A Beginner's Guide to Communicating Visually Through Graphic, Web & Multimedia Design

Author: Kim Golombisky,Rebecca Hagen

Publisher: CRC Press

ISBN: 1351668765

Category: Computers

Page: 312

View: 6090

White Space Is Not Your Enemy is a practical graphic design and layout guide that introduces concepts and practices necessary for producing effective visual communication across a variety of formats—from web to print. Sections on Gestalt theory, color theory, and WET layout are expanded to offer more in-depth content on those topics. This new edition features new covering current trends in web design—Mobile-first, UI/UX design, and web typography—and how they affect a designer’s approach to a project. The entire book will receive an update using new examples and images that show a more diverse set of graphics that go beyond print and web and focus on tablet, mobile and advertising designs.
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Author: CTI Reviews

Publisher: Cram101 Textbook Reviews

ISBN: 1497036917

Category: Education

Page: 33

View: 5986

Facts101 is your complete guide to White Space is Not Your Enemy, A Beginner's Guide to Communicating Visually through Graphic, Web and Multimedia Design. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.
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A Beginner's Guide to Communicating Visually Through Graphic, Web & Multimedia Design

Author: Kim Golombisky,Rebecca Hagen

Publisher: CRC Press

ISBN: 1351668765

Category: Computers

Page: 312

View: 5832

White Space Is Not Your Enemy is a practical graphic design and layout guide that introduces concepts and practices necessary for producing effective visual communication across a variety of formats—from web to print. Sections on Gestalt theory, color theory, and WET layout are expanded to offer more in-depth content on those topics. This new edition features new covering current trends in web design—Mobile-first, UI/UX design, and web typography—and how they affect a designer’s approach to a project. The entire book will receive an update using new examples and images that show a more diverse set of graphics that go beyond print and web and focus on tablet, mobile and advertising designs.
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Using Comic Books, Graphic Novels, Anime, Cartoons, and More to Develop Comprehension and Thinking Skills

Author: Nancy Frey,Douglas Fisher

Publisher: Corwin Press

ISBN: 1412953111

Category: Education

Page: 195

View: 1916

Presents articles that describe how teachers and literacy specialists can use visual media, including graphic novels, cartoons, and picture books, to motivate reading.
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How to Design Cool Stuff

Author: John McWade

Publisher: Peachpit Press

ISBN: 9780132705127

Category: Computers

Page: 240

View: 3416

Before and After magazine's focus on clarity, simplicity, and elegance has won it legions of fans--fans who will welcome this second volume of the definitive Before and After Page Design by John McWade. Truly an icon of the graphic design community, his insistence on approaching design not as mere decoration but as an essential form of communication is vividly apparent in this cohesive primer on page design and layout. And you could not hope for a better, more qualified teacher. McWade shows readers how to arrange and present information using today's powerful graphics tools. Readers will learn how to design single-page and multi-page documents, brochures, and ads; why one typeface works better than another; and much more. Best of all, they'll discover how to think visually transforming the images in their heads into something that communicates effectively on the page.
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A Student Guide

Author: Greg Smith

Publisher: Routledge

ISBN: 1136934189

Category: Performing Arts

Page: 168

View: 9869

You probably already have a clear idea of what a "discussion guide for students" is: a series of not-very-interesting questions at the end of a textbook chapter. Instead of triggering thought-provoking class discussion, all too often these guides are time-consuming and ineffective. This is not that kind of discussion guide. What Media Classes Really Want To Discuss focuses on topics that introductory textbooks generally ignore, although they are prominent in students’ minds. Using approachable prose, this book will give students a more precise critical language to discuss “common sense” phenomena about media. The book acknowledges that students begin introductory film and television courses thinking they already know a great deal about the subject. What Media Classes Really Want To Discuss provides students with a solid starting point for discussing their assumptions critically and encourages the reader to argue with the book, furthering the 'discussion' on media in everyday life and in the classroom.
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Conceptual Graphic Design Basics

Author: Elizabeth Resnick

Publisher: John Wiley & Sons

ISBN: 9780471418290

Category: Design

Page: 264

View: 3500

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Creating, Sharing and Learning with New Technologies

Author: Michele Knobel,Colin Lankshear

Publisher: Peter Lang

ISBN: 9781433106354

Category: Education

Page: 266

View: 3651

Schools remain notorious for co-opting digital technologies to «business as usual» approaches to teaching new literacies. DIY Media addresses this issue head-on, and describes expansive and creative practices of digital literacy that are increasingly influential and popular in contexts beyond the school, and whose educational potential is not yet being tapped to any significant degree in classrooms. This book is very much concerned with engaging students in do-it-yourself digitally mediated meaning-making practices. As such, it is organized around three broad areas of digital media: moving media, still media, and audio media. Specific DIY media practices addressed in the chapters include machinima, anime music videos, digital photography, podcasting, and music remixing. Each chapter opens with an overview of a specific DIY media practice, includes a practical how-to tutorial section, and closes with suggested applications for classroom settings. This collection will appeal not only to educators, but to anyone invested in better understanding – and perhaps participating in – the significant shift towards everyday people producing their own digital media.
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A Beginner's Guide to Communicating Visually Through Graphic, Web & Multimedia Design

Author: Rebecca Hagen,Kim Golombisky

Publisher: Taylor & Francis

ISBN: 0240824148

Category: Commercial art

Page: 288

View: 5557

Designing a website or brochure without an art background? Then step away from the computer and read this engaging, conversational introduction to visual communications first. Written for the beginner, White Space is Not Your Enemy, Second Edition, is a practical graphic design and layout guide that introduces the concepts and practices necessary for producing effective visual communication across a variety of formats--from web to print. This beautifully illustrated, full-color book covers all of the basics to help you develop your eye and produce evocative designs that work. Topics include: What is design? Pre-design research and brainstorming. The "works-every-time layout" and "13 layout sins." The elements and principles of design. Layouts for impact. Getting along with type. Choosing and using color. Working with photos and illustrations. Intros to infographics, storyboarding and multimedia components. Output for the web and print. Visit www.whitespacedesignbook.com for additional supporting materials.
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Theories and Practical Applications

Author: Jay Black,Chris Roberts

Publisher: Taylor & Francis

ISBN: 1136815864

Category: Social Science

Page: 456

View: 5110

Doing Ethics in Media: Theories and Practical Applications is an accessible, comprehensive introduction to media ethics. Its theoretical framework and grounded discussions engage students to think clearly and systematically about dilemmas in the rapidly changing media environment. The 13-chapter text is organized around six decision-making questions— the "5Ws and H" of media ethics. The questions encourage students to articulate the issues; apply codes, policies or laws; consider the needs of stakeholders; sift and sort through conflicting values; integrate philosophic principles; and pose a "test of publicity." Specifically, the questions ask: • What’s your problem? • Why not follow the rules? • Who wins, who loses? • What’s it worth? • Who’s whispering in your ear? • How’s your decision going to look? As they progress through the text, students are encouraged to resolve dozens of practical applications and increasingly complex case studies relating to journalism, new media, advertising, public relations, and entertainment. Other distinctive features include: • Comprehensive materials on classic moral theory and current issues such as truth telling and deception, values, persuasion and propaganda, privacy, diversity, and loyalty. • A user-friendly approach that challenges students to think for themselves rather than imposing answers on them. • Consistent connections between theories and the decision-making challenges posed in the practical applications and case studies. • A companion website with online resources for students, including additional readings and chapter overviews, as well as instructor materials with a test bank, instructor’s manual, sample syllabi and more. www.routledge.com/textbooks/black • A second website with continuously updated examples, case studies, and student writing – www.doingmediaethics.com. Doing Ethics in Media is aimed at undergraduates and graduate students studying media ethics in mass media, journalism, and media studies. It also serves students in rhetoric, popular culture, communication studies, and interdisciplinary social sciences.
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Author: Karen Mishra,Molly Garris

Publisher: Business Expert Press

ISBN: 160649841X

Category: Business & Economics

Page: 147

View: 6391

This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. A Beginner’s Guide to Mobile Marketing will teach you about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. Cell phones are no longer just for calling people. Based on the latest trends in consumer behavior on mobiles, the authors introduce ways that marketers can use smartphone popularity to reach people with tactics like mobile apps, mobile web, social media, mobile advertising and more. Exercises are included to ensure that the reader understands the material as well as how to apply it in the real world.
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Iconic Photographs, Public Culture, and Liberal Democracy

Author: Robert Hariman,John Louis Lucaites

Publisher: University of Chicago Press

ISBN: 0226316068

Category: History

Page: 419

View: 5265

In No Caption Needed, Robert Hariman and John Louis Lucaites provide the definitive study of the iconic photograph as a dynamic form of public art. Their critical analyses of nine individual icons explore the photographs themselves and their subsequent circulation through an astonishing array of media, including stamps, posters, billboards, editorial cartoons, TV shows, Web pages, tattoos, and more. Iconic images are revealed as models of visual eloquence, signposts for collective memory, means of persuasion across the political spectrum, and a crucial resource for critical reflection. Arguing against the conventional belief that visual images short-circuit rational deliberation and radical critique, Hariman and Lucaites make a bold case for the value of visual imagery in a liberal-democratic society. No Caption Needed is a compelling demonstration of photojournalism’s vital contribution to public life.
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Information Graphics for Print, Web & Broadcast

Author: Jennifer George-Palilonis

Publisher: CRC Press

ISBN: 131748634X

Category: Language Arts & Disciplines

Page: 232

View: 6146

Since this book first published in 2006, the field of information visualization has changed dramatically. First, information visualization has exploded online and on other digital platforms. Second, information graphics reporting has encompassed nearly every sector of communication and business. Visual reporting skills are not only relevant in traditional news environments, but many other professions as well. This edition seeks to address these changes by providing learners with a cross-platform, cross-industry approach to instruction. It will include a robust, dynamic website complete with regularly updated examples of print, online, and broadcast graphics, as well as useful tutorials and exercises. This book covers everything you need to know about reporting with graphics; information visualization and graphic design from a journalistic perspective. A companion website includes regularly updated examples of print, online, and broadcast graphics, as well as tutorials and exercises. Chapters include relevant case studies and conclude with essays from experts. When appropriate, resource files for exercises (such as Illustrator templates, images, and/or other visual reference material) will also be provided on the companion website. thegraphicsreporter.com
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Author: Jeffrey S. Wilkinson,August E. Grant,Douglas J. Fisher

Publisher: OUP USA

ISBN: 9780199838653

Category: Language Arts & Disciplines

Page: 320

View: 9405

From iPads to smart phones to laptops, journalism's days of living solely on the printed page are over. Principles of Convergent Journalism teaches emerging journalists how to move confidently across media platforms, providing an essential guide to navigating today's complex media landscape.
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History, Principles, Practices

Author: W. David Sloan,Lisa Mullikin Parcell

Publisher: McFarland

ISBN: 0786451556

Category: Language Arts & Disciplines

Page: 384

View: 2634

Essays discuss the history and practices of American journalism, covering such topics as ethics, sensationalism, women in journalism, and new technologies.
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A Practical Guide for Librarians

Author: Beverley E. Crane

Publisher: Rowman & Littlefield

ISBN: 1442260378

Category: Language Arts & Disciplines

Page: 206

View: 5294

Designed for librarians who work with all age levels from youngsters to seniors at all educational, reading and language backgrounds, who must fulfill responsibilities that run the gamut from instructing patrons on information literacy skills to using electronic tools to marketing the library to locating funding, Infographics: A Practical Guide for Librarians provides librarians with the following: Section I: Infographics 101 contains definitions, history, importance in today’s society, types and examples, advantages and disadvantages, general uses, uses in libraries, tools for creation and design tips. Section II: Practical applications show how to use infographics in academic, public, special and school libraries. Included are visual examples and step-by-step instructions to create two infographics Included in each section are exercises, tables with URLs to more ideas and materials and references. This practical guide will help every type and size of library use infographics as a powerful part in their 21st century game plan. Whether it's marketing the public library, improving students information literacy skills in a school library or showcasing the accomplishments of the academic library, infographics can be a vital part of the library's playbook. The book describes ways to use infographics to: raise funds for a public library teach critical thinking and 21st century skills in the school library illustrate why libraries matter by relaying value of academic libraries market the library improve information literacy in academic settings advocate for resources and services.
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Author: Ze-Nian Li,Mark S. Drew,Jiangchuan Liu

Publisher: Springer Science & Business Media

ISBN: 331905290X

Category: Computers

Page: 727

View: 6220

This textbook introduces the “Fundamentals of Multimedia”, addressing real issues commonly faced in the workplace. The essential concepts are explained in a practical way to enable students to apply their existing skills to address problems in multimedia. Fully revised and updated, this new edition now includes coverage of such topics as 3D TV, social networks, high-efficiency video compression and conferencing, wireless and mobile networks, and their attendant technologies. Features: presents an overview of the key concepts in multimedia, including color science; reviews lossless and lossy compression methods for image, video and audio data; examines the demands placed by multimedia communications on wired and wireless networks; discusses the impact of social media and cloud computing on information sharing and on multimedia content search and retrieval; includes study exercises at the end of each chapter; provides supplementary resources for both students and instructors at an associated website.
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Author: Cees J Hamelink

Publisher: SAGE

ISBN: 1473911583

Category: Social Science

Page: 296

View: 1164

"Comprehensive in its scope and scale, rigorously argued and richly illustrated with wide-ranging examples, this clearly written and user-friendly book from a veteran commentator on international communication will be valuable for students and scholars. Strongly recommended." - Daya Thussu, Professor of International Communication, University of Westminster Global Communication explores the history, present and future of global communication, introducing and explaining the theories, stories and flows of information and media that affect us all. Based on his experience teaching generations of students to critically examine the world of communication around them, Cees Hamelink helps readers understand the thinkers, concepts and questions in this changing landscape. This book: Explores the cultural, economic, political and social dimensions and consequences of global communication Introduces the key thinkers who have been inspirational to the field Teaches you to master the art of asking critical questions Takes you through concrete cases from UN summits to hot lines and cyber-surveillance Boosts your essay skills with a guided tour of the literature, including helpful comments and recommendations of what to cite Brings you directly into the classroom with a series of video lectures This book guides students through the complex terrain of global communication, helping you become a critically informed participant in the ever-changing communication landscape. It is essential reading for students of communication and media studies.
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Author: Susan Greene,Melanie C.L. Martel

Publisher: Cengage Learning

ISBN: 1285868102

Category: Business & Economics

Page: 336

View: 9063

Offering concise coverage of essential job-hunting and career strategies, this flexible guidebook can supplement any business course or serve as the foundation for a career development class. The Seventh Edition focuses on real-world applications through experiential exercises and hands-on activities that provide a comprehensive how-to for anyone beginning a job search. It delivers practical advice in a straightforward style along with action-oriented examples that can easily be followed. Students are taught to look beyond traditional resources like classified ads to find potential employers. For example, this edition includes a new, information-packed chapter on using social networks such as LinkedIn, Facebook and Twitter in the job search. As in previous editions, the text offers many samples of job hunting tools, such as resumes and cover letters from a wide variety of career fields. Students can use these samples as virtual templates, substituting their own information into the established format. Throughout each chapter is heavy emphasis on employing the latest technologies and online tools at every phase of the job hunt. The techniques covered in The Ultimate Job Hunter's Guidebook will prove useful to students as they embark on their new career and in years to come as they progress in their chosen profession. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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Modeling Techniques in Predictive Analytics

Author: Thomas W. Miller

Publisher: FT Press

ISBN: 0133887642

Category: Computers

Page: 384

View: 8864

Master modern web and network data modeling: both theory and applications. In Web and Network Data Science, a top faculty member of Northwestern University’s prestigious analytics program presents the first fully-integrated treatment of both the business and academic elements of web and network modeling for predictive analytics. Some books in this field focus either entirely on business issues (e.g., Google Analytics and SEO); others are strictly academic (covering topics such as sociology, complexity theory, ecology, applied physics, and economics). This text gives today's managers and students what they really need: integrated coverage of concepts, principles, and theory in the context of real-world applications. Building on his pioneering Web Analytics course at Northwestern University, Thomas W. Miller covers usability testing, Web site performance, usage analysis, social media platforms, search engine optimization (SEO), and many other topics. He balances this practical coverage with accessible and up-to-date introductions to both social network analysis and network science, demonstrating how these disciplines can be used to solve real business problems.
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