The Extensions of Man

Author: Marshall McLuhan

Publisher: Createspace Independent Publishing Platform

ISBN: 9781537430058

Category:

Page: 396

View: 7556

When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
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Essays in Understanding Media

Author: Marshall McLuhan

Publisher: Gingko Press

ISBN: 9781584235828

Category: Social Science

Page: 253

View: 8200

Media studies has been catching up with McLuhan over the last 50 years. These essays are drawn from themost productive quarter-century of his career (1952-1978), anddemonstrate his abiding interest in the materiality of mediation, from comic books to fashion, from technology to biology.Anchoring these essays are four meditations on the work of hisgreat predecessor, Harold adams innis, who first proposed thecentrality of mediation to every facet of our daily lives. McLuhan took this task literally; rejecting the specialist approachof academic study, he published in mainstream magazinessuch as Look and Harpers Bazaar on topics such as sexualityand the fashion industry, in each case bringing to these topics insights that remain startlinglyfresh. The essays offer a rare glimpse into a great mind as it works out the implications of theeffects of media not only on what we know but on how we are coming to understand our being.
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Author: W. Terrence Gordon

Publisher: Red Wheel/Weiser

ISBN: 1939994160

Category: Social Science

Page: 160

View: 9084

Marshall McLuhan was one of the most brilliant and original thinkers of the 20th century. He was so far ahead of his time that he predicted the future and offered a critique of human behavior in a media saturated world that is perhaps more valuable in today’s Internet age than it was in his own time. McLuhan pioneered the study of Media, unified Art and Science, and warned us about the perils of a televised, computerized, famous-for-15-minutes, social media world. A world where we would live in each other’s faces, and become so alike, so isolated, so anonymous that violence would become a scream of identity, a way of saying, “I am not invisible.” McLuhan tried to teach us to guard against these dehumanizing, debasing effects of technology, and a thousand other things, but we got reality television anyway. The centennial celebration of McLuhan’s life and the re-release of his books has led to a surge of new interest in his thinking and teachings. McLuhan For Beginners provides an essential introduction that is clear, comprehensive, and easy to remember. It is full of wise and witty art by Susan Willmarth that is a perfect match to W. Terrence Gordon’s writing. McLuhan envisioned the media generated Global Village before it existed, and no one since McLuhan has described its allure and pitfalls better.
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A Guide to the Information Millennium

Author: Paul Levinson

Publisher: Routledge

ISBN: 1134738811

Category: Philosophy

Page: 240

View: 2833

Marshall McLuhan died on the last day of 1980, on the doorstep of the personal computer revolution. Yet McLuhan's ideas anticipated a world of media in motion, and its impact on our lives on the dawn of the new millennium. Paul Levinson examines why McLuhan's theories about media are more important to us today than when they were first written, and why the Wired generation is now turning to McLuhan's work to understand the global village in the digital age.
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Technology, Art and Communication

Author: Marshall McLuhan

Publisher: Routledge

ISBN: 1134393210

Category: Social Science

Page: 194

View: 529

Herbert Marshall McLuhan (1911-1980) received his PhD in English literature from Cambridge University and taught in the United States and Canada. He is best known, however, as the founding father of media studies. McLuhan was Director of the Center for Culture and Technology at the University of Toronto. Among his ground-breaking works on the psychic and social dimensions of communication technology are The Gutenberg Galaxy (1962); Understanding Media: the Extensions of Man (1964); and The Medium Is the Massage: An Inventory of Effects (1967). Michel Moos' premise is that Marshall McLuhan's importance derives from his achievements in rethinking the entire process of education and training itself, not with his popular fame as media guru, and he analyzes McLuhan's work from the feedback effect his vision continues to provide, rather than from the perspective of interpreting McLuhan's pronouncements on the electronic media. Moos contrasts McLuhan's thoughts with those of such thinkers as Roland Barthes, Fredric Jameson, Friedrich Kittler, Donna Haraway, and Deleuze and Guattari, and renders an updated account of the effect of the mass media on our society and ourselves. The concept "the medium is the message" is the hub around which Marshall McLuhan's explorations revolved. McLuhan's interests ranged from sixteenth-century literature to twentieth-century business practices. With wit and literary flair, he reported the media's influence on society and on the individual. He concluded that we could not escape being transformed by the forces that are hidden deeply within the electronic telecommunications revolution of the sixties. For McLuhan, the new mediums of film, television, and the emerging realm of the digital were the modern equivalent of Gutenberg's printing press. Essays by M. McLuhan. Edited and with a Commentary by M.A. Moos.
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Author: Harold A. Innis

Publisher: Dundurn

ISBN: 1550029088

Category: Language Arts & Disciplines

Page: 288

View: 9022

It’s been said that without Harold A. Innis there could have been no Marshall McLuhan. Empire and Communications is one of Innis’s most important contributions to the debate about how media influence the development of consciousness and societies. In this seminal text, he traces humanity’s movement from the oral tradition of preliterate cultures to the electronic media of recent times. Along the way, he presents his own influential concepts of oral communication, time and space bias, and monopolies of knowledge.
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Escape Into Understanding

Author: W. Terrence Gordon

Publisher: Gingko PressInc

ISBN: 9781584231448

Category: Biography & Autobiography

Page: 465

View: 5905

More than just a detailed life story, this fine and carefully written biography actually does justice to McLuhan's ideas. Gordon evocatively portrays McLuhan's central place in the ferment of the 1960s and explains the formation of his brilliant insights into the media. Escape Into Understanding is a discriminating and passionate portrait of one of the 20th Century's truly great men. It traces McLuhan's life from its beginning in the prairie city of Edmonton, Alberta, through his education at Cambridge and his teaching career in America to his startling breakthroughs in communication while at the University of Toronto. Wherever he went, McLuhan left the indelible memory of his passion for learning as a vital legacy among colleagues, friends and acquaintances. This is the man Gordon successfully evokes in this superb biography.
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Author: Marshall McLuhan

Publisher: Wipf and Stock Publishers

ISBN: 1625648286

Category: Social Science

Page: 336

View: 8331

Culture Is Our Business is Marshall McLuhan's sequel to The Mechanical Bride: Folklore of Industrial Man. Returning to the subject of advertising newly armed with the electric sensibility that informed The Gutenberg Galaxy, Understanding Media, and The Medium Is the Massage, McLuhan takes on the mad men (a play on the ad men of Madison Avenue) of the sixties. Approaching commercial messages as unacknowledged art forms and cultural artifacts, McLuhan delivers a series of probes that pick apart their meanings and underlying values, their paradoxes and paralogisms, and their overt function as persuasion and propaganda. Through humor, satire, and a poetic sensibility, he provides us with a serious exploration of the consumer culture that emerged out of the electronic media environment. In keeping with the participatory ethos of the Internet that McLuhan so clearly anticipated, this is a book that is meant to open the door to further study, reflection, and discussion, and to encourage the development of critical reception on the part of the reader.
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Author: Friedrich A. Kittler

Publisher: Stanford University Press

ISBN: 9780804720991

Category: Literary Criticism

Page: 459

View: 3488

This is a highly original book about the connections between historical moment, social structure, technology, communication systems, and what is said and thought using these systems - notably literature. The author focuses on the differences between 'discourse networks' in 1800 and in 1900, in the process developing a new analysis of the shift from romanticism to modernism. The work might be classified as a German equivalent to the New Historicism that is currently of great interest among American literary scholars, both in the intellectual influences to which Kittler responds and in his concern to ground literature in the most concrete details of historical reality. The artful structure of the book begins with Goethe's Faust and ends with Valery's Faust. In the 1800 section, the author discusses how language was learned, the emergence of the modern university, the associated beginning of the interpretation of contemporary literature, and the canonization of literature. Among the writers and works Kittler analyzes in addition to Goethe's Faust are Schlegel, Hegel, E. T. A. Hoffman's 'The Golden Pot', and Goethe's Tasso.
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Author: Lev Manovich

Publisher: A&C Black

ISBN: 1623567459

Category: Social Science

Page: 357

View: 3478

Offers the first look at the aesthetics of contemporary design from the theoretical perspectives of media theory and 'software studies'.
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Author: Marshall McLuhan,Quentin Fiore,Jerome Agel

Publisher: Gingko PressInc

ISBN: 9781584230748

Category: Philosophy

Page: 190

View: 1572

War and Peace in The Global Village is a collage of images and text that sharply illustrates the effects of electronic media and new technology on man. Marshall McLuhan wrote this book thirty years ago and following its publication predicted that the forthcoming information age would be "a transitional era of profound pain and tragic identity quest." Marshall McLuhan illustrates the fact that all social changes are caused by introduction of new technologies. He interprets these new technologies as extensions or "self-amputations of our own being," because technologies extend bodily reach. McLuhan's ideas and observations seem disturbingly accurate and clearly applicable to the world in which we live. War and Peace in the Global Village is a meditation on accelerating innovations leading to identity loss and war.
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Hannah Arendt's Rhetoric of Warning and Hope

Author: Ronald C. Arnett

Publisher: SIU Press

ISBN: 0809331330

Category: Language Arts & Disciplines

Page: 306

View: 6309

Renowned in the disciplines of political theory and philosophy, Hannah Arendt’s searing critiques of modernity continue to resonate in other fields of thought decades after she wrote them. In Communication Ethics in Dark Times: Hannah Arendt’s Rhetoric of Warning and Hope, author Ronald C. Arnett offers a groundbreaking examination of fifteen of Arendt’s major scholarly works, considering the German writer’s contributions to the areas of rhetoric and communication ethics for the first time. Arnett focuses on Arendt’s use of the phrase “dark times” to describe the mistakes of modernity, defined by Arendt as the post-Enlightenment social conditions, discourses, and processes ruled by principles of efficiency, progress, and individual autonomy. These principles, Arendt argues, have led humanity down a path of folly, banality, and hubris. Throughout his interpretive evaluation, Arnett illuminates the implications of Arendt’s persistent metaphor of “dark times” and engages the question, How might communication ethics counter the tenets of dark times and their consequences? A compelling study of Hannah Arendt’s most noteworthy works and their connections to the fields of rhetoric and communication ethics, Communication Ethics in Dark Times provides an illuminating introduction for students and scholars of communication ethics and rhetoric, and a tool with which experts may discover new insights, connections, and applications to these fields. Top Book Award for Philosophy of Communication Ethics by Communication Ethics Division of the National Communication Association, 2013
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McLuhan in the Era of Convergence Culture

Author: Matteo Ciastellardi,Emanuela Patti

Publisher: Editorial UOC

ISBN: 8493880256

Category: Education

Page: 183

View: 4260

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An Inventory of Effects

Author: Marshall McLuhan,Quentin Fiore

Publisher: Gingko Press

ISBN: 9781584234418

Category: Language Arts & Disciplines

Page: 160

View: 9468

The Medium is the Massage remains Marshall McLuhan's most popular book, perhaps as influential as Understanding Media. With every technological and social advance, McLuhan's theories reveal how prescient his insights actually proved to be. McLuhan's proclamation that 'the media work us over completely' becomes more evident every day. In his words, 'so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered.'
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A Rumination on Moral Panic in Our Time

Author: Brooke Gladstone

Publisher: Workman Publishing

ISBN: 1523502622

Category: Philosophy

Page: 96

View: 1837

Every week on the public radio show On the Media, the award-winning journalist Brooke Gladstone analyzes the media and how it shapes our perceptions of the world. Now, from her front-row perch on the day’s events, Gladstone brings her genius for making insightful, unexpected connections to help us understand what she calls—and what so many of us can acknowledge having—“trouble with reality.” Reality, as she shows us, was never what we thought it was—there is always a bubble, people are always subjective and prey to stereotypes. And that makes reality actually more vulnerable than we ever thought. Enter Donald J. Trump and his team of advisors. For them, as she writes, lying is the point. The more blatant the lie, the easier it is to hijack reality and assert power over the truth. Drawing on writers as diverse as Hannah Arendt, Walter Lippmann, Philip K. Dick, and Jonathan Swift, she dissects this strategy, straight out of the authoritarian playbook, and shows how the Trump team mastered it, down to the five types of tweets that Trump uses to distort our notions of what’s real and what’s not. And she offers hope. There is meaningful action, a time-tested treatment for moral panic. And there is also the inevitable reckoning. History tells us we can count on it. Brief and bracing, The Trouble with Reality shows exactly why so many of us didn’t see it coming, and how we can recover both our belief in reality—and our sanity.
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Author: Robert E. Gutsche Jr.

Publisher: Routledge

ISBN: 1351392018

Category: Language Arts & Disciplines

Page: 336

View: 2885

This book examines the disruptive nature of Trump news – both the news his administration makes and the coverage of it – related to dominant paradigms and ideologies of U.S. journalism. By relying on conceptualizations of media memory and "othering" through news coverage that enhances socio-conservative positions on issues such as immigration, the book positions this moment in a time of contestation. Contributors ranging from scholars, professionals, and media critics operate in unison to analyze today’s interconnected challenges to traditional practices within media spheres posed by Trump news. The outcomes should resonate with citizens who rely on journalism for civic engagement and who are active in social change
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Investigating interdiscursive performance in professional practice

Author: Vijay K. Bhatia

Publisher: Taylor & Francis

ISBN: 1317426746

Category: Language Arts & Disciplines

Page: 220

View: 8453

Genre theory has focused primarily on the analysis of generic constructs, with increasing attention to and emphasis on the contexts in which such genres are produced, interpreted, and used to achieve objectives, often giving the impression as if producing genres is an end in itself, rather than a means to an end. The result of this focus is that there has been very little attention paid to the ultimate outcomes of these genre-based discursive activities, which are more appropriately viewed as academic, institutional, organizational, and professional actions and practices, which are invariably non-discursive, though often achieved through discursive means. It was this objective in mind that the book develops an approach to a more critical and deeper understanding of interdiscursive professional voices and actions. Critical Genre Analysis as a theory of discursive performance is thus an attempt to be as objective as possible, rigorous in analytical endeavour, using a multiperspective and multidimensional methodological framework taking into account interdiscursive aspects of genre construction to make it increasingly explanatory to demystify discursive performance in a range of professional contexts.
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How Children Grow Up in a Digital Age

Author: John Palfrey,Urs Gasser

Publisher: Basic Books

ISBN: 0465053920

Category: Social Science

Page: 352

View: 7914

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