Author: Paul Rand

Publisher: Chronicle Books

ISBN: 1452130655

Category: Design

Page: 96

View: 9489

One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
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Conversations with Students

Author: Michael Kroeger

Publisher: Chronicle Books

ISBN: 1616891483

Category: Design

Page: 96

View: 1693

As one of the most influential and inspirational graphic designers of the twentieth century, Paul Rand defined modern American graphic design. His iconic logo designs for IBM, UPS, and the ABC television network distilled the essences of modernity for his corporate patrons. His body of work includes advertising, poster, magazine, and book designs—characterized by simplicity and a wit uniquely his own. His ability to discuss design with insight and humor made him one of the most revered design educators of our time. This latest volume of the popular Conversations with Students series presents Rand's last interview, recorded at Arizona State University one year before his death in 1996. Beginners and seasoned design professionals alike will be informed by Rand's words and thoughts on varied topics ranging from design philosophy to design education.
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Author: Paul Rand

Publisher: Yale University Press

ISBN: 0300230915

Category:

Page: 240

View: 2206

"To have the preeminent graphic designer in America--the leading proponent of the Modern--intelligently and forcefully speak out makes this a document for today and the ages. Rand's book is a classic." --Stephen Heller (1993) Paul Rand (1914-1996) was a pioneer in the field of advertising design and typography, and his work still exerts a profound influence on the design profession. First published to critical acclaim in 1993, and long unavailable, Design, Form, and Chaos is now back in print. Exploring graphic design challenges such as the values behind aesthetics, the role of intuition, selecting a typeface, and the place of market research, the book elegantly demonstrates how utility and beauty can be effectively combined. Illustrated with examples of Rand's own remarkable graphic design, as well as with the work of artists he admired, the book features seven portfolios that he used to present logos to clients such as Next, IDEO, and IBM. Clearly one of the most important books in the history of 20th-century American design, Design, Form, and Chaos is a must have for any student or professional.
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Author: N.A

Publisher: N.A

ISBN: 9783874394765

Category:

Page: 255

View: 6811

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Author: Steven Heller,Paul Rand,Jessica Helfand

Publisher: Phaidon Inc Ltd

ISBN: N.A

Category: Art

Page: 255

View: 8714

Paul Rand (1914-1996) was a pioneering figure in American graphic design. Adopting what he called a 'problem-solving' approach to design, he drew on the ideas of European avant-garde art movements and synthesized them to produce his own distinctive graphic language. As an art director, teacher, writer and design consultant to companies including IBM and UPS, he was a major force and influence in the field of graphics and visual communication and enjoyed an enthusiastic and committed following. Rand's career spanned almost seven decades and numerous chapters of design history. His own books are solidly thematic, whereas this definitive collection of his key published and proposed works is medium-driven. It explores the full range of his advertising, publishing and corporate identity work. Armin Hofmann, the eminent Swiss graphic designer and educator, contributes a foreword reflecting on Rand's importance in the creation of a new visual culture. George Lois, one of the most inventive figures in advertising and a follower of Rand, writes an inspiring introduction. Jessica Helfand, one of Rand's former Yale students and a highly respec
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Author: Paul Rand

Publisher: Yale University Press

ISBN: 0300230923

Category:

Page: 200

View: 8324

"An instructive trip through the mind of one of America's great designers." --Communication Arts (1996) Hailed upon its publication as "discriminating, erudite, and eclectic," From Lascaux to Brooklyn is now available to readers once again. First published in 1996, the year of Paul Rand's death, the volume embarks on a wonderful journey from the time before graphic design to the author's own studio work and beyond. An excellent companion to Rand's Design, Form, and Chaos, this influential book awakens readers to the lessons of the cave paintings of Lascaux and demonstrates how this learning is later conveyed in artworks ranging from the Tower of Pisa to a C�zanne painting, an African sculpture, or a park in Brooklyn. Topics discussed include the relationship between art and business, the presentation of design concepts to prospective clients, the debate over typographic style, and the aesthetics of combinatorial geometry. This book engages and enlightens anyone interested in the practice or theory of graphic design.
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Author: Paul Rand

Publisher: Princeton Architectural Press

ISBN: 9781616894863

Category: Design

Page: 256

View: 2519

If Paul Rand was the most influential American graphic designer of the twentieth century, then Paul Rand: A Designer's Art is the most important on his work. A comprehensive collection of his most important and best-known designs, A Designer's Art gives unique insight into Rand's design process and theory. This new edition of Rand's classic monograph, long unavailable, meticulously re-creates the graphic quality of the original. It includes more than two hundred illustrations and twenty-seven essays, and a new afterword by Steven Heller. This book is required reading for anybody interested in modern design.
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Schauspiel in fünf Aufzügen

Author: Paul Rand

Publisher: N.A

ISBN: N.A

Category:

Page: 115

View: 988

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Author: Paul Rand

Publisher: Choir Press

ISBN: 9781910864159

Category: Humor

Page: 118

View: 8538

This selection from Paul Rand's treasure trove of clever and funny limericks are sometimes mischievous and sometimes quirky, but always bound to entertain and you can probably read them to your mum. Paul Rand began making up limericks in the mid 1980's and he has been playing with words ever since. His first limerick was published in a Penguin Collection entitled A Dashing Young Tiger Named Jack, and followed two years later by a contribution to a 'Friends of the Earth' anthology called Great Green Limericks.
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Author: Ann Rand,Paul Rand

Publisher: Chronicle Books

ISBN: 9780811850049

Category: Juvenile Nonfiction

Page: 40

View: 1563

Lonely number one is rejected by all the digits playing happily in their own groups, but with a friendly hoop as a zero they become the number ten.
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A Book About Words

Author: Ann Rand,Paul Rand

Publisher: Chronicle Books

ISBN: 9780811850032

Category: Juvenile Nonfiction

Page: 40

View: 4965

Lyrical text explores what words are and how they are used, highlighting such characteristics as that some words are spoken softly, some are shouted, some sound like their meaning, and some evoke certain feelings.
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Author: Alan Pipes

Publisher: Laurence King Publishing

ISBN: 9781856694582

Category: Graphic arts

Page: 272

View: 1436

Computer technology has completely revolutionized the work of graphic designers, printers, and print production professionals. To keep pace with these far-reaching changes, Production for Graphic Designers is set firmly in the digital age. This revised fourth edition embraces all the new and emerging technologies in graphics and print production, comprehensibly explaining the prepress and printing processes from traditional letterpress to the latest on-press CtP (computer-to-plate) digital offset and on-demand colour printing. It also covers new workflows and spells out the many acronyms encountered by today's designers. As well as covering print, it provides an authoritative guide to working in digital media, particularly the internet. There are also additional feature spreads on key graphic designers Bruce Mau, Paul Rand, Chris Ware and Pentagram.
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Author: David Airey

Publisher: Pearson Deutschland GmbH

ISBN: 9783827329882

Category: Electronic books

Page: 204

View: 1055

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