Author: Paul Rand

Publisher: Chronicle Books

ISBN: 1452130655

Category: Design

Page: 96

View: 7316

One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
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Author: Paul Rand

Publisher: Chronicle Books

ISBN: 9780811875448

Category: Design

Page: 96

View: 5303

One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now back in print for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an informative and inspiring new foreword by design luminary Michael Bierut. As relevant today as it was when first published, this classic treatise is an indispensable addition to the library of every designer.
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Thoughts on Design

Author: AIGA

Publisher: Chronicle Books

ISBN: 9780811819343

Category: History

Page: 108

View: 2229

Thought-provoking and irreverent, Everything Reverberates collects over 100 quotations from renowned designers, artists, and critics on the art, craft, business, process, and controversy of design. Created and designed by Chronicle Books' award-winning design team, this stylish and compact volume is packed with inspiration for design professionals and students of the arts (think graduation). Everything Reverberates is for anyone interested in the artistry of design.
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Author: Paul Rand

Publisher: Yale University Press

ISBN: 0300230915

Category:

Page: 240

View: 703

"To have the preeminent graphic designer in America--the leading proponent of the Modern--intelligently and forcefully speak out makes this a document for today and the ages. Rand's book is a classic." --Stephen Heller (1993) Paul Rand (1914-1996) was a pioneer in the field of advertising design and typography, and his work still exerts a profound influence on the design profession. First published to critical acclaim in 1993, and long unavailable, Design, Form, and Chaos is now back in print. Exploring graphic design challenges such as the values behind aesthetics, the role of intuition, selecting a typeface, and the place of market research, the book elegantly demonstrates how utility and beauty can be effectively combined. Illustrated with examples of Rand's own remarkable graphic design, as well as with the work of artists he admired, the book features seven portfolios that he used to present logos to clients such as Next, IDEO, and IBM. Clearly one of the most important books in the history of 20th-century American design, Design, Form, and Chaos is a must have for any student or professional.
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Author: Inge Gobert,Johan Van Looveren

Publisher: N.A

ISBN: 9783037784365

Category: Design

Page: 192

View: 1440

Eighteen internationally reputed designers were interviewed by the editors Inge Gobert and Johan Van Looveren. All are active in the broad field of information design: interactive, editorial, and environmental design, data visualization, wayfinding, typography, cartography. . . This book contains reflections on the field of information design and its boundaries, working methods, client-designer relations, attitudes, dreams, and frustrations. Special emphasis is placed on how future information designers can be effectively prepared to work in a world that is supposed to provide constant access to information. Interviews with: Johannes Bergerhausen, Peter Crnokrak / The Luxury of Protest, Brendan Dawes, Rose Epple, Tim Fendley / Applied, Joost Grootens / Studio Joost Grootens, Fernando Gutiérrez / Studio Fernando Gutiérrez, Joe Malia / BERG, Joris Maltha / Catalogtree, Morag Myerscough / Studio Myerscough, Maria da Gandra & Maaike van Neck / MWMcreative, Mark Porter / Mark Porter Associates, Lizá Ramalho & Arthur Rebelo / R2, Andréas Uebele / Büro Uebele Visuelle Kommunikation, Gerlinde Schuller / The World as Flatland, Karsten Schmidt, Andrew Vande Moere, Marius Watz.
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Author: Paul Rand

Publisher: N.A

ISBN: N.A

Category: Advertising layout and typography

Page: 159

View: 2264

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Modernist Design

Author: Franc Nunoo-Quarcoo

Publisher: Fine Arts Gallery Umbc

ISBN: N.A

Category: Architecture

Page: 391

View: 3872

"Paul Rand: Modernist Design illuminates Rand's role as a major figure at the epicenter of twentieth-century art and design. This book is a compendium of essays, tributes, interviews, dialogues, photographic reproductions, contextual timeline, extensive bibliography, and impressions of Rand's impact on modern communication practice and theory." "We know Paul Rand through the advertising, editorial, publishing, institutional, identity, corporate, and intellectual legacy he left behind. For him, modernism was a way of life and a belief form, not a style. Like the European proponents, he understood the tenets of modernism as those which could be employed to better human experience in the modern world. He gave life to his art, definition to graphic design, and a reputation to a discipline in need of the evocation of enduring quality. Rand's contemporaries, students, and friends knew a man of even more extraordinarily cultivated and diverse talents and interests. He was an early voice in proposing the essence of modernist theories in visual communication. Rand was both ruthlessly pragmatic and a visionary." "Paul Rand: Modernist Design adds to the growing literature on Paul Rand, helping to place him in the proper context within a century of innovative art, design, architecture, science, and technology."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
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Author: Michael Bierut

Publisher: Chronicle Books

ISBN: 1616890711

Category: Architecture

Page: 272

View: 7960

Seventy-nine Short Essays on Design brings together the best of designer Michael Bierut's critical writing—serious or humorous, flattering or biting, but always on the mark. Bierut is widely considered the finest observer on design writing today. Covering topics as diverse as Twyla Tharp and ITC Garamond, Bierut's intelligent and accessible texts pull design culture into crisp focus. He touches on classics, like Massimo Vignelli and the cover of The Catcher in the Rye, as well as newcomers, like McSweeney's Quarterly Concern and color-coded terrorism alert levels. Along the way Nabakov's Pale Fire; Eero Saarinen; the paper clip; Celebration, Florida; the planet Saturn; the ClearRx pill bottle; and paper architecture all fall under his pen. His experience as a design practitioner informs his writing and gives it truth. In Seventy-nine Short Essays on Design, designers and nondesigners alike can share and revel in his insights.
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A Philosophy of Design and Engineering

Author: Ron Britton

Publisher: FriesenPress

ISBN: 1460278542

Category: Technology & Engineering

Page: 324

View: 6513

While many engineering books speak to “doing” engineering, precious few focus on the concept of “being” an engineer. Hence, this book, which is a reflection on the human side of engineering. The contents are drawn from two different, but parallel, columns Ron Britton wrote for the Keystone Professional, the official magazine of Engineers Geoscientists Manitoba (formerly the Association of Professional Engineers and Geoscientists of Manitoba). The Thoughts on Design column started in 2001 as an explanation of the opportunities provided by the award of one of the first Natural Sciences and Engineering Research Council of Canada Chairs in Design Engineering. The Engineering Philosophy 101 column came about in 2006, following a discussion relating to the philosophical foundations of engineering ethics. Consequently, this is a book about how one engineer has reacted to circumstances that involve engineers, either directly or peripherally, including engineering successes and failures. It reflects on how engineers should—and hopefully do—fit into and contribute to our ever-changing world, speaks to the privileges and responsibilities society has provided the profession in exchange for the right to self-government within that profession, and reflects on the constraints of professional practice and the creative possibilities that parallel those limitations.
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Author: Marylyn Abbott

Publisher: N.A

ISBN: 9781856264884

Category: Gardening

Page: 192

View: 773

One of Australia's best-known gardeners, Marylyn shares for the first time her ideas on garden design, whether you are starting from scratch, tinkering with what you already have, or, as she did at West Green, dragging something back from the brink of annihilation.
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Thoughts on Modernist Design in Our Time

Author: Natalia Ilyin

Publisher: N.A

ISBN: N.A

Category: Design

Page: 131

View: 4321

"In Chasing the Perfect, designer and writer Natalia Ilyin delivers her astute, incisive, and humorous observations on design and the world it has molded. According to Ilyin, "Modern design is based on deeply idealist notions, and its inherent perfectionism has dovetailed beautifully with our commodity-based economy's need to keep people itching so that they will buy things and keep the society chugging along. I began Chasing the Perfect because I started to become aware of this collusion, this silent pressure that a language of design based in perfectionism had brought to bear on how I developed as a person."" "Chasing the Perfect is especially relevant in our times as interest in graphic, industrial, and architectural design moves more and more into mainstream culture. Each of the ten chapters features Ilyin's accessible and provocative writing, which is highlighted with a broad range of images - some quite unexpected - from the designed world around us."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
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Integrating Innovation, Customer Experience, and Brand Value

Author: Thomas Lockwood

Publisher: Skyhorse Publishing, Inc.

ISBN: 1581157347

Category: Business & Economics

Page: 304

View: 3940

This thought-provoking and inspirational book covers such topics as: developing a solid creative process through “Visual Reflection Notebooks” and “Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist’s needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public and private; and accepting digression as a creative necessity. Through the exercises and techniques outlined in Art Without Compromise*, the reader will develop new confidence to pursue individual goals and inspiration to explore new paths, along with motivation to overcome creative blocks. With a revised understanding of the relevance in their own work within the sphere of contemporary culture, the artist will come away with a clearer perspective on his or her past and future work and a critical eye for personal authenticity.
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Author: David Barringer

Publisher: Princeton Architectural Press

ISBN: 9781568988283

Category: Design

Page: 255

View: 7487

". . . no one has ever written about graphic design in quite this way. The title sounds more like a short story, and at times I found myself reading it as though it were a fictional exploration of a designer's consciousness. When I did, itsenergy, relentlessness, emotion, and abundance of detail made sense, as did its literary style. Barringer writes entertainingly and has a gift for intricate metaphor. . .Designers who enjoy ambitious writing will find plenty toadmire . . ." From Rick Poynor's I.D. Magazine review of "American Mutt Barks in the Yard" (Emigre; 68) By winning the 2008 Winterhouse Award for Design Writing, David Barringer firmly established himself as the freshest and most interesting writer on the subject. His articles, which have appeared in publications from Print to Emigre, are notable for his strong personal point of view, literary style, and even humor, not always attributes associated with writing about design. In this collection of essays, Barringer's first, he wonders why drug names have so many X's in them, ponders the rise of gory DVD covers, and ruminates on his father's business card collection, pythons, and the human skullproving again and again that design is everywhere you look for it, (but may not have seen) without the powerful magnifying lens of this talented and exciting observer and writer.
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Author: Steven Heller

Publisher: Phaidon Press

ISBN: 9780714839943

Category: Design

Page: 255

View: 7493

A definitive study of a pioneering figure in American graphic design. Paul Rand (1914-1996) was a pioneering figure in American graphic design whose career spanned almost seven decades. Always enquiring and investigating, he explored the formal vocabulary of European avant-garde art movements and synthesised them to produce a distinctive graphic language. Rand was a major force in editorial design, advertising and corporate identity. He was art director at 'Esquire' and 'Apparel Arts' magazines, and he designed the ground-breaking covers for the cultural journal 'Direction'. He worked at the Weintraub Advertising Agency from 1941-1954 and, in 1955, established his own design studio, acting as consultant to companies such as IBM, Westinghouse and UPS. His logos for these companies are world-renowned design classics. This book comprises a definitive collection of Rand's works, through an exploration of his advertising, publishing and corporate identity work. Steven Heller's text, with a foreword by designer Armin Hofmann, introduction by advertising guru George Lois, and a concluding essay by designer and writer Jessica Helfand, offer an insight into Paul Rand's work.
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Author: Paul Rand

Publisher: Yale University Press

ISBN: 0300230923

Category:

Page: 200

View: 1686

"An instructive trip through the mind of one of America's great designers." --Communication Arts (1996) Hailed upon its publication as "discriminating, erudite, and eclectic," From Lascaux to Brooklyn is now available to readers once again. First published in 1996, the year of Paul Rand's death, the volume embarks on a wonderful journey from the time before graphic design to the author's own studio work and beyond. An excellent companion to Rand's Design, Form, and Chaos, this influential book awakens readers to the lessons of the cave paintings of Lascaux and demonstrates how this learning is later conveyed in artworks ranging from the Tower of Pisa to a C�zanne painting, an African sculpture, or a park in Brooklyn. Topics discussed include the relationship between art and business, the presentation of design concepts to prospective clients, the debate over typographic style, and the aesthetics of combinatorial geometry. This book engages and enlightens anyone interested in the practice or theory of graphic design.
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Author: Bruno Munari

Publisher: Penguin UK

ISBN: 0141920807

Category: Design

Page: 224

View: 5511

How do we see the world around us? The Penguin on Design series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. Bruno Munari was among the most inspirational designers of all time, described by Picasso as ‘the new Leonardo’. Munari insisted that design be beautiful, functional and accessible, and this enlightening and highly entertaining book sets out his ideas about visual, graphic and industrial design and the role it plays in the objects we use everyday. Lamps, road signs, typography, posters, children’s books, advertising, cars and chairs – these are just some of the subjects to which he turns his illuminating gaze.
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500 Designs that Matter

Author: Phaidon Editors

Publisher: Phaidon Press

ISBN: 9780714873848

Category: Design

Page: 708

View: 4151

Five hundred of the most iconic graphic designs of all time, from the beginnings of mechanical reproduction to the present The process of visual communication and problem-solving through the use of typography, space, image, and colour informs the way we connect across languages and cultures. Derived from the acclaimed Phaidon Archive of Graphic Design, this fascinating compendium celebrates the long, rich history of graphic design, from the first sample of movable type and the Nuremberg Chronicle of the fifteenth century to the cutting-edge magazines, posters, and ephemera of today. Compiled and written by a global team of experts, this book is international in its scope and appeal.
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Author: Jason Godfrey

Publisher: Laurence King Publishing

ISBN: 9781856697651

Category: Design

Page: 224

View: 9581

Bibliographic: 100 Classic Graphic Design Books is a compilation of the best design books of the last 100 years. It covers a huge range of materialhistoric titles from pioneering type foundries to the best of recent monographs from today's leading studiosand provides a unique insight into the evolution of graphic design in thetwentieth century.
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Author: Donald A. Norman

Publisher: N.A

ISBN: 9780385267748

Category: Human engineering

Page: 257

View: 7898

Even the smartest among us can feel inept as we fail to figure our which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The book presents examples aplenty, among them, the VCR, computer, and office telephone, all models of how not to design for people. But good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. But the designer must care. The author is a world-famous psychologist and pioneer in the application of cognitive science. His aim is to raise the consciousness of both consumers and designers to the delights of products that are easy to use and understand.
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Author: Sugiura Kohei

Publisher: N.A

ISBN: 9789383243044

Category: Design

Page: 352

View: 3415

This book presents a philosophy of Asian design through wide-ranging illustrated discussions between Japanese graphic designer Kohei Sugiura and his colleagues Ahn Sang-soo and Chung Byoung-kyoo from Korea, Lu Jin-ren from China, Huang Yung-sung from Taiwan and R.K. Joshi and Kirti Trivedi from India. It was originally published in Japanese and later in Chinese and Korean.
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