Ein Buch über Schriften

Author: Simon Garfield

Publisher: N.A

ISBN: 9783550088797

Category: Calligraphy

Page: 368

View: 1993

Schriftnamen kennt jeder aus seiner Textverarbeitungssoftware. Was aber verbirgt sich hinter den gegenwärtig genutzten Schriften? Woher kommen sie, wie wirken sie, wo tauchen sie auf? Unterhaltsam und lehrreich!
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Author: Phil Baines,Andrew Haslam

Publisher: Laurence King Publishing

ISBN: 9781856694377

Category: Graphic design (Typography)

Page: 224

View: 8761

Providing an essential grounding for both students and professionals, this text takes readers through every aspect of typography, from the history of language and writing systems to the invention of moveable type and the evolution of the digital systems of today.
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Author: Rosemary Sassoon

Publisher: Intellect Books

ISBN: 1841500496

Category: Computers

Page: 158

View: 6056

Rosemary Sassoon alerts those involved in computer interface design that the skills of layout, spacing and typeface are equally vital in the construction of onscreen layouts as they are on the printed page. This second volume of Computers and Typography reflects the new developments in this rapidly-changing field. It complements, without in any way supplanting, Volume 1.
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Author: Michael Harkins

Publisher: A&C Black

ISBN: 2940411557

Category: Design

Page: 184

View: 6641

Using Type outlines the principles of typography and shows examples of historically important work as well as that of contemporary practice.
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Second Edition

Author: Gavin Ambrose,Paul Harris

Publisher: A&C Black

ISBN: 294041176X

Category: Design

Page: 200

View: 3711

Introduces the fundamental principles of typographic theory and practice. This title offers an essential guide to the subject of typography and its role within graphic design.
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Author: Gavin Ambrose,Paul Harris

Publisher: AVA Publishing

ISBN: 2940373353

Category: Design

Page: 176

View: 784

Basics Design: Typography, follows on from Format and Layout to examine a third, fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. The selection of this visual form from hundreds, if not thousands, of typefaces can dramatically affect the legibility of the written idea and a reader’s feelings towards it. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or even express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that flow easily before the eye and are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. This book’s aim is to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.
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Author: Paul Luna

Publisher: Oxford University Press, USA

ISBN: 0199211299

Category: Art

Page: 176

View: 6119

Typography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are used for written communications means that we are regularly asked to make decisions about the fonts, sizes, and layouts we use in our writing. This broadening engagement with the field of typography has led to a perceptible shift from debates about legibility and technicalities to conversations about which fonts best reflect the writer's personality or style. In this Very Short Introduction, Paul Luna offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, Luna discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed and on-screen typography. Presenting any piece of typography as a fundamental design choice, Luna introduces the options available today, and explores the reasons why key typographic decisions are made. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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macro- and microaesthetics

Author: Willi Kunz

Publisher: Arthur Niggli

ISBN: N.A

Category: Design

Page: 171

View: 9205

Chosen as one of the "most beautiful Swiss books" of 1998, Willi Kunz's explanation of the theory and practice of typographic design is an important reference for the graphic design community. An indispensable grounding in what makes design of lasting value.
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Author: P. RAND,Wolfgang Weingart

Publisher: Springer Science & Business Media

ISBN: 9783907044865

Category: Language Arts & Disciplines

Page: 520

View: 2440

Wolfgang Weingart's influence on the development of typography since the 1970s is unparalleled and his work has served as an inspiration to countless designers in both North America and Europe. In Typography, Weingart sums up an impressive lifework in 500 pages that describe his own development and the foundations of his teachings.
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Layout and Typography for Beginners

Author: Lisa Graham

Publisher: Cengage Learning

ISBN: 9780766813625

Category: Art

Page: 280

View: 3082

This heavily illustrated guide is ideal for those with little or no graphic design or art background who need to create first-rate visual page designs. Its unique conversational tone and "before and after" examples provide everything needed to create professional quality work.
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Design and Practice

Author: John Lewis

Publisher: Jeremy Mills Publishing

ISBN: 1905217455

Category: Design

Page: 148

View: 9999

First published in 1978, Typography: Design and Practice is now established as a landmark introduction to working with text. Although writing at the dawn of computerized typesetting, Lewis's basic principles and design advice still stand strong. This remastered edition provides both an overview of the history of typeface design and an easy-to-understand grounding in the practice of choosing fonts and laying out of text. Essential reading for graphic designers, typographers and anyone with an interest in the printed page.
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Author: Eric Gill

Publisher: Penguin UK

ISBN: 0141395362

Category: Design

Page: 144

View: 1232

Eric Gill's opinionated manifesto on typography argues that 'a good piece of lettering is as beautiful a thing to see as any sculpture or painted picture'. This essay explores the place of typography in culture and is also a moral treatise celebrating the role of craftsmanship in an industrial age. Gill, a sculptor, engraver, printmaker and creator of many classic typefaces that can be seen around us today, fused art, history and polemic in a visionary work which has been hugely influential on modern graphic design. 'Written with clarity, humility and a touch of humour . . . timeless and absorbing' Paul Rand, The New York Times 'His lettering was clear, confident and hugely influential on the development of modern type design. The world has now caught up with Gill' Guardian How do we see the world around us? This is one of a number of pivotal works by creative thinkers like John Berger and Susan Sontag whose writings on art, design and the media have changed our vision for ever.
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Typography and Literary Interpretation

Author: Paul C. Gutjahr,Megan L. Benton

Publisher: Univ of Massachusetts Press

ISBN: 9781558497627

Category: Design

Page: 198

View: 3388

What do we read when we read a text? The author's words, of course, but is that all? The prevailing publishing ethic has insisted that typography--the selection and arrangement of type and other visual elements on a page--should be an invisible, silent, and deferential servant to the text it conveys. This book contests that conventional point of view. Looking at texts ranging from the King James Bible to contemporary comic strips, the contributors to Illuminating Letters examine the seldom considered but richly revealing relationships between a text's typography and its literary interpretation. The essays assume no previous typographic knowledge or expertise; instead they invite readers primarily concerned with literary and cultural meanings to turn a more curious eye to the visual and physical forms of a specific text or genre. As the contributors show, closer inspection of those forms can yield fresh insights into the significance of a text's material presentation, leading readers to appreciate better how presentation shapes understandings of the text's meanings and values. The case studies included in the volume amplify its two overarching themes: one set explores the roles of printers and publishers in manipulating, willingly or not, the meaning and reception of texts through typographic choices; the other group examines the efforts of authors to circumvent or subvert such mediation by directly controlling the typographic presentation of their texts. Together these essays demonstrate that choices about type selection and arrangement do indeed help to orchestrate textual meaning. In addition to the editors, contributors include Sarah A. Kelen, Beth McCoy, Steven R. Price, Leon Jackson, and Gene Kannenberg Jr.
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Author: Grant Shipcott

Publisher: B T Batsford Limited

ISBN: 9780713472127

Category: Computers

Page: 96

View: 3150

The development of computer typesetting has provided the graphic designer with an unparalleled choice of typefaces and typographical solutions. The challenge today is to make sense of the alternatives offered and generate typography that is attractive, legible and appropriate to the task at hand.
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Author: Glenn Fleishman

Publisher: Rockport Publishers

ISBN: 9781610592536

Category:

Page: 96

View: 9720

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Author: Lisa Graham

Publisher: Cengage Learning

ISBN: 1401879527

Category: Design

Page: 336

View: 4887

This classic introduction to high-impact page design is now fully updated for a new generation of designers. Basics of Design: Layout and Typography for Beginners demystifies the design process with straightforward and complete explanations of the fundamental principles that create first-rate visual design. Readers learn essential design terminology and develop their knowledge and skills through visual examples and hands-on activities that reinforce page layout and typography concepts. Side-by-side critiques of before-and-after page layouts help readers understand how to apply design principles to their own efforts and point the way to excellence in design. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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Author: David Jury

Publisher: N.A

ISBN: 9782888931034

Category: Graphic design (Typography)

Page: 256

View: 8812

Explores the formal structures and acceptable variations of type as fundamental disseminators of information. This work looks at how different media, and consequent reproduction processes, underpin every aspect of typographic design. It is suitable for student designers as well as professionals in the field.
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Author: Herbert Spencer

Publisher: MIT Press

ISBN: 9780262693035

Category: Art

Page: 158

View: 3040

A revised edition of the standard guide to the avant-garde origins of modern graphic design and typography, illustrated with many iconic examples.
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