Break the Rules of Marketing to Build Luxury Brands
Author: Jean-Noël Kapferer,Vincent Bastien
Publisher: Kogan Page Publishers
Category: Business & Economics
The Luxury Strategy, written by two world experts on the subject, provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. By defining the differences between premium and luxury brands and products, analysing the nature of true luxury brands and turning established marketing 'rules' upside down, it has established itself as the definitive work on the essence of a luxury brand strategy. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It also now includes a section on marketing and selling luxury goods online and the impact of social networks and digital developments, cementing its position as the authority on luxury strategy.
How Companies Use Variations for Business Excellence and How Enterprise Variations Are Enabled by SAP
Author: Vivek Kale
Publisher: CRC Press
Category: Business & Economics
Over time, overemphasis and adherence to the same proven routines that helped your organization achieve success can also lead to its decline resulting from organizational inertia, complacency, and inflexibility. Drawing lessons from one of the best models of success, the evolutionary model, Inverting the Paradox of Excellence explains why your organization must proactively seek out changes or variations on a continuous basis for ensuring excellence by testing out a continuum of opportunities and advantages. In other words, to maintain excellence, the company must be in a constant state of flux! The book introduces the patterns and anti-patterns of excellence and includes detailed case studies based on different dimensions of variations, including shared values variations, structure variations, and staff variations. It presents these case studies through the prism of the "variations" idea to help you visualize the difference of the "case history" approach presented here. The case studies illustrate the different dimensions of business variations available to help your organization in its quest towards achieving and sustaining excellence. The book extends a set of variations inspired by the pioneering McKinsey 7S model, namely shared values, strategy, structure, stuff, style, staff, skills, systems, and sequence. It includes case history segments for Toyota, Acer, eBay, ABB, Cisco, Blackberry, Tata, Samsung, Volvo, Charles Schwab, McDonald's, Scania, Starbucks, Google, Disney, and NUMMI. It also includes detailed case histories of GE, IBM, and UPS.
Monthly lifestyle magazine.
Author: Adrian Dewey
Publisher: Veloce Publishing Ltd
The automobile seems to be as popular now as it ever was. Posters of cars still adorn many a child’s bedroom wall, and school exercise books are full of doodles of cars. This book takes those notebook sketches and teaches you how to develop them into the car designs you see in magazines. Using simple to follow step-by-step drawings it guides you from pencil sketch to marker rendering, from doodle to highly visual computer generated artwork. Adrian Dewey has worked on designs as diverse as small sports cars to double decker buses, modified motors to concept Formula 1 cars, using various techniques and styles. In this book, he uses his knowledge of the different styles to guide the reader in creating great artwork and designs of their own. The book shows in detail how to use different materials and how to get the most out of each one, whether it be a great pencil sketch or a photo realistic vector illustration. The book also features an easy to follow index for quick reference on different types of drawing.
14th European Conference, EUMAS 2016, and 4th International Conference, AT 2016, Valencia, Spain, December 15-16, 2016, Revised Selected Papers
Author: Natalia Criado Pacheco,Carlos Carrascosa,Nardine Osman,Vicente Julián Inglada
This book constitutes the revised selected papers from the 14th European Conference on Multi-Agent Systems, EUMAS 2016, and the Fourth International Conference on Agreement Technologies, AT 2016, held in Valencia, Spain, in December 2016. The 43 papers and 2 invited papers presented in this volume were carefully reviewed and selected from 68 submissions. The papers cover thematic areas as agent and multi-agent system models, algorithms, applications, simulations, theoretical studies, and for AT the thematic areas are: algorithms
The Development & Rally History of a World Champion
Author: Peter Collins
Publisher: Veloce Publishing Ltd
Category: Biography & Autobiography
The world of rallying was changed forever on January 1st 1982 with the introduction of the new Group B rules. These gave manufacturers virtually carte blanche to design the fastest car they could for world rally special stages, so long as they built at least 200 identical examples. This is the story of Lancia's mid-engined and supercharged Rally. The reader is taken from initial thinking about the car and conception, through development, to the full history of its rallying lifetime, with the help of the car designer and chief engineer, Ing. Sergio Limone. Featuring many of Limone's own photographs taken during development, and interviews with team members. Illustrated with 250 stunning and rare rally action photos.
The World's Greatest Sports Cars
Author: Rob Leicester Wagner
Category: Sports & Recreation
After World War II, bold mechanics and designers and daring drivers took to the road in postwar Europe, creating fantastic new cars and setting speed records at a stunning pace. Style & Speed is a lavishly illustrated tribute to fourteen marques that forever changed the auto world.
An A-Z of Turbo Charged Cars
Author: Graham Robson
Chronicles the technical and stylistic evolution of turbocharged cars from around the world, including design and performance specifications
The Complete Collection : the Art, the Artists and the Competition, 1929-2009
Author: William W. Crouse
Publisher: Hudson Hills Press
Category: Antiques & Collectibles
The coastal Mediterranean views, steep cliffs and hairpin turns have made the Grand Prix de Monaco one of the most legendary automobile races. Since its inception in 1929, the race has drawn crowds of thousands to watch the many Bugatti, Ferrari, Maserat