Author: Rosemary Sassoon

Publisher: Intellect Books

ISBN: 1841500496

Category: Computers

Page: 158

View: 3880

Rosemary Sassoon alerts those involved in computer interface design that the skills of layout, spacing and typeface are equally vital in the construction of onscreen layouts as they are on the printed page. This second volume of Computers and Typography reflects the new developments in this rapidly-changing field. It complements, without in any way supplanting, Volume 1.
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Ein Buch über Schriften

Author: Simon Garfield

Publisher: N.A

ISBN: 9783550088797

Category: Calligraphy

Page: 368

View: 3755

Schriftnamen kennt jeder aus seiner Textverarbeitungssoftware. Was aber verbirgt sich hinter den gegenwärtig genutzten Schriften? Woher kommen sie, wie wirken sie, wo tauchen sie auf? Unterhaltsam und lehrreich!
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Author: Phil Baines,Andrew Haslam

Publisher: Laurence King Publishing

ISBN: 9781856694377

Category: Graphic design (Typography)

Page: 224

View: 9321

Providing an essential grounding for both students and professionals, this text takes readers through every aspect of typography, from the history of language and writing systems to the invention of moveable type and the evolution of the digital systems of today.
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Second Edition

Author: Gavin Ambrose,Paul Harris

Publisher: A&C Black

ISBN: 294041176X

Category: Design

Page: 200

View: 5638

Introduces the fundamental principles of typographic theory and practice. This title offers an essential guide to the subject of typography and its role within graphic design.
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Author: Michael Harkins

Publisher: A&C Black

ISBN: 2940411557

Category: Design

Page: 184

View: 3591

Using Type outlines the principles of typography and shows examples of historically important work as well as that of contemporary practice.
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An Encyclopedic Survey of Type Design and Techniques Throughout History

Author: Friedrich Friedl,Nicolaus Ott,Bernard Stein

Publisher: Black Dog & Leventhal Pub

ISBN: N.A

Category: Design

Page: 592

View: 1639

Featuring more than 3,500 illustrations in full color and black and white, an extraordinarily detailed history of typography and alphabets chronicles the development of type design, techniques, and fashion, from the origins of writing to the present.
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Author: Paul Luna

Publisher: Oxford University Press, USA

ISBN: 0199211299

Category: Art

Page: 176

View: 3057

Typography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are used for written communications means that we are regularly asked to make decisions about the fonts, sizes, and layouts we use in our writing. This broadening engagement with the field of typography has led to a perceptible shift from debates about legibility and technicalities to conversations about which fonts best reflect the writer's personality or style. In this Very Short Introduction, Paul Luna offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, Luna discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed and on-screen typography. Presenting any piece of typography as a fundamental design choice, Luna introduces the options available today, and explores the reasons why key typographic decisions are made. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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Author: N.A

Publisher: Smashing Magazine

ISBN: 3943075079

Category: Graphic design (Typography)

Page: 235

View: 1578

Getting the Hang of Web Typography is dedicated to web workers that are dealing with typography in their daily lives, but have no special training for this independent craft. This eBook (eBook #6)gives you the necessary background on macro- and microtypography, it helps you to choose suitable fonts and use modern techniques such as Web font embedding. It's a valuable book that helps you to create rich, sophisticated Web sites with beautiful and elegant Web typography. The implications of desktop publishing, where anybody who has access to a computer can set type, have led to a flood of poorly designed brochures, flyers and web pages. In Web design especially illegible text, incorrect use of punctuation marks and inappropriate font combinations or use of line widths are frequent. The new techniques that Web fonts offer might bring about even worse examples of ugly and illegible Web typography. Getting the Hang of Web Typography is a collection of Smashing Magazine's best and most recent articles on web typography with one additional article series and glossary. You can use this eBook as reference work for your projects. It's a valuable book read that helps you to create rich, sophisticated Web sites with beautiful and elegant Web typography. TABLE OF CONTENTS - The Ails Of Typographic Anti-Aliasing - 10 Principles For Readable Web Typograph - 5 Principles and Ideas of Setting Type on the Web - Lessons From Swiss Style Graphic Design - 8 Simple Ways to Improve Typography in Your Designs - Typographic Design Patterns and Best Practices - The Typography Dress Code: Principles of Choosing and Using Typefaces - Best Practices of Combining Typefaces - Guide to CSS Font Stacks: Techniques and Resources - New Typographic Possibilities with CSS 3 - Good Old @Font-Face Rule Revisited - The Current Web Font Formats - Review of Popular Web Font Embedding Services - How to Embed Web Fonts from your Server - Web Typography: Work-arounds, Tips and Tricks - 10 Useful Typography Tools
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Author: Gavin Ambrose,Paul Harris

Publisher: AVA Publishing

ISBN: 2940373353

Category: Design

Page: 176

View: 7023

Basics Design: Typography, follows on from Format and Layout to examine a third, fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. The selection of this visual form from hundreds, if not thousands, of typefaces can dramatically affect the legibility of the written idea and a reader’s feelings towards it. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or even express the personality of a person or organisation. Typefaces vary from clear and distinguishable letterforms that flow easily before the eye and are suitable for extended blocks of text, to more dramatic and eye-catching typefaces that grab attention and are used in newspaper headlines and advertisements. This book’s aim is to impart a comprehensive understanding of typography, to explore its history, theory and practice. Aimed at both students and practising designers, it provides a thorough examination of how typography informs other aspects of creative design.
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Author: Wolfgang Weingart

Publisher: Springer Science & Business Media

ISBN: 9783907044865

Category: Language Arts & Disciplines

Page: 520

View: 6074

Both as a teacher and a designer, Wolfgang Weingart's influence on the development of typography since the 1970s is unparalleled. As the successor to Emil Ruder at the world-famous Schule fur Gestultung in Basel, he enhanced the rigor of Swiss Typography with experimental verve and creativity; he also put his innovative ideas to work for Typografische Monatsblutter. Countless designers in North America and Europe have been inspired by his teachings and lectures. In Typography, Weingart sums up an impressive lifework in 500 pages that describe his own development and the foundations of his teachings. This is a long-awaited book of epochal significance.
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Design and Practice

Author: John Lewis

Publisher: Jeremy Mills Publishing

ISBN: 1905217455

Category: Design

Page: 148

View: 583

First published in 1978, Typography: Design and Practice is now established as a landmark introduction to working with text. Although writing at the dawn of computerized typesetting, Lewis's basic principles and design advice still stand strong. This remastered edition provides both an overview of the history of typeface design and an easy-to-understand grounding in the practice of choosing fonts and laying out of text. Essential reading for graphic designers, typographers and anyone with an interest in the printed page.
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Author: Eric Gill

Publisher: Penguin UK

ISBN: 0141395362

Category: Design

Page: 144

View: 4214

Eric Gill's opinionated manifesto on typography argues that 'a good piece of lettering is as beautiful a thing to see as any sculpture or painted picture'. This essay explores the place of typography in culture and is also a moral treatise celebrating the role of craftsmanship in an industrial age. Gill, a sculptor, engraver, printmaker and creator of many classic typefaces that can be seen around us today, fused art, history and polemic in a visionary work which has been hugely influential on modern graphic design. 'Written with clarity, humility and a touch of humour . . . timeless and absorbing' Paul Rand, The New York Times 'His lettering was clear, confident and hugely influential on the development of modern type design. The world has now caught up with Gill' Guardian How do we see the world around us? This is one of a number of pivotal works by creative thinkers like John Berger and Susan Sontag whose writings on art, design and the media have changed our vision for ever.
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Typography and Literary Interpretation

Author: Paul C. Gutjahr,Megan L. Benton

Publisher: Univ of Massachusetts Press

ISBN: 9781558497627

Category: Design

Page: 198

View: 9947

What do we read when we read a text? The author's words, of course, but is that all? The prevailing publishing ethic has insisted that typography--the selection and arrangement of type and other visual elements on a page--should be an invisible, silent, and deferential servant to the text it conveys. This book contests that conventional point of view. Looking at texts ranging from the King James Bible to contemporary comic strips, the contributors to Illuminating Letters examine the seldom considered but richly revealing relationships between a text's typography and its literary interpretation. The essays assume no previous typographic knowledge or expertise; instead they invite readers primarily concerned with literary and cultural meanings to turn a more curious eye to the visual and physical forms of a specific text or genre. As the contributors show, closer inspection of those forms can yield fresh insights into the significance of a text's material presentation, leading readers to appreciate better how presentation shapes understandings of the text's meanings and values. The case studies included in the volume amplify its two overarching themes: one set explores the roles of printers and publishers in manipulating, willingly or not, the meaning and reception of texts through typographic choices; the other group examines the efforts of authors to circumvent or subvert such mediation by directly controlling the typographic presentation of their texts. Together these essays demonstrate that choices about type selection and arrangement do indeed help to orchestrate textual meaning. In addition to the editors, contributors include Sarah A. Kelen, Beth McCoy, Steven R. Price, Leon Jackson, and Gene Kannenberg Jr.
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Author: Gavin Ambrose,Paul Harris

Publisher: AVA Publishing

ISBN: 2940411182

Category: Design

Page: 288

View: 8290

A guide to the many and varied terms used within typography. More than 250 common typography terms are defined, accompanied by historical and contemporary illustrations.
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The Dos and Don'ts of Typography

Author: Victoria Squire,Friedrich Forssman,Hans Peter Willberg

Publisher: Laurence King Publishing

ISBN: 9781856694742

Category: Design

Page: 176

View: 8965

Typography is no longer the specialist domain of the typesetter: these days anyone who uses a computer has access to a wide range of typefaces and effects. This book offers an introduction to the basics of typography, including choosing which typeface to use; adjusting letter-, line-, and word-spacing for improved legibility; understanding kerning and leading; and mastering typographic details, such as italics, punctuation, and line endings. The book is illustrated throughout with practical examples demonstrating good and bad solutions. There are tips for specific design tasks, such as letters, charts, tables, and design for the screen, and a glossary explaining typographic terms.
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Prescriptions and Practices

Author: Sue Walker

Publisher: Routledge

ISBN: 1317879554

Category: Language Arts & Disciplines

Page: 224

View: 8063

Typography and Language in Everyday Life provides a detailed look at graphic as well as linguistic aspects of language and suggests there is much to be gained from collaboration between typographers and applied linguists. The first part of the book provides an introduction to aspects of typographic theory and history and suggests some areas of applied linguistics that offer approaches to studying graphic language. The second part comprises case studies which look at the relationship between prescription and practice for visual organisation by considering everyday display typography, house style and typing manuals, and letter-writing. Each of these subjects is looked at from historical and theoretical perspectives. Aimed at those who may be unfamiliar with theoretical and historical perspectives on the graphic aspects of language, and with broad concepts in applied linguistics, the book also directs readers to areas of further reading in each of these fields. Extensively illustrated with examples of past and present graphic language, Typography and Language in Everyday Life is essential reading for students of typography, graphic design, applied linguistics and education, as well as the general reader.
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Author: David Jury

Publisher: N.A

ISBN: 9781782404217

Category:

Page: 192

View: 8469

What is Typography? is a compact guide to the discipline that lies at the epicentre of design and communication. With three sections exploring issues, anatomy, and an analysis of an eclectic group of portfolios, the book explores the structures and acceptable variations of type. The anatomy section breaks down the elements of this discipline to look at individual tools and processes, methods of organizing information, the mechanics of type, and the various means of arranging and displaying type. Finally, it looks at how the chosen media, and consequent process of reproduction, underpins every aspect of design. The new edition of this classic handbook has been thoroughly revised and redesigned, with content focusing on typography's development in new media.
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Mimesis, Philosophy, Politics

Author: Philippe Lacoue-Labarthe,Christopher Fynsk

Publisher: Stanford University Press

ISBN: 9780804732826

Category: Philosophy

Page: 308

View: 1214

Philosopher, literary critic, translator (of Nietzsche and Benjamin), Philippe Lacoue-Labarthe is one of the leading intellectual figures in France. This volume of six essays deals with the relation between philosophy and aesthetics, particularly the role of mimesis in a metaphysics of representation. Comment [1997] "Typography is a book whose importance has not diminished since its first publication in French in 1979. On the contrary, I would say, it is only now that one can truly begin to appreciate the groundbreaking status of these essays. The points it makes, the way it approaches the questions of mimesis, fictionality, and figurality, is unique. There are no comparable books, or books that could supersede it." —Rudolphe Gasché, State University of New York, Buffalo "Lacoue-Labarthe's essays still set the standards for thinking through the problem of subjectivity without simply retreating behind insights already gained. But this book is much more than a collection of essays: it constitutes a philosophical project in its own right. Anybody interested in the problem of mimesis—whether from a psychoanalytic, platonic, or any other philosophical angle—cannot avoid an encounter with this book. Lacoue-Labarthe is a philosopher and a comparatist in the highest sense of the word, and the breadth of his knowledge and the rigor of his thought are exemplary." —Eva Geulen, New York University Review "In demonstrating how mimesis has determined philosophical thought, Lacoue-Labarthe provokes us into reconsidering our understanding of history and politics. . . . Together with the introduction, these essays are essential reading for anyone interested in Heidegger, postmodernism, and the history of mimesis in philosophy and literature." —The Review of Metaphysics
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