Author: Linda Greenwall,Cathy Jameson

Publisher: Quintessence Publishing Company

ISBN: 9781850972211

Category: Medical

Page: 296

View: 6573

While esthetic care has been an important part of dentistry for many decades, very few practices do as much esthetic dentistry as they would like. When faced with trying to respond to esthetic demands of existing patients and expand services to potential patient populations, most clinicians must learn the skills of how to successfully manage and grow this segment of their practice. This book provides dentists with the guidelines and strategies to make that happen. The authors detail many key strategies for success, such as establishing a strategic plan, monitoring critical factors of the practice, developing a dynamic and productive team, implementing marketing, using a treatment coordinator, and understanding how to finance and schedule esthetic dentistry. In addition, each chapter is interspersed with informative interviews with some of the most successful esthetic dental practitioners from around the world who offer unique insights into how their teams operate and what has made their practices succeed.
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Essentials of Esthetic Dentistry

Author: Nairn Wilson

Publisher: Elsevier Health Sciences

ISBN: 0702061212

Category: Medical

Page: 272

View: 6305

Esthetic dentistry is an area of recognizable growth around the world and it often brings considerable challenges for the clinician. Nairn Wilson CBE – one of the world’s leading dental educationalists – presents a unique volume designed to introduce practitioners to the world of esthetic dentistry with the goal of safely expanding his or her current scope of practice. Richly illustrated and in full colour throughout, this beautiful volume will guide readers through the key issues relating to modern dental esthetics and includes a discussion of dental ethics, patient psychology, treatment planning and the delivery of care, the management of recession defects, patient assessment and clinical techniques as well as an exploration of the importance of teamwork and the maintenance of dental attractiveness. Whether you are newly qualified or an experienced dental practitioner, this volume will be ideal for skill enhancement and is designed for use throughout the world.
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Author: American Dental Association

Publisher: American Dental Association

ISBN: 0986027987

Category: Medical

Page: 113

View: 7684

Ideal for dentists and dental practice managers. Provides guidance on evaluating and improving scheduling, internal controls, payment systems, patient satisfaction and retention, social media and your online reputation.
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Author: Cathy Jameson, PhD

Publisher: Balboa Press

ISBN: 1504353269

Category: Business & Economics

Page: 260

View: 2222

What if you loved going to work? What if your co-workers were friends, as well as colleagues? What if your work was personally fulfilling? What if you were encouraged to express your talents and gifts at work? What if you could be on purpose and make a difference? What if you felt appreciated? What if... Thats what this book is about. Dr. Cathy Jamesons lifelong study of leadership, communication, teamwork and management combine to provide a practical and inspirational guide of how each person in the workplace can make a difference. Its not up to the boss to make the environment healthy. Each person has an opportunity to lead the way to Creating a Healthy Work Environment. You count! Cathy Jameson is a clear and bright voice that lifts organizations. Her contribution to healing and harmonizing cannot be overestimated. Read this book, open, grow, and succeed in ways beyond those you have known. Highly recommended! Alan Cohen | New York Times Best Selling Author Author of A Deep Breath of Life, Hay House Publishers
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Strategies for Success

Author: Renato Saltz

Publisher: Thieme

ISBN: 1626239428

Category: Medical

Page: 526

View: 776

Cosmetic Medicine and Aesthetic Surgery: Strategies for Success is a must for aesthetic surgeons interested in incorporating cosmetic medicine into their practices. It is also a lifeline for surviving the economic downturn. This is the right book at the right time! It offers surgeons the tools they need to meet the increasing patient demand for nonsurgical, minimally-invasive, anti-aging procedures. The editor, Dr. Renato Saltz, is one of the visionaries in the field who has been in the forefront of plastic surgery advocating cosmetic medicine. He has chosen contributors who are experts from different specialties-plastic surgeons, dermatologists, aestheticians, and practice management consultants; they share their expertise and practical advice to provide readers with a virtual goldmine of information. An Invaluable Resource This landmark work, the first of its kind, is packed with practical information on the financial and business aspects of cosmetic medicine as well as the step-by-step clinical descriptions of noninvasive procedures. It begins with a key chapter by Dr. Saltz, "Cosmetic Medicine: The Writing on the Wall," which focuses on current trends of patient demand and how cosmetic medicine can help aesthetic surgeons keep their practices busy and viable when requests for more invasive surgery are lagging. Dr. Saltz and his expert contributors show by example how cosmetic medicine services and products can breathe new life into an aesthetic surgery practice-appealing to a broader demographic consisting of young patients, baby boomers, and older patients. It is the key to practice growth and patient retention, helping aesthetic surgeons retain patients from the first visit for a nonsurgical procedure to a surgical procedure later to treat more aggressive aging changes. Practical and Comprehensive This book has something for everyone. Divided into four parts, it contains 28 comprehensive chapters. Part I includes five chapters, written by surgeons who practice what they preach. They provide pragmatic advice on choosing a practice model for incorporating cosmetic medicine into your existing surgery practice. Options range from office-based facilities in a private practice or academic setting, adjacent facilities, free-standing spas, and multi-specialty centers. Throughout each chapter, the authors focus on the advantages and disadvantages of each practice model along with specific financial and business issues that need to be considered. Part II is devoted to the Business Aspects of Cosmetic Medicine. It includes the nuts and bolts of financial and business advice for preparing a business plan, developing a financial model, staffing, marketing, and legal preparations relevant to providing cosmetic medicine products and service. Parts III and IV contain the clinical chapters, with step-by-step advice on the range of services and product options to offer as part of your cosmetic medicine menu. These chapters include information on skincare and makeup products, botox and fillers, fat grafting, laser therapy, IPL and radiofrequency, hair removal, peels and cosmeceuticals, and vitamins and hormone therapy. The last chapter, Secrets to Success, offers valuable advice for opening and sustaining a successful cosmetic medicine business within your surgical practice. Key points and "take-away messages" are included in each chapter. Numerous preoperative and postoperative photos demonstrate results of combined surgical and nonsurgical procedures.
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Author: Wendy Lewis

Publisher: CRC Press

ISBN: 1351230662

Category: Medical

Page: 125

View: 1080

Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However, to most clinic managers and practitioners, digital media represents a sea of confusion that they cannot even begin to know how to navigate. With over 20 years of experience in medical aesthetics, Lewis offers a unique understanding of the challenges clinics face every day to market their products and services ethically, manage patients and stay profitable. This text serves as an expert user's guide written specifically for healthcare professionals in need of an in-depth introduction and comprehensive actionable program for digital marketing, social media, and aesthetic clinic management. It is a must-read for practitioners.
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Author: Linda Greenwall

Publisher: CRC Press

ISBN: 1315341360

Category: Medical

Page: 366

View: 7412

The field of tooth whitening has continued to develop as more and more dental practitioners have turned to cosmetic dentistry and associated aesthetic facial procedures. This new edition of an acclaimed text covers recent technical innovations, but also looks at the latest innovations in practice to treat the single tooth or lesions and white spots. The editor is extremely well placed to give expert advice on how to incorporate whitening into a full aesthetic facial practice.
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Strategies for Soft and Hard Tissue Therapy

Author: Jośe Bernardes das Neves

Publisher: Quintessence Editora Ltda

ISBN: 9788587425911

Category: Medical

Page: 422

View: 5561

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Building a Rewarding Practice and a Balanced Life

Author: Gerald I. Kendall,Gary S. Wadhwa

Publisher: Quintessence Publishing Company

ISBN: 9780867154894

Category: Medical

Page: 192

View: 3444

Written as a novel, this book models a real-life story about how a dentist improved his practice from a loss to over $2 million in net profit in a few years while simultaneously enhancing the quality of patient care. Dental practitioners and their staff will find this engaging story an easy and fun way to learn how to implement powerful, scientifically based project management principles into their practice. The story provides a relatable way to understand the approach presented, which encourages dentists and their staff to resist complicated management strategies and cost-cutting techniques and instead implement commonsense measures based on an understanding of the cause and effect that occurs when changes are made in a practice.
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Author: Marc Geissberger

Publisher: John Wiley & Sons

ISBN: 1118694937

Category: Medical

Page: 344

View: 481

As esthetic dentistry continues to grow in popularity, dentists are offered an opportunity to expand their practices and attract new patients. Esthetic Dentistry in Clinical Practice provides dentists with the skills to take advantage of that opportunity. Clearly outlining esthetic procedures, the book enables dentists to treat patients in an efficient and clinically sound manner, bringing esthetic dentistry to everyday practice.
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Author: Matthew Arndt

Publisher: CreateSpace

ISBN: 9781453804599

Category: Medical

Page: 104

View: 7543

Are you struggling to keep up with using new media for your practice? Are the old forms of marketing that once worked, not working anymore? Do you just want to understand how social media can work for your practice? If you answered yes to any of these questions, then you NEED to read Building Your Aesthetic Practice Through Social Media. This book provides valuable insight into new media with five strategies that have been time tested and ACTUALLY WORK to increase your visibility, establish more credibility, and best of all GENERATE MORE PATIENTS for your practice. Inside this book, you'll learn: - The Top 5 New Media Strategies that Leading Aesthetic Practices are using to GROW in the New Economy -The 3 Qualifications that you need in order to convince a prospective patient to choose you over your competition -The steps you need to take to get these 3 Qualifications -The mistakes you need to avoid when using Facebook, Twitter, YouTube, and Blogs for your practice. This is a great resource if you run any kind of aesthetic or elective medicine practice. Great for Plastic Surgeons, Cosmetic Dermatologists, Ophthalmologists, Medical Spa Owners, Lasik Surgeons...even Cosmetic Dentists. READ WHAT ACCLAIMED PHYSICIANS SAY ABOUT BUILDING YOUR AESTHETIC PRACTICE THROUGH SOCIAL MEDIA... "Social media is the great equalizer that brings marketing tools to independent physicians that previously only large groups, hospitals, and healthcare systems could afford. This book, which teaches practicing physicians how to use and master social media marketing techniques, is an important addition to our armamentarium. I recommend this book without reservation to all physicians who want to feel part of the 21st century. My only complaint is that, had it come out earlier in my career, I would have saved significant amounts of time and money." Kenneth H. Cohn, MD, MBA, FACS CEO of HealthcareCollaboration.com and TheDoctorpreneur.com. Author of Better Communication for Better Care, Collaborate for Success!, The Business of Healthcare, and Getting It Done "Have you ever wondered if you could or should be doing more to engage potential patients online? Building Your Aesthetic Practice Through Social Media provides a concise overview of the evolving role that social media plays in establishing and growing an aesthetic practice. Mr. Arndt's expertise is clearly evident as he explains how time-tested marketing strategies may be effectively employed across the range of ever-expanding social media platforms. I enthusiastically recommend this book to anyone interested in learning how to harness the power of social media and Web 2.0 to develop an aesthetic practice." James M. Pearson, MD, FACS Board Certified Facial Plastic & Reconstructive Surgeon Director, Pearson Facial Plastic Surgery, Beverly Hills, California "Mr. Arndt's most recent book is a physician entrepreneur's roadmap to success. As Healthcare Practitioners who provide service to a media saavy public we are now obligated to increase the visibility of our unique skills or risk being left behind. The greatest benefit of all, is that excellent marketing is now affordable if we harness the power of the Internet correctly. I used Matt's 5 New Media strategies to increase my visibility and began implementing them immediately. I encourage other physicians seeking to expand their patient outreach to do the same." Moshe Lewis MD, MBA, MPH Chief, Department of Physical Medicine and Rehab, California Pacific Medical Center, St. Luke's Campus
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Practice, Profits and Productivity, Performance and Profitability

Author: Gregory A Buford,Steven E House

Publisher: Morgan James Publishing

ISBN: 1600377149

Category: Medical

Page: 232

View: 7522

Provides information on developing a successful aesthetic medicine practice, covering such topics as branding, defining a market, promotion, marketing, image and reputation, and chossing staff.
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Author: Ronald E. Goldstein,Stephen J. Chu,Ernesto A. Lee,Christian F.J. Stappert

Publisher: John Wiley & Sons

ISBN: 1119272939

Category: Technology & Engineering

Page: 1576

View: 6958

Ronald E. Goldstein’s Esthetics in Dentistry, Third Edition provides a thoroughly updated and expanded revision to the definitive reference to all aspects of esthetic and cosmetic dentistry, from principles and treatments to specific challenges and complications. Provides a current, comprehensive examination of all aspects of esthetic and cosmetic dentistry Presents 23 new chapters from international experts in the field and complete updates to existing chapters Offers more than 3,700 high-quality photographs and illustrations Adds clinical case studies and treatment algorithms for increased clinical relevance Emphasizes clinical relevance, with all information thoroughly rooted in the scientific evidence
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Changing Lives with Cosmetic Dentistry

Author: Barak Granot,Terri Alani,Rita Chuang,Jim Eggleston,Michael Firouzian,Todd Goldstein,Curtis Hayes,Erick Pagan,Bruce Seidner,Jessica Stilley,Wayne Sutton,Derek Tieken,Donald Vespa

Publisher: N.A

ISBN: 9781947436015

Category:

Page: 220

View: 1920

Everyone wants a great smile, but many patients are reluctant to talk to their dentists about their needs. They may fear a high-pressure sales pitch for expensive dental work or their own lack of understanding about the cost and impact of cosmetic procedures. They may be frightened of having dental work done and unsure about the possibility of sedation or pain relief. Worst of all, patients may receive conflicting information from their own dentists that cause them anxiety in seeking cosmetic dental help. With so much conflicting information out there about cosmetic dentistry, where do you turn for the facts?The Million Dollar Smile: Changing Lives with Cosmetic Dentistry is a candid look at the cosmetic dentistry industry and offers insights from some of the leading experts in the field. The 12 professionals whose contributions make up this book were selected for their dedication and integrity in seeking the best dental solutions for their patients. These dentists offer factual and honest advice about cosmetic dentistry procedures and how they can benefit you.
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A Comprehensive Guide to Design, Equipment, and Clinical Procedures

Author: Jain Malkin

Publisher: John Wiley & Sons

ISBN: 1118896572

Category: Architecture

Page: 688

View: 7731

THE UPDATED DEFINITIVE REFERENCE ON MEDICAL AND DENTAL OFFICE DESIGN Medical and Dental Space Planning is an indispensable guide to the myriad of details that make a medical or dental practice efficient and productive. The unique needs of more than thirty specialties, as well as primary care, are explained in the context of new technology and the many regulatory and compliance issues influencing design. Concepts are also presented for ambulatory surgical centers, diagnostic imaging, clinical laboratories, breast care clinics, endoscopy centers, community health centers, radiation oncology, and single-specialty and multispecialty group practices and clinics. A thorough review of the latest dental technology and many creative space plans and design ideas for each dental specialty will be of interest to both dentists and design professionals. Important topics like infection control are top of mind, influencing every aspect of dental office design. An "inside look" at what goes on in each specialist's office will familiarize readers with medical and dental procedures, how they are executed, and the types of equipment used. Technology has radically impacted medical and dental practice: digital radiography, electronic health records, mobile health devices, point-of-care diagnostic testing, digital diagnostic instrumentation, CAD/CAM systems for digital dental impressions and milling of restorations in the dentist's office, portable handheld X-ray, and 3D cone beam computed tomography for dentists all have major implications for facility design. The influence of the Affordable Care Act is transforming primary care from volume-based to value-based, which has an impact on the design of facilities, resulting in team collaboration spaces, larger consultative examination/assessment rooms, and accommodation for multidisciplinary practitioners who proactively manage patient care, often in a patient-centered medical home context. The wealth of information in this book is organized to make it easy to use and practical. Program tables accompany each medical and dental specialty to help the designer compute the number and sizes of required rooms and total square footage for each practice. This handy reference can be used during interviews for a "reality check" on a client's program or during space planning. Other features, for example, help untangle the web of compliance and code issues governing office-based surgery. Illustrated with more than 600 photographs and drawings, Medical and Dental Space Planning is an essential tool for interior designers and architects as well as dentists, physicians, and practice management consultants.
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Author: Cathy Jameson

Publisher: PennWell Books

ISBN: 1593700490

Category: Business & Economics

Page: 283

View: 3527

Veteran dental consultant Jameson shows doctors how to develop an effective system that their entire staff can use to take their practice to the next level of success. Ideas include how to increase cash flow, spend less time and money on collection to reduce overhead, increase productivity through greater treatment acceptance, reduce stress, and have fun.
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Strategies for Exam Success

Author: Caroline Whymark

Publisher: Oxford University Press

ISBN: 019874868X

Category: Anesthesiology

Page: 96

View: 4959

Preparing to Pass the FRCA: Strategies for Exam Success equips you with the skills of effective revision and time management to maximise your success. The book takes each element of the FRCA exam and provides tips and techniques on how to approach the different types of questions, and includes worked examples with answers, so that you can undertake your revision accordingly. It will help you to target your revision so you can cover the breadth of topics in the FRCA syllabus and ensure that you structure your revision in an efficient way, as well as helping you to approach the exam and convey your knowledge through writing or speech correctly. Taking many common problems candidates face when preparing for this exam, the book covers motivation, effective studying, managing nerves, and scheduling time to study amongst other commitments.
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An Illustrated Guide

Author: Linda Greenwall

Publisher: CRC Press

ISBN: 0203417437

Category: Medical

Page: 428

View: 9916

Interest in bleaching teeth has grown dramatically in the last few years as new markets become available and stimulate further development. This guide is written to help the busy restorative dentist who needs to keep up to date with the types of product available, the techniques to use them effectively and safely, and how to use them in combination with restorative dentistry in treating patients.
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Author: Irfan Ahmad

Publisher: John Wiley & Sons

ISBN: 1405173211

Category: Medical

Page: 232

View: 4212

Aesthetic dentistry has become increasingly important to dentists and their patients. This book is designed as a springboard to assist clinicians in developing the aesthetic potential of restorative procedures. The book marries evidence-based principles with handy hints and tips the author has distilled from years of clinical experience. This combination of scientific principles with ‘real world’ practice will boost the confidence of budding aesthetic practitioners and clinical dental students. The book focuses on the principles of aesthetic work across the dentist's repertoire, rather than concentrating on one particular technique. For this reason, it will add value to the range of daily restorative work in the dental surgery.
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