A Practical Guide to Methods and Markets

Author: Brendan Hennessy

Publisher: Butterworth-Heinemann

ISBN: N.A

Category: Language Arts & Disciplines

Page: 424

View: 2662

This book is aimed at everybody who wants to write feature articles - including students on journalism courses; practising journalists, staff or freelance; people in trades and professions who have the need or occasion to write articles and are not sure how to go about it; people in PR and advertising; and people looking for a new hobby. Writing Feature Articles has proved invaluable, not only to students on journalism courses in the UK and overseas, but also to journalists extending their range, and to freelance and aspiring writers. Examples have been updated for this edition, and new information included on word processing. A best-selling guide to writing articles for a variety of media. Provides practical and in-depth guidance to successful writing and publishing. Provides practical assignments to enhance teaching/learning.
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The Relationship Between the Governments and the Press

Author: Adnan Jasim Bumetea

Publisher: Xlibris Corporation

ISBN: 1483665399

Category: Political Science

Page: 257

View: 4246

This book represents the first systematic study of aspects of political communication in the Arabian Gulf region, one of the most important areas in the Middle East. It explores the relationship between the governments and the press, first through an examination of international and national political news coverage in the Gulf press, and second through an analysis of factors influencing selection of these news stories. The research examines one principal Arabic-language newspaper from each of the six Arabian Gulf countries: Al-Ayam (Bahrain), Al-Rai Al-Aam (Kuwait), Oman (Oman), Al-Sharq (Qatar), Al-Riyadh (Saudi Arabia), and Al-Bayan (UAE). The analysis shows a culturally specific pattern of media model, distinct from that in the West or other areas in the world. This pattern can be understood through three government-press models. First, the loyalist press model prevailing in Oman, Qatar, Saudi Arabia and the UAE, in which a high level of government influence is seen, and the press is supportive and in line of the government. Second, the diverse press model, which exists in Kuwait and is characterized by a press with relative freedom and diversity. Third, the transitional press model, which describes the condition in Bahrain manifested with a mixed system of governmental control and elements of press freedom. As this pattern still exists, this book is important for decision makers, politicians, media communicators, research centers, journalism schools, media investors and newspapers industry to understand the media industry in this strategic area in the world.
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Author: Mark C. Stuart,Mark Stuart

Publisher: Pharmaceutical Press

ISBN: 9780853696674

Category: Medical

Page: 491

View: 9408

'The Complete Guide to Medical Writing' is intended to consider all aspects of medical/scientific writing in one concise introductory text. It explains how to get published, how to write for a particular audience or in a particular media, what the publishing processes are and what the financial rewards might be.
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Author: Jenny McKay

Publisher: Routledge

ISBN: 1136500138

Category: Language Arts & Disciplines

Page: 360

View: 6890

The Magazines Handbook has firmly established itself as the essential introduction to the theories and practices of the modern magazine industry. This fully updated third edition comprehensively examines the business of publishing magazines today and the work of the contemporary magazine journalist. Jenny McKay draws examples from a broad range of publications to explore key jobs in the industry, covering everyone from the sub editor to the fashion assistant, as well as analysing the many skills involved in magazine journalism, including commissioning, researching, interviewing, and production. Updated specialist chapters discuss the growth and development of electronic publishing and online journalism, new directions in magazine design, photography and picture editing, and the most up to date legal frameworks in which magazine journalists must operate. The Magazines Handbook includes: • Interviews with magazine journalists, editors, and publishers • Advice on starting out and freelancing in the magazine industry • An analysis of ‘new journalism’ and reportage • A glossary of key terms and specialist concepts • Information on contacts, courses and professional training.
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Author: Duy Linh Tu

Publisher: CRC Press

ISBN: 1317915259

Category: Language Arts & Disciplines

Page: 264

View: 4114

Feature and Narrative Storytelling for Multimedia Journalists is the first text that truly focuses on the multimedia and documentary production techniques required by professional journalists. Video and audio production methods are covered in rich detail, but more importantly, various storytelling techniques are explored in depth. Likewise, author Duy Linh Tu tackles the latest topics in multimedia storytelling, including mobile reporting, producing, and publishing, while also offering best practices for using social media to help promote finished products. Whether you’re a student, a professional seeking new techniques, or simply looking to update your skills for the new digital newsroom, this book will provide you with the information and tools you need to succeed as a professional journalist. Integrated: The lessons in this book deftly combine traditional media production principles with storytelling craft. It is written with the perspective of modern professional journalists in mind. Practical: While rich with theory, this text is based on the real-world work of the author and several of his colleagues. It features Q&As with some of the best editors and video producers from top publications, including NPR, Vice, and Detroit Free Press, as well as profiles of leading video news organizations such as Frontline, Mediastorm, and Seattle Times. Proven: The author uses pedagogy from the world-renowned Columbia Journalism School as well as case studies from his own award-winning work. Interactive: The text is exercise- and drill-based, and the companion website provides multimedia examples and lesson files, as well as tutorials, case studies, and video interviews.
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Author: Christy Marx

Publisher: Taylor & Francis

ISBN: 1136144455

Category: Art

Page: 248

View: 7491

Writing for Animation, Comics, and Games explains the practical aspects of creating scripts for animation, comics, graphic novels, and computer games. It details how you can create scripts that are in the right industry format, and follow the expected rules for you to put your best foot forward to help you break-in to the trade. This book explains approaches to writing for exterior storytelling (animation, games); interior/exterior storytelling (comics and graphic novels), as well as considerations for non-linear computer games in the shortest, pithiest, and most economical way. The author offers insider's advice on how you can present work as professional, how to meet deadlines, how visual writing differs from prose, and the art of collaboration.
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A Communicator's Guide to the Internet Age—News, Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio

Author: Valerie Geller

Publisher: Taylor & Francis

ISBN: 1136023933

Category: Language Arts & Disciplines

Page: 536

View: 7213

Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience. Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers. A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. The Instructor Manual is available for download here: http://cw.routledge.com/textbooks/9780240522241/
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Techniques of Radio and Television News

Author: Andrew Boyd,Peter Stewart,Ray Alexander

Publisher: CRC Press

ISBN: 1136025863

Category: Language Arts & Disciplines

Page: 400

View: 6009

This newest edition of Broadcast Journalism continues its long tradition of covering the basics of broadcasting from gathering news sources, interviewing, putting together a programme, news writing, reporting, editing, working in the studio, conducting live reports, and more. Two new authors have joined forces in this new edition to present behind the scenes perspectives on multimedia broadcast news, where it is heading, and how you get there. Technology is meshing global and local news. Constant interactivity between on-the-scene reporting and nearly instantaneous broadcasting to the world has changed the very nature of how broadcast journalists must think, act, write and report on a 24/7 basis. This new edition takes up this digital workflow and convergence. Students of broadcast journalism and professors alike will find that the sixth edition of Broadcast Journalism is completely up-to-date. Includes new photos, quotations, and coverage of convergent journalism, podcasting, multimedia journalism, citizen journalism, and more!
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Author: Paul Chantler,Lecturer in Classical Art and Its Heritage Peter Stewart,Peter Stewart

Publisher: CRC Press

ISBN: 1136024344

Category: Language Arts & Disciplines

Page: 288

View: 7345

Basic Radio Journalism is a working manual and practical guide to the tools and techniques necessary to succeed in radio journalism. It will be useful both to students starting a broadcasting career as well as experienced journalists wishing to develop and expand their skills. Based on the popular Local Radio Journalism, this book covers the core skills of news gathering, writing, interviewing, reporting and reading with extensive hints and tips. It outlines working practices in both BBC and commercial radio. There are revamped legal and technical sections as well as a new chapter on the journalist as programme producer. For the student, there is extensive advice about getting a job, marketing yourself and dealing with job interviews. The Foreword is by Lord Ryder of Wensum, vice chairman of the BBC.
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Author: N.A

Publisher: N.A

ISBN: N.A

Category: Journalism

Page: N.A

View: 2772

Includes section "Book reviews" and other bibliographical material.
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A Practical Guide to Planning, Production and Distribution

Author: Maxine Trump

Publisher: Routledge

ISBN: 1351628984

Category: Performing Arts

Page: 244

View: 6824

The Documentary Filmmaker’s Roadmap is a concise and practical guide to making a feature-length documentary film—from funding to production to distribution, exhibition and marketing. Using her award-winning film Musicwood—a New York Times Critics’ Pick—as a case study, director Maxine Trump guides the reader through the complex lifecycle of the documentary Film. Her interviews with lawyers, funders, distributors, TV executives and festival programmers provide a behind-the-scenes look that will assist readers on their own filmmaking journey. Written from the perspective of a successful documentary filmmaker, the book covers mistakes made and lessons learned, a discussion on the documentary genre, crowdfunding, pre-production through post, test screenings, the festival circuit distribution, legal pitfalls, fair use and more. Perfect for documentary filmmaking students and aspiring filmmakers alike, this book emphasizes the skills needed to succeed in a competitive production market. An appendix includes useful web links for further study, a list of films for recommended viewing and sample release forms. This concise guide is ideal for the classroom or as a quick reference out in the field, at a budget meeting or in the editing room.
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From Film and TV to Games and Digital Media

Author: Anne Zeiser

Publisher: CRC Press

ISBN: 1134746296

Category: Art

Page: 468

View: 2284

Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.
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Skills to Survive and Thrive in the Digital Age

Author: Paul Bradshaw

Publisher: Routledge

ISBN: 1317645138

Category: Social Science

Page: 358

View: 2015

The Online Journalism Handbook has established itself globally as the leading guide to the fast-moving world of digital journalism, showcasing the multiple possibilities for researching, writing and storytelling offered to journalists through new technologies. In this new edition, Paul Bradshaw presents an engaging mix of technological expertise with real world practical guidance to illustrate how those training and working as journalists can improve the development, presentation and global reach of their story through web-based technologies. The new edition is thoroughly revised and updated, featuring: a significantly expanded section on the history of online journalism business models; a new focus on the shift to mobile-first methods of consumption and production; a brand new chapter on online media law written by Professor Tim Crook of Goldsmiths, University of London, UK; a redeveloped section on interactivity, with an introduction to coding for journalists; advice on the journalistic uses of vertical video, live video, 360 and VR. The Online Journalism Handbook is a guide for all journalism students and professional journalists, as well as being of key interest to digital media practitioners.
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Learning Through Practice

Author: Tania Hoser

Publisher: Taylor & Francis

ISBN: 1315305291

Category: Performing Arts

Page: 396

View: 2071

Introduction to Cinematography offers a practical, stage-by-stage guide to the creative and technical foundations of cinematography. Building from a skills-based approach focused on professional practice, author Tania Hoser provides a step-by-step introduction for both cinematographers and camera assistants to the techniques, processes, and procedures of working with cameras, lenses, and light. She provides hands-on insight on negotiating with production constraints and understanding the essentials of the image workflow from shot to distribution, on projects of any scope and budget. Richly illustrated, the book incorporates exercises and sample scripts throughout, exploring color, speed, movement ‘blocking’ and pacing scenes. As with all areas, the principles and techniques of shaping and controlling light are applied to working with natural light, film lamps, and low budget alternatives. This makes Introduction to Cinematography the perfect newcomer’s guide to learning the skills of cinematography that enables seamless progression from exercises through to full feature shoots. Assessment rubrics provide a framework to measure progress as the reader’s ability to visually interpret scripts and realize the director’s vision develops. The book also teaches readers: To understand and develop the combination of skills and creativity involved in cinematography; Photographic principles and how they are applied to control focus exposure, motion blur, and image sharpness; To identify the roles and skills of each member of the camera department and how and when each are required during a shoot; The order and process of lighting on all scales of productions and the use and application of the four main types of lamps. How to use waveforms, false color, and zebras for monitoring and meters for guiding exposure choices; The principles of the color wheel, color palettes, and psychological effects of color choices; How to shoot for different types of fiction and nonfiction/documentary films and how to apply these skills to other genres of TV and film production; Strategies for both starting and progressing your career within cinematography and the camera department.
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Author: August E. Grant,Ashley J. Bennington

Publisher: Elsevier

ISBN: 1483142078

Category: Social Science

Page: 396

View: 906

Communication Technology Update, Third Edition provides the latest information on as many communication technologies as possible, using as many specific statistics on market share, units sold, etc., as possible to allow comparison among the technologies. This book is designed to help make sense of the spectrum of communication technologies. The text explores the widest possible range of technologies, from broadcast to telephony and from wired to wireless. In discussing each technology, this book will not only deal with the hardware of the technology, but also with the software, organizational structure, political and economic influences, and individual users of the technologies. Major developments in each of these areas are presented for each technology, along with background information to help explain the major factors in the evolution of the technology. The first chapter begins by defining communication technology and introducing the ""umbrella perspective"" used to present and analyze each technology. Following this discussion, an overview of the remainder of the book is presented. This book targets two groups of users. One of which is the group of communication professionals who have a desire to keep up with the latest developments both within and adjacent to their particular fields. Second is the group of students who are studying communication technology and need information that is more current than that provided by a textbook and more comprehensive than that found in trade magazines.
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A study in technique

Author: David Spark

Publisher: CRC Press

ISBN: 113602946X

Category: Language Arts & Disciplines

Page: 288

View: 533

This important book defines what investigative reporting is and what qualities it requires. Drawing on the experience of many well-known journalists in the field, the author identifies the skills, common factors and special circumstances involved in a wide variety of investigations. It examines how opportunities for investigations can be found and pursued, how informants can be persuaded to yield needed information and how and where this information can be checked. It also stresses the dangers and legal constraints that have to be contended with and shows real life examples such as the Cook Report formula, the Jonathan Aitken investigation and the Birmingham Six story. David Spark, himself a freelance writer of wide experience, examines how opportunities for investigations can be found and pursued, how informants can be persuaded to yield needed information and how and where this information can be checked. He also stresses the dangers and legal constraints that have to be contended with and shows investigators at work in two classic inquiries: · The mysterious weekend spent in Paris by Jonathan Aitken, then Minister of Defence Procurement · The career of masterspy Kim Philby Investigative Reporting looks at such fields for inquiry as company frauds (including those of Robert Maxwell), consumer complaints, crime, police malpractice, the intelligence services, local government and corruption in Parliament and in overseas and international bodies. The author believes that the conclusions that emerge from this far-reaching survey are of value not only in investigative journalism, but to practitioners in all branches of reporting.
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Author: Rachel Carson

Publisher: Houghton Mifflin Harcourt

ISBN: 9780618249060

Category: Nature

Page: 378

View: 3843

Discusses the reckless annihilation of fish and birds by the use of pesticides and warns of the possible genetic effects on humans.
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Getting, Keeping and Growing Audiences News, Talk, Information & Personality Broadcast, HD, Satellite & Internet

Author: Valerie Geller

Publisher: Taylor & Francis

ISBN: 1136024018

Category: Language Arts & Disciplines

Page: 368

View: 3741

First Published in 2007. Routledge is an imprint of Taylor & Francis, an informa company.
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