Author: Mark Dodgson,David Gann

Publisher: OUP Oxford

ISBN: 0191614254

Category: Technology & Engineering

Page: 168

View: 2487

What is innovation? How is innovation used in business? How can we use it to succeed? Innovation - the ways ideas are made valuable - makes an important contribution to economic and social development, and is an increasingly topical issue. Not so long ago, there were no information technologies, commercial airlines, or television companies. Our parents were born into a world very different to today's, where television had yet to be invented, and there was no penicillin or frozen food. When our grandparents were born there were no internal combustion engines, aeroplanes, cinemas, or radios. In the last 150 years our world has been transformed - largely in part due to innovation. This Very Short Introduction looks at what innovation is and why it affects us so profoundly. It examines how it occurs, who stimulates it, how it is pursued, and what its outcomes are, both positive and negative. Innovation is hugely challenging and failure is common, yet it is essential to our social and economic progress. Mark Dodgson and David Gann consider the extent to which our understanding of innovation developed over the past century and how it might be used to interpret the global economy we all face in the future. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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Author: Mark Dodgson,David Gann

Publisher: Oxford University Press

ISBN: 0192558609

Category: Technology & Engineering

Page: 160

View: 9614

What is innovation? How is innovation used in business? How can we use it to succeed? Innovation, the ways ideas are made valuable, plays an essential role in economic and social development, and is an increasingly topical issue. Over the last 150 years our world has hit an accelerated rate of transformation. From aeroplanes to television and penicillin, and from radios to frozen food and digital money, the fruits of innovation surround us. This Very Short Introduction looks at what innovation is and why it affects us so profoundly. It examines how it occurs, who stimulates it, how it is pursued, and what its outcomes are, both positive and negative. Considering innovation today, and discussing future disruptive technologies such as AI, which have important implications for work and employment, Mark Dodgson and David Gann consider the extent to which our understanding of innovation has developed over the past century and how it might be used to interpret the global economy. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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Author: Alex Roland

Publisher: Oxford University Press

ISBN: 0190605383

Category: Military art and science

Page: 152

View: 6878

"Warfare and technology predate human history. The dynamic relationship between them is timeless, echoing through human history in patterns that link the bow and arrow with the IED (improvised explosive device), the walls of Jericho with reconnaissance satellites. This book traces those patterns, from the Scheoningen spears to cyberwarfare."--Provided by publisher.
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A Very Short Introduction

Author: Christopher Hall

Publisher: Oxford University Press, USA

ISBN: 0199672679

Category: Technology & Engineering

Page: 137

View: 752

The study of materials is a major field of research that supports and drives innovation in technology. Using modern scientific techniques, materials scientists and engineers explore and manipulate materials, and create new ones with remarkable strength and extraordinary optical and electricalproperties. In this Very Short Introduction, Christopher Hall looks at a wide range of materials, from steel, wood, and rubber, to gold, silicon, and graphene, describing how materials are used, how their properties arise from their internal structure, and how useful and novel things are made fromthem. He concludes by looking at how the global scale of materials consumption now threatens the goal of sustainability. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, andenthusiasm to make interesting and challenging topics highly readable.
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Author: Oxford University Press

Publisher: OUP Oxford

ISBN: 0191056243

Category: Science

Page: N.A

View: 1733

In this free Very Short Introductions Blog Book we’ve gathered 30 of our VSI authors’ very best blog posts on topics including history, politics, science, and more. We hope you enjoy this glimpse into the passion, insight, and great writing that characterizes these authors and the Very Short Introductions series.
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Author: Tony Davila,Marc Epstein,Robert Shelton,Jonathan M. Cagan,Craig M. Vogel

Publisher: FT Press

ISBN: 0133742628

Category: Business & Economics

Page: 817

View: 4795

Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft, and Toyota to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy for effective innovation, how to structure an organization to innovate best, how to implement management systems to assess ongoing innovation, how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization. This updated edition refreshes the examples used throughout the book and features a new introduction that gives currency to the principles covered throughout. ¿ For years, Creating Breakthrough Products has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine markets -- or create entirely new markets. Now, the authors have thoroughly updated their classic book, adding brand-new chapters on service design and global innovation, plus new insights, best practices, and case studies from both U.S. and global companies. Their new second edition presents: Revolutionary (Apple-style) and evolutionary (Disney-style) approaches to innovation: choosing between them, and making either one work More coverage of Value Opportunity Analysis and ethnography New case studies ranging from Navistar's latest long-haul truck to P+G's reinvention of Herbal Essences, plus updates to existing cases New coverage of the emerging environment of product-service ecosystems Additional visual maps and illustrations that make the book more intuitive and accessible Readers will find new insights into identifying Product Opportunity Gaps that can lead to enormous success, navigating the "Fuzzy Front End" of product development, and leveraging contributions from diverse product teams -- while staying relentlessly focused on their customers' values and lifestyles, from strategy through execution.
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Author: Cynthia Freeland

Publisher: OUP Oxford

ISBN: 0191579327

Category: Art

Page: 184

View: 540

In today's art world many strange, even shocking, things qualify as art. In this Very Short Introduction Cynthia Freeland explains why innovation and controversy are valued in the arts, weaving together philosophy and art theory with many fascinating examples. She discusses blood, beauty, culture, money, museums, sex, and politics, clarifying contemporary and historical accounts of the nature, function, and interpretation of the arts. Freeland also propels us into the future by surveying cutting-edge web sites, alongside the latest research on the brain's role in perceiving art. This clear, provocative book engages with the big debates surrounding our responses to art and is an invaluable introduction to anyone interested in thinking about art. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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Innovation in the Biosciences

Author: William Hoffman,Leo Furcht

Publisher: Oxford University Press

ISBN: 0199361320

Category: Science

Page: 296

View: 7321

Scholars and policymakers alike agree that innovation in the biosciences is key to future growth. The field continues to shift and expand, and it is certainly changing the way people live their lives in a variety of ways. With a large share of federal research dollars devoted to the biosciences, the field is just beginning to live up to its billing as a source of innovation, economic productivity and growth. Vast untapped potential to imagine and innovate exists in the biosciences given new tools now widely available. In The Biologist's Imagination, William Hoffman and Leo Furcht examine the history of innovation in the biosciences, tracing technological innovation from the late eighteenth century to the present and placing special emphasis on how and where technology evolves. Place is often key to innovation, from the early industrial age to the rise of the biotechnology industry in the second half of the twentieth century. The book uses the distinct history of bioinnovation to discuss current trends as they relate to medicine, agriculture, energy, industry, ecosystems, and climate. Fast-moving research fields like genomics, synthetic biology, stem cell research, neuroscience, bioautomation and bioprinting are accelerating these trends. Hoffman and Furcht argue that our system of bioscience innovation is itself in need of innovation. It needs to adapt to the massive changes brought about by converging technologies and the globalization of higher education, workforce skills, and entrepreneurship. The Biologist's Imagination is both a review of past models for bioscience innovation and a forward-looking, original argument for what future models should take into account.
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Author: Amanda H. Podany

Publisher: Oxford University Press

ISBN: 019970323X

Category: History

Page: 168

View: 2377

The ancient Near East is known as the "cradle of civilization"--and for good reason. Mesopotamia, Syria, and Anatolia were home to an extraordinarily rich and successful culture. Indeed, it was a time and place of earth-shaking changes for humankind: the beginnings of writing and law, kingship and bureaucracy, diplomacy and state-sponsored warfare, mathematics and literature. This Very Short Introduction offers a fascinating account of this momentous time in human history. The three thousand years covered here--from around 3500 BCE, with the founding of the first Mesopotamian cities, to the conquest of the Near East by the Persian king Cyrus the Great in 539 BCE-represent a period of incredible innovation, from the invention of the wheel and the plow, to early achievements in astronomy, law, and diplomacy. As historian Amanda Podany explores this era, she overturns the popular image of the ancient world as a primitive, violent place. We discover that women had many rights and freedoms: they could own property, run businesses, and represent themselves in court. Diplomats traveled between the capital cities of major powers ensuring peace and friendship between the kings. Scribes and scholars studied the stars and could predict eclipses and the movements of the planets. Every chapter introduces the reader to a particular moment in ancient Near Eastern history, illuminating such aspects as trade, religion, diplomacy, law, warfare, kingship, and agriculture. Each discussion focuses on evidence provided in two or three cuneiform texts from that time. These documents, the cities in which they were found, the people and gods named in them, the events they recount or reflect, all provide vivid testimony of the era in which they were written. About the Series: Oxford's Very Short Introductions series offers concise and original introductions to a wide range of subjects--from Islam to Sociology, Politics to Classics, Literary Theory to History, and Archaeology to the Bible. Not simply a textbook of definitions, each volume in this series provides trenchant and provocative--yet always balanced and complete--discussions of the central issues in a given discipline or field. Every Very Short Introduction gives a readable evolution of the subject in question, demonstrating how the subject has developed and how it has influenced society. Eventually, the series will encompass every major academic discipline, offering all students an accessible and abundant reference library. Whatever the area of study that one deems important or appealing, whatever the topic that fascinates the general reader, the Very Short Introductions series has a handy and affordable guide that will likely prove indispensable.
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A Very Short Introduction

Author: Barry Stephenson

Publisher: Oxford University Press, USA

ISBN: 0199943524

Category: Social Science

Page: 126

View: 3393

Ritual is part of what it means to be human. Like sports, music, and drama, ritual defines and enriches culture, putting those who practice it in touch with sources of value and meaning larger than themselves. Ritual is unavoidable, yet it holds a place in modern life that is decidedly ambiguous. What is ritual? What does it do? Is it useful? What are the various kinds of ritual? Is ritual tradition bound and conservative or innovative and transformational? Alongside description of a number of specific rites, this Very Short Introduction explores ritual from both theoretical and historical perspectives. Barry Stephenson focuses on the places where ritual touches everyday life: in politics and power; moments of transformation in the life cycle; as performance and embodiment. He also discusses the boundaries of ritual, and how and why certain behaviors have been studied as ritual while others have not. Stephenson shows how ritual is an important vehicle for group and identity formation; how it generates and transmits beliefs and values; how it can be used to exploit and oppress; and how it has served as a touchstone for thinking about cultural origins and historical change. Encompassing the breadth and depth of modern ritual studies, Barry Stephenson's Very Short Introduction also develops a narrative of ritual's place in social and cultural life. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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Author: Monique Reece,Michael Tasner,Tony Davila,Marc Epstein,Robert Shelton,Larry Light,Joan Kiddon

Publisher: FT Press

ISBN: 0133443116

Category: Business & Economics

Page: 1305

View: 9188

A brand new collection of authoritative guides to marketing innovation 4 authoritative books deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing! This 4-book collection will help you bring world-class innovation to marketing and everything that touches it! Start with Making Innovation Work: a formal process that can help you drive top and bottom line growth from innovation throughout marketing and beyond. Packed with new examples, it will help you define the right strategy for effective marketing innovation… structure organizations and incentivize teams to innovate… implement management systems to assess your progress… effectively use metrics from idea creation through commercialization. Next, in Real-Time Marketing for Business Growth, top business consultant Monique Reece offers a proven, start-to-finish blueprint for igniting profitable, sustainable growth. Reece’s “PRAISE” process builds growth through six interrelated steps: Purpose, Research, Analyze, Implement, Strategize, and Evaluate/Execute. She demonstrates how to use fast, agile real-time planning techniques that are tightly integrated with execution… how to clarify your company’s purpose, customer value, and best opportunities… fix sales and marketing problems that have persisted for decades… accurately measure marketing’s real value… combine proven traditional marketing techniques with new social media practices… systematically and continually improve customer experience and lifetime value. Then, in Marketing in the Moment, leading Web marketing consultant Michael Tasner shows exactly how to drive maximum value from advanced Web, online, mobile, and social marketing. Discover which new technologies deliver the best results (and which rarely do)... how to use virtual collaboration to executive marketing projects faster and at lower cost... how to build realistic, practical action plans for the next three months, six months, and twelve months. Finally, in Six Rules for Brand Revitalization, Larry Light and Joan Kiddon teach invaluable lessons from one of the most successful brand revitalization projects in business history: the reinvigoration of McDonald’s®. Larry Light, the Global CMO who spearheaded McDonald’s breakthrough marketing initiatives, presents a systematic blueprint for resurrecting any brand, and driving it to unprecedented levels of success. Light and Joan Kiddon illuminate their blueprint with specific examples, offering detailed “dos” and “don’ts” for everything from segmentation to R&D, leadership to execution. If you’re in marketing (or anywhere near it) this collection’s techniques can powerfully and measurably improve your performance, starting today! From world-renowned marketing experts Tony Davila, Marc Epstein, Robert Shelton, Monique Reece, Michael Tasner, Larry Light, and Joan Kiddon
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Author: Paul Westhead,Mike Wright

Publisher: OUP Oxford

ISBN: 019164949X

Category: Business & Economics

Page: 176

View: 1190

There has been an explosion of interest in entrepreneurs in the popular media, as well as in business, policy, and education. But what do entrepreneurs do? What is entrepreneurship and why is it important? What is distinctive about entrepreneurs? And where do they come from? In this Very Short Introduction Paul Westhead and Mike Wright weave a pathway through the debates about entrepreneurship, providing a guide to the entrepreneurial process. They look at how the actions of entrepreneurs are shaped by the external environment and availability of resources, consider the types of organizations in which entrepreneurs can be found, and look at the diversity in their backgrounds, experience, and how they think and learn. Lastly, they consider the impact that entrepreneurs have on modern market economies and look at the future of entrepreneurship in our increasingly globalized world. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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Author: John Heskett

Publisher: Oxford University Press

ISBN: 9780192854469

Category: Art

Page: 148

View: 5162

John Heskett aims to transform the way readers think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects. Heskett also reveals how simple objects, such as a toothpick, can have their design modified to suit the specific cultural behaviour in different countries. Finally, the author gives us an exciting vision of what design can offer us in the future, showing in particular how it can humanize new technology.
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Wie Innovation unsere Gesellschaft rettet

Author: Peter Thiel,Blake Masters

Publisher: Campus Verlag

ISBN: 3593501600

Category: Political Science

Page: 200

View: 433

Wir leben in einer technologischen Sackgasse. Zwar suggeriert die Globalisierung technischen Fortschritt, doch das vermeintlich Neue, sind vor allem Kopien des Bestehenden. Peter Thiel, Silicon-Valley-Insider und in der Wirtschaftscommunity bestens bekannter Innovationstreiber ist überzeugt: Globalisierung ist kein Fortschritt, Konkurrenz ist schädlich und nur Monopole sind nachhaltig erfolgreich. Er zeigt: Wahre Innovation entsteht nicht horizontal, sondern sprunghaft - from Zero to One. Um die Zukunft zu erobern, reicht es nicht, der Beste zu sein. Gründer müssen aus dem Wettkampf des Immergleichen heraustreten und völlig neue Märkte erobern. Wie man wirklich Neues erfindet, enthüllt seine beeindruckende Anleitung zum visionären Querdenken. Ein Appell für einen Startup der ganzen Gesellschaft.
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Wie man in nur fünf Tagen neue Ideen testet und Probleme löst

Author: Jake Knapp,Braden Kowitz,John Zeratsky

Publisher: Redline Wirtschaft

ISBN: 3864149061

Category: Business & Economics

Page: 256

View: 5570

Unternehmer, Gründer und Teams stehen täglich vor der Herausforderung: Womit soll man zuerst anfangen, worauf sich am meisten fokussieren? Und wie viele Diskussionen und Meetings sind nötig, bevor man ganz sicher die garantiert richtige Lösung hat? Die Folge ist, dass allzu oft das Projekt auf der Stelle tritt und man überhaupt nicht vorwärtskommt. Dafür gibt es eine geniale Lösung: Sprint. Die ist ein einzigartiger, innovativer und narrensicherer Prozess, mit dem sich die härtesten Probleme in nur fünf Tagen lösen lassen – von Montag bis Freitag. Der Entwickler Jake Knapp entwarf diesen Prozess bei und für Google, wo er seither in allen Bereichen genutzt wird. Zusammen mit John Zeratsky und Braden Kowitz hat er darüber hinaus bereits mehr als 100 Sprints in Firmen aus unterschiedlichen Bereichen durchgeführt. Der Sprint-Prozess bietet praktische Hilfe für Unternehmen aller Größen, vom kleinen Start-up bis hin zum Fortune-100-Unternehmen. Die Methode ist auch für alle anderen bewährt, die vor einem großen Problem stehen, schnell eine Idee testen oder einfach eine Möglichkeit schnell ergreifen wollen.
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Author: Ian Thompson

Publisher: OUP Oxford

ISBN: 0191503215

Category: Architecture

Page: 144

View: 4499

Landscape architecture plays an important role in shaping the places in which we live and work. But what is it? Landscape architects are involved, amongst other things, in the layout of business parks, the reclamation of derelict industrial sites, the restoration of historic city parks, and the siting and design of major pieces of infrastructure such as motorways, dams, power stations, and flood defences, as well as the planning of parks and gardens. Taking a historical perspective, Ian Thompson looks at both the roots of landscape architecture and the people that established it. This Very Short Introduction explores some of the misconceptions about landscape architecture and considers the discipline's origins in landscape gardening. Thompson takes a look at a number of areas, including the influence of Modernism, the difference between landscape design and landscape planning, and the way that planning legislation has driven the growth of the discipline. He also explores contemporary environmentalism, the debate as to whether landscape architecture is an art or a science, landscape architecture in the community, post-industrial projects, and its relationship with ecological urbanism. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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Author: John Edwards

Publisher: Oxford University Press

ISBN: 0199858632

Category: Language Arts & Disciplines

Page: 240

View: 8137

Sociolinguistics deals with the social life of language, language in its sociocultural context. It is a branch of linguistics that looks less at the shape or sound of words--morphology or phonology--and more at how our words and sentences are influenced by the society around us--for instance, how the accent or the dialect we use has been shaped by where we come from or which social class we belong to. In this Very Short Introduction, John Edwards offers the most up-to-date brief overview available of sociolinguistics, with side trips into the sociology of language and psycholinguistics. He considers such topics as the different social evaluations of languages and dialects, the loaded significance of names, and the importance of politically-driven language planning and policy. The relationship between language and gender, sexist language, the language of poverty, and the intertwining of language and religion are also dealt with here. Edwards stresses that, while linguists see all dialects as equally valid, in the wider world powerful attitudes have always placed language varieties in social hierarchies. The author also looks at language more broadly, examining the ways in which languages rise or fall, the attempts to revive flagging or endangered varieties, the reasons why some languages came to dominate others, and the special dynamics that affect contact between "big" and "small" languages. In both its role as our most powerful tool of communication and as the most immediate symbolic marker of human affiliation, language is pre-eminently a social phenomenon. This compact volume offers an invaluable introduction to this vital aspect of language. About the Series: Oxford's Very Short Introductions series offers concise and original introductions to a wide range of subjects--from Islam to Sociology, Politics to Classics, Literary Theory to History, and Archaeology to the Bible. Not simply a textbook of definitions, each volume in this series provides trenchant and provocative--yet always balanced and complete--discussions of the central issues in a given discipline or field. Every Very Short Introduction gives a readable evolution of the subject in question, demonstrating how the subject has developed and how it has influenced society. Eventually, the series will encompass every major academic discipline, offering all students an accessible and abundant reference library. Whatever the area of study that one deems important or appealing, whatever the topic that fascinates the general reader, the Very Short Introductions series has a handy and affordable guide that will likely prove indispensable.
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Author: Ian Stewart

Publisher: OUP Oxford

ISBN: 019165275X

Category: Mathematics

Page: 152

View: 6335

In the 1800s mathematicians introduced a formal theory of symmetry: group theory. Now a branch of abstract algebra, this subject first arose in the theory of equations. Symmetry is an immensely important concept in mathematics and throughout the sciences, and its applications range across the entire subject. Symmetry governs the structure of crystals, innumerable types of pattern formation, how systems change their state as parameters vary; and fundamental physics is governed by symmetries in the laws of nature. It is highly visual, with applications that include animal markings, locomotion, evolutionary biology, elastic buckling, waves, the shape of the Earth, and the form of galaxies. In this Very Short Introduction, Ian Stewart demonstrates its deep implications, and shows how it plays a major role in the current search to unify relativity and quantum theory. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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Author: Jonathan Slack

Publisher: Oxford University Press

ISBN: 0199603383

Category: Medical

Page: 130

View: 4740

There is much public interest in stem cells, but also much confusion and misinformation. Developmental biologist Jonathan Slack explains the biology behind stem cells - what they are what scientists do with them, what stem cell therapies are available today, and what can be expected to happen in the future.
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