A Guide to Going Global and Succeeding in the Translation Economy

Author: John Yunker

Publisher: Byte Level Books

ISBN: 1618220500

Category: Business & Economics

Page: 250

View: 3429

Succeed globally. Passport not required. You don’t need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides: A process for creating world-ready products, websites, and softwareCultural insights into China, Russia, Germany, Brazil, India, and moreTips for localizing text, images, icons, and pictures for the worldNew rules of the translation economy In the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global—and avoid costly and embarrassing mistakes along the way. In addition, you’ll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way. Who this book is for This book is for marketing, sales and web teams, PR execs, business development and product managers, localizers, translators and project managers. In other words, this book is for anyone who wants a better understanding of the global internet and how to make the most of it.
Read More

Author: Katherine Brown-Hoekstra

Publisher: XML Press

ISBN: 1492020230

Category: Business & Economics

Page: 174

View: 9768

The Language of Localization defines 52 terms that every business professional should know, even professionals who do not specialize in localization. In a global market, every business person needs to understand the importance of localization and be able to speak intelligently with localization professionals. Each term was authored by an expert practitioner who provided a short definition, a statement of why that term is important, and an essay that explains why a business professional or localization practitioner should understand the term. The Language of Localization covers everything from basic terms, such as translation, to the latest concepts, such as augmented translation and machine translation. In addition there are short definitions of 70 additional business, linguistics, and standards terms. For those who want to dig deeper, there are more than 150 references for further exploration. Expertly compiled and edited by Katherine Brown-Hoekstra, this book is a useful reference for localization experts, managers, students, and any business person who works in a global market.
Read More

Author: Craig Maginness

Publisher: Lioncrest Publishing

ISBN: 9781544510330

Category: Business & Economics

Page: 242

View: 6856

Taking your business into a foreign market can be risky. If a company wants to hit it big internationally, they need to think globally and act locally. As global operations strategist Craig Maginness says, go "glocal." In Go Glocal, Craig lays out the framework businesses need to succeed when entering a foreign market, explaining why it's important to be proactive when deciding where to take your company. Craig breaks down how to prepare your organization for success in a new country, discussing critical issues including whether your value proposition will translate to a new cultural context, why relationships are more important than contracts and how to establish and nurture profitable ones, and what vehicle for going international might work best for your business. If you want the risk of entering a foreign market to pay off and your business to flourish, go glocal.
Read More

Ein optimistisches Handbuch für das Zeitalter der Beschleunigung

Author: Thomas L. Friedman

Publisher: BASTEI LÜBBE

ISBN: 3732554430

Category: Business & Economics

Page: 480

View: 6059

Zehn Jahre Smartphone haben eine neue Ära eingeläutet: Alles verändert sich, und zwar rasend schnell. Das schwindelerregende Tempo der Neuerungen löst bei manch einem ein Gefühl der Unsicherheit und Skepsis aus. Thomas L. Friedman lädt seine Leser ein, einen Moment innezuhalten und die Triebfedern der radikalen Umwälzungen zu betrachten: Technologie, Klimawandel und Vernetzung. Mit seinem neuen Buch bietet er optimistisch und gut verständlich Orientierung für unsere Zeit und zeigt, was eine erfolgreiche Zukunft möglich macht.
Read More

Author: N.A

Publisher: World Trade Press

ISBN: 1607800020

Category: Business planning

Page: 186

View: 6840

A good business plan is both a statement of where you're going and how you will get there. This book provides a step-by-step process for developing and writing a dynamic business plan that will serve you, your business, and your financial backers.
Read More

Frauen und der Wille zum Erfolg

Author: Sheryl Sandberg

Publisher: Ullstein eBooks

ISBN: 384370578X

Category: Biography & Autobiography

Page: 312

View: 8322

In Deutschland sitzen in den Vorständen der 100 umsatzstärksten Firmen gerade einmal drei Prozent Frauen. International sieht es nicht viel besser aus. Sheryl Sandberg ist COO von Facebook und gehörte davor zur Führungsmannschaft bei Google. Zusammen mit ihrem Mann Dave erzieht sie zwei kleine Kinder. Sie ist eine der wenigen sichtbaren Top-Managerinnen weltweit und ein Vorbild für Frauen aller Generationen. In ihrem Buch widmet sie sich ihrem Herzensthema: Wie können mehr Frauen in anspruchsvollen Jobs an die Spitze gelangen? Sie beschreibt äußere und innere Barrieren, die Frauen den Aufstieg verwehren. Sandberg zeigt, wie jede Frau ihre Ziele erreichen kann.
Read More

Regeln für eine Welt voller Ablenkungen

Author: Cal Newport

Publisher: Redline Wirtschaft

ISBN: 3864149355

Category: Business & Economics

Page: 336

View: 5951

Ständige Ablenkung ist heute das Hindernis Nummer eins für ein effizienteres Arbeiten. Sei es aufgrund lauter Großraumbüros, vieler paralleler Kommunikationskanäle, dauerhaftem Online-Sein oder der Schwierigkeit zu entscheiden, was davon nun unsere Aufmerksamkeit am meisten benötigt. Sich ganz auf eine Sache konzentrieren zu können wird damit zu einer raren, aber wertvollen und entscheidenden Fähigkeit im Arbeitsalltag. Cal Newport prägte hierfür den Begriff "Deep Work", der einen Zustand völlig konzentrierter und fokussierter Arbeit beschreibt, und begann die Regeln und Denkweisen zu erforschen, die solch fokussiertes Arbeiten fördern. Mit seiner Deep-Work-Methode verrät Newport, wie man sich systematisch darauf trainiert, zu fokussieren, und wie wir unser Arbeitsleben nach den Regeln der Deep-Work-Methode neu organisieren können. Wer in unserer schnelllebigen und sprunghaften Zeit nicht untergehen will, für den ist dieses Konzept unerlässlich. Kurz gesagt: Die Entscheidung für Deep Work ist eine der besten, die man in einer Welt voller Ablenkungen treffen kann.
Read More

Wie sich Weltpolitik anhand von 10 Karten erklären lässt

Author: Tim Marshall

Publisher: Deutscher Taschenbuch Verlag

ISBN: 3423428562

Category: History

Page: 304

View: 646

Wie Geografie Geschichte macht Weltpolitik ist auch Geopolitik. Alle Regierungen, alle Staatschefs unterliegen den Zwängen der Geographie. Berge und Ebenen, Flüsse, Meere, Wüsten setzen ihrem Entscheidungsspielraum Grenzen. Um Geschichte und Politik zu verstehen, muss man selbstverständlich die Menschen, die Ideen, die Einstellungen kennen. Aber wenn man die Geographie nicht mit einbezieht, bekommt man kein vollständiges Bild. Zum Beispiel Russland: Von den Moskauer Großfürsten über Iwan den Schrecklichen, Peter den Großen und Stalin bis hin zu Wladimir Putin sah sich jeder russische Staatschef denselben geostrategischen Problemen ausgesetzt, egal ob im Zarismus, im Kommunismus oder im kapitalistischen Nepotismus. Die meisten Häfen frieren immer noch ein halbes Jahr zu. Nicht gut für die Marine. Die nordeuropäische Tiefebene von der Nordsee bis zum Ural ist immer noch flach. Jeder kann durchmarschieren. Russland, China, die USA, Europa, Afrika, Lateinamerika, der Nahe Osten, Indien und Pakistan, Japan und Korea, die Arktis und Grönland: In zehn Kapiteln zeigt Tim Marshall, wie die Geographie die Weltpolitik beeinflusst und beeinflusst hat.
Read More

Author: Erdener Kaynak,Paul Herbig

Publisher: Routledge

ISBN: 1317957873

Category: Business & Economics

Page: 392

View: 5938

Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of other societies, as well as the importance of demonstrating an interest in and appreciation of different cultures. Designed to assist both American and foreign companies, Handbook of Cross-Cultural Marketing shows you how to increase your chance at success in international markets. It identifies and explains ten important aspects of culture that are essential to cross-cultural marketing to help you understand how underlying cultural beliefs govern the way marketing functions in different societies. It also gives you specific steps for developing cultural adaptation strategies in international marketing. To further your understanding of global marketing and fundamental marketing concepts, this comprehensive book discusses: real life examples of company successes and failures abroad attitudes toward middlemen in underdeveloped countries the advantages of foreign trade shows locating and using representatives, agents, and/or distributors in foreign countries the reception of different American products in different countries potential cultural pitfalls of primary data collecting techniques the role of time in various cultures setting standards for product performance A useful text for students and practitioners alike, Handbook of Cross-Cultural Marketing gives you hands-on strategies and advice for delving into different markets, using techniques that are respectful of individual cultures, and avoiding unnecessary mistakes that can occur if you don't take the initiative to get to know the culture of your new marketplace. Your outlook and beliefs are not the global norm, so read this book to find out how you can be successful with customers who are different from you in terms of motivation, values, beliefs, and outlook.
Read More

Author: USA International Business Publications

Publisher: Int'l Business Publications

ISBN: 1433037939

Category: Business & Economics

Page: 300

View: 8531

Oman Mineral & Mining Sector Investment and Business Guide - Strategic and Practical Information
Read More

Author: Danielle Walker,Thomas Walker,Joerg Schmitz

Publisher: McGraw Hill Professional

ISBN: 9780071378321

Category: Business & Economics

Page: 330

View: 5320

Completely revised and filled with new tools developed in conjunction with Harvard University, Columbia University, AT&T, and others, an authoritative guide to managing today's multicultural organizations focuses on team building, executive development, and problem solving; provides management and negotiation tips for global leaders; and contains detailed analyses of six significant global regions.
Read More

Adopting a Global Perspective

Author: Joel Alemibola Elegbe

Publisher: Gower Publishing, Ltd.

ISBN: 9781409418139

Category: Business & Economics

Page: 232

View: 7503

Simply appreciating the reality that people are the bastion of success of any organization will not alter concepts about how to attract, hire, engage, develop and retain the talent they need for their success. Talent Management in the Developing World explores how the policies, systems and procedures that have been successful within national boundaries are not only inadequate to meet the value propositions of completely different and diverse people working in different countries, cultures, legal and socio-economic environments but may, in fact, be dysfunctional to talent management.
Read More

Wie man neue Märkte schafft, wo es keine Konkurrenz gibt

Author: W. Chan Kim,Renée Mauborgne

Publisher: Carl Hanser Verlag GmbH Co KG

ISBN: 3446448470

Category: Business & Economics

Page: 250

View: 7877

Das Buch ist ein globales Phänomen. Es wurde 3,5 Millionen Mal verkauft, in rekordverdächtigen 43 Sprachen publiziert und ist auf 5 Kontinenten zum Bestseller geworden. Nun ist es in einer aktualisierten und erweiterten Auflage neu erschienen. - Der internationale Bestseller: Jetzt mit neuem Vorwort, neuen Kapiteln und aktualisierten Fallstudien - Ein Bestseller auf 5 Kontinenten - Weltweit mehr als 3,5 Millionen Bücher verkauft - In 43 Sprachen übersetzt - Ein Wall-Street-Journal-, Businessweek- und Fast-Company-Bestseller Der von Organisationen und Branchen auf der ganzen Welt hochgeschätzte Bestseller stellt alles in Frage, was wir bisher über die Voraussetzungen strategischen Erfolgs zu wissen glaubten. Der Blaue Ozean als Strategie, vertritt die Ansicht, dass ein brutaler Konkurrenzkampf nur dazu führt, dass sich die Konkurrenten in einem blutrot gefärbten Ozean um rapide schwindende Gewinnmöglichkeiten streiten. Basierend auf der Untersuchung von mehr als 150 strategischen Schachzügen (im Lauf von mehr als 100 Jahren und in mehr als 50 Branchen) vertreten die Autoren die Ansicht, dass nachhaltiger Erfolg nicht auf verschärftem Konkurrenzkampf, sondern auf der Eroberung »Blauer Ozeane« beruht: der Erschließung neuer Märkte mit großem Wachstumspotenzial. Der Blaue Ozean als Strategie präsentiert einen systematischen Ansatz, wie man Konkurrenz irrelevant macht, und legt Prinzipien und Methoden vor, mit der jede Organisation ihre eigenen Blauen Ozeane erobern kann. Diese erweiterte Auflage enthält: - Ein neues Vorwort der Autoren: Hilfe! Mein Ozean färbt sich rot. - Aktualisierungen der in dem Buch behandelten Fälle und Beispiele, indem ihre Geschichte bis in die Gegenwart weitervorfolgt wird. - Zwei neue Kapitel und ein erweitertes drittes Kapitel: Ausrichtung, Erneuerung und Red Ocean Traps. Sie behandeln die wichtigsten Fragen, die die Leser in den vergangenen zehn Jahren gestellt haben. Der bahnbrechende Bestseller stellt das bisherige strategische Denken auf den Kopf und entwirft einen kühnen neuen Weg in die Zukunft. Hier können Sie lernen, wie man neue Märkte erschließt, auf denen Konkurrenz noch keine Rolle spielt. "Das ist ein extrem wertvolles Buch." Nicolas G. Hayek, Verwaltungsratpräsident, Swatch Group "Ein Muss für Manager und Wirtschaftsstudenten." Carlos Ghosn, President und CEO, Nissan Motor Co., Ltd. "Die Strategien von Kim und Mauborgne sind nicht nur neu, sondern auch praxisnah. Wir haben sie in unserem Unternehmen mit großem Erfolg umgesetzt." Patrick Snowball, Chief Executive, Norwich Union Insurance Wenn Sie mehr über die innovative Kraft des Buches wissen wollen, besuchen Sie blueoceanstrategy.com. Dort finden Sie alle Mittel, die Sie brauchen: praktische Ideen und Fallbeispiele aus staatlichen Unternehmen und der Privatindustrie, Lehrmaterial, Mobile Apps, aktuelle Updates sowie Tipps und Tools, mit denen Sie Ihre Reise auf dem Blauen Ozean erfolgreich gestalten können.
Read More

U.S. Foreign Policy and the American Way of Life

Author: Michael Lind

Publisher: Oxford University Press

ISBN: 9780198042143

Category: History

Page: 304

View: 7472

In The American Way of Strategy, Lind argues that the goal of U.S. foreign policy has always been the preservation of the American way of life--embodied in civilian government, checks and balances, a commercial economy, and individual freedom. Lind describes how successive American statesmen--from George Washington, Thomas Jefferson, and Alexander Hamilton to Franklin Roosevelt, Dwight Eisenhower, and Ronald Reagan--have pursued an American way of strategy that minimizes the dangers of empire and anarchy by two means: liberal internationalism and realism. At its best, the American way of strategy is a well-thought-out and practical guide designed to preserve a peaceful and demilitarized world by preventing an international system dominated by imperial and militarist states and its disruption by anarchy. When American leaders have followed this path, they have led our nation from success to success, and when they have deviated from it, the results have been disastrous. Framed in an engaging historical narrative, the book makes an important contribution to contemporary debates. The American Way of Strategy is certain to change the way that Americans understand U.S. foreign policy.
Read More

How to Stand Out and Get Noticed

Author: John Lees

Publisher: Hachette UK

ISBN: 1473625319

Category: Business & Economics

Page: 240

View: 4363

From personal influencing skills and positive psychology to handling relationships and communication, you're about to discover the simple truth about success 'John Lees has re-written the rules on everything you thought you knew about successful self-projection, networking and effective communication' From the Foreword by Sarah Willingham of BBC's Dragons' Den This is a book about getting noticed, but not a conventional book. It doesn't tell you to sell yourself, get out there, impress with power dressing or to have an elevator speech. Getting noticed doesn't have to mean over-selling. Over the course of this book, you will discover exciting research, positive psychology and advice from a range of experts that will help you make an authentic impact. By stepping just to the edge of your comfort zone, you will learn to project yourself onto the world of work. From personal influencing skills to presentations, this book decodes success for people who hate the idea of selling themselves. You'll rethink networking, learn how to talk about yourself in ways that others find easy to hear - and also directly influence what people say about you. You'll discover how you can project yourself in writing without looking as if you're pushing too hard, and learn to engage people in a way that sparks curiosity and leads to interesting offers. Written for both introverts and extroverts, THE SUCCESS CODE shows you how to find an authentic voice even if your style is naturally self-effacing. You'll learn to get your name 'front of mind' by making sure the right messages about you come across even when you're not in the room. This is your game plan for getting noticed. Are you ready? 'A pragmatic and insightful guide to building reputation and impact that anyone can learn from' Penny de Valk, Managing Director, Penna Talent Practice 'If you would rather climb the stairs than get in the lift to do an elevator pitch, then buy this book' Dr Carole Pemberton, Coaching to Solutions, Executive coach and author 'Packed with helpful facts, insightful quotes and practical tips' Ian Nicholas, Chief HR Officer, REED Specialist Recruitment Ltd 'A great resource in aiding your development' Gordon McFarland - HR Director - Global Professional Services 'Full of practical advice and tips and will help you find your voice and achieve success in an authentic way' Zoe Shackle, HR Director AMC Networks International
Read More

The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work

Author: Timothy Keiningham,Lerzan Aksoy

Publisher: BenBella Books

ISBN: 1935251791

Category: Business & Economics

Page: 246

View: 2986

Businesses across the world are suffering in today's rocky economic times. Now Timothy Keinigham and Lerzan Aksoy combine their own groundbreaking research with leading developments in philosophy, sociology, psychology, economics and management to provide breakthrough insights into the role that loyalty can and should play in the world of business and in life in general. Their book is evidence of the fact that loyalty can be the cure to the emptiness people feel in their lives and to the increasing fragmentation of businesses, communities and life in general.
Read More

The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns

Author: Ian Dodson

Publisher: John Wiley & Sons

ISBN: 1119265703

Category: Business & Economics

Page: 400

View: 6131

This book "is based off the Digital Marketing Institute's introductory program and provides [a] ... methodology for implementing digital marketing. The principle behind the book can best be summed up as 'Start with the customer and work backward'"--
Read More

British Theatre Today

Author: Aleks Sierz

Publisher: A&C Black

ISBN: 1408145707

Category: Literary Criticism

Page: 288

View: 472

In recent years British theatre has seen a renaissance in playwriting that has been accompanied by a proliferation of writing awards, new writing groups and a ceaseless quest for fresh, authentic voices that will ensure the vitality and relevance of theatre in the twenty-first century. Rewriting the Nation is a perfect companion to Britain's burgeoning theatre writing scene that will prove invaluable to anyone wanting a better appreciation of why British theatre - at its best - remains one of the most celebrated and vigorous throughout the world. The books opens by defining what is meant by 'new writing' and providing a study of the system in which it is produced. It considers the work of the leading 'new writing' theatres, such as the Royal Court, the Traverse, the Bush, the Hampstead and the National theatres, together with the London fringe and the work of touring companies. In the second part, Sierz provides a fascinating survey of the main preoccupations and issues that have characterised new plays in the first decade of the twenty-first century. It argues that while under New Labour economic, political and social change continued apace, generating anxiety and uncertainty in the population, theatre has been able to articulate not only those anxieties and uncertainties but also to offer powerful images of the nation. At a time when the idea of a national identity is hotly debated, British theatre has made its own contribution to the debate by offering highly individual and distinctive visions of who we are and what we might want to become. In examining the work of many of the acclaimed and emerging British playwrights the book serves to provide a narrative of contemporary British playwriting. Just as their work has at times reflected disturbing truths about our national identity, Sierz shows how British playwrights are deeply involved in the project of rewriting the nation.
Read More

Preparing Our Kids for the Innovation Era

Author: Tony Wagner,Ted Dintersmith

Publisher: Simon and Schuster

ISBN: 1501104314

Category: Business & Economics

Page: 304

View: 8721

"Tony Wagner and venture capitalist Ted Dintersmith call for a complete overhaul of the function and focus of American schools, sharing insights and stories from the front lines, including profiles of successful students, teachers, parents, and business leaders. [The book proposes] a new vision of American education, one that puts wonder, creativity, and initiative at the very heart of the learning process and prepares students for today's economy"--
Read More

What the Happiest People Know About Wealth

Author: Laura Vanderkam

Publisher: Penguin

ISBN: 1101560479

Category: Business & Economics

Page: 288

View: 9473

How happy would you be if you had all the money in the world? The universal lament about money is that there is never enough. We spend endless hours obsessing over our budgets and investments, trying to figure out ways to stretch every dollar. We try to follow the advice of money gurus and financial planners, then kick ourselves whenever we spend too much or save too little. For all of the stress and effort we put into every choice, why are most of us unhappy about our finances? According to Laura Vanderkam, the key is to change your perspective. Instead of looking at money as a scarce resource, consider it a tool that you can use creatively to build a better life for yourself and the people you care about. For instance, the average couple spends $5,000 on engagement and wedding rings, making these pricey purchases largely because everyone else does. But what if you decided to spend $300 on rings and apply the rest to future date nights, weekend getaways, and thinking-of-you bouquets over the next ten years? In he long run, what would bring more joy to your marriage? Likewise, will owning a home with a pristine lawn and a two-car garage—the American Dream—really make you more satisfied? Or are you saving up for this investment just because financial planners tell you it’s worth it? Vanderkam shows how each of us can figure out better ways to use what we have to build the lives we want. Drawing on the latest happiness research as well as the stories of dozens of real people, Vanderkam offers a contrarian approach that forces us to examine our own beliefs, goals, and values. Among her advice: Laugh at the Joneses: It’s human nature to compare yourself to those around you, but you can create lifestyle hat rings you personal satisfaction without copying your neighbors. Give yourself the best weekend ever: Studies show that experiences often bring more pleasure than material goods. With a little planning and creativity, you can give yourself a memorable getaway without leaving town or going broke. Embrace the selfish joy of giving: Giving back not only helps you build karma, it also helps you build a community—which is much more fulfilling than a tax deduction. All the Money in the World is a practical and inspiring guide that shows how money can buy happiness—if we spend it wisely.
Read More