Graphic Design for Broadcast and Film
Author: Steve Curran
Publisher: Rockport Publishers
"Motion Graphics explores the process of animated graphic design. From the stunning broadcast of Pittard Sullivan, the cutting-edge cool of work from The Attik to the bold, independent film-title designs of BUREAU, this book presents the individuals and designs creating work that is among the best motion graphic design for television and film." -book jacket.
Author: Michael Betancourt
Publisher: Wildside Press
Category: Performing Arts
Expand your knowledge of the aesthetics, forms and meaning of motion graphics as well as the long-running connections between the American avant-garde film, video art and TV commercials. In 1960 avant-garde animator and inventor John Whitney started a company called "Motion Graphics, Inc." to make animated titles and logos. His new company crystalized a relationship between avant-garde film and commercial broadcast design/film titles. Careful discussion of historical works puts them in context, allowing their reappearance in contemporary motion graphics clear. This book includes a thorough examination of the history of title design from the earliest films through the present, including Walter Anthony, Saul Bass, Maurice Binder, Pablo Ferro, Wayne Fitzgerald, Nina Saxon, and Kyle Cooper. This book also covers early abstract film (the Futurists Bruno Corra and Arnaldo Ginna, Leopold Survage, Walther Ruttmann, Viking Eggeling, Hans Richter, Oskar Fischinger, Mary Ellen Bute, Len Lye and Norman McLaren) and puts the work of visual music pioneers Mary Hallock-Greenewalt and Thomas Wilfred in context. The History of Motion Graphics is the essential textbook and general reference for understanding how and where the field of motion graphic design came from and where it's going.
Principles and Practices from the Ground Up
Author: Ian Crook,Peter Beare
Publisher: Bloomsbury Publishing
Category: Performing Arts
Song lyrics fly across the screen in time to music. A globe spins and zooms into a war-torn country. Money rises from a screen to explain an economic situation. Now, more than ever, we are surrounded by these motion graphics on our TV and cinema screens, on our smartphones, computers, and tablets, on Main Street and in our galleries. Motion Graphics: Principles and Processes from the Ground Up is your introduction to the core principles of the discipline, whether your background or ambitions lie in animation, graphic design, film production, or visual effects. Ian Crook and Peter Beare provide you with a wide understanding of the key concepts and techniques that will help you plan, develop and produce your own creative projects.
Essential and Advanced Techniques
Author: Chris Meyer,Trish Meyer
Publisher: Taylor & Francis
Category: Performing Arts
Trish and Chris Meyer share over 17 years of hard-earned, real-world film and video production experience inside this critically acclaimed text. More than a step-by-step review of the features in AE, readers will learn how the program thinks so that they can realize their own visions more quickly and efficiently. This full-color book is packed with tips, gotchas, and sage advice that will help users thrive no matter what projects they might encounter. Creating Motion Graphics 5th Edition has been thoroughly revised to reflect the new features introduced in both After Effects CS4 and CS5. New chapters cover the revolutionary new Roto Brush feature, as well as mocha and mocha shape. The 3D section has been expanded to include working with 3D effects such as Digieffects FreeForm plus workflows including Adobe Repoussé, Vanishing Point Exchange, and 3D model import using Adobe Photoshop Extended. The print version is also accompanied by a DVD that contains project files and source materials for all the techniques demonstrated in the book, as well as nearly 200 pages of bonus chapters on subjects such as expressions, scripting, and effects. Subjects include: Animation Techniques; Layer Management; Modes, Masks, and Mattes; Mastering 3D Space; Text Animation; Effects & Presets; Painting and Rotoscoping; Parenting, Nesting, and Collapsing; Color Management and Video Essentials; Motion Tracking and Keying; Working with Audio; Integrating with 3D Applications; Puppet Tools; Expressions; Exporting and Rendering; and much more.
Applied History and Aesthetics
Author: Jon Krasner
Publisher: Taylor & Francis
Enrich your motion graphic design work with this substantial investigation of aesthetic principles and their application to motion graphics. Historical reference provides context; design principles serve as building blocks; and an examination of method and technique inspire innovations in your own work. Bring your work to the next level with a command of concepts that include: the language of traditional graphic design and how it can be combined with the dynamic visual language of cinema; pictorial design considerations including the relationships between images and type, hierarchy, form and composition; and, how motion is orchestrated and sequenced to enhance artistic expression and conceptual impact.
Conquering the 3rd Dimension
Author: Bill Byrne
Publisher: Taylor & Francis
Provides lessons and tutorials covering the essentials of building and compositing 3D elements in 2D work.
Fundamentals and Techniques of Motion Design
Author: Austin Shaw
Publisher: CRC Press
Plumb the depths of core motion design fundamentals and harness the essential techniques of this diverse and innovative medium. Combine basic art and design principles with creative storytelling to create compelling style frames, design boards, and motion design projects. Here, in one volume, Austin Shaw covers all the principles any serious motion designer needs to know in order to make their artistic visions a reality and confidently produce compositions for clients, including: Illustration techniques Typography Compositing Cinematography Incorporating 3D elements Matte painting Concept development, and much more Lessons are augmented by illustrious full color imagery and practical exercises, allowing you to put the techniques covered into immediate practical context. Industry leaders and pioneers, including Karin Fong, Bradley G Munkowitz (GMUNK), Will Hyde, Erin Sarofsky, Danny Yount, and many more, contribute their professional perspectives, share personal stories, and provide visual examples of their work. Additionally, a robust companion website (www.focalpress.com/cw/shaw) features project files, video tutorials, bonus PDFs, and rolling updates to keep you informed on the latest developments in the field.
Author: Ian Robinson
Publisher: Pearson Education
Almost all motion graphics artists today use After Effects, Photoshop, or Illustrator to some degree in their projects. But how do they decide which tool is best for the job and how can they utilize the various components in the Creative Suite together for the most efficient and effective workflow? This book cuts to the chase and shows readers an in-depth view of the various components in the Creative Suite as best utilized in professional motion graphics projects. With 4-color artwork from real-life productions sprinkled throughout, this inspiring and practical guide will show intermediate to advanced readers what they need to know to incorporate CS5 in their own work. In the first half of the book, readers learn about design essentials as related to motion graphics, including typography, logo animation, repairing and retiming footage, stylizing footage, background design, 3D objects and cameras, audio design, and vector design. The second half of the book focuses on real-world design explorations including chapters on broadcast package design, title sequences, DVD menu design, motion control 3D, character animation techniques, and panoramic images.The accompanying DVD brings it all together by providing source footage and project files, allowing readers to experiment on their own. Note from the publisher: FREE Adobe Creative Suite 5.5 updates are available for this title. Simply register your product at www.peachpit.com/register and you will receive the updates when they become available.
Author: David Greene
Publisher: Rockport Pub
As quickly as technology advances, users demand more sophisticated graphics and interactivity. In such a fast-paced environment, seasoned graphic artists need constant inspiration. But just as important, they need timely information that helps them make the right software application choices and avoid costly technical mistakes. How Did They Do That? provides both of these essential needs -- using stunning screen shots that visually profile top broadcast and film work internationally. With examples from well-known companies like MTV, Yu + Co and R!OT Design -- as well as projects from talented independent film makers -- the book explores each program from the inspiration that fueled each work to the software programs and nontraditional techniques used to achieve the end result. Focusing not on step-by-step details, but on the more advanced information experienced designers need most, this valuable reference shows how the best motion graphics artists break the mold using innovative methods.
Author: SendPoints Publishing Co.
Motion instantly arrests our attention and captivates us, quieting our movements and bringing us back to the present. Whether a hypnotic response or a survival of earlier times when sudden movement could herald the appearance of predator or prey, we find ourselves compelled viewers. Todays designers increasing take advantage of this attention to reinforce branding through the relatively new platforms of mobile multimedia. Motion Graphics in Branding profiles some of the best short films that effectively combine communication with brand promotion. Includes a USB drive containing videos of 100 projects in the book.
Introducing animation, motion graphics and visual effects in 45 practical projects
Author: Heather D. Freeman
Publisher: Bloomsbury Publishing
If you need a fun, hands-on introduction to core animation techniques - then look no further! Heather Freeman guides you through a wide range of practical projects, helping you establish and build skills in narrative animation, motion graphics and visual effects. Each chapter begins by summarizing historical and theoretical concerns and connecting them with current practice and applications - all beautifully illustrated with stills from classic commercial and independent films, as well as contemporary examples from student work. Having established this context, the remainder of the chapter focuses on walking readers through their own creative projects. Topics covered include early animation technologies and techniques, scenes and staging, character animation, animated type, visual effects and motion graphics, pre- through post-production and experimental approaches to motion graphics. Dozens of sample files are available online, for experimentation and to get readers started on each exercise. The companion website also includes example animations as well as links to recommended software tutorials, recommended artist websites, blogs and animation channels.
broadcast design, music video, animation, and experimental graphics from around the world
Author: Peter Hall,Andrea Codrington,Julie Hirschfeld,Stefanie Barth
Publisher: Universe Pub
A history of motion graphics provides an examination of current trends, technological advances, and examples by top video designers in the fields of music videos, animation, and 3-D. Original.
Titling with Motion Graphics for Film, Video, and the Web
Author: Bill Byrne,Yael Braha
Publisher: Taylor & Francis
The book features genre-based tutorial sections, with step by step instructions for creating effective horror, comedy, drama, and suspense titling sequences. Tutorials for creating some of the most popular title sequences in blockbuster movies are included (Se7en, The Sopranos, 24, The Matrix). Other tutorials teach you how to effectively use sound and VFX in your titles, and also included is instruction on editing your title sequence. These techniques, as well as chapters on the essentials of typography allow you to apply these lessons to your title sequence regardless of whether it's for TV, the web, or digital signage. Also included is a DVD with sample clips, as well as project files that allow you to refine the techniques you learned in the book. As an added bonus we've included 3 titling chapters from other Focal books, with specific instructions on titling within certain software applications. Cover images provided by MK12, from The Alphabet Conspiracy. Learn more at www.MK12.com
Simple Steps For Creating Animation and Motion Graphics
Author: Liz Blazer
Publisher: Peachpit Press
Animation is a limitless medium for telling stories. Artists can create worlds, defy gravity, flip from factual to fantasy, and transport audiences to places they never imagined. The challenge is having the discipline to reel it in and be intentional about your storytelling choices. This book shows you how. In Animated Storytelling, you’ll learn how to create memorable stories using animation and motion graphics by following 10 simple guidelines that take you through the stages of concept development, pre-production, storyboarding, and design. Award-winning animator Liz Blazer uses clear examples and easy-to-follow exercises to provide you with the instruction, encouragement, and tools you need to get your designs moving. Whether your goal is to create exciting shorts for film festivals, effective messaging for broadcast or online, or simply to gain a deeper understanding of the medium, Animated Storytelling simplifies the process of creating clear and engaging stories for animation and motion graphics so you can get started easily. In Animated Storytelling, you’ll learn how to: Write a creative brief for your project Find and communicate your story’s big idea Create a tight story using linear and nonlinear story structures Use color to clarify and enrich your story Define the rules for your animated world, and commit to them Ease into the challenging task of animation Make the work you want to be hired to do Share your work with the world!
Principles and Practice
Author: Jon S. Krasner
Publisher: Focal Press
Motion Graphic Design and Fine Art Animation teaches aesthetic visual concepts and practical techniques used by today's motion graphics and animation professionals. Its cutting-edge layout and rich visuals provide a comprehensive investigation of how images and type are choreographed over time and space, providing artistic inspiration and establishing a basis for individual creative development. Since the early 1900s, fine artists have embraced the power of animation in motion pictures. Since the late 1970s, graphic designers have explored motion in the televised medium. More recently, animation has become a powerful force in interactive digital media. Today, fine artists and graphic designers have the opportunity (and are often expected) to be animators, as well. Inspirational and informative, this book is intended for practicing artists, graphic designers, educators, and students who are new to the incredible world of animation both independently and commercially. This book offers an historical and critical overview of how animation has evolved as an artistic and commercial practice in film, television, and digital media. It also explores conceptual processes by which fine art animators and motion graphic designers develop creative ideas, and it investigates how aesthetic principles apply to animation. Jon Krasner offers a thorough investigation of common processes such as frame-by-frame animation, interpolation, and compositing. In addition, he explains how designers can approach progressive phenomena, such as motion and transition, and choreograph them to enhance artistic expression and conceptual impact. As film, television, and digital media introduce certain standards that must be honored during production, this book provides innovative solutions for overcoming the challenges often presented by these conventions. *Engage yourself in a technical and aesthetic investigation of 2D motion graphics for digital media design *Grow your understanding of timeless design concepts with a straightforward explanation that you can apply to future projects *See the rich, full-color illustrations of work by leading motion graphic designers and fine art animators *Play the DVD to view a full motion gallery of international creative work from studios and major designers of the 21st century, as well as interview clips with graphic design professionals
The Art of Motion Graphics : the V5 Remix
Author: Hillman Curtis
Publisher: Waite Group Press
The Best Just Got Better. The original and best designers guide to Flash has been up20010214d with all new, Flash 5-interface graphics, plus updates on all coverage of ActionScript. The most radically acclaimed and influential Flash title for Flash 4, completely updated for coverage of Flash 5. All-new screenshots, plus updated coverage of ActionScript. Refined techniques, inspirational content: Not another push-button or intro-to-Flash title. It is focused to the needs of the design professional and its content is uniquely and appropriately sophisticated. Keep the sales success rolling: Flash Web Design has been consistently the second-best-selling Flash book since its release (the leader has been New Riders' Flash 4 Magic). Customers associate Flash publishing with New Riders. Hillman Curtis is the #1 authority on designing with Flash, and is also considered to be one of the hottest stars in web design in the industry today. Written from a personal, creative, professional perspective, Hillman drills deep into nine high-profile Flash projects that he's created. He explains why and how he designed the project as he did; then he deconstructs and explains step-by-step the major aspects of that project's Flash component. All screenshots have been updated to show how each project is create using Flash 5. Hillman Curtis (www.hillmancurtis.com) is the founder of the NYC-based design firm of the same name, which specializes in creating immersive graphic interfaces and targeted motion graphics. Hillman's clients include Intel, DSW, Macromedia, Lycos, SonicNet, Shockrave, Berkeley Systems, Netfeatures and others. Hillman's Web-design career has included a steady series of awards for his creativity and expertise. A former Macromedia product leader for Flash, Hillman now spends much of his time appearing at seminars and conferences on Flash, when he's not consulting and doing client work.
Author: Wang Shaoqiang
Motion graphics: the digital technique which combines the language of traditional graphic design with the one of film and animation.
A Hands-on Guide to Creating Motion Graphics with Quartz Composer
Author: Graham Robinson,Surya Buchwald
Publisher: Addison-Wesley Professional
Create Amazing Real-Time Motion Graphics with Quartz Composer! Apple's Quartz Composer makes it amazingly easy to create real-time graphics of all kinds: for screensavers, animations, kiosk art, film effects, Dashboard Widgets, graphically-rich apps, and more. But few content creators use QC, because they've had practically no useful help-until now. In this book/DVD bundle, two renowned VJs who've pushed this tool to the limit show you how to do it, too! You needn't be a technical expert: Graham Robinson and Surya Buchwald introduce each concept through a hands-on project, with videos demonstrating every step. They start extremely simple, offering beautiful visual feedback and encouraging you to freely explore. The video and text work together to help you build mastery fast, as you create everything from data-driven effects to compelling live performance visuals! Coverage includes Mastering Quartz Composer's powerful interface Grabbing live inputs from music or cameras for unique interaction and improvisation Outputting video files for everything from smartphone screens to HD video edits Using built-in image filters to add visual effects Creating organic motion with LFOs, interpolation, and trackballs Fixing problems and figuring out what you did wrong Making rain, fire, and other cool stuff with particles Integrating MIDI musical instruments and other audio resources Mastering lighting and timelines Building richer environments with replication, iteration, and 3D modeling Pushing the boundaries with secret patches, CoreImage filters, and GLSL If you're a motion graphics designer, filmmaker, VJ, artist, interactive programmer, Cocoa developer, or any other type of "Maker," this book will guide you from acolyte to wizard in no time... and it just might be the most fun instructional you'll ever read! 0321636945 / 9780321636942 Learning Quartz Composer: A Hands-On Guide to Creating Motion Graphics with Quartz Composer Package consists of: 013308776X / 9780133087765 Learning Quartz Composer: A Hands-On Guide to Creating Motion Graphics with Quartz Composer 0321857577 / 9780321857576 Learning Quartz Composer, DVD: A Hands-On Guide to Creating Motion Graphics with Quartz Composer 0321857585 / 9780321857583 Learning Quartz Composer, Book Component: A Hands-On Guide to Creating Motion Graphics with Quartz Composer
Author: Rebecca Gallagher,Andrea Moore Paldy
Publisher: Delmar Pub
This book shows how to apply the design elements of color, typography, movement, and sound to a full range of digital media-from film and television to the Web, DVDs, and newly emerging technologies.