Author: Steven Heller

Publisher: Simon and Schuster

ISBN: 1621534936

Category: Design

Page: 380

View: 2323

Revised and updated, this compelling collection of essays, interviews, and course syllabi is the ideal tool to help teachers and students keep up in the rapidly changing field of graphic design. Top designers and educators talk theory, offer proposals, discuss a wide range of educational concerns—such as theory versus practice, art versus commerce, and classicism versus postmodernism—and consider topics such as emerging markets, shifts in conventions, global impact, and social innovation. Building on the foundation of the original book, the new essays address how graphic design has changed into an information-presenting, data-visualization, and storytelling field rooted in art and technology. The forward-thinking course syllabi are designed for the increasingly specialized needs of undergraduate and graduate students. Personal anecdotes from these designers about their own educations, their mentors, and their students make this an entertaining and illuminating idea book. The book features writing from: Lama Ajeenah, Roy R. Behrens, Andrew Blauvelt, Max Bruinsma, Chuck Byrne, Moira Cullen, Paula J. Curran, Louis Danziger, Liz Danzico, Meredith Davis, Sheila de Bretteville, Carla Diana, Johanna Drucker, Milton Glaser, Rob Giampietro, April Greiman, Sagi Haviv, Lorraine Justice, Jeffery Keedy, Julie Lasky, Warren Lehrer, Ellen Lupton, Victor Margolin, Andrea Marks, Katherine McCoy, Ellen McMahon, J. Abbott Miller, Sharyn O’Mara, Rick Poynor, Chris Pullman, Michael Rock, Katie Salen, Douglass Scott, Steven Skaggs, Virginia Smith, Kerri Steinberg, Gunnar Swanson, Ellen Mazur Thomson, Michael Vanderbyl, Veronique Vienne, Lorraine Wild, Richard Wilde, Judith Wilde, and Michael Worthington. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
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Inspiration von 50 Meistern ihres Fachs

Author: Steven Heller,Gail Anderson

Publisher: Stiebner Verlag GmbH

ISBN: 3830714351

Category: Architecture

Page: 128

View: 9312

Gutes Grafikdesign basiert neben eigenen Ideen und Kreativität auf Schlüsselelementen, die durchaus erlernt und trainiert werden können. Hierfür analysieren Steven Heller und Gail Anderson herausragende Arbeiten der weltweit renommiertesten Gestalter mit: Von Michael Bierut, Jan Tschichold, Anton Stankowski, Neville Brody und Jessica Hische über Fons Hickmann, Paul Rand und Stefan Sagmeister bis hin zu Seymour Chwast, Otl Aicher, Paul Sahre und Christopher Niemann – erstklassige Projekte von fünfzig Kreativen werden hinsichtlich Kreativität und Techniken beleuchtet. Wie lassen sich Informationen klarer visualisieren? Wie können Lösungen emotional aufgeladen werden? Schließlich bringen die Autoren Handwerk und Konzeption zusammen, erklären, wie sich die Form auf unterschiedliche Art und Weise um den Content schmiegen kann – humorvoll, typografisch oder aber mit dem Spiel von Perspektiven. Last, but not least widmet sich ein ausführliches Kapitel dem Storytelling. Ein umfassendes Arbeitsbuch also, das gerade Newcomer bestens durch ihre Ausbildung begleiten wird.
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Author: Steven Heller

Publisher: Simon and Schuster

ISBN: 1581159684

Category: Design

Page: 256

View: 7208

Exploring the methods for teaching and learning typography, this book features more than 40 essays from top experts and educators in typography today. These essays run the gamut from introducing the themes of type and typography to various complex and rare strategies for learning.
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Visual Narrative in Cartoons, Graphic Novels, and Beyond

Author: Michael Dooley,Steven Heller

Publisher: Allworth Communications, Inc.

ISBN: 1581154089

Category: Art

Page: 265

View: 8590

This provocative anthology provides inspiration on how to teach, think, and talk about comics in the classroom and beyond.
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Explorations of an Uneasy Relationship

Author: Gunnar Swanson

Publisher: Allworth Communications, Inc.

ISBN: 9781581150636

Category: Design

Page: 221

View: 3343

In this eclectic collection, thought-provoking essays from a wide range of perspectives explore the multifaceted interaction between graphic design and reading. The writings discuss various kinds of established reading patterns-from magazine browsing to online reading to contemplating a one-word poster. All of these settings for graphic design, and many more, offer springboards for investigating the complex relationship between typography and content-a fascinating exploration for graphic designers, teachers, and students.
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A Guide to Careers in Design

Author: Steven Heller,Teresa Fernandes

Publisher: John Wiley & Sons

ISBN: 0470148683

Category: Design

Page: 368

View: 3143

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Trends and Best Practices

Author: Holder, Sara

Publisher: IGI Global

ISBN: 1466618981

Category: Language Arts & Disciplines

Page: 506

View: 5616

Collection development, the process used by librarians to choose items for a particular library or section of a library, can be time-consuming and difficult due to the many factors that must be taken into consideration. Library Collection Development for Professional Programs: Trends and Best Practices addresses the challenging task of collection development in modern academic libraries, which is largely learned on the job. This publication contains practical advice and innovative strategies essential for current collection development librarians and future librarians seeking guidance in this complex position.
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die Entwicklung eines internationalen Stils ; 1920 - 1965

Author: Richard Hollis

Publisher: Birkhauser

ISBN: 9783764372675

Category:

Page: 272

View: 7280

Dieses Buch gibt den ersten ausf??hrlichen ??berblick ??ber die Urspr??nge des A und seine Entwicklung zu einem internationalen Stil in den 1960er Jahren. Die von Schweizer Grafikern entwickelte, einzigartige, visuelle Sprache wurde bekannt durch Plakate, die Pharmaindustrie, Tourismusbrosch??ren, Bahnkarten, Fahrpl??ne. Im Ausland wurde der A f??r die formale Disziplin bewundert und ebenfalls gerne eingesetzt, so zum Beispiel f??r die Beschriftungen in den Flugh??fen von Amsterdam und Paris oder in den U-Bahn Stationen New Yorks. Diese A war die Suche nach einer anonymen, objektiven visuellen Kommunikation; sie wird hier in Hunderten von Beispielen dokumentiert. Mit ??ber 700 Abbildungen, viele davon bislang unver??ffentlicht, zeigt diese Publikation die wichtigsten Eigenschaften der Schweizer Grafik und schl??sselt sie auf.
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Author: Steven Heller

Publisher: Watson-Guptill Publications

ISBN: 9781581152210

Category: Business & Economics

Page: 271

View: 5660

Part of the series, "The Education Of", this guide seeks to give graphicesigners and design students alike the skills they need to establishhemselves as independent, profitable and versatile entrepreneurs. It coversvery design area from traditional graphic design to product development, ands based on real-life interviews with over 30 cutting-edge design expertsrom fashion, business and advertising. There are tested techniques and tipsor choosing a lucrative business model, designing a successful business plan,eveloping a well-balanced client base and developing new opportunities.
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Understanding Graphic Design

Author: Steven Heller

Publisher: Allworth Communications, Inc.

ISBN: 1581153562

Category: Design

Page: 433

View: 5215

Author and design expert Steven Heller has revisited and revised the popular classic Design Literacy by revising many of the thoughtful essays from the original and mixing in thirty-two new works. Each essay offers a taste of the aesthetic, political, historical, and personal issues that have engaged designers from the late nineteenth century to the present -- from the ubiquitous (the swastika, antiwar posters) to the whimsical (MAD magazine parodies). The essays are organized into eight thematic categories -- persuasion, mass media, language, identity, information, iconography, style, and commerce. This revised edition also highlights recent trends in graphic design such as aesthetic changes in typography in the digital age and the nexus between graphic design and wired culture. This is an eclectic look at how, why, and if graphic design influences our ever-evolving, diverse world. - Back cover.
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Author: Steven Heller,Veronique Vienne

Publisher: Skyhorse Publishing, Inc.

ISBN: 1581159692

Category: Art

Page: 240

View: 5154

This provocative anthology provides inspiration on teaching and discussing art direction in the classroom and beyond. Essays, interviews, and images from more than thirty teachers and leaders in the field provide an in-depth view of every facet of art direction; concrete examples reveal how to create classes that are fun to teach and inspiring to students and department chairs alike. A boon to instructors, a boost to anyone interested in graphic design, this book is educational in the best sense of the word.
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A Guide to Careers in Design

Author: Steven Heller,Veronique Vienne

Publisher: John Wiley & Sons

ISBN: 1119044960

Category: Design

Page: 336

View: 716

Begin your graphic design career now, with the guidance ofindustry experts Becoming a Graphic and Digital Designer is a singlesource guide to the myriad of options available to those pursuing agraphic design career. With an emphasis on portfolio requirementsand job opportunities, this guide helps both students andindividuals interested in entering the design field prepare forsuccessful careers. Coverage includes design inspiration, designgenres, and design education, with discussion of the specificcareer options available in print, interactive, and motion design.Interviews with leading designers like Michael Bierut, StefanSagmeister, and Mirko Ilic give readers an insider's perspective oncareer trajectory and a glimpse into everyday operations andinspirations at a variety of companies and firms. Design has become a multi-platform activity that involvesaesthetic, creative, and technical expertise. Becoming a Graphicand Digital Designer shows readers that the field once known as"graphic design" is now richer and more inviting than everbefore. Learn how to think like a designer and approach projectssystematically Discover the varied career options available within graphicdesign Gain insight from some of the leading designers in theirfields Compile a portfolio optimized to your speciality of choice Graphic designers' work appears in magazines, advertisements,video games, movies, exhibits, computer programs, packaging,corporate materials, and more. Aspiring designers are sure to findtheir place in the industry, regardless of specific interests.Becoming a Graphic and Digital Designer provides a roadmapand compass for the journey, which begins today.
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Author: N.A

Publisher: N.A

ISBN: 9783874394765

Category:

Page: 255

View: 4317

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Author: David Airey

Publisher: Pearson Deutschland GmbH

ISBN: 9783827329882

Category: Electronic books

Page: 204

View: 4666

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Author: Victor Margolin,Richard Buchanan,Richard H. Buchanan,Professor of Design Management & Information Systems George Richard Buchanan

Publisher: MIT Press

ISBN: 9780262631662

Category: Art

Page: 285

View: 6373

An anthology of essays addressing the nature and practice of contemporary product and graphic design, selected from volumes four through nine of the international journal Design Issues. Themes include reflection on the nature of design, the meaning of products, and the place of design in world culture. Includes b & w photos and illustrations. c. Book News Inc.
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Wie Bildung mir die Welt erschloss

Author: Tara Westover

Publisher: Kiepenheuer & Witsch

ISBN: 3462316680

Category: Biography & Autobiography

Page: 448

View: 6309

Von den Bergen Idahos nach Cambridge – der unwahrscheinliche »Bildungsweg« der Tara Westover. Tara Westover ist 17 Jahre alt, als sie zum ersten Mal eine Schulklasse betritt. Zehn Jahre später kann sie eine beeindruckende akademische Laufbahn vorweisen. Aufgewachsen im ländlichen Amerika, befreit sie sich aus einer ärmlichen, archaischen und von Paranoia und Gewalt geprägten Welt durch – Bildung, durch die Aneignung von Wissen, das ihr so lange vorenthalten worden war. Die Berge Idahos sind Taras Heimat, sie lebt als Kind im Einklang mit der grandiosen Natur, mit dem Wechsel der Jahreszeiten – und mit den Gesetzen, die ihr Vater aufstellt. Er ist ein fundamentalistischer Mormone, vom baldigen Ende der Welt überzeugt und voller Misstrauen gegenüber dem Staat, von dem er sich verfolgt sieht. Tara und ihre Geschwister gehen nicht zur Schule, sie haben keine Geburtsurkunden, und ein Arzt wird selbst bei fürchterlichsten Verletzungen nicht gerufen. Und die kommen häufig vor, denn die Kinder müssen bei der schweren Arbeit auf Vaters Schrottplatz helfen, um über die Runden zu kommen. Taras Mutter, die einzige Hebamme in der Gegend, heilt die Wunden mit ihren Kräutern. Nichts ist dieser Welt ferner als Bildung. Und doch findet Tara die Kraft, sich auf die Aufnahmeprüfung fürs College vorzubereiten, auch wenn sie quasi bei null anfangen muss ... Wie Tara Westover sich aus dieser Welt befreit, überhaupt erst einmal ein Bewusstsein von sich selbst entwickelt, um den schmerzhaften Abnabelungsprozess von ihrer Familie bewältigen zu können, das beschreibt sie in diesem ergreifenden und wunderbar poetischen Buch. » Befreit wirft ein Licht auf einen Teil unseres Landes, den wir zu oft übersehen. Tara Westovers eindringliche Erzählung — davon, einen Platz für sich selbst in der Welt zu finden, ohne die Verbindung zu ihrer Familie und ihrer geliebten Heimat zu verlieren — verdient es, weithin gelesen zu werden.« J.D. Vance Autor der »Hillbilly-Elegie«
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Author: Steven Heller

Publisher: Allworth Communications, Inc.

ISBN: 9781581151930

Category: Design

Page: 341

View: 3718

Here is a powerful compass to teaching design in a digital environment! In this guide, more than 50 cutting-edge e-design experts discuss everything educators and students need to know on the road from traditional graphic design to e-design education. Conveniently organized in eight sections, He was awarded three design grants from the National Endowment for the Arts, in 1986,1988, and 1990. In 1996, he received a Special Educators Award from The Art Director's Club of New York. He has been the curator of ten design exhibitions, including "The Art of Satire" at the Pratt Graphics Center and "Art Against War" at the Parsons School of Design. Since 1986, he has directed "Modernism & Eclecticism: A History of American Graphic Design," an annual symposium at the School of Visual Arts. He lives in New York. Marshall Arisman is the chair of the master of fine arts illustration program at the School of Visual Arts. His editorial illustrations have appeared in such publications as the New York Times, Esquire, Time, Rolling Stone, the Village Voice, and the Nation, and his paintings and sculptures have been exhibited internationally in galleries and museums. He lives in New York City.
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Applied History and Aesthetics

Author: Jon Krasner

Publisher: Taylor & Francis

ISBN: 113613381X

Category: Art

Page: 432

View: 3984

Enrich your motion graphic design work with this substantial investigation of aesthetic principles and their application to motion graphics. Historical reference provides context; design principles serve as building blocks; and an examination of method and technique inspire innovations in your own work. Bring your work to the next level with a command of concepts that include: the language of traditional graphic design and how it can be combined with the dynamic visual language of cinema; pictorial design considerations including the relationships between images and type, hierarchy, form and composition; and, how motion is orchestrated and sequenced to enhance artistic expression and conceptual impact.
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Author: Jonathan Baldwin,Lucienne Roberts

Publisher: AVA Publishing

ISBN: 2940373094

Category: Art

Page: 192

View: 8624

Visual Communication presents a series of theoretical essays that explore themes in graphic design, and work from a number of designers in response to these themes.
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A Guide to Careers in Web, Video, Broadcast, Game and Animation Design

Author: Steven Heller,David Womack

Publisher: John Wiley & Sons

ISBN: 9781118034217

Category: Design

Page: 336

View: 6037

From the author of the bestselling Becoming a Graphic Designer and the editor of Adobe Think Tank comes this clear overview of the field of digital design This complete guide to the evolving digital design disciplines opens the door to today’s most sought-after job opportunities in Web, video, broadcast, game, and animation design. Featuring over 45 interviews with leading digital designers and more than 225 illustrations, the book covers everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. This is an ideal starting point for anyone considering a career in the digital design world. Steven Heller (New York, NY) is the co-chair of the MFA Designer As Author program and co-founder of the MFA in Design Criticism program at the School of Visual Arts, New York. He is the author or editor of over 100 books on design and popular culture, including Becoming a Graphic Designer (0-471-71506-9). David Womack (New York, NY) writes about trends in design and technology for numerous publications and consults on digital strategy for leading organizations. He is the editor of Adobe Think Tank.
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