Author: Jonathan Baldwin,Lucienne Roberts
Publisher: AVA Publishing
Visual Communication presents a series of theoretical essays that explore themes in graphic design, and work from a number of designers in response to these themes.
Theorie und Praxis
Author: Jonathan Baldwin,Lucienne Roberts
Das Buch schliesst die Lücke zwischen Design-Theorie und -Praxis und verbindet abstrakte Konzepte der visuellen Kommunikation mit der praktischen kommerziellen Kunst. Vorgestellt werden Arbeiten und Kommentare von Neville Brody, Michael Bierut, Joan Farrer, Shin Azumi, Tomoko Azumi, Erik Spiekermann und Emmi Salonen (Quelle: Verlagsinformation).
From Theory to Practice
Author: Per Ledin,David Machin
Category: Social Science
Visual communication shapes our perceptions and experiences of the world. This is not only a question of photographs or video, but also the design of websites, the use of data visualization software, the branding of packaging, and even the design of buildings and furniture. Doing Visual Analysis: From Theory to Practices provides a concrete set of tools to research and analyse this wide range of visual data. Showing students how to apply the right mix of methods to their own research projects, it equips them with the skills to break down and analyse the range of contemporary visual communication. The book: Provides examples of how and where certain tools can be used in a project or dissertation Discusses the type of research questions best suited to different tools and methods Shows students how to mix approaches and use tools alongside other methods, such as content analysis or interviews Doing Visual Analysis is an essential companion for students and researchers of visual data across the social sciences.
Author: Xtine Burrough,Paul Martin Lester
This book is more than the typical web design manual. Visual Communication on the Web integrates practice with theory, providing technical how-to alongside the theoretical, aesthetic, and historical framework you'll need to create thoughtful, functional, and beautifully designed web pages. While interactive exercises in the book explore the technical side of design, concise introductions relate history, design principles, and visual communication theories to the practice of designing for the web. Videos and links embedded in the accompanying Interactive eTextbook will give you additional hands-on web design experience. By working your way through this text from start to finish, you will learn how to think visually about communicating online and also how to think analytically about assembling code to display your message. Over the course of 14 chapters, a series of exercises helps you create and revise one dynamic web page while learning new coding and tools. Predictable mistakes are purposely included, so you'll learn how to "fix" the project while working on it-a crucial skill for anyone working with code. By the end of this course-in-a-book, you will have created a web page with a centered container div, a Lightbox image gallery, and an external style sheet using HTML, CSS, and copy-pasted and modified code. The Interactive eTextbook provides concise videos of burrough detailing some of the more complex step-by-step instructions and original chapter introductions by Lester. Users of the eTextbook may also engage in a traditional assessment exercise to test their knowledge of new material. For those who aren't reading electronically, many of these resources are freely available on the blog, viscommontheweb.wordpress.com. With easy-to-follow instruction and lucid theoretical introductions, Visual Communication on the Web makes an excellent companion to xtine burrough's Digital Foundations and Net Works as well as Paul Martin Lester's Visual Communication: Images with Messages.
Concepts and Practices
Author: Evripides Zantides
Publisher: Cambridge Scholars Publishing
Category: Literary Criticism
This book is the result of selective research papers that were presented at the First International Conference on Semiotics and Visual Communication at the Cyprus University of Technology in November 2011. The conference was structured around the theme from theory to practice, and brought together researchers and practitioners who study and evaluate the ways that semiotic theories can be analysed, perceived and applied in the context of various forms in visual communication. Within a semiotic framework, the book explores research questions under five main thematic areas: Architectural, Spatial Design-Design for Three-Dimensional Products; Design for Print Applications; Design for Screen-Based Media; Pedagogy of Visual Communication; and Visual Arts. This volume will be an asset for people who have an interest in semiotics, not only from a theoretical and historical perspective, but also from an applied point of view, looking at how semiotic theory can be implemented into educational research, design and visual communication practice. The book provides 25 essential contributions that demonstrate how the concepts and theories of semiotics can be creatively adapted within the interdisciplinary nature of visual communication.
Author: Bo Bergström
Publisher: Laurence King Publishers
Essentials of Visual Communicationis an inspiring and uniquely accessible guide to visual communication. The book presents the major disciplines in today's media, and puts theory into practice, explaining how to achieve a strong communication chain from strategy and messages to design and influences to reach the target audience. This book will be invaluable for anyone wanting to communicate through the use of images and text, and in particular for students, whether in the fields of graphic design, advertising, editorial design, journalism, new media, information technology, mass communication, photography, film, or television in fact, any discipline that seeks to deliver a message through words and pictures. Essentials of Visual Communicationis illustrated throughout with up-to-date examples of best practice from around the world that help to put visual theory into context. Summary boxes make it ideal for revision and reference.
More Than Meets the Eye
Author: G. Harry Jamieson,Harry Jamieson
Publisher: Intellect Books
We exist in a visual culture. The importance of reading and interpreting signs has become a rapidly increasing concern in recent years. This book offers an intricate theoretical perspective regarding the study of visual communication and expands the academic arena for debate concerning the visual.
Principles, Methods, and Practice
Author: Jorge Frascara
Publisher: Allworth Communications, Inc.
This unique, comprehensive work will give students a firm grasp of the theory and practice of communication design. It will inspire them to look beyond aesthetic concerns and develop an integrated, multidimensional understanding of this everchanging field. Complete with practical examples, case studies, and cutting-edge research, this eloquent primer is a springboard to integrated, contemporary communication design. Book jacket.
An Introduction to Semiotics in the Visual Arts
Author: David Crow
Publisher: AVA Publishing
Explains semiotic terms and theories in relation to visual communication, illustrated with contemporary examples from art and design, it helps readers to develop their own practice.
Author: Brooke Barnett,David Copeland,Phillip Motley,Harlen Makemson
Publisher: Peter Lang Pub Incorporated
Advances in digital technology over the past two decades have created a wide array of new media platforms, channels, and delivery mechanisms. Through these, people can receive staggering amounts of content. As a result, both consumers and producers of media have exciting new options in creating and acquiring content. An Introduction to Visual Theory and Practice in the Digital Age is designed to prepare students for becoming producers of sophisticated digital media. It combines elements of visual theory and design with the practice of creating interactive media content. A framework for working in the digital world is also provided: students are asked to consider the legal, ethical, and historical aspects of visual theory and design and then combine those concepts with visual design principles and proper composition of still images, video, and sound. Real-world examples are provided, with a section where media professionals explain how theory and practice are brought together. Designed as an introduction to the field, this book is suitable for undergraduate courses including those in multimedia journalism, visual communication, and mass communication practices.
Author: Paul Lester
Publisher: Cengage Learning
Category: Business & Economics
Visual communication is just as important as verbal communication, if not more so. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it’s graphic design, photography, television, video, or interactive media. In addition, this 6th edition is presented in full color from cover to cover. And because it’s packed with study and review tools, it not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Drucksachen, vor allem Bücher
Author: Jost Hochuli,J. Christoph Bürkle
Publisher: Braun Pub Ag
Jost Hochuli has been working since 1959 as a freelance graphic designer. Although book design forms only a small part of his activity, he has become well known particularly through this work. If several of his commercial artwork pieces and typefaces cut
Verstehe deine Vergangenheit, ordne deine Gegenwart, gestalte deine Zukunft
Author: Ryder Carroll
Publisher: Rowohlt Verlag GmbH
Der Erfinder der bahnbrechenden Bullet-Journal-Methode Ryder Carroll zeigt in diesem Buch, wie Sie endlich zum Pilot Ihres Lebens werden und nicht länger Passagier bleiben. Seine Methode hilft mit einer strukturierteren Lebensweise achtsamer und konzentrierter zu werden. Inzwischen lassen sich Millionen Menschen von ihm inspirieren. In diesem Buch erklärt er seine Philosophie und zeigt, wie Sie Klarheit ins Gedankenchaos bringen, wie Sie Ihre täglichen Routinen entwickeln und vage Vorhaben in erreichbare Ziele verwandeln. Mit nur einem Stift und einem Notizblock und Carrolls revolutionärer Technik werden Sie produktiver, fokussierter und lernen, was wirklich zählt - bei der Arbeit und im Privaten.
From Theory to Practice
Author: Kang Zhang
Publisher: Springer Science & Business Media
Software Visualization: From Theory to Practice was initially selected as a special volume for "The Annals of Software Engineering (ANSE) Journal", which has been discontinued. This special edited volume, is the first to discuss software visualization in the perspective of software engineering. It is a collection of 14 chapters on software visualization, covering the topics from theory to practical systems. The chapters are divided into four Parts: Visual Formalisms, Human Factors, Architectural Visualization, and Visualization in Practice. They cover a comprehensive range of software visualization topics, including *Visual programming theory and techniques for rapid software prototyping and graph visualization, including distributed programming; *Visual formalisms such as Flowchart, Event Graph, and Process Communication Graph; *Graph-oriented distributed programming; *Program visualization for software understanding, testing/debugging and maintenance; *Object-oriented re-design based on legacy procedural software; *Cognitive models for designing software exploration tools; *Human comprehensibility of visual modeling diagrams in UML; *UML extended with pattern compositions for software reuse; *Visualization of software architecture and Web architecture for better understanding; *Visual programming and program visualization for music synthesizers; *Drawing diagrams nicely using clustering techniques for software engineering.
Practices, Theories, and Pedagogies
Author: Han Yu,Kathryn M. Northcut
Category: Language Arts & Disciplines
This book addresses the roles and challenges of people who communicate science, who work with scientists, and who teach STEM majors how to write. In terms of practice and theory, chapters address themes encountered by scientists and communicators, including ethical challenges, visual displays, and communication with publics, as well as changed and changing contexts and genres. The pedagogy section covers topics important to instructors’ everyday teaching as well as longer-term curricular development. Chapters address delivery of rhetorically informed instruction, communication from experts to the publics, writing assessment, online teaching, and communication-intensive pedagogies and curricula.
An Introduction to Research Methodologies in Graphic Design
Author: Ian Noble,Russell Bestley
Publisher: A&C Black
A guide to the practice of researching for graphic design projects. It explains key theories; examines the importance of audience, communication theory, semiotics and semantics.
A Practical Introduction to Theory
Author: Rob Anderson,Veronica Ross
Category: Language Arts & Disciplines
A perfect core text for introduction to communication or communication theory classes, Questions of Communication puts theory into context by using an accessible question and answer format — each chapter begins with a topical question and then shows students how different theories have sought to answer it.