Author: Simon Veksner

Publisher: Laurence King Publishing

ISBN: 9781856696579

Category: Design

Page: 160

View: 523

This book is aimed at anyone who is considering becoming an advertising creative, is studying to become one, or would like to become a better one. Packed with invaluable advice and insights from the author and other industry insiders, the book explains everything you need to know about working as an advertising creative but dont get taught at college. Its engaging, straight-talking text explains the diverse set of skills that you need to make it as an advertising creative above-and-beyond the ability to write good adverts, and demonstrates: how to get a placement/internship and turn it into a full-time job; how to get the best out of the people you work with; how to present your work to clients; how to manage your career; even how to start your own agency. Getting a job as an advertising creative is not easy. This book teaches you the intangible skills that are essential to get a job, survive, thrive, and ultimately make it big in one of the most exciting industries on the planet.
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Author: Mark Leigh

Publisher: Random House

ISBN: 1448133963

Category: Business & Economics

Page: 190

View: 5052

Advertising. Is it really 'the greatest art form of the twentieth century' (Marshall McLuhan)? Whatever your views, it is undeniably one of the most popular career choices going-and one of the most difficult to get into. If you want to be creative and make money, or simply fancy trying your hand at a job in one of the most powerful industries around, then this indispensable guide is all you'll need to get a foot in the door and keep a step ahead of the competition. It's a careers guide with a difference, using the experience and wisdom of some of the industry's top people. You'll find essential advice on how to get started and how to get ahead, as well as the insider's view of the genuine pros and cons of each job, from copywriter to account handler. Your new career starts here.
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Author: Thomas O'Guinn,Chris Allen,Richard J. Semenik

Publisher: Cengage Learning

ISBN: 1133419496

Category: Business & Economics

Page: 734

View: 6495

Show your students how good advertising is the result of hard work and careful planning with the exciting new ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E from leading authors O'Guinn/Allen/Semenik. This clearly written text brings a solid understanding of advertising strategy to life with more dynamic visuals and graphic examples than ever before. More than 500 of today's most contemporary ads and exhibits help provide the innovative, integrated learning experience your students need for advertising results and business success. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of contemporary topics and the latest advertising trends. In-depth coverage of social media, new coverage of design thinking, an emphasis on globalization and more cutting-edge coverage exemplifies advertising's latest developments in today's digital society. Packed with practical applications and insights, the book presents concepts in the context of real advertising practice, as the book's contents follows the same process as an actual advertising agency. Prepare your students for the high energy excitement of advertising today with the powerful, leading content in ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E, its accompanying videos, and author-driven learning and teaching support. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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How to Get People to Buy What You're Selling (The Little Black Book of Advertising Secrets)

Author: Josh Weltman

Publisher: Workman Publishing

ISBN: 0761184198

Category: Business & Economics

Page: 208

View: 9231

The author says it best: “This book is for people like you and me. People who go to work and—using words, pictures, music, and stories—are expected to make s**t happen . . . to make the phone lines light up and the in-box fill up. Attract fans, friends, and followers. Make the cash register ring. Win the business. Close the deal. Sell something.” Joshua Weltman knows just how to do that, and teach others how to do it, too. An advertising creative director for more than 25 years and the Mad Men co-producer responsible for Don Draper’s credibility as an advertising genius, Weltman distills everything he knows about the art of persuasion into a playbook?of rules, principles, insights, insider anecdotes, and more, all tailored to the fast-changing life in the information economy. Weltman identifies the four elements of selling—one of which is behind everything from a national television campaign to an email blast. There’s the ad that makes people curious—want to know more? That creates a sense of urgency—limited time offer! That increases market share—why we’re unique, or just better. And the ad that protects margins—thank you for your loyalty. And then Weltman explains how to employ these strategies, including: the six words that win business; the four kinds of stories; what to do if your product sucks; why lying in an ad will never pay off; why information reduces doubt; how to think like a force-multiplier; why different is better than better; why to remove jargon and acronyms and reveal ideas and relationships. Advertising, Joshua Weltman argues, is a toolbox, not a tool, and used right it makes people happy. Seducing Strangers shows you how. “People often ask me questions, or ask my opinions, on or about the world of advertising. My stock response is ‘You know I play a fictional advertising executive, right?’ That’s usually used to cover the ignorance or stupidity of whatever I am about to say next. In the future I will simply refer them to Josh Weltman.” —from the Foreword by Jon Hamm
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wie wir sie mit System erkennen und überwinden können

Author: Donella H. Meadows,Diana Wright

Publisher: N.A

ISBN: 9783865811998


Page: 238

View: 6433

Anschauliche und leicht verständliche Einführung in das Gebiet komplexer Systeme, die es überall in Wirtschaft und Gesellschaft sowie in den Naturwissenschaften gibt.
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Author: Muhammad Naveed,John Davidson,Mendon Cottage Books

Publisher: Mendon Cottage Books

ISBN: 1310479720

Category: Business & Economics

Page: 40

View: 1719

Table of Contents Introduction Advantages of Having a Road Vending Shop Selecting a Business for Roadside Vending Picking the Right Spot to Set Up Your Shop Choosing the Right Location is a Key • Tourist Destinations • Office Parks • Sports Venues • Empty Lots • Conventions and Conferences • Public Stations • Shopping Malls • College and University Campuses Opportunities can be varied from Business to Business Some Unfavorable Places for Road Vending Choosing a Best Place How Much to Charge Location Matters Don’t Forget to Include Overheads in Pricing Strategies Think about Your Competitors Do You Need a License? A Permit May be Required Don’t Sign the Permit before Obtaining a Suitable Venue Read the Rules and Regulations Carefully How to Advertise Get the Attention of People by any Means Use the Right Material to Attract Buyers Discounts and Sales Attract Buyers Some Unique Ideas for Advertisement Payment Methods Try to Get Paid on the Spot, as it is Most Likely that the Buyer will Never Come Back PayPal Can be a Perfect Alternative How to Set-Up Shop at the County Fair or Swap Meet Weekend County Fairs and Swap Meets Choose a Fair that Attracts More People and Suits your Product Be Aware of the Rules Some Fees You May Incur Get Ready for a Competition Importance of Bookkeeping Bookkeeping is Simple Keep a Record of Your Earnings Record Keeping is Important You can Figure out the Best Place for Vending Professional Accountancy is not Essential Conclusion Author Bio Publisher Introduction Road vending has become a very popular concept in many cities and people are more often willing to frequent them in their quest for different products and services. They offer quality products at good price ranges. The amount of earnings from their operation can also be healthy and today, more and more enlightened people are becoming interested in getting into the road vending business to earn profits for themselves. This eBook offers instructions on to “How to make $500 this weekend by setting up a shop on the road side (road vending)” and we will be covering all of the aspects related to it. Starting from the advantages, location decision, pricing decisions, and advertising, we will end at the importance of the legal bookkeeping requirements of the business. It will include every major decision making process one should go through before setting up a shop. This eBook will guide you and provide all the help you might need. It will show you the whole picture of road vending with its exceptional advantages as well as easy-going business and legal requirements.
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Author: Paul Arden


ISBN: 9783431037289

Category: Self-Help

Page: 144

View: 1587

Dieses Buch beweist, dass es richtig ist, falsche Entscheidungen zu treffen. Es zeigt, wie riskant es ist, immer auf Nummer sicher zu gehen. Und warum es oft vernünftig ist, unvernünftig zu sein.
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A system for smart, extraordinary thinking

Author: Dave Birss

Publisher: Hachette UK

ISBN: 1473692164

Category: Business & Economics

Page: 224

View: 9090

The highly practical lessons in How to Get to Great Ideas are based on neuroscience, psychology and sociology. Written by former advertising creative director Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame a problem, how to push your thinking, how to sell the idea, how to build support for it and how to inspire others to have great ideas. It proves that any organization - and any individual or department within an organization - can create a fertile environment for ideas. Combining a practical research-based system with fascinating insights and inspiring and humorous writing, the book also includes the problem-solving system RIGHT Thinking. This is a tool which enables a more effective way to generate more effective ideas, and is one that anyone can use to transform themselves or their business. Training on this system is also available in person from the author. And will be released soon as an online course.
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So landen Unternehmen im Kampf um Kunden gezielte Treffer mit Facebook, Twitter, Snapchat & Co

Author: Gary Vaynerchuk

Publisher: books4success

ISBN: 3864705312

Category: Business & Economics

Page: 224

View: 6830

Für Unternehmen zählt heute vor allem eines: Wie verknüpfen sie ihr Produkt oder ihre Dienstleistung treffsicher mit den wichtigsten sozialen Medien und mobilen Geräten, damit sie zum Kunden kommen? Wie nutzen sie die Tools auf Facebook, Instagram, Pinterest, Twitter und Tumblr so, dass ihr Geschäftsmodell bekannt wird? Gary Vaynerchuk nimmt sich Unternehmen quer durch alle Branchen vor und zeigt an ihrem Beispiel, was sie bereits richtig machen und was noch besser geht. Er bietet griffige Marketing-Strategien auf dem neuesten Stand. Für Marketing-Leute, die im Ring stehen. Und alle, die den perfekten Unternehmensauftritt für ihren rechten Haken nutzen wollen.
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Author: Adrian Mackay

Publisher: Routledge

ISBN: 1136372466

Category: Business & Economics

Page: 400

View: 1340

The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader. Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising. The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.
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Affect, Events and Process

Author: Andrew McStay

Publisher: Routledge

ISBN: 1135045313

Category: Social Science

Page: 186

View: 5690

Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of the ‘event’. Drawing on a diverse set of philosophical influences including Scotus, Spinoza, Vico, Kant, Schiller, James, Dewey, Schopenhauer, Whitehead, Bataille, Heidegger and Deleuze, the book posits a sensational, process-based, transgressive, lived and embodied approach to thinking about media, aesthetics, creativity and our interaction with advertising. Elaborating an affective account of creativity, McStay assesses creative advertising from Coke, Evian, Google, Sony, Uniqlo and Volkswagen among others, and articulates the ways in which award-winning creative advertising may increasingly be read in terms of co-production, playfulness, ecological conceptions of media, improvisation, and immersion in fields and processes of corporeal affect. Philosophically wide-ranging yet grounded in robust understanding of industry practices, the book will also be of use to scholars with an interest in aesthetics, art, design, media, performance, philosophy and those with a general interest in creativity. Andrew McStay lectures at Bangor University and is author of Digital Advertising, and The Mood of Information: A Critique of Online Behavioural Advertising and Deconstructing Privacy, the latter forthcoming in 2014.
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Why It Had to Die, and the Creative Resurrection to Come

Author: Andrew Essex

Publisher: Spiegel & Grau

ISBN: 0399588523

Category: Business & Economics

Page: 240

View: 3242

A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die. The ad apocalypse is upon us. Today millions are downloading ad-blocking software, and still more are paying subscription premiums to avoid ads. This $600 billion industry is now careening toward outright extinction, after having taken for granted a captive audience for too long, leading to lazy, overabundant, and frankly annoying ads. Make no mistake, Madison Avenue: Traditional advertising, as we know it, is over. In this short, controversial manifesto, Andrew Essex offers both a wake-up call and a road map to the future. In The End of Advertising, Essex gives a brief and pungent history of the rise and fall of Adland—a story populated by snake-oil salesmen, slicksters, and search-engine optimizers. But his book is no eulogy. Instead, he boldly challenges global marketers to innovate their way to a better ad-free future. With trenchant wit and razor-sharp insights, he presents an essential new vision of where the smart businesses could be headed—a broad playing field where ambitious marketing campaigns provide utility, services, gifts, patronage of the arts, and even blockbuster entertainment. In this utopian landscape, ads could become so enticing that people would pay—yes, pay—to see them. Advance praise for The End of Advertising “[Andrew] Essex’s extended soliloquy on advertising’s past, present, and future is informative and enjoyable.”—Publishers Weekly “A rabble-rousing indictment of the ad industry from one of its own. Essex predicts that success will depend less on the ability to annoy and more on the capacity to create and entertain.”—Adam Grant, New York Times bestselling author of Originals and Give and Take “Fresh and timely, The End of Advertising is an eye-opening take on the current media landscape. And along with it, Essex provides a road map for how brands can reinvent themselves and navigate this new world.”—Arianna Huffington “In this dynamic little book, Essex challenges brands—even those of us who pride ourselves on thinking outside the box—to think bigger still. He’s got me thinking.”—Neil Blumenthal, co-founder of Warby Parker “In this quick and compelling read, Essex presents a bracing view of a future that can’t get here soon enough. The End of Advertising should be mandatory reading for anyone who wants to get a message across in this age of authenticity.”—Alexis Ohanian, co-founder, Reddit
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Or, How Big is the Boat?

Author: Ivan Cury

Publisher: CRC Press

ISBN: 1136070303

Category: Performing Arts

Page: 256

View: 9884

Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.
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Make Your Message Irresistible with the Power of Memes

Author: Jay Conrad Levinson

Publisher: Houghton Mifflin Harcourt

ISBN: 9780618104680

Category: Business & Economics

Page: 205

View: 7918

The creator of the Guerrilla Marketing series explains how small business owners can cut through the clutter of new information to get their message across with the help of Memes--simple symbols or phrases that can be used to represent complex ideas. Original.
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Made Terrifying

Author: Andy Beach

Publisher: Createspace Independent Pub

ISBN: 9781484048085

Category: Business & Economics

Page: 84

View: 554

If you've ever thought, “Wow, it would be cool to be one of those people who comes up with commercials and stuff,” then Hi, I'm Andy Beach. Nice to meetcha. I'm an advertising industry and ad school instruction vet, and I've written this book just for you. Starting from square one, this book gives you details on who makes ads (i.e. people with the job you want), how they do it, and the journey they had to take to get that job. I won't lie to you. It's a tough gig to get. Really tough (hence the “made terrifying” part). So you're not going to finish this book and start sending out resumes the next day, but you'll be pretty clear on your next steps. It's a great business to be in, and this book is a quick, fun read, so what the heck? Pick yourself up a copy.
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Author: Neil Nixon

Publisher: Troubador Publishing Ltd

ISBN: 1848765649

Category: Language Arts & Disciplines

Page: 360

View: 4191

How to Get a Break as a Writer deals with an area of writing for a living that remains virtually untouched by most other titles. This is a book about getting breaks, making your own luck and getting hopeful writers to the stage of being taken seriously. It is not a book that tells you how to write your novel, but instead focusses on the range of paid writing opportunities that exist for budding writers. Honest, insightful and challenging, How To Get a Break as a Writer tells it like it is, pulls no punches and delivers a series of chapters setting out the problems faced by aspiring writers. Packed with examples of success and failure, How to Get a Break as a Writer could be your ticket to a new dimension in your writing life.
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Author: Howard Ibach

Publisher: iUniverse

ISBN: 9781450249874

Category: Business & Economics

Page: 112

View: 2114

"All of the above in a charming, personable, tongue-in-cheek style that makes How to Write an Inspired Creative Brief not only a pleasure to read, but a well-nigh essential foundation on which to build a successful advertising career." -Dave Butler, Creative Director (retired ), TBWA/CHIAT/Day, Los Angeles "Howard Ibach has written the essential brief for the briefers, a simple, memorable, enoyable book for those who need to practice the art of strategic reduction for a living. He expounds several oft-forgotten principles: simplicity, clarity, collaboration." -Steve Wehrenberg, CEO, Campbell Mithum Advertising, Minneapolis
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