Design and Typographic Principles for the Visual Novice

Author: Robin Williams

Publisher: Pearson Education

ISBN: 0133966151

Category: Art

Page: 239

View: 6776

A lot has happened in the world of digital design since the first edition of this title was published, but one thing remains true: There is an ever-growing number of people attempting to design everything from newsletters to advertisements with no formal training. This book is the one place they can turn to find quick, non-intimidating, excellent design help from trusted design instructor Robin Williams. This revised and expanded classic includes a new chapter on designing with type, more quizzes and exercises, updated projects, and new visual and typographic examples that give the book a fresh, modern look. In The Non-Designer's Design Book, 4th Edition, Robin turns her attention to the basic principles that govern good design. Perfect for beginners, Robin boils great design into four easy-to-master principles: contrast, repetition, alignment, and proximity (C.R.A.P.!). Readers who follow her clearly explained concepts will produce more sophisticated and professional work immediately. Humor-infused, jargon-free prose interspersed with design exercises, quizzes, and illustrations make learning a snap–which is just what audiences have come to expect from this bestselling author.
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Author: Robin Williams

Publisher: Peachpit Press

ISBN: 013273298X

Category: Computers

Page: 240

View: 3561

Many designers and photographers own the entire suite of Adobe’s creative products, but they manage to learn only one or two of the applications really well. If Adobe InDesign CS5.5 is the one app in the suite that makes you feel like you’re entering a foreign country where you don’t speak the language, Robin Williams provides the perfect travel guide and translator in this new edition to the best-selling Non-Designer’s series. This fun, straight-forward, four-color book includes many individual exercises designed specifically to teach InDesign CS5.5 to beginners in such a way that you can jump in at any point to learn a specific tool or technique. Along the way, Robin offers design tips for making your work communicate appropriately and beautifully. Whether you need to create your own marketing materials for a small business or organization, or you want your student or business papers to be perceived as more professional, or you want to become more proficient with the design tools you already use, this book is the fastest and most efficient path to mastering basic tasks InDesign. In this non-designer’s guide to InDesign CS5.5, you’ll learn: How to create basic design projects, such as flyers, business cards, letterhead, ads, brochures, CD covers, and much more How to add images to your pages and crop, rotate, resize, and add effects to those images How to use InDesign’s typographic tools to make your work look professional How to use style sheets so every job is easier to create and work with How to use tabs and indents with confidence and predictability How to create nice-looking tables to effectively organize data And, of course, the basics of working in InDesign with layers, panels, tools, etc.
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Essential Vector Techniques for Design

Author: Robin Williams,John Tollett

Publisher: Peachpit Press

ISBN: 0321772873

Category: Computers

Page: 229

View: 5288

Many designers and photographers own the entire suite of Adobe creative products, but they manage to learn only one or two of the applications really well. This new addition to the popular Non-Designer's series from best-selling authors Robin Williams and John Tollett includes many individual exercises designed specifically to teach the tools and features in Illustrator CS5.5 that designers (as opposed to illustrators) need to use. Along the way, the book offers many design tips for non-designers. Individual exercises ensure that a reader can jump in at any point and learn a specific tool or technique. In this non-designer's guide to Illustrator techniques, you'll learn: How vector images, as in Illustrator, are different from raster images, as in Photoshop, and when to choose which one How to use Illustrator CS5.5's tools to create and work with lines, shapes, anchor points and control handles, color, etc. How to draw your own shapes and trace others How to enter text and control the design of it How to take advantage of the symbol libraries, clipping masks, variable-width strokes, and much more When and why to rasterize elements of your vector image
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Author: Robin Williams,John Tollett

Publisher: Pearson Education

ISBN: 0132712199

Category: Computers

Page: 320

View: 4137

Learn design theory and practical know-how from the award-winning author/design team, Robin Williams and John Tollett! Robin Williams introduced design and typographic principles to legions of readers with her best-selling Non-Designer's book series. Now she and designer/co-author John Tollett take you to the next level of creative design with practical advice and lessons in composition, visual impact, and design challenges. Presented in Robin and John's signature style—writing that is so crystal clear, it's accessible to absolutely anyone—and illustrated with hundreds of full-color design examples, the ideas in this book tackle design theory, visual puns, and layout and graphics strategies for real-world projects. Developing designers will appreciate the authors' imaginative approach and well-chosen examples. Discover practical and effective design principles and concepts—and how to apply them to virtually any project. Learn why some designs are attention-getting and others are not. Learn how to choose just the right look—corporate or casual, classic or trendy—for specific types of projects, such as business cards, letterhead and envelopes, newsletters and brochures, logos, advertising, and more. Test your design acumen by comparing before-and-after examples. Find a wealth of inspiration for your own design projects. Gain insight into the design process by studying the work of guest designers, who offer their personal commentary and insights.
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Author: Robin Williams,John Tollett

Publisher: Peachpit Press

ISBN: 0132732947

Category: Computers

Page: 240

View: 781

Many designers and photographers own the entire suite of Adobe creative products, but they manage to learn only one or two of the applications really well. This new addition to the popular Non-Designer’s books from best-selling authors Robin Williams and John Tollett uses a series of individual exercises to teach image-editing tasks in Adobe Photoshop CS5.5 specifically to designers, who need to enhance their photos for use in brochures, advertising, Flickr, Facebook, websites, and so on. In this fun, full-color, straight-forward guide to Photoshop CS5.5, you’ll learn: Basic photo editing, such as how to smooth out wrinkles, remove blemishes, lose a little weight, clean up dust and scratches, brighten and sharpen the image, delete people, remove or add space in the middle of a photo, and more How to further manipulate and enhance images with filters and effects How to draw and paint with customized brushes, and how to colorize a black-and-white image All about layers and how to take advantage of them How and when to use paths, layer masks, and clipping masks to increase your editing capabilities How to merge several photos into one panorama, use the Puppet Warp feature, remove lens distortion, and much more Whether you need to improve or edit your photos for your graphic design work or to upload to your Flickr or Facebook account, this book is the easiest path to mastering basic tasks in Photoshop.
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An Easy Guide to Creating, Designing, and Posting Your Own Web Site

Author: Robin Williams,John Tollett

Publisher: N.A

ISBN: 9780321303370

Category: Computers

Page: 335

View: 9714

The top-selling Web design guide returns - completely updated to address the most current browsers, software, and standards!
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Author: Robin Williams,John Tollett

Publisher: N.A

ISBN: 9780321392374

Category: Computers

Page: 3

View: 9285

Three of Robin Williams' best - selling Non - Designer's titles in one boxed set!
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Insights and Techniques for Creating Professional-level Type

Author: Robin Williams

Publisher: N.A

ISBN: 9780321303363

Category: Computers

Page: 239

View: 6710

Long-awaited update to best-selling classic covers all that's new (and old) in the world of type!
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Create Handmade Elements for Digital Design

Author: Robin Williams,Carmen Sheldon

Publisher: Peachpit Press

ISBN: 9780321679246

Category: Computers

Page: 240

View: 1192

Over the course of the last several years, the DIY market has exploded spawning magazines, books, movies and fueling the growth of the online, handmade marketplace. In Robin Williams Handmade Design Workshop: Create Handmade Elements for Digital Designs, best-selling author Robin Williams and Carmen Sheldon take designers away from their computers and show them, step-by-step, how to use traditional artist's tools to create handmade elements for their digital artwork. The authors provide a wealth of new ideas to jump-start creativity and get graphic designers thinking in new ways. Each how-to is illustrated with tons of photos to show how to use paints, inks, textures, modeling pastes, and more to create handmade materials that can then be scanned in and used to create one-of-a-kind print projects or web sites. Examples of finished projects and Web sites are featured throughout the book to provide both instruction and inspiration for designers to use in their own projects.
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Author: John McWade

Publisher: Pearson Education

ISBN: 0132809648

Category: Computers

Page: 208

View: 3704

Before and After magazine's focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. If you're among them, you'll welcome the first book from B and A's founder and publisher. John McWade walks his own talk, bringing you a beautifully clear, cohesive, and elegant primer on page design. You'll learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. You'll also learn how to choose the right font for your project, why one typeface works better than another, and lots more. Best of all, you'll discover how to think visually--transforming the images in your head into documents that communicate effectively on the page.
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A Graphic Style Manual

Author: Tim Samara

Publisher: Rockport Publishers

ISBN: 1616736364

Category: Design

Page: 272

View: 1253

The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
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A Style Manual for Creating Professional-level Type on Your Macintosh

Author: Robin Williams

Publisher: Peachpit Press

ISBN: 9780201782639

Category: Computers

Page: 88

View: 7637

Covers punctuation, special characters, accent marks, fonts, tabs, indentations, widows and orphans, hyphenations, line breaks, linespacing, justified text, and typeface combinations.
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80 Challenges to Sharpen Your Design Skills

Author: David Sherwin

Publisher: Simon and Schuster

ISBN: 1440319405

Category: Design

Page: 256

View: 6904

Have you ever struggled to complete a design project on time? Or felt that having a tight deadline stifled your capacity for maximum creativity? If so, then this book is for you. Within these pages, you'll find 80 creative challenges that will help you achieve a breadth of stronger design solutions, in various media, within any set time period. Exercises range from creating a typeface in an hour to designing a paper robot in an afternoon to designing web pages and other interactive experiences. Each exercise includes compelling visual solutions from other designers and background stories to help you increase your capacity to innovate. Creative Workshop also includes useful brainstorming techniques and wisdom from some of today's top designers. By road-testing these techniques as you attempt each challenge, you'll find new and more effective ways to solve tough design problems and bring your solutions to vibrant life.
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Design Fundamentals and Shortcuts for Non-Designers

Author: Tracy Osborn

Publisher: N.A

ISBN: 9780986365942

Category:

Page: N.A

View: 1625

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Author: Tony Seddon,Jane Cooper

Publisher: N.A

ISBN: 9782888933458

Category:

Page: 224

View: 8886

Whether its a birthday card for a relative or a poster for a neighbourhood event, at some point in our lives, almost all of us will produce a piece of graphic design. We all make design choices everyday, in the fonts we choose for our emails, the filters and crops we use for our photos, and the colours we choose to dress ourselves in. If you have never studied graphic design formally but want something that looks smart and well made, this is the book for you. Arming you with all the basic knowledge you need to get professional-looking results, using simple jargon-free tutorials, this is the one-stop must-have guide for anyone who wants to learn about graphic design, but doesn't know where to start.
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Principles and Creative Inspiration for Learning Professionals

Author: Connie Malamed

Publisher: John Wiley & Sons

ISBN: 1118864042

Category: Business & Economics

Page: 384

View: 4176

Enhance learners' interest and understanding with visual design for instructional and information products No matter what medium you use to deliver content, if the visual design fails, the experience falls flat. Meaningful graphics and a compelling visual design supercharge instruction, training, and presentations, but this isn't easy to accomplish. Now you can conquer your design fears and knowledge gaps with Visual Design Solutions: a resource for learning professionals seeking to raise the bar on their graphics and visual design skills. This informal and friendly book guides you through the process and principles used by professional graphic designers. It also presents creative solutions and examples that you can start using right away. Anyone who envisions, designs, or creates instructional or informational graphics will benefit from the design strategies laid out in this comprehensive resource. Written by Connie Malamed, an art educator and instructional designer, this book will help you tap into your creativity, design with intention, and produce polished work. Whereas most graphic design books focus on logos, packaging, and brochures, Visual Design Solutions focuses on eLearning, presentations, and performance support. Visual Design Solutions includes practical guidelines for making smart design choices, ways to create professional-looking products, and principles for successful graphics that facilitate learning. Ideal for instructional designers, trainers, presenters, and professors who want to advance from haphazard to intentional design, this book will help them realize their design potential. Gain the knowledge and confidence to design impressive, effective visuals for learning Increase learner comprehension and retention with visual strategies offered by an expert author Serves as a reference and a resource, with a wealth of examples for inspiration and ideas Addresses an intimidating topic in an informal, friendly style In four parts, the book provides a thorough overview of the design process and design concepts; explores space, image, and typography; and presents workable solutions for your most persistent and puzzling design problems. Get started and begin creating captivating graphics for your learners.
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Author: Lisa Graham

Publisher: Cengage Learning

ISBN: 1133714897

Category: Design

Page: 336

View: 3436

This classic introduction to high-impact page design is now fully updated for a new generation of designers. Basics of Design: Layout and Typography for Beginners demystifies the design process with straightforward and complete explanations of the fundamental principles that create first-rate visual design. Readers learn essential design terminology and develop their knowledge and skills through visual examples and hands-on activities that reinforce page layout and typography concepts. Side-by-side critiques of before-and-after page layouts help readers understand how to apply design principles to their own efforts and point the way to excellence in design. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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All You Need to Know about Production and Prepress to Get Great-looking Pages

Author: Sandee Cohen,Robin Williams

Publisher: N.A

ISBN: 9780201353945

Category: Computers

Page: 263

View: 3566

It's the newest addition to the bestselling Non-Designer's series which includes secrets of creating professional-looking scanned and printed documents using digital images in a cross-platform approach that works equally well for Macintosh and Windows users.
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Author: John Tollett,Robin Williams,David Rohr

Publisher: N.A

ISBN: 9780201748673

Category: Computers

Page: 372

View: 2145

Illustrating her ideas with hundreds of examples, Williams takes her lessons on creative design, highly regarded within the graphics community, and applies them to the Web. Full color.
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