The Art and Science of Design Management

Author: Steven Chen

Publisher: Springer

ISBN: 3319785680

Category: Business & Economics

Page: 233

View: 7548

This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.
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The design of directives in action

Author: Marja-Leena Sorjonen,Liisa Raevaara,Elizabeth Couper-Kuhlen

Publisher: John Benjamins Publishing Company

ISBN: 9027265526

Category: Language Arts & Disciplines

Page: 435

View: 831

In middle-class Anglo-speaking circles imperatives are considered impolite forms that command another to do something; etiquette manuals recommend avoiding them. The papers in this collection de-construct such lay beliefs. Through the empirical examination of everyday and institutional interaction across a range of languages, they show that imperatives are routinely used for constructing turns that further sociality in interactional situations. Moreover, they show that for understanding the use of an imperatively formatted turn, its specific design (whether it contains, e.g., an overt subject, object, modal particles, or diminutives), and its sequential and temporal positioning in verbal and embodied activities are crucial. The fact that the same type of imperative turn is appropriate under the same circumstances across linguistically diverse cultures suggests that there are common aspects of imperative turn design and common pragmatic dimensions of situations warranting their use. The volume provides new insights into the resources and processes involved when social actors try to get another to do something.
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How to Succeed on the Job or on Your Own

Author: Peg Faimon

Publisher: Simon and Schuster

ISBN: 144030789X

Category: Design

Page: 320

View: 1909

Find Your Niche and Be Successful Inside are the tools you need to get your design career off to a strong start–and maintain it for the long haul. Peg Faimon provides a comprehensive guide to basic business issues in today's competitive marketplace. Whether you just graduated from college, are building a freelance business, or are starting your own firm, this book will give you the confidence and knowledge to create a successful and fulfilling career. You'll learn how to: Research different career paths in design and organize your job search Craft an effective portfolio and master interview techniques Maintain a professional image and network to ensure a consistent stream of paying projects Collaborate effectively with clients, other designers and experts in other professions (like printers, writers, marketers and executives) Establish a freelance business, develop your in-house career or kick start your own firm Stay fresh and move forward in the ever-changing world of graphic design In addition, real-world advice from working designers and an interactive format will help you apply your new skills right away. The Designer's Guide to Business and Careers will give you everything you need to experience immediate success in your career.
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How to solve big problems and sell solutions like top strategy consultants

Author: Bernard Garrette,Corey Phelps,Olivier Sibony

Publisher: Springer

ISBN: 3319893750

Category: Business & Economics

Page: 284

View: 826

Solving complex problems and selling their solutions is critical for personal and organizational success. For most of us, however, it doesn’t come naturally and we haven’t been taught how to do it well. Research shows a host of pitfalls trips us up when we try: We’re quick to believe we understand a situation and jump to a flawed solution. We seek to confirm our hypotheses and ignore conflicting evidence. We view challenges incompletely through the frameworks we know instead of with a fresh pair of eyes. And when we communicate our recommendations, we forget our reasoning isn’t obvious to our audience. How can we do it better? In Cracked It!, seasoned strategy professors and consultants Bernard Garrette, Corey Phelps and Olivier Sibony present a rigorous and practical four-step approach to overcome these pitfalls. Building on tried-and-tested (but rarely revealed) methods of top strategy consultants, research in cognitive psychology, and the latest advances in design thinking, they provide a step-by-step process and toolkit that will help readers tackle any challenging business problem. Using compelling stories and detailed case examples, the authors guide readers through each step in the process: from how to state, structure and then solve problems to how to sell the solutions. Written in an engaging style by a trio of experts with decades of experience researching, teaching and consulting on complex business problems, this book will be an indispensable manual for anyone interested in creating value by helping their organizations crack the problems that matter most.
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Author: Francisco Parra-Luna

Publisher: EOLSS Publications

ISBN: 1848262035


Page: 502

View: 543

The subject “Systems sciences and cybernetics” is the outcome of the convergence of a number of trends in a larger current of thought devoted to the growing complexity of (primarily social) objects and arising in response to the need for globalized treatment of such objects. This has been magnified by the proliferation and publication of all manner of quantitative scientific data on such objects, advances in the theories on their inter-relations, the enormous computational capacity provided by IT hardware and software and the critical revisiting of subject-object interaction, not to mention the urgent need to control the efficiency of complex systems, where “efficiency” is understood to mean the ability to find a solution to many social problems, including those posed on a planetary scale. The result has been the forging of a new, academically consolidated scientific trend going by the name of Systems Theory and Cybernetics, with a comprehensive, multi-disciplinary focus and therefore apt for understanding realities still regarded to be inescapably chaotic. This subject entry is subdivided into four sections. The first, an introduction to systemic theories, addresses the historic development of the most commonly used systemic approaches, from new concepts such as the so-called “geometry of thinking” or the systemic treatment of “non-systemic identities” to the taxonomic, entropic, axiological and ethical problems deriving from a general “systemic-cybernetic” conceit. Hence, the focus in this section is on the historic and philosophical aspects of the subject. Moreover, it may be asserted today that, beyond a shadow of a doubt, problems, in particular problems deriving from human interaction but in general any problem regardless of its nature, must be posed from a systemic perspective, for otherwise the obstacles to their solution are insurmountable. Reaching such a perspective requires taking at least the following well-known steps: a) statement of the problem from the determinant variables or phenomena; b) adoption of theoretical models showing the interrelationships among such variables; c) use of the maximum amount of – wherever possible quantitative – information available on each; d) placement of the set of variables in an environment that inevitably pre-determines the problem. That epistemology would explain the substantial development of the systemic-cybernetic approach in recent decades. The articles in the second section deal in particular with the different methodological approaches developed when confronting real problems, from issues that affect humanity as a whole to minor but specific questions arising in human organizations. Certain sub-themes are discussed by the various authors – always from a didactic vantage –, including: problem discovery and diagnosis and development of the respective critical theory; the design of ad hoc strategies and methodologies; the implementation of both qualitative (soft system methodologies) and formal and quantitative (such as the “General System Problem Solver” or the “axiological-operational” perspective) approaches; cross-disciplinary integration; and suitable methods for broaching psychological, cultural and socio-political dynamisms. The third section is devoted to cybernetics in the present dual meaning of the term: on the one hand, control of the effectiveness of communication and actions, and on the other, the processes of self-production of knowledge through reflection and the relationship between the observing subject and the observed object when the latter is also observer and the former observed. Known as “second order cybernetics”, this provides an avenue for rethinking the validity of knowledge, such as for instance when viewed through what is known as “bipolar feedback”: processes through which interactions create novelty, complexity and diversity. Finally, the fourth section centres around artificial and computational intelligence, addressing sub-themes such as “neural networks”, the “simulated annealing” that ranges from statistical thermodynamics to combinatory problem-solving, such as in the explanation of the role of adaptive systems, or when discussing the relationship between biological and computational intelligence.
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Standard Handbook of Machine Design

Author: The McGraw-Hill Companies

Publisher: Bukupedia


Category: Technology & Engineering

Page: 1716

View: 8283

To the late Joseph Edward Shigley Joseph Edward Shigley was awarded bachelor degrees in electrical (1931) and mechanical (1932) engineering by Purdue University, and a master of science in engineering mechanics (1946) by The University of Michigan. His career in engineering education began at Clemson College (1936-1956) and continued at The University of Michigan (1956-1978). Upon retirement, he was named Professor Emeritus of Mechanical Engineering by the Regents in recognition of his outstanding achievement and dedicated service. At the time when Professor Shigley began thinking about his first book on machine design, many designers were unschooled, and textbooks tended to give results with only a brief explanation—they did not offer the reader many tools with which to proceed in other or new directions. Professor Shigley's first book, Machine Design (1956), showed his attention to learning and understanding. That milestone book is currently in its fifth edition. Other books followed, among which are Theory of Machines and Mechanisms (with John J. Uicker, Jr.), Mechanical Engineering Design (with Charles R. Mischke), and Applied Mechanics of Materials. Early in the 1980s, Professor Shigley called Professor Mischke and said, "I've never done a Handbook before; there is no precedent in machine design, and it is time there was one. I propose we do it together. Take a couple of months to consider what ought to be in it, the organization and presentation style. Then we can get together and compare notes." The result was the first edition of the Standard Handbook of Machine Design (1986), which won the Association of American Publishers Award for the best book in engineering and technology published in 1986. Eight Mechanical Designers Workbooks followed. Professor Shigley received recognitions such as the grade of Fellow in the American Society of Mechanical Engineers, from which he also received the Mechanisms Committee Award in 1974, the Worcester Reed Warner Medal in 1977, and the Machine Design Award in 1985. I believe he would have given up all the above rather than give up the effect he had as mentor and tutor to students, and in guiding boys toward manhood as a scoutmaster. He indeed made a difference. Charles R. Mischke PREFACE TO THE SECOND EDITION The introduction of new materials, new processes, and new (or more refined) analytical tools and approaches changes the way in which machines are designed. Complementary to the urge to update and improve, it is useful to look back in order to retain a perspective and appreciate how all this fits into the fabric of machine design methodology. Many of the machine elements we know today were known to the ancients. We have the advantage of improved materials, better manufacturing methods, and finer geometric control, as well as insightful theory and the opportunity to stand on the shoulders of the giants among our predecessors. Assuring the integrity of a contemplated design, its components, and the aggregate machine or mechanism has always been a problem for the engineer. The methods of record include the following: • The Roman method This method, developed in the Macedonia-Roman period, was to replicate a proven, durable design (with some peripheral improvements). Encyclopedic "books" were compiled for the guidance of designers. In strengthlimited designs, the essential thought was, "Don't lean on your element any harder than was done in the durable, extant designs of the past." There are times when contemporary engineers still employ this method. • The factor of safety method (of Philon of Byzantium) In today's terms, one might express this idea as loss-of-function load strength n = : —— = impressed load stress for linear load-stress relations. Alternatively, loss-of-function load Allowable load = n or AA lIlI owabuil e s^t ress = strength n for linear load-stress relations. The factor of safety or design factor was experiential and came to consider uncertainty in load as well as in strength. • The permissible stress method Since the concept of stress was introduced by Cauchy in 1822, some engineers have used the idea of permissible stress with load uncertainty considered, and later with the relevant material strength included, as for example in 0.405, < (aall)bending < 0.605, It is not clear whether the material strength uncertainty is included or not. When the word "allowable" or "permissible" is used among engineers, it is important to clearly define what is, and what is not, included. • Allowable stress by design factor The definition of allowable stress oan is expressed as strength °all = ~^n n
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Using Design to Achieve Key Business Objectives

Author: Thomas Lockwood,Thomas Walton

Publisher: Skyhorse Publishing, Inc.

ISBN: 1581157576

Category: Design

Page: 272

View: 8995

How can design be used to solve business problems? That's the question answered, in many innovative ways, by Building Design Strategy. Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues today, including thinking ahead; adapting to challenges; developing tangible strategies; using design to convey ideas; choosing worthwhile projects to help growth; using design to create fiercely loyal customers.
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The Essential David Orr

Author: David W. Orr

Publisher: Island Press

ISBN: 1610910176

Category: Nature

Page: 392

View: 6740

For more than three decades, David Orr has been one of the leading voices of the environmental movement, championing the cause of ecological literacy in higher education, helping to establish and shape the field of ecological design, and working tirelessly to raise awareness of the threats to future generations posed by humanity’s current unsustainable trajectory. Hope Is an Imperative brings together in a single volume Professor Orr’s most important works. These include classics such as “What Is Education For?,” one of the most widely reprinted essays in the environmental literature, “The Campus and the Biosphere,” which helped launch the green campus movement,and “Loving Children: A Design Problem,” which renowned theologian and philosopher Thomas Berry called “the most remarkable essay I’ve read in my whole life.” The book features thirty-three essays, along with an introductory section that considers the evolution of environmentalism, section introductions that place the essays into a larger context, and a foreword by physicist and author Fritjof Capra. Hope Is an Imperative is a comprehensive collection of works by one of the most important thinkers and writers of our time. It offers a complete introduction to the writings of David Orr for readers new to the field, and represents a welcome compendium of key essays for longtime fans. The book is a must-have volume for every environmentalist’s bookshelf.
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An Agenda for Governance Reform

Author: Richard Tomlinson,Marcus Spiller


ISBN: 1486307981

Category: Science

Page: 264

View: 3328

Since the early 1990s there has been a global trend towards governmental devolution. However, in Australia, alongside deregulation, public–private partnerships and privatisation, there has been increasing centralisation rather than decentralisation of urban governance. Australian state governments are responsible for the planning, management and much of the funding of the cities, but the Commonwealth government has on occasion asserted much the same role. Disjointed policy and funding priorities between levels of government have compromised metropolitan economies, fairness and the environment. Australia’s Metropolitan Imperative: An Agenda for Governance Reform makes the case that metropolitan governments would promote the economic competitiveness of Australia’s cities and enable more effective and democratic planning and management. The contributors explore the global metropolitan ‘renaissance’, document the history of metropolitan debate in Australia and demonstrate metropolitan governance failures. They then discuss the merits of establishing metropolitan governments, including economic, fiscal, transport, land use, housing and environmental benefits. The book will be a useful resource for those engaged in strategic, transport and land use planning, and a core reference for students and academics of urban governance and government.
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How to Survive and Grow in the Age of Digital Business Models

Author: Barry Libert,Megan Beck,Jerry Wind

Publisher: Harvard Business Review Press

ISBN: 163369206X

Category: Business & Economics

Page: 256

View: 2147

Digital networks are changing all the rules of business. New, scalable, digitally networked business models, like those of Amazon, Google, Uber, and Airbnb, are affecting growth, scale, and profit potential for companies in every industry. But this seismic shift isn’t unique to digital start-ups and tech superstars. Digital transformation is affecting every business sector, and as investor capital, top talent, and customers shift toward network-centric organizations, the performance gap between early and late adopters is widening. So the question isn’t whether your organization needs to change, but when and how much. The Network Imperative is a call to action for managers and executives to embrace network-based business models. The benefits are indisputable: companies that leverage digital platforms to co-create and share value with networks of employees, customers, and suppliers are fast outpacing the market. These companies, or network orchestrators, grow faster, scale with lower marginal cost, and generate the highest revenue multipliers. Supported by research that covers fifteen hundred companies, authors Barry Libert, Megan Beck, and Jerry Wind guide leaders and investors through the ten principles that all organizations can use to grow and profit regardless of their industry. They also share a five-step process for pivoting an organization toward a more scalable and profitable business model. The Network Imperative, brimming with compelling case studies and actionable advice, provides managers with what they really need: new tools and frameworks to generate unprecedented value in a rapidly changing age.
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energy and technology in architecture

Author: Ralph W. Crump,Martin J. Harms

Publisher: Van Nostrand Reinhold Company


Category: Technology & Engineering

Page: 184

View: 1412

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Rapid Technology Adoption for Digital Transformation

Author: Stephen J Andriole,Thomas Cox,Kaung M. Khin

Publisher: CRC Press

ISBN: 1351773526

Category: Business & Economics

Page: 153

View: 2047

The pace of technological change is accelerating, hyper competition is growing, opportunities for business model disruption are exploding, and comprehensive cloud delivery is readily available. These factors challenge every aspect of business technology strategy. The Innovator’s Imperative: Rapid Technology Adoption for Digital Transformation prepares twenty-first century businesses leaders for competing and leading in this disruptive digital environment. Five years of research conducted by the authors suggests that leading companies have all but abandoned the requirements analysis and modeling best practices of the twentieth century. Accordingly, the authors put forth the innovator’s imperative that contends: All companies wanting to be competitive should adopt emerging and disruptive technologies as quickly as possible, and in many cases, immediately. Technology is driving business strategy, and companies are rethinking their technology strategy, especially the governance that determines how and why technology investments are made. Based on their research the authors have developed a five-step framework for digital transformation: Model and simulate Identify high-leverage opportunities Prioritize transformational targets Identify digital opportunities Find courageous leaders The book explains each of these steps to guide business leaders in architecting digital transformation projects according to their organization’s market positions, budgets, objectives, and corporate culture. Hyper-competitive, disruptive companies are jumping across technology adoption phases without regard to any phasing whatsoever. Companies focused on digital transformation often adopt emerging technologies immediately. They have become early adopters of technologies that can impact existing—and create whole new—business models and processes. This book examines this jump into new technologies, processes, and business models to prepare twenty-first century business leaders to make that leap.
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Tools & Techniques for Managing the Design Process

Author: David Holston

Publisher: Simon and Schuster

ISBN: 1440315183

Category: Design

Page: 304

View: 8898

The design profession has been asking itself some important questions lately. How do designers deal with the increasing complexity of design problems? What skills do designers need to be competitive in the future? How do designers become co-creators with clients and audiences? How do designers prove their value to business? Designers are looking for ways to stay competitive in the conceptual economy and address the increasing complexity of design problems. By adopting a process that considers collaboration, context and accountability, designers move from 'makers of things' to 'design strategists.' The Strategic Designer shows designers how to build strong client relationships, elevate their standing with clients, increase project success rates, boost efficiency and enhance their creativity.
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Author: Kingston Heath

Publisher: Routledge

ISBN: 1136433570

Category: Architecture

Page: 216

View: 7251

Sustainable design requires that design practitioners respond to a particular set of social, cultural and environmental conditions. 'Vernacular Architecture and Regional Design' defines a set of strategies for understanding the complexities of a regional setting. Through a series of international case studies, it examines how architects and designers have applied a variety of tactics to achieve culturally and environmentally appropriate design solutions. • Shows that architecture and design are inextricably linked to social and environmental processes, and are not just technical or aesthetic exercises. • Articulates a variety of methods to realise goals of socially responsible and environmentally responsive design. • Calls for a principled approach to design in an effort to preserve fragile environments and forge sustainable best practice. 'Vernacular Architecture and Regional Design' will appeal to educators and professional practitioners in the fields of architecture, heritage conservation and urban design. Dr. Kingston Wm. Heath is Professor and Director of the Historic Preservation Program at the University of Oregon. Previously he was Professor of Architecture at the University of North Carolina, Charlotte where he taught seminars on vernacular architecture and regional design theory. He holds graduate degrees from the University of Chicago and Brown University. In addition to numerous articles in scholarly journals, he is the author of Patina of Place, and winner of the Abbott Lowell Cummings Award from The Vernacular Architecture Forum for excellence in a scholarly work. He has earned an international reputation in the field of vernacular architecture and has directed field schools in Italy and Croatia.
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Author: Lihui Wang,Fengfeng Xi

Publisher: Springer Science & Business Media

ISBN: 9781848001473

Category: Technology & Engineering

Page: 390

View: 9702

This book presents a collection of quality chapters on the state-of-the-art of research efforts in the area of smart devices and novel machine design, as well as their practical applications to enable advanced manufacturing. The first section presents a broad-based review of several key areas of research in smart devices and machines. The second section is focused on presenting an in-depth treatment of a particular device or machine. The book will be of interest to a broad readership.
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Driving Superior Returns on Marketing Investments

Author: Michael Dunn

Publisher: John Wiley and Sons

ISBN: 9780470443811

Category: Business & Economics

Page: 272

View: 4328

Making accountable marketing decisions to improve the efficiency of spending In this practical guide, Prophet CEO Michael Dunn teams up with marketing effectiveness expert Chris Halsall to help marketing managers and CMOs make better marketing spending decisions and better evaluate the success or failure of these decisions. They show how to sort through the clutter of metrics, measurement, and analytic options, and provide the practical information needed to help establish the marketing accountability imperative--highlighting the critical need for more effective stewardship of marketing spending.
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Author: David Gerrold

Publisher: Macmillan

ISBN: 9780312878412

Category: Fiction

Page: 319

View: 8081

Left alone on the moon, Chigger and his two brothers are unable to return to an Earth that has descended into chaos and decide to leave Geosynchronous Station to find a planet where they can build new lives for themselves, but their plans are threatened by an interplanetary manhunt after the powerful synthetic intelligence that the three boys are rumored to be carrying. 20,000 first printing.
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Natural Design for the Real World

Author: Victor J. Papanek

Publisher: Thames & Hudson

ISBN: 9780500278468

Category: Design

Page: 256

View: 4549

In this book Papanek looks at the exciting possibilities for the future if architecture and design were to become environmentally and socially responsible. He shows how people can contribute to the well-being of the planet through awareness of design.
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Author: Anastassia Lauterbach,Andrea Bonime-Blanc

Publisher: ABC-CLIO

ISBN: 1440859957

Category: Computers

Page: 215

View: 6234

This practical guide to artificial intelligence and its impact on industry dispels common myths and calls for cross-sector, collaborative leadership for the responsible design and embedding of AI in the daily work of businesses and oversight by boards. • Provides a strategic framework for corporate boards and executive leadership teams to remain competitive in the age of AI • Offers practical and clear advice on AI and machine learning, introducing technical concepts and translating research trends into practical applications while simultaneously incorporating critical governance, ethics, sustainability, and risk considerations • Provides traditional businesses and their boards with practical questions to ask their teams, suppliers, and technology partners and offers guidance on market trends and players to which to pay attention
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