Author: Casey B. Hart

Publisher: Lexington Books

ISBN: 1498543421

Category: Language Arts & Disciplines

Page: 180

View: 3230

This book examines how the video game industry’s economic strategies have changed over the past decade (2006–2016) from a media effects and game design perspective. It also features discussions and analyses on the social impact of these changes and how consumers have reacted to evolving marketing and design strategies.
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Contexts of Girls and Video Games

Author: Carolyn M. Cunningham

Publisher: Lexington Books

ISBN: 1498554571

Category: Language Arts & Disciplines

Page: 190

View: 1027

This book examines the role that video games play in girls’ lives, including how games structure girls’ leisure time, how playing video games constitutes different performances of femininity, and what influences girls to play or not play video games, as well as the discourses surrounding girls and video games.
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Contentious Communication in Fan Communities

Author: CarrieLynn D. Reinhard

Publisher: Lexington Books

ISBN: 1498552579

Category: Language Arts & Disciplines

Page: 286

View: 7694

This book explores the communication issues and power dynamics in fandoms and fan communities to understand the problems fans experience when they interact with one another. It uses fractured fandoms as the case study to consider how these problems relate to all areas of people’s lives.
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Enhancing the Twenty-First-Century Classroom

Author: Michael G. Strawser

Publisher: Lexington Books

ISBN: 1498548520

Category: Language Arts & Disciplines

Page: 192

View: 2526

This volume addresses the influence of new media on instruction, higher education, and pedagogy. It specifically examines the practical and theoretical implications of new media and the influence of new media on higher education.
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Creating Memes, Sweding Movies, and Other Digital Performances

Author: Lyndsay Michalik Gratch

Publisher: Lexington Books

ISBN: 1498547427

Category: Language Arts & Disciplines

Page: 150

View: 1345

This book shows how traditional notions of the processes and products of creative adaptation are evolving online. It provides a vocabulary to analyze, discuss, and theorize about the implications of online forms of adaptation and highlights the potential and possible ethical quandaries of adaptation online.
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User Generated Content Consumption

Author: Eastin, Matthew S.

Publisher: IGI Global

ISBN: 1605667935

Category: Business & Economics

Page: 768

View: 4570

"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within the context of media change and establishing the practical issues related to consumer power shifts from supplier to user"--Provided by publisher.
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Author: Guzzetti, Barbara

Publisher: IGI Global

ISBN: 1466683112

Category: Computers

Page: 789

View: 891

The evolution of digital media has enhanced global perspectives in all facets of communication, greatly increasing the range, scope, and accessibility of shared information. Due to the tremendously broad-reaching influence of digital media, its impact on learning, behavior, and social interaction has become a widely discussed topic of study, synthesizing the research of academic scholars, community educators, and developers of civic programs. The Handbook of Research on the Societal Impact of Digital Media is an authoritative reference source for recent developments in the dynamic field of digital media. This timely publication provides an overview of technological developments in digital media and their myriad applications to literacy, education, and social settings. With its extensive coverage of issues related to digital media use, this handbook is an essential aid for students, instructors, school administrators, and education policymakers who hope to increase and optimize classroom incorporation of digital media. This innovative publication features current empirical studies and theoretical frameworks addressing a variety of topics including chapters on instant messaging, podcasts, video sharing, cell phone and tablet applications, e-discussion lists, e-zines, e-books, e-textiles, virtual worlds, social networking, cyberbullying, and the ethical issues associated with these new technologies.
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An Introduction

Author: Carol J. Pardun

Publisher: John Wiley & Sons

ISBN: 1118587626

Category: Business & Economics

Page: 312

View: 9067

Now revised and updated to reflect the impact of emergingtechnologies, this new edition of Advertising and Society:Controversies and Consequences examines the evolution ofadvertising and its influence on society. Expanded with five new chapters covering the impact of emergingtechnologies, including the evolution of Direct to Consumer (DTC)pharmaceutical advertising; product placement in various media; andthe growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco,and sex in advertising; the pros and cons of negative politicaladverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive‘point/counterpoint’ format –designed to sparkdiscussion and help students understand the complexities of theissues being presented Lends substantial clarity to the subject, uniquely balancingcriticism and practice within one text Includes chapter-level overviews and summaries of the topichistory and key issues, along with student-friendly features suchas ideas for papers and questions for discussion
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Author: John Hartley,Jean Burgess,Axel Bruns

Publisher: John Wiley & Sons

ISBN: 1118321634

Category: Social Science

Page: 520

View: 6541

A Companion to New Media Dynamics presents a state-of-the-art collection of multidisciplinary readings that examine the origins, evolution, and cultural underpinnings of the media of the digital age in terms of dynamic change Presents a state-of-the-art collection of original readings relating to new media in terms of dynamic change Features interdisciplinary contributions encompassing the sciences, social sciences, humanities and creative arts Addresses a wide range of issues from the ownership and regulation of new media to their form and cultural uses Provides readers with a glimpse of new media dynamics at three levels of scale: the 'macro' or system level; the 'meso' or institutional level; and 'micro' or agency level
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Author: Gad Saad

Publisher: Springer Science & Business Media

ISBN: 9783540927846

Category: Business & Economics

Page: 371

View: 7578

All individuals who operate in the business sphere, whether as consumers, employers, employees, entrepreneurs, or financial traders to name a few constituents, share a common biological heritage and are defined by a universal human nature. As such, it is surprising that so few business scholars have incorporated biological and evolutionary-informed theories within their conceptual toolboxes. This edited book addresses this lacuna by culling chapters at the intersection of the evolutionary behavioral sciences and specific business contexts including in marketing, consumer behavior, advertising, innovation and creativity, intertemporal choice, negotiations, competition and cooperation in organizational settings, sex differences in workplace patterns, executive leadership, business ethics, store design, behavioral decision making, and electronic communication. To reword the famous aphorism of T. G. Dobzhansky, nothing in business makes sense except in the light of evolution.
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Publication of the Association of College and Research Libraries, a Division of the American Library Association

Author: N.A

Publisher: N.A

ISBN: N.A

Category: Academic libraries

Page: N.A

View: 3923

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Author: John B. Ford,Earl D. Honeycutt, Jr.

Publisher: Springer

ISBN: 3319130846

Category: Business & Economics

Page: 520

View: 7690

This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
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Warum wir von Computerspielen profitieren und wie sie die Welt verändern

Author: Jane McGonigal

Publisher: Heyne Verlag

ISBN: 364109741X

Category: Social Science

Page: 496

View: 7948

Warum Computerspiele nicht blöd, sondern schlau machen Die Menschheit spielt. Immerzu. Überall. Ununterbrochen. Über 3 Milliarden Stunden werden jede Woche weltweit mit Spielen verbracht. Und die Zahl wächst, denn immer mehr Menschen erliegen der Faszination von Computerspielen. Aber muss man deshalb klagen über Isolation und Kulturverfall? – Jane McGonigal, laut »BusinessWeek« eine der zehn wichtigsten und innovativsten Spieleentwicklerinnen der Welt, kehrt die Perspektive um und stellt die spannende Frage: Was, wenn wir die immense Kreativität, die Leidenschaft und das Engagement, das wir ins Spielen investieren, für die reale Welt nutzbar machen? Computerspiele bieten Belohnungen, Herausforderungen und Siege, die uns die reale Welt nur allzu oft vorenthält. Aber wer sagt, dass wir das Potenzial von Spielen allein zur Wirklichkeitsflucht und zu Unterhaltungszwecken nutzen müssen? Für Jane McGonigal sind Gamer hoch kompetente Problemlöser und passionierte Teamplayer. Ihre bestechende These: Nutzen wir diese enormen Ressourcen doch, um unsere sozialen, wirtschaftlichen oder medizinischen Probleme zu lösen! Ein überwältigend neuer und überzeugender Blick auf die positive Wirkung, die im Spielen steckt – eine bahnbrechende Analyse, mit der Jane McGonigal eindrucksvoll bestätigt, dass sie von der Zeitschrift »Fast Company« zu Recht unter die »100 kreativsten Menschen der Wirtschaft« gewählt wurde!
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Author: Paul Bourgine,Pierre Collet,Pierre Parrend

Publisher: Springer

ISBN: 3319459015

Category: Science

Page: 424

View: 2815

This book contains the proceedings as well as invited papers for the first annual conference of the UNESCO Unitwin Complex System Digital Campus (CSDC), which is an international initiative gathering 120 Universities on four continents, and structured in ten E-Departments. First Complex Systems Digital Campus World E-Conference 2015 features chapters from the latest research results on theoretical questions of complex systems and their experimental domains. The content contained bridges the gap between the individual and the collective within complex systems science and new integrative sciences on topics such as: genes to organisms to ecosystems, atoms to materials to products, and digital media to the Internet. The conference breaks new ground through a dedicated video-conferencing system – a concept at the heart of the international UNESCO UniTwin, embracing scientists from low-income and distant countries. This book promotes an integrated system of research, education, and training. It also aims at contributing to global development by taking into account its social, economic, and cultural dimensions. First Complex Systems Digital Campus World E-Conference 2015 will appeal to students and researchers working in the fields of complex systems, statistical physics, computational intelligence, and biological physics.
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Author: N.A

Publisher: N.A

ISBN: N.A

Category: Marketing research

Page: N.A

View: 7925

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Theory and Applications to Economics and Social Systems

Author: Ahmad K. Naimzada,Silvana Stefani,Anna Torriero

Publisher: Springer Science & Business Media

ISBN: 3540684093

Category: Business & Economics

Page: 292

View: 888

There is convergent consensus among scientists that many social, economic and ?nancial phenomena can be described by a network of agents and their inter- tions. Surprisingly, even though the application ?elds are quite different, those n- works often show a common behaviour. Thus, their topological properties can give useful insights on how the network is structured, which are the most “important” nodes/agents, how the network reacts to new arrivals. Moreover the network, once included into a dynamic context, helps to model many phenomena. Among the t- ics in which topology and dynamics are the essential tools, we will focus on the diffusion of technologies and fads, the rise of industrial districts, the evolution of ?nancial markets, cooperation and competition, information ?ows, centrality and prestige. The volume, including recent contributions to the ?eld of network modelling, is based on the communications presented at NET 2006 (Verbania, Italy) and NET 2007 (Urbino, Italy); offers a wide range of recent advances, both theoretical and methodological, that will interest academics as well as practitioners. Theory and applications are nicely integrated: theoretical papers deal with graph theory, game theory, coalitions, dynamics, consumer behavior, segregation models and new contributions to the above mentioned area. The applications cover a wide range: airline transportation, ?nancial markets, work team organization, labour and credit market.
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The Transformation of an Emerging Superpower And the New Opportunities

Author: Marina Yue Zhang

Publisher: John Wiley & Sons

ISBN: 0470824239

Category: Business & Economics

Page: 256

View: 6926

Marina Zhang addresses her topic with vigor and a touch of involved passion that is often missing from the clinical analyses that frequent the China business bookshelves. The impact of technology on china's development and the way it is so thoroughly informing China's economic and social transformation is a significant insight which Ms. Zhang's book explores in well-researched detail and through fresh eyes. China 2.0 is a cogent and worthwhile addition to any china businessman's or scholar's bookshelf. - Clinton Dines, Former CEO, BHP Billiton China There is no lack of opinions about china, and certainly there is much information. Those that succeed know how to find information that is factual, rich and that can serve as a guide. That is what china 2.0 does. It is a resourceful guide for anyone looking for success in china's booming economy. - Scott Kronick, President, Ogilvy Public Relations Worldwide, Beijing Want to reach China's one billion consumers? then China 2.0 will be your indispensible guide to understanding this transforming giant, from leveraging Internet and Web 2.0 channels to working with China's emerging private capital markets. Don't venture into china without it! - Charlene Li, Partner, Altimeter Group, and Co-author of Groundswell A key question in china's evolution towards a fully modern economy is whether it can develop efficient and possibly new types of firm and new social institutions. This will depend heavily on how information comes to be handled. this pioneering book compellingly explores this highly significant new questions. - Gordon Redding, Professor of Asian Business, INSEAD, and Author of The Future of Chinese Capitalism The unique and compelling viewpoint offered by Marina Zhang on the changes in china, and the impact that new and emerging technologies are having in this transformation, makes China 2.0 a positive exception to the question of whether or not the world really needs another China business book. - Michael Ricks, CEO, Investor Growth capital Asia Limited and Former CEO, Ericsson China This book opens the lid on the new era that has begun inside China as it is transformed by the power of new technologies, led by Web 2.0. With insights that only an insider can bring, it deftly highlights the opportunities and challenges for business people, policymakers, researchers and students alike. If reading this book doesn't open your eyes, cause you to abandon old prejudices and lead you to redefine your responses to one of the most far-reaching developments in the world today, then nothing will! - Peter J. Williamson, Professor of International Management, Judge business School, University of Cambridge, and Author of Dragons at Your Door
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The How and Why Behind What You See

Author: Dennis Deninger

Publisher: Routledge

ISBN: 1136262253

Category: Sports & Recreation

Page: 248

View: 8769

In Sports on Television, Dennis Deninger provides an all-encompassing view of the sports television industry. He progresses from the need for this book, to the history of the industry and discipline, to the pioneering events of sports broadcasting and sports television, to a nuts-and bolts, behind-the-scenes look at a sports television production. All the while, he examines the impact that sports and the mass media have had (and are continuing to have) on one another and on society.
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