A Foundation Course in Principles and Practice
Author: David Dabner,Sheena Calvert,Anoki Casey
Publisher: John Wiley & Sons
The principles and practice of graphic design Graphic Design School is a foundation course for graphic designers working in print, moving image, and digital media. Practical advice on all aspects of graphics design-from understanding the basics to devising an original concept and creating successful finished designs. Examples are taken from all media-magazines, books, newspapers, broadcast media, websites, and corporate brand identity. Packed with exercises and tutorials for students, and real-world graphic design briefs. This revised, fourth edition contains specific advice on how to adapt designs to suit different projects, including information on digital imaging techniques, motion graphics, and designing for the web and small-screen applications.
A New History, Third Edition
Author: Stephen J. Eskilson
A classic and indispensable account of graphic design history from the Industrial Revolution to the present Now in its third edition, this acclaimed survey explores the evolution of graphic design from the 19th century to the present day. Following an exploration of design's prehistory in ancient civilizations through the Industrial Revolution, author Stephen J. Eskilson argues that modern design as we know it grew out of the influence of Victorian-age reformers. He traces the emergence of modernist design styles in the early 20th century, examining the wartime politicization of regional styles. Richly contextualized chapters chronicle the history of the Bauhaus and the rise of the International Style in the 1950s and '60s, and the postmodern movement of the 1970s and '80s. Contemporary considerations bring the third edition up to date, with discussions of app design, social media, emojis, big data visualization, and the use of animated graphics in film and television. The contemporary phenomenon of the citizen designer, professionals who address societal issues either through or in addition to their commercial work, is also addressed, highlighting protagonists like Bruce Mau and the Center for Urban Pedagogy. This edition also features 45 additional images, an expanded introduction and epilogue, and revised text throughout. A newly redesigned interior reinforces the fresh contents of this now-classic volume.
Inspiration von 50 Meistern ihres Fachs
Author: Steven Heller,Gail Anderson
Publisher: Stiebner Verlag GmbH
Gutes Grafikdesign basiert neben eigenen Ideen und Kreativität auf Schlüsselelementen, die durchaus erlernt und trainiert werden können. Hierfür analysieren Steven Heller und Gail Anderson herausragende Arbeiten der weltweit renommiertesten Gestalter mit: Von Michael Bierut, Jan Tschichold, Anton Stankowski, Neville Brody und Jessica Hische über Fons Hickmann, Paul Rand und Stefan Sagmeister bis hin zu Seymour Chwast, Otl Aicher, Paul Sahre und Christopher Niemann – erstklassige Projekte von fünfzig Kreativen werden hinsichtlich Kreativität und Techniken beleuchtet. Wie lassen sich Informationen klarer visualisieren? Wie können Lösungen emotional aufgeladen werden? Schließlich bringen die Autoren Handwerk und Konzeption zusammen, erklären, wie sich die Form auf unterschiedliche Art und Weise um den Content schmiegen kann – humorvoll, typografisch oder aber mit dem Spiel von Perspektiven. Last, but not least widmet sich ein ausführliches Kapitel dem Storytelling. Ein umfassendes Arbeitsbuch also, das gerade Newcomer bestens durch ihre Ausbildung begleiten wird.
The 100 Best Contemporary Graphic Designers
Author: Charlotte Fiell,Peter Fiell
Publisher: Goodman Publishers
Category: Graphic artists
A thought provoking round-up of today's most interesting visual communication projects, 'New Graphic Design' surveys the very latest work from 100 of the world's most exciting and groundbreaking practitioners.
Art & Creativity Graphics
Author: Dimitris Kottas
Publisher: Links Internacional
Graphic design projects for art institutions and the creative industry tend to be among the most innovative and daring in the field. This book presents an overview of some of the best from recent years. It includes projects of all sizes – from complete brand identities to small one-off items made for museums, galleries, architects, interior designers and film-makers, as well as for the designers themselves. This is an unmissable guide to the most pioneering work in contemporary graphic design.
Author: Alan Swann
A thorough, carefully structured course in graphic design compiled by a practising designer with 20 years of experience Completely revised and updated to cover computer-aided design and the use of software applications in all aspects of commercial design Practical guidance on design for magazines, books, packaging, advertising, and corporate design Tips on producing professional work from leading design practitioners Illustrated in full color throughout, including projects for students to work through and solutions to real-life problems
Author: George Sheldon
Publisher: Entrepreneur Press
Design Something For Yourself-A Successful Business! It's time to make your mark in the world of graphic design. There's no doubt you've imagined it-placing your name and logo on business cards, taking creative control and being your own boss. Why not turn your fantasy into reality? Whether you want to start a part-time graphic design business, a full-time operation or build a substantial company with a full staff of graphic designers, everything you need to get started is at your fingertips. Learn the basic requirements, startup costs, day-to-day operations and even what to do when things don't go as planned. Industry experts and successful graphic designers share what they've learned and give you the motivation and priceless tips and tricks to help you reach success. Learn how to: Discover your market and their needs Choose a business environment that works for you Create a business brand that gets noticed Write a marketing plan that captures clients and creates referrals Develop profitable client relationships Set your fees Boost profits by expanding your specialty or your business Combine your creativity with Entrepreneur's expert advice-and design your own successful graphic design business today!
Author: Alastair Campbell
Publisher: Running PressBook Pub
Category: Graphic arts
A comprehensive manual on the fundamentals of graphic design includes discussions of typesetting systems, photography, reproduction, and print production
The Origins and Growth of an International Style, 1920-1965
Author: Richard Hollis
Publisher: Laurence King Publishing
Category: Graphic arts
By the 1950s, Switzerland had developed a distinct graphic language and a unique style of graphic design. This book gives an account of this period in graphic design history, setting the stylistic developments into the social & cultural context of the times.
The New Basics
Author: Ellen Lupton,Jennifer Cole Phillips
Publisher: Chronicle Books
How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems
Author: CTI Reviews
Publisher: Cram101 Textbook Reviews
Facts101 is your complete guide to The New Graphic Design School. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.
Author: Burton Raffel,Ellen Mazur Thomson
Publisher: Yale University Press
In this book, Ellen Mazur Thomson examines for the first time the early development of the graphic design profession. It has been thought that graphic design emerged as a profession only when European modernism arrived in America in the 1930s, yet Thomson shows that the practice of graphic design began much earlier. Shortly after the Civil War, when the mechanization of printing and reproduction technology transformed mass communication, new design practices emerged. Thomson investigates the development of these practices from 1870 to 1920, a time when designers came to recognize common interests and create for themselves a professional identity. What did the earliest designers do, and how did they learn to do it? What did they call themselves? How did they organize themselves and their work? Drawing on an array of original period documents, the author explores design activities in the printing, typefounding, advertising, and publishing industries. She considers the role of labor unions, advertising agencies, schools of art and design, and professional associations; the writings and ideas of Henry Lewis Johnson and William Addison Dwiggins; and the impact of the values of the Aesthetic Movement and the Arts and Crafts Movement.
new systems in graphic design
Author: Christian Küsters,Emily King
Publisher: Universe Pub
The multilayered, fragmented, postmodern style of graphic design revolutionized by desk-top computing has run its course. Anything that could be tried has been tried. Graphic design today has entered a new period, one of greater experimentation that often takes place outside the commercial realm and forces us to reconsider what we have taken as a given. What has emerged is a radical body of work that is rapidly redefining the very nature and scope of design. As presented in this dynamic international showcase of the world's hottest thirty-seven studios, three sensibilities characterize this avant-garde: "Code," "Generic," and "Disjunction." "Code" looks at the innovative ways designers, tired of using the computer as a tool with applications that are analogues to conventional media, are becoming programmers, unleashing the computer's processing powers to discover new worlds of extreme beauty. Designers in "Generic" confront the ordinary to offer us an offbeat system of signs, symbols, andmeanings that are still strangely familiar. Finally, "Disjunction" considers work that appropriates anything to advance its own, often self-interested aims, whether they be political, social, aesthetic, or even personal. All of these approaches respond in their different ways to the problems facing the graphic designer, and while none endeavors to set out a single systematic solution for design, many suggest unexpected and entirely original ways to communicate images and words. In the ever-shifting realm of contemporary culture, "Restart offers a new grid. With over 600 illustrations in color and black and white. Contributors: Joshua Berger/Plazm; Paul Farrington/Tonne; Henrik Kubel+ Scott Williams; Andreas Lauhoff; John Maeda; Sara Maconkey; Norm; Ralph Steinbruchel; Stefanie Barth; Tomato Interactive; Bump; Anthony Burrill; Paul Elliman; Miles Murray Sorrell (Fuel); Graphic Thought Facility; Muller +
Essays on Graphic Design, New Media, and Visual Culture
Author: Jessica Helfand
Publisher: Princeton Architectural Press
Designer and critic Jessica Helfand has emerged as a leading voice of a new generation of designers. Her essays--at once pithy, polemical, and precise--appear in places as diverse as Eye, Print, ID, The New Republic, and the LA Times. The essays collected here decode the technologies, trends, themes, and personalities that define design today, especially the new media, and provide a road map of things to come. Her first two chapbooks--Paul Rand: American Modernist and Six (+2) Essays on Design and New Media--became instant classics. This new compilation brings together essays from the earlier publications along with more than twenty others on a variety of topics including avatars, the cult of the scratchy, television, sex on the screen, and more. Designers, students, educators, visual literati, and everyone looking for an entertaining and insightful guide to the world of design today will not find a better or more approachable book on the subject.
Designing Audiences / New Voices in Graphic Design
Publisher: Princeton Architectural Press
"Each year, the New York Chapter of the AIGA brings together emerging designers for 'Fresh Dialogue, ' a panel discussion that provides a forum to talk about their work, thoughts, and ideas ... Playing with the notion of designer as visual interlocutor, these designers craft conversations wherein their viewers become participants and the relationship between design and its consumers is radically redefined."--P.  of cover.
New Voices in Graphic Design
Author: Kevin Lyons,Warren Corbitt,Susan Parr
Publisher: Princeton Architectural Press
Fresh Dialogue 2 showcases the design ideas and practices of four exciting new designers through discussion and vivid colour images. Warren Corbitt and Matt Owens are part of One9ine, a design company specializing in visual communications. They share an in-depth knowledge of editorial redesign, brand identity and website development. Kevin Lyons was recently named one of the "top forty designers under 30" by I. D. Magazine. Susan Parr's company, ReVerb, is a 10-year-old design consultancy, research bureau and trend-watching agency.