

View: 5116

Based on a graduate course at the Technische Universität, Berlin, these lectures present a wealth of material on the modern theory of convex polytopes. The straightforward exposition features many illustrations, and complete proofs for most theorems. With only linear algebra as a prerequisite, it takes the reader quickly from the basics to topics of recent research. The lectures introduce basic facts about polytopes, with an emphasis on methods that yield the results, discuss important examples and elegant constructions, and show the excitement of current work in the field. They will provide interesting and enjoyable reading for researchers as well as students.
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Author: Paddy Scannell

Publisher: VS Verlag für Sozialwissenschaften

ISBN: 9783531165943

Category: Social Science

Page: 361

View: 7679

Paddy Scannells Buch bietet eine faszinierende, erhellende und sehr gut verständliche Einführung in die Medien- und Kommunikationstheorie. Scannell entwickelt anhand der historischen Entwicklungen in Nordamerika und Europa eine sehr zugängliche, systematische und gleichzeitig differenzierte Analyse der verschiedenen Zugänge der Beschäftigung mit Medien- und Kommunikation. Immer wieder schöpft er aus verschiedenen Disziplinen und fordert so insgesamt die Leserinnen und Leser heraus, sich mit Kommunikation und Medien in ihren Gesamtzusammenhängen auseinander zu setzen. Das international vielfach beachtete Werk des bekannten britischen Wissenschaftlers und Professors für Kommunikationswissenschaft an der University of Michigan liegt nun endlich in deutscher Sprache vor.
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Papers from the Studia Logica conference Trends in Logic IV

Author: David Makinson,Jacek Malinowski,Heinrich Wansing

Publisher: Springer Science & Business Media

ISBN: 1402090846

Category: Mathematics

Page: 344

View: 2444

area and in applications to linguistics, formal epistemology, and the study of norms. The second contains papers on non-classical and many-valued logics, with an eye on applications in computer science and through it to engineering. The third concerns the logic of belief management,whichis likewise closely connected with recent work in computer science but also links directly with epistemology, the philosophy of science, the study of legal and other normative systems, and cognitive science. The grouping is of course rough, for there are contributions to the volume that lie astride a boundary; at least one of them is relevant, from a very abstract perspective, to all three areas. We say a few words about each of the individual chapters, to relate them to each other and the general outlook of the volume. Modal Logics The ?rst bundle of papers in this volume contains contribution to modal logic. Three of them examine general problems that arise for all kinds of modal logics. The ?rst paper is essentially semantical in its approach, the second proof-theoretic, the third semantical again: • Commutativity of quanti?ers in varying-domain Kripke models,by R. Goldblatt and I. Hodkinson, investigates the possibility of com- tation (i.e. reversing the order) for quanti?ers in ?rst-order modal logics interpreted over relational models with varying domains. The authors study a possible-worlds style structural model theory that does not v- idate commutation, but satis?es all the axioms originally presented by Kripke for his familiar semantics for ?rst-order modal logic.
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Author: Bernd H. Matzat

Publisher: Springer-Verlag

ISBN: 3540479783

Category: Mathematics

Page: 294

View: 2208

This volume is based on a lecture course on constructive Galois Theory given in Karlsruhe by the author. The purpose of the course was to introduce students to the methods developed in the past few years for the realisation of finite groups as Galois groups over Q or over abelian number fields. Thus the book is addressed primarily to students with algebraic interests, as seminar material. Specialiists also will find in it a multitude of examples of polynomials with special Galois groups, which can of course also be used for the usual algebra courses.
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Eine Einführung

Author: Kai-Uwe Carstensen,Christian Ebert,Cornelia Ebert,Susanne Jekat,Hagen Langer,Ralf Klabunde

Publisher: Springer-Verlag

ISBN: 3827422248

Category: Computers

Page: 736

View: 7753

Dieses Lehrbuch bietet eine umfassende Einführung in Grundlagen und Methoden der Computerlinguistik und stellt die wichtigsten Anwendungsgebiete in der Sprachtechnologie vor. Es richtet sich gleichermaßen an Studierende der Computerlinguistik und verwandter Fächer mit Bezug zur Verarbeitung natürlicher Sprache wie an Entwickler sprachverarbeitender Systeme. Für die dritte Auflage wurden sämtliche Kapitel überarbeitet und aktualisiert sowie zum Teil zu eigenständigen, neuen Kapiteln zusammengeführt. Insbesondere trägt die dritte Auflage der rasanten Entwicklung in der Computerlinguistik und Sprachtechnologie durch eine stärkere Fokussierung auf statistische Grundlagen und Methoden Rechnung.
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