The Art and Science of Successful Packaging

Author: Steven DuPuis,John Silva

Publisher: Rockport Pub

ISBN: 1592537081

Category: Design

Page: 240

View: 1406

There are many packaging books on the shelves today. Most are good at providing examples of good packaging. The Packaging Design Workbook does this, but takes the idea further by providing clear, insightful and easy to understand information on packaging theory, process and criteria. Steven DuPuis and John Silva have done a remarkable job of divulging information that would typically be considered trade secrets, making this book a true workbook. Sean Adams, AdamsMorioka
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The Art and Science of Successful Packaging

Author: Steven DuPuis,John Silva

Publisher: Rockport Publishers

ISBN: 1616735996

Category: Design

Page: 240

View: 7866

The Art and Science of Successful Packaging This comprehensive guide provides designers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. Package Design Workbook addresses all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display considerations. This book breaks down the process of design in a much more comprehensive way than most books on the subject, which just analyze the final designs. This guide also offers case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects were on the consumer and the client.
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The Art and Science of Successful Packaging

Author: Steven DuPuis,John Silva

Publisher: Rockport Publishers

ISBN: 9781592533220

Category: Design

Page: 240

View: 4601

The Art and Science of Successful Packaging This new addition to the series will provide readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. The book will address all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display considerations. This book will break down the process of design in a much more comprehensive way than most books on the subject, which just analyze the final designs. As with the previous books in the series, it will also offer case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects on the consumer and for the client were.
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Successful Product Branding From Concept to Shelf

Author: Marianne R. Klimchuk,Sandra A. Krasovec

Publisher: John Wiley & Sons

ISBN: 1118358546

Category: Design

Page: 256

View: 501

The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
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100 Design Principles for Creating Packages

Author: Candace Ellicott,Sarah Roncarelli

Publisher: N.A

ISBN: 1610580672

Category: Design

Page: 208

View: 4623

This book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution. This book is a quick reference and primer on package design, and the principles that make design projects successful. Highly visual and appealing to beginning designers, students, and working designers as a resource. The content helps to establish the rules and guides designers in knowing when and where to bend them. Visual examples demonstrate each principle so readers can see the principle at work in applied design.
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The Relationship Between Packaging Design and Brand Identity

Author: Gavin Ambrose,Paul Harris

Publisher: Bloomsbury Publishing

ISBN: 1350034223

Category: Design

Page: 208

View: 1294

While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
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Author: Shaoqiang Wang

Publisher: N.A

ISBN: 9789812459985

Category: Commercial art

Page: 256

View: 6933

Packaging today is more than a conventional product cover. It sends additional messages, and even becomes a part of the product. In this section, the most creative package for electronic product, housewares, luxury products, and other daily commodities will show you how packaging helps you live your life.
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An Essential Guide for Implementing Effective Package Design Solutions

Author: Grip

Publisher: Rockport Publishers Incorporated

ISBN: 1592538134

Category: Design

Page: 192

View: 9120

DIVGain strategic insights on all aspects of package design. From starting with a blank slate all the way up to a finished product, learn the steps of executing effective package design solutions. /div
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Author: Scott Boylston

Publisher: Laurence King Publishing

ISBN: 9781856695978

Category: Design

Page: 192

View: 6676

This is a practical book on creating packaging prototypes that reflect sustainable and ecologically sound principles. It challenges the next generation of graphic designers to re-envision packaging design as a less environmentally destructive practice than it presently is, and examines an array of techniques and methodologies for creating innovative and sustainable packaging designs, from first concept to final production. The book is organized into two distinct sections embracing first the theory, including many case studies, and then the practice of eco-friendly packaging design. In the first part of the book, after introducing the student to the background of packaging design and its purpose, the author focuses on issues of sustainability. Through a series of case studies and interviews he looks at some of the companies that are leading the way in sustainable packaging. The second part of the book provides practical information on creating eco-friendly packaging and follows various projects through, step by step.
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Design Your Own Boxes and 3D Forms

Author: Paul Jackson

Publisher: Laurence King Publishing

ISBN: 9781856697538

Category: Design

Page: 128

View: 2993

Unlike other packaging titles, which simply provide templates to copy, this book enables designers of all packaging types to create 3-D packaging forms that are specific to their needs rather than based on an existing design. Structural Packaging gives the reader an understanding of the underlying principles of packaging construction and the technical knowledge and confidence to develop a greater number of their own unusual and innovative designs.
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How to Solve Big Problems and Test New Ideas in Just Five Days

Author: Jake Knapp,John Zeratsky,Braden Kowitz

Publisher: Simon and Schuster

ISBN: 150112174X

Category: Business & Economics

Page: 288

View: 8412

From three design partners at Google Ventures, a unique five-day process--called the sprint--for solving tough problems using design, prototyping, and testing ideas with customers.
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Author: Pentawards

Publisher: Taschen

ISBN: 9783836573405

Category: Design

Page: 400

View: 5881

The Complete Package A fresh batch of winning designs from the 2017 and 2018 Pentawards Attract, protect, inform, collect--good packaging is synonymous with multitasking. Creating these ultimate all-rounders calls for a deep understanding of the good, the market, the customer, the environment, the flow of trade--no easy task. Each year, the Pentawards spotlight the ingenious masterminds behind these complex containers and grant their coveted trophies to the cleverest and most innovative designs in the field. This latest edition of The Package Design Book rounds up the winning designs from the 2017-2018 competitions. With introductory essays, product descriptions, and plenty of images, this book features more than 400 winners from over 40 countries across five main categories--beverages, food, body, luxury, and other markets--and no fewer than 55 sub-categories. The result is an authoritative survey of the best of the best, and a rich celebration of packaging for what it is: the premiere league of design. Text in English, French, and German
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Workbook

Author: Josep M. Garrofé

Publisher: Index Books S L

ISBN: 9788496309104

Category: Art

Page: 456

View: 6423

"More than 1,000 images showing the processes of creation, design and assembly of a selection of innovative packaging. A sample of the most important and exceptional projects of promotional packaging, shown on three different levels, depneding on their complexity and grouped according to their features and business area: bottles, food, textile, Christmas cards, jewellery, decoration, spare time, writing, folders, chocolate, cosmetics, presents, merchandising, editorial."--Back cover.
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Author: Douglas Riccardi

Publisher: N.A

ISBN: 9789881412300

Category: Food

Page: 271

View: 2280

This book displays current trends and popular approaches of Food Packaging Design. Fully illustrated with chapters covering an overview of food packaging, food packaging forms, materials and design.
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Author: Giles Calver

Publisher: Rotovision

ISBN: 9782940361885

Category: Design

Page: 255

View: 772

Laying foundations and guidelines for best practice when designing contemporary packaging, this title tackles design basics such as format, layout and typography and takes into account genre-specific elements such as product information, branding, marketing and legislation.
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Author: Will Burke,Lisa Baer,James Pietruszynski

Publisher: Harper Collins

ISBN: 0062108808

Category: Art

Page: 384

View: 4752

Intended as a comprehensive resource for designers, creative professionals, marketers, and retailers, The Big Book of Packaging contains 384 pages of the most innovative packaging designs from around the world. With over 500 featured designs and profiles of twelve of the world's leading designers, the book is a must-have resource for anyone interested in the future of packaging and design. In light of the recent lift in environmental consciousness, this volume of the Big Book Series will devote one third of its content to the increasingly important subject of green packaging-showing designers and retailers how to package their products creatively, responsibly, and at low cost, factors that will be reflected in the books own packaging/binding as well. The Big Book of Packaging will appeal to designers, students, marketers, retailers, and aesthetes alike, providing a thorough look at what goes into building an effective package and how to think "outside the box."
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Packaging Design

Author: Andrew H. Dent,Leslie Sherr

Publisher: N.A

ISBN: 9780500291979

Category: Technology & Engineering

Page: 208

View: 3771

The third volume in this series is on packaging design and features carefully selected products that showcase the innovative use of a particular material. The book focuses on specific categories of packaging - sustainable packaging, functional forms, dispensing systems, advanced protection, interactive and mass craft. Seven specially commissioned 'visual narratives' are included. The extensive illustrated materials directory contains detailed information on over 100 materials.
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How Google Runs Production Systems

Author: Niall Richard Murphy,Betsy Beyer,Chris Jones,Jennifer Petoff

Publisher: "O'Reilly Media, Inc."

ISBN: 1491951176

Category: Computers

Page: 552

View: 6117

The overwhelming majority of a software system’s lifespan is spent in use, not in design or implementation. So, why does conventional wisdom insist that software engineers focus primarily on the design and development of large-scale computing systems? In this collection of essays and articles, key members of Google’s Site Reliability Team explain how and why their commitment to the entire lifecycle has enabled the company to successfully build, deploy, monitor, and maintain some of the largest software systems in the world. You’ll learn the principles and practices that enable Google engineers to make systems more scalable, reliable, and efficient—lessons directly applicable to your organization. This book is divided into four sections: Introduction—Learn what site reliability engineering is and why it differs from conventional IT industry practices Principles—Examine the patterns, behaviors, and areas of concern that influence the work of a site reliability engineer (SRE) Practices—Understand the theory and practice of an SRE’s day-to-day work: building and operating large distributed computing systems Management—Explore Google's best practices for training, communication, and meetings that your organization can use
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A Comprehensive Guide to Packing It In

Author: Grip

Publisher: Rockport Publishers

ISBN: 1616736534

Category: Design

Page: 320

View: 6268

Packaging is everywhere you look—it’s in your refrigerator, your medicine cabinet, your closets, on the streets, in the stores, etc. Putting together a compendium of 1,000 of the best packages will offer designers a true array of inspiration and illustrate why people make the buying choices they make. The package of a product often times makes or breaks a sale—consumers are drawn to certain colors, graphics, and shapes, and this book will have plenty to offer of all three. This will be the ninth book in the 1,000 series following 1,000 Bags, Tags & Labels, 1,000 Greetings, 1,000 Graphic Elements, 1,000 Type Treatments, 1,000 Icons, Symbols + Pictograms
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Author: Luke Herriott

Publisher: Rotovision

ISBN: N.A

Category: Art

Page: 304

View: 9696

This is a stunning showcase of innovative and classic packaging and paper engineering ideas, with detailed templates showing how to copy, fold, construct, and complete them. It features packaging ideas than can be created without recourse to complex manufacturing or engineering processes and materials. Examples include packaging for food and drink, products, promotional material, CDs and DVDs, books, retail, invitations, stationery, and many more.--Back cover.
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